Holmgrens Bil
Holmgrens Bil is a Swedish family-owned multi-brand car dealer operating 12 showroom and workshop locations across southern and central Sweden, selling and leasing new and used vehicles from BMW, Ford, Hyundai, MG, MINI, and Nissan, plus workshop, tire, glass, and rental services for individual consumers and corporate fleet customers.
- Company typePrivate
- Founded1960
- HeadquartersJönköping, Sweden
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Holmgrens Bil does
Holmgrens Bil AB is a Swedish, family-owned multi-brand car dealership headquartered in Jönköping, operating 12 retail showroom and workshop locations across Småland, Östergötland, Västergötland, Blekinge, and Örebro. The company is an authorized dealer for six automotive brands — BMW, Ford, Hyundai, MG, MINI, and Nissan — and sells new and used vehicles, with a particular emphasis on electric models from each OEM (BMW i Series, MINI Electric, MG EV, Nissan LEAF/MICRA, Ford Puma Gen-E, Hyundai IONIQ 9).
The business operates across six primary revenue streams: vehicle sales (new and pre-owned, including certified BMW Premium Selection and MINI NEXT programs), vehicle leasing (private and corporate/business leasing typically on 36-month terms), workshop services (authorized maintenance, repairs, oil changes, technical campaigns, and body/damage work), tire services (replacement, mounting, alignment, storage via a tire hotel, rim refurbishment, and online sales through Holmgrens Däckshop), car glass repair and replacement, and car rental (short- and long-term, including EVs, minibuses, vans, and SUVs). Ancillary offerings include home EV charging equipment (laddbox) installations and a recreational vehicle subsidiary, Holmgrens Fritid, covering motorhomes, caravans, campervans, and horse trailers.
The company generates revenue through both transactional vehicle sales (one-time margin on new and used cars) and recurring service streams (leasing subscriptions, service contracts, tire hotel storage). Pricing is set at the model level, with examples ranging from SEK 299,000 for a Ford Puma to SEK 689,900 for a BMW i5 Touring, and monthly subscriptions from SEK 1,809 (Nissan MICRA company leasing) to SEK 8,195 (BMW i5 Touring Business Lease). Sales are conducted through the 12 physical showrooms and a direct enterprise sales team, with website-driven inventory browsing and inquiry forms supporting but not replacing in-person transactions. Established financing partnerships include BMW Financial Services, Arval, Nissan Finance (Santander), MG Finance (Santander), and Ford Financial Services, enabling integrated leasing offerings across the brand portfolio.
Holmgrens Bil firmographics
Firmographics- Name
- Holmgrens Bil
- Legal name
- Holmgrens Bil AB
- Website
- https://holmgrensbil.se
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Holmgrens Bil is a Swedish family-owned multi-brand car dealer operating 12 showroom and workshop locations across southern and central Sweden, selling and leasing new and used vehicles from BMW, Ford, Hyundai, MG, MINI, and Nissan, plus workshop, tire, glass, and rental services for individual consumers and corporate fleet customers.
- Ownership category
- akta.pro rank
Where Holmgrens Bil is headquartered
LocationHeadquarters
- HQ city
- Jönköping
- HQ country
- Sweden
- HQ region
- Europe
Offices12 records
Markets served
Holmgrens Bil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Vehicle Sales: Sales of new and used vehicles across multiple brands (BMW, Ford, Hyundai, MG, MINI, Nissan). Offers both cash purchase and financing options.
- Vehicle Leasing: Business leasing (företagsleasing) and private leasing (privatleasing) arrangements for vehicles, providing predictable monthly costs without capital commitment.
- Workshop Services: Service and repair operations including maintenance, repairs, damage assessment, oil changes, and technical campaigns for all vehicle brands.
- Tire Services: Tire sales (summer, winter, studded, friction), tire mounting/repair, wheel alignment/balancing, tire hotel storage, rim refurbishment, and TPMS sensors.
- Car Glass Services: Windshield stone chip repair and windshield replacement services.
- Car Rental: Short-term and long-term vehicle rental services including electric cars, minibusses, vans, transport vehicles, 7-seaters, SUVs, convertibles, and sports cars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MINI Cooper E company car benefit value from 2,006 SEK/month |
| Subscription | Monthly | MINI Aceman Business Lease from 4,395 SEK/month |
| Subscription | Monthly | BMW i7 benefit value from 7,114 SEK/month |
| Subscription | Monthly | Nissan LEAF company leasing from 2,325 SEK/month |
| Subscription | Monthly | BMW i5 Touring Business Lease from 8,195 SEK/month |
| Subscription | Monthly | Nissan MICRA company leasing from 1,809 SEK/month |
| Subscription | Monthly | Ford Puma Gen-E business lease from 5,595 SEK/month |
| One time/ perpetual license | Monthly | Nissan MICRA price from 334,500 SEK |
| One time/ perpetual license | Monthly | BMW i5 Touring price from 689,900 SEK |
| Subscription | Monthly | BMW 120 private lease from 3,295 SEK/month |
| Subscription | Monthly | MG S6 EV private lease from 6,695 SEK/month |
| Subscription | Monthly | Nissan MICRA private lease from 2,995 SEK/month |
| One time/ perpetual license | Monthly | MG4 EV price from 299,990 SEK |
| One time/ perpetual license | Monthly | MINI Cooper 3-door price from 332,900 SEK |
| One time/ perpetual license | Monthly | Ford Puma price from 299,000 SEK |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Holmgrens Bil product offering
Product offeringCore offering
Holmgrens Bil is a multi-brand authorized car dealership selling new and used vehicles across six brands (BMW, Ford, Hyundai, MG, MINI, Nissan) from 12 physical showroom locations across Sweden. The company provides the full car ownership lifecycle including private leasing, business/corporate leasing, authorized workshop services (maintenance, repairs, damage), tire services (sales, mounting, storage, alignment, rim refurbishment), windshield glass repair, and car rental. It also operates Holmgrens Fritid, a subsidiary selling and servicing motorhomes, caravans, campervans, and horse trailers.
Product overview
Holmgrens Bil operates as a multi-brand car dealership with a comprehensive automotive portfolio. The core offering includes sales and leasing of new and used vehicles across six brands: BMW, Ford, Hyundai, MG, MINI, and Nissan, with dedicated electric vehicle lineups including BMW i Series, MINI Electric, MG EVs, Nissan LEAF/MICRA, Ford Puma Gen-E, and Hyundai IONIQ. The business is structured around three pillars: vehicle sales (new, used, private leasing, corporate/business leasing), workshop services (maintenance, repairs, glass, tire services), and car rental/leasing. Supporting products include tire hotels, service contracts, charging equipment, and a recreational vehicle division (Holmgrens Fritid) for motorhomes and caravans. The company operates 12 locations across Sweden.
Differentiator
Problem solved
Functional benefit
Brands
- BMW Premium Selection: Certified pre-owned BMW vehicles with 12-month warranty, inspected by BMW-certified technicians
- MINI NEXT
- Holmgrens Bil Outlet
- Holmgrensdealen
Products and services
- New Cars Sales
Quantifiable outcome
- 12 locations serving customers across Sweden
Companies that use Holmgrens Bil
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Holmgrens Bil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Holmgrens Bil partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BMWcoreHolmgrens Bil is an authorized BMW dealer, selling new BMW vehicles, offering BMW service, and providing BMW Business Lease financing options. BMW Premium Selection program for certified pre-owned vehicles.
- FordcoreAuthorized Ford dealer offering new Ford vehicles, Ford service, and Ford corporate leasing. Ford vehicles available across select locations.
- HyundaicoreAuthorized Hyundai dealer offering new Hyundai vehicles, Hyundai service, and corporate leasing options.
- MGcoreAuthorized MG dealer offering new MG electric vehicles with MG financing options. 7-year warranty program.
- MINIcoreAuthorized MINI dealer offering new MINI vehicles, MINI service, and MINI Business Lease. MINI NEXT program for certified pre-owned vehicles.
- NissancoreAuthorized Nissan dealer offering new Nissan vehicles, Nissan service, and Nissan leasing. Available across most locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Holmgrens Bil competitors and assessment
Company assessmentDirect peers
- Bilia AB: Sweden's largest publicly-listed multi-brand car dealership group, operating showrooms, workshops, and tire/glass services across Sweden and other Nordic markets. Directly comparable to Holmgrens Bil on geographic footprint, multi-OEM strategy (BMW, Mercedes-Benz, Ford, etc.), and full lifecycle service model.
- Hedin Mobility Group: Large Swedish/Nordic multi-brand automotive retail and distribution group with operations spanning dealerships, parts, and mobility services. Comparable to Holmgrens Bil in scale, multi-OEM authorized structure, and breadth of services across vehicle sales, leasing, workshop, and tire retail.
- Bavaria Sweden: Swedish BMW and MINI authorized dealer group with full lifecycle services including sales, business leasing, workshop, and tire operations. Direct overlap with Holmgrens Bil on BMW/MINI franchise lane and full-service dealership model, though Bavaria is single-brand-leaning while Holmgrens is broader.
- Wikells Bil: Regional Swedish multi-brand dealership group operating in Småland and surrounding areas, providing sales, service, and tire services. Directly comparable to Holmgrens Bil on regional Swedish focus and family-operated multi-brand structure, though smaller scale.
Regional players
- OBOS Bil: Norwegian-headquartered car dealership group with a footprint in Sweden and the Nordics, providing new and used vehicle sales, leasing, and after-sales services. Comparable to Holmgrens Bil on multi-brand Nordic/Swedish retail model and full-service lifecycle offering.
Broad incumbents
- Inchcape plc: Global automotive distribution and retail group operating across multiple continents with multi-brand representation. Comparable to Holmgrens Bil on multi-OEM authorized retailing and full-service dealership strategy, though broader geographic reach and larger scale.
- Vertu Motors plc: UK-based multi-brand car dealership group with operations in sales, aftersales, and fleet services. Comparable to Holmgrens Bil on multi-OEM authorized retail and integrated aftersales/leasing model, though focused on the UK market.
- AutoNation, Inc. Largest US automotive retailer with multi-brand new and used vehicle sales, financing, service, and parts operations. Comparable to Holmgrens Bil on multi-brand dealership model and full lifecycle service approach, though significantly larger scale and US-focused.
- D'Ieteren Group: Belgian-listed automotive distribution group with multi-brand distribution, retail, and aftersales across Europe. Comparable to Holmgrens Bil on multi-brand European automotive retail and integrated service operations, though broader continent-wide footprint.
- Group 1 Automotive, Inc. US/UK-based multi-brand automotive retailer with new and used vehicle sales, parts, service, and finance operations. Comparable to Holmgrens Bil on multi-OEM authorized retail model and full-service after-sales offering, though primarily US/UK focused and significantly larger.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Holmgrens Bil social profiles
Digital presenceHolmgrens Bil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holmgrens Bil leadership team
Management profileNumber of profiles
Holmgrens Bil subsidiaries and ownership
Company hierarchySubsidiaries1 record
Holmgrens Bil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holmgrens Bil M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holmgrens Bil
What does Holmgrens Bil do?
Holmgrens Bil is a multi-brand authorized car dealership selling new and used vehicles across six brands (BMW, Ford, Hyundai, MG, MINI, Nissan) from 12 physical showroom locations across Sweden. The company provides the full car ownership lifecycle including private leasing, business/corporate leasing, authorized workshop services (maintenance, repairs, damage), tire services (sales, mounting, storage, alignment, rim refurbishment), windshield glass repair, and car rental. It also operates Holmgrens Fritid, a subsidiary selling and servicing motorhomes, caravans, campervans, and horse trailers.
Is Holmgrens Bil a public or private company?
Holmgrens Bil is a private company. It is classified as family owned and is currently operating.
When was Holmgrens Bil founded?
Holmgrens Bil was founded in 1960. It employs 501 to 1,000 people.
Where is Holmgrens Bil based?
Holmgrens Bil is headquartered in Jönköping, Sweden, in the Europe region.
How does Holmgrens Bil make money?
Six revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Leasing, workshop Services, tire Services, car Glass Services and car Rental.
Who are Holmgrens Bil's main competitors?
Direct peers on record are Bilia AB, Hedin Mobility Group, Bavaria Sweden and Wikells Bil. OBOS Bil is listed as a regional player. Broad incumbents are Inchcape plc, Vertu Motors plc, AutoNation, Inc., D'Ieteren Group and Group 1 Automotive, Inc..
Does Holmgrens Bil have an API?
No public API is recorded for Holmgrens Bil.