RIIFO
RIIFO is a global piping solutions manufacturer and distributor founded in 1996, supplying plumbing, heating, cooling, gas, drainage, electrical conduit, and HDPE infrastructure systems to 300,000+ distributors and 380,000+ projects across 17+ countries through a wholesale channel.
- Company typePrivate
- Founded1996
- HeadquartersBuford, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What RIIFO does
RIIFO is a global piping solutions manufacturer and distributor founded in 1996, supplying heating, cooling, plumbing, gas, drainage, electrical conduit, and HDPE infrastructure systems to wholesale markets. The company produces nine core product lines built on Multilayer, PEX, PP-R, PVC, and HDPE resin technologies, including a proprietary 5-layer multilayer gas pipe that combines plastic and metal strengths to reduce leakage and fire risk, a PVC drainage system delivering approximately 30% faster flow than equivalent cast iron, and EPD-certified PVC conduit for sustainability-focused projects.
The firm operates a wholesale-distribution go-to-market model, serving 300,000+ distributors worldwide and completing 380,000+ cumulative projects through 70+ branches and subsidiaries across North America, Europe, South America, Asia, and Africa. Regional headquarters are maintained in the United States (Buford) and the United Kingdom, with country-level entities in Belgium, France, the Netherlands, Mexico, Peru, Venezuela, Ecuador, Uruguay, Costa Rica, Kazakhstan, Indonesia, the Philippines, Thailand, Vietnam, and Tanzania. RIIFO employs 8,000+ people globally, is led by CEO Annie Huang, and supports its channel with regional websites, an annual global conference, and participation in major trade exhibitions including ISH.
Revenue is generated through hardware sales via this distributor-led channel; pricing is not publicly disclosed. Customer mix spans residential construction, commercial construction (with reference projects including the Capital International Airport T3, One City Centre, Central Ayutthaya, Diamantis Plaza, the National Health Complex, and Marxal Resort & Spa), and municipal/infrastructure segments served through HDPE offerings. No acquisitions, funding rounds, regulatory actions, or technology partnerships are recorded in the available source data, leaving ownership structure, revenue figures, and capital history unverified.
RIIFO firmographics
Firmographics- Name
- RIIFO
- Legal name
- RIIFO
- Website
- https://riifo.us
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- RIIFO is a global piping solutions manufacturer and distributor founded in 1996, supplying plumbing, heating, cooling, gas, drainage, electrical conduit, and HDPE infrastructure systems to 300,000+ distributors and 380,000+ projects across 17+ countries through a wholesale channel.
- Ownership category
- akta.pro rank
RIIFO industry classification
Industry- Product category
- Plumbing & Piping Systems
- NAICS
- Plastics Pipe and Pipe Fitting Manufacturing (326122), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Pipes & Tubing (Metal, Plastic & Composite) (IMADALAC)
- akta.pro secondary industries
- Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG), Pipe Fittings, Couplings & Connectors (IMADALAD)
Keywords
Where RIIFO is headquartered
LocationHeadquarters
- HQ city
- Buford
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
RIIFO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Piping Systems Products: RIIFO generates revenue through the sale of comprehensive piping solutions including plumbing, heating & cooling, gas, electrical conduit, drainage, and infrastructure systems. Products are distributed through a global network of 300,000+ distributors serving 380,000+ projects worldwide.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RIIFO product offering
Product offeringCore offering
RIIFO manufactures and distributes a comprehensive portfolio of nine piping system product lines covering plumbing (Multilayer, PEX, PP-R), heating & cooling (Air Conditioning, Underfloor Heating), gas (Multilayer Gas), electrical conduit (PVC Conduit), drainage (PVC Drainage), and infrastructure (HDPE Water Supply). The company sells these physical piping products through a wholesale distribution model to plumbing contractors, commercial developers, and infrastructure projects in markets across North America, Europe, South America, Asia, and Africa.
Product overview
RIIFO is a piping solutions company offering a comprehensive portfolio of nine core product systems under three main categories: Plumbing (Multilayer Plumbing System, PEX Plumbing System, PP-R Plumbing System), Heating & Cooling (Air Conditioning Piping System, Underfloor Heating System), and Infrastructure (PVC Conduit System, PVC Drainage System, Multilayer Gas Piping System, HDPE Water Supply System). The company operates as a one-stop piping solutions provider since 1996, serving global markets through specialized systems designed for water supply, drainage, gas distribution, electrical conduit, and climate control applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Multilayer Plumbing System Optimized, hygienic, and reliable multilayer water supply plumbing system for global residential and commercial markets.
- PEX Plumbing System Cross-linked polyethylene (PEX) plumbing solution providing flexible and durable water supply piping for residential and commercial applications.
- PP-R Plumbing System Polypropylene random copolymer (PP-R) plumbing system for hygienic and reliable water distribution in residential and commercial buildings.
- Air Conditioning Piping System Easy-to-install, flexible air conditioning piping solution with energy-efficient performance for indoor climate control applications.
- Underfloor Heating System Energy-efficient and cost-effective underfloor heating solution designed to enhance indoor comfort and climate control in residential and commercial buildings.
- PVC Conduit System PVC electrical conduit system providing durable construction and cost savings, recognized by the international EPD (Environmental Product Declaration) standard.
- PVC Drainage Piping System PVC drainage piping system featuring an exceptionally smooth inner wall that increases drainage speed by 30% compared to common iron pipes of the same diameter.
- Multilayer Gas Piping System Gas piping system with a 5-layer design combining the strengths of plastic and metal pipes, effectively minimizing risks of gas leakage and fire hazards.
- HDPE Water Supply System
Quantifiable outcome
- 30% faster drainage compared to common iron pipes of the same diameter
- +1 more outcomes
Companies that use RIIFO
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
RIIFO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RIIFO partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
RIIFO competitors and assessment
Company assessmentDirect peers
- JM Eagle: One of the largest plastic pipe manufacturers in North America, covering PVC, HDPE, and PE products. Comparable in core plastic pipe categories, particularly for North American infrastructure.
- Pipelife: European plastic pipe manufacturer covering water supply, drainage, gas, and cable protection. Direct overlap with RIIFO's infrastructure and plumbing product lines.
- Charlotte Pipe and Foundry: US manufacturer of plastic and metal pipe and fittings for plumbing, drainage, and industrial applications. Direct competitor in PVC and pressure pipe categories.
- Uponor: Finnish global leader in PEX and multilayer plumbing systems serving residential, commercial, and infrastructure markets. Directly comparable in product category, technology, and customer base to RIIFO's plumbing portfolio.
- Wavin: Dutch manufacturer of plastic pipe systems for building, infrastructure, and water management. Closely matches RIIFO's product range across drainage, water supply, and gas distribution.
- Rehau: German polymer-based solutions provider for construction, including PEX plumbing, underfloor heating, and HVAC piping. Overlaps heavily with RIIFO's heating/cooling and plumbing systems.
- Geberit: Swiss sanitary and piping systems specialist with strong European specification presence. Comparable in plumbing and drainage product categories, though more premium-positioned.
- Aliaxis: Belgian global plastic pipe systems group serving building, infrastructure, and industrial markets. Highly comparable in geographic reach and product breadth to RIIFO.
Broad incumbents
- NIBCO: US-based manufacturer of valves, fittings, and flow control products for plumbing, HVAC, and industrial markets. Adjacent product overlap with RIIFO's fittings and plumbing systems.
- Watts Water Technologies: US-based water technology and products company covering plumbing, heating, and water quality. Broader portfolio than RIIFO but overlaps in plumbing/heating distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RIIFO social profiles
Digital presenceRIIFO financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIIFO leadership team
Management profileNumber of profiles
Profiles2 records
RIIFO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIIFO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIIFO
What does RIIFO do?
RIIFO manufactures and distributes a comprehensive portfolio of nine piping system product lines covering plumbing (Multilayer, PEX, PP-R), heating & cooling (Air Conditioning, Underfloor Heating), gas (Multilayer Gas), electrical conduit (PVC Conduit), drainage (PVC Drainage), and infrastructure (HDPE Water Supply). The company sells these physical piping products through a wholesale distribution model to plumbing contractors, commercial developers, and infrastructure projects in markets across North America, Europe, South America, Asia, and Africa.
Is RIIFO a public or private company?
RIIFO is a private company. It is classified as unknown and is currently operating.
When was RIIFO founded?
RIIFO was founded in 1996. It employs 1,001 to 5,000 people.
Where is RIIFO based?
RIIFO is headquartered in Buford, United States, in the North America region.
How does RIIFO make money?
One revenue line is on record: piping Systems Products.
Who are RIIFO's main competitors?
Direct peers on record are JM Eagle, Pipelife, Charlotte Pipe and Foundry, Uponor, Wavin, Rehau, Geberit and Aliaxis. Broad incumbents are NIBCO and Watts Water Technologies.
Does RIIFO have an API?
No public API is recorded for RIIFO.
What industry is RIIFO in?
RIIFO's product category is Plumbing & Piping Systems. Its primary akta.pro industry code is IMADALAC, Pipes & Tubing (Metal, Plastic & Composite), with a secondary code of IMANADAG, Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings. Its NAICS code is 326122 and its SIC code is 5070.