Wafab Bil

What Wafab Bil does

Wafab Bil AB is a privately-held, authorized automotive dealership and workshop group headquartered in Karlstad, Sweden, operating four locations across the Värmland region (Karlstad, Kristinehamn, Arvika, Sunne). Founded in 1977 and operating as an authorized Kia dealer since 2009, the company has expanded its brand portfolio to include Maxus electric commercial vehicles and operates certified Saab Original service centers. Wafab Bil serves both private consumers and business/corporate fleet customers, offering the full Kia passenger and commercial vehicle lineup — including the EV2, EV3, EV4, EV5, EV6, EV9 electric models, plug-in hybrids, and the PV5 Cargo/transport vehicle range — alongside Maxus e-Deliver electric vans.

The company's product and service offering is built around the underlying Kia technology platform, which includes Kia Connect (connected car services with 7 years of complimentary access), Kia Charge (European charging network access app), the Kia AI voice assistant, Vehicle-to-Load capability, OTA software updates, and Highway Driving Assist 2.0 driver assistance features. Wafab Bil layers on dealership-specific services: authorized workshop diagnostics and genuine parts, Kia Serviceavtal maintenance agreements, Tjekvik self-service check-in, tire hotel storage, AC cleaning, glass repair, and home charging solutions through a DEFA partnership.

The business model operates on five revenue streams: new vehicle sales (one-time), authorized service and repair (recurring), financing facilitation via Kia Finans/Santander Consumer Bank (transaction commissions), insurance agency for Kia Bilförsäkring (commissions), and accessories/aftermarket add-ons. Pricing is publicly disclosed and includes subscription (Private Leasing from 3,145 SEK/month; Business Lease from 2,795 SEK/month) and loan structures (Billån from 1,627 SEK/month). Distribution is field-sales driven through owned showrooms, with online booking for test drives and service, off-site event activations (e.g., Ahlsell partnership), and co-marketing participation in Kia Sweden national campaigns. The company is part of the Warnestadgruppen employer network and is a member of MRF, the Swedish motor trade association.

Name

Wafab Bil

Legal name

Wafab Bil AB

Website

https://wafabbil.se

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Wafab Bil is an authorized Kia and Maxus car dealer and workshop operator in the Värmland region of Sweden, running four locations serving private retail customers and business fleet clients with new vehicle sales, authorized servicing, financing, and insurance.

Ownership category

akta.pro rank

Product category

Authorized automotive dealership and workshop services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Authorized car dealership
• Automotive retail services
• Vehicle leasing and financing
• Authorized vehicle workshop
• Commercial electric vehicles

Headquarters

HQ city

Karlstad

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. New Car Sales: Sale of new Kia and Maxus vehicles to private and corporate customers. Revenue is generated on a per-vehicle basis with pricing ranging from approximately 208,500 SEK (Kia Picanto) to over 992,900 SEK (Kia EV9 GT).
2. Vehicle Service and Repair: Authorized workshop services for Kia, Maxus, and Saab vehicles including maintenance, repairs, parts, tires, and glass replacement. Also services other brands at Sunne (MECA) and other locations.
3. Financing Products: Facilitation of Kia Billån (car loans), Kia Privatleasing (private leasing), Kia Business Lease (corporate leasing), and Kia Finansiell Leasing through Kia Finans / Santander Consumer Bank partnerships. Commission-based revenue from financing arrangements.
4. Accessories and Add-ons: Sale of Kia original accessories, winter wheels, tire hotels, AC cleaning, and other aftermarket products and services.
5. Insurance Products: Acting as agent for Kia Bilförsäkring (Kia car insurance), with 6 months of Kia car insurance included with Kia Godkänd (approved used) vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wafab Bil is an authorized Kia and Maxus car dealership operating four locations in Värmland, Sweden, selling new passenger and electric vehicles, commercial vans, certified pre-owned vehicles, and providing integrated financing, leasing, insurance, authorized workshop services (for Kia, Maxus, and Saab), and after-sales services including tire storage, AC cleaning, and home charging solutions.

Product overview

Wafab Bil is an authorized Kia and Maxus car dealership operating in Karlstad, Arvika, Kristinehamn, and Sunne, Sweden. The company offers a comprehensive portfolio of new electric and conventional vehicles including Kia's full passenger car range (electric vehicles EV2-EV9, plug-in hybrids, and gasoline models) and Maxus electric commercial vans (e-Deliver 3, 7, 9). Beyond vehicle sales, Wafab Bil provides integrated automotive services including Kia Billån and Privatleasing financing, Kia Business Lease fleet solutions, Kia Drive car sharing, Kia Godkänd certified pre-owned vehicles, and Kia Serviceavtal maintenance agreements. Connected car services include Kia Connect for remote vehicle control and Kia Charge for European charging network access. The company operates authorized service centers for Kia, Maxus, and Saab vehicles with self-service check-in (Tjekvik), tire storage, and air conditioning services. Home charging solutions are offered through DEFA partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Kia Personbilar (Passenger Vehicles) Full Kia passenger vehicle range including electric vehicles (EV2, EV3, EV4, EV5, EV6, EV9), plug-in hybrids (Niro, Sportage, Sorento), and conventional gasoline models (Picanto, Stonic, K4). All vehicles come with Kia's 7-year new car warranty.
• Kia PV5 Cargo Fully electric commercial van with up to 416 km range and 4.4 m3 cargo space. Features V2L capability, 30-minute fast charging (10–80%), and won International Van of the Year 2026 award.
• Kia PV5 Passenger Electric passenger van with up to 1,320 liters of cargo space behind the second row, expandable to 2,300 liters with folded seats. Long Range battery offers up to 412 km range with 30-minute fast charging.
• Kia PV5 Chassi-Cab Electric chassis cab van with fully customizable body behind the cab for various commercial fleet applications.
• Maxus e-Deliver 3 World's first purpose-built electric commercial van available in short (4.8 m3) and long (6.3 m3) variants. Up to 1,000 kg payload and 35–52.5 kWh battery options with up to 342 km range.
• Maxus e-Deliver 7 Modern electric commercial van with up to 1,125 kg payload, 1,500 kg towing capacity, and 310–370 km range. Available in 2WD or 4WD, 77–88 kWh battery, and 5.9–8.7 m3 cargo options.
• Maxus e-Deliver 9 Electric large commercial van with up to 296 km range and 9.7–11 m3 cargo space. Offers up to 1,200 kg payload with premium driver comfort features.
• Maxus e-Deliver 9 Chassis Electric chassis platform for custom conversions including box trucks (up to 17.4 m3) and flatbed configurations with rear lift gate options.
• Kia Godkänd (Certified Pre-Owned) Certified pre-owned program offering inspected used Kia vehicles up to 5 years old with maximum 12,000 km. Includes remaining new car warranty (up to 7 years), 6-month insurance, roadside assistance, 30-day exchange option, and financing through Kia Finans.
• Kia Business Edition Fully equipped fleet vehicles including EV3, EV4, EV5, EV6, EV9, Sportage PHEV, and Sorento PHEV in GT-Line trim with attractive benefit values for company car drivers.
• Kia Billån (Car Loan) Vehicle financing through Kia Finans in partnership with Santander Consumer Bank. Includes tailored payment plans, optional down payment, and optional service agreements for 36–84 month terms. From 1,627 SEK/month.
• Kia Privatleasing Private leasing with 0 kr down payment including Kia Private Lease protection (3 months), roadside assistance, 7-year warranty, and service agreement. Terms of 12–36 months available. From 3,145 SEK/month.
• Kia Business Lease Comprehensive fleet leasing including financing, insurance, service, winter tires, and guaranteed residual value on a single monthly invoice. Available for all Kia models from 2,795 SEK/month.
• Kia Drive (Hyr & Dela) Digital car sharing service for businesses allowing multiple employees to share company vehicles. Booking, unlocking, and billing handled through smartphone app.
• Kia Bilförsäkring (Car Insurance) Kia-branded car insurance providing tailored coverage for Kia vehicles with favorable terms, added value, and extra benefits.
• Kia Serviceavtal (Service Agreement) Service agreements providing scheduled maintenance, free assistance to nearest service location, and original parts at fixed monthly cost.
• Auktoriserad Verkstad (Authorized Workshop) Authorized service centers for Kia, Maxus, and Saab vehicles in Karlstad, Kristinehamn, Arvika, and Sunne. Uses manufacturer-specific diagnostic tools and original parts.
• Laddbox via DEFA (Home Charging) Home charging solutions through partnership with DEFA including smart charging boxes with standard installation, EcoMode scheduling, and eligibility for 50% green technology tax deduction.
• Däckhotell (Tire Hotel) Tire storage service in Karlstad, Kristinehamn, and Sunne for seasonal tire changes and proper storage conditions.
• AC-rengöring (Air-Conditioning Cleaning) Air conditioning cleaning service for vehicle cabin climate systems.
• Självincheckning (Tjekvik Self-Service Check-In) Self-service check-in system allowing customers to check in/out vehicles, confirm bookings, and retrieve keys via terminal 07:00–18:00.

Quantifiable outcome

• 7-year new car warranty from factory, including EV battery, providing long-term ownership security
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability10 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kia Sweden AB (Kia)coreChannel Partner/ Reseller/ Distributor · 1 January 2009Wafab Bil is an authorized Kia dealer and Kia workshop since 2009, selling the full range of Kia vehicles (person cars, plug-in hybrids, electric vehicles, and transport vehicles) and providing authorized service and repairs using Kia diagnostic tools, genuine parts, and manufacturer-specified procedures.
• Maxus (SAIC Motor)coreChannel Partner/ Reseller/ DistributorWafab Bil is an authorized dealer for Maxus electric transport vehicles (e-Deliver 3, e-Deliver 7, e-Deliver 9, e-Deliver 9 Chassis) in the Karlstad area. The company sells and services Maxus vehicles.
• Boo EnergiminorGTM or Marketing PartnerBoo Energi is a renewable electricity provider partnering with Kia. Customers purchasing or leasing a new rechargeable Kia receive 100 SEK/month discount on their electricity bill for 3 years (total value 3,600 SEK) when signing up with Boo Energi.
• System EdströmminorImplementation/ SI/ Consulting PartnerLocal vehicle customization partner that collaborates with Wafab Bil to adapt Kia vehicles (such as the Kia PV5 Cargo) with workshop interiors, storage systems, tool storage, and complete conversions according to industry standards and regulations.
• MECAminorChannel Partner/ Reseller/ DistributorMECA is a workshop chain partner providing service for all vehicle brands at Wafab Bil's Sunne location. MECA handles service and repair for non-Kia and non-Maxus vehicles at the Sunne facility.
• Saab OriginalminorChannel Partner/ Reseller/ DistributorWafab Bil operates Saab Service Centers in Karlstad and Kristinehamn, certified by Saab Original to service and repair Saab vehicles using specialized tools, diagnostic equipment, and genuine Saab parts.
• AhlsellminorGTM or Marketing PartnerAhlsell, a major Swedish wholesale/retail company for construction and industrial supplies, partnered with Wafab Bil to host an on-site Kia PV5 Cargo display event at Ahlsell's Karlstad branch, offering exclusive promotions to Ahlsell customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hedin Mobility Group: Sweden's largest privately-held automotive dealer group with multiple brands and >200 dealerships nationwide. Comparable as a multi-brand Swedish auto retailer, though materially larger and more geographically diversified than Wafab Bil.
• Bilia AB: Nasdaq Stockholm-listed Swedish automotive dealer group (Volvo, BMW, etc.) with sales, service, and fleet operations nationwide. Comparable in business model (franchise dealer + workshop + fleet leasing) but operates at significantly larger scale than Wafab Bil.
• Holmgrens Bil: Large Swedish automotive dealer group with multi-brand showrooms and workshops across multiple regions. Comparable as a Swedish multi-brand dealer and authorized workshop operator, though larger than Wafab Bil's regional footprint.
• Ryd Bil: Swedish automotive dealer group with multiple brand franchises and service centers. Comparable as a multi-brand Swedish dealer and authorized workshop network with similar end-to-end sales/service/financing model.
• Bavaria Sverige: Major Swedish BMW/Mini dealer group with sales and service across Sweden. Comparable as a regional Swedish premium-brand authorized dealer and workshop operator, though single-brand focused.

Others

• Mekonomen: Sweden's largest aftermarket automotive service chain with affiliated workshops. Comparable as an automotive service ecosystem player in Sweden, though focused on multi-brand service rather than new vehicle sales.
• Volvo Cars Sweden retail network: Swedish dealer network for Volvo Cars, increasingly shifting toward direct/agency sales. Comparable as a Swedish premium OEM retail model that Wafab Bil's Kia franchise may eventually converge toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wafab Bil