Las Cruces Gospel Rescue Mission

What Las Cruces Gospel Rescue Mission does

Las Cruces Gospel Rescue Mission (LCGRM) is a 501(c)(3) faith-based Christian nonprofit organization founded in 1972 and headquartered at 1050 West Amador Avenue, Las Cruces, New Mexico. It provides emergency shelter for up to 120 homeless individuals per day, a food kitchen serving three meals daily 365 days a year (70,000+ meals annually), free clothing distribution, chapel services, and case management including counseling, rehabilitation, training, and work experience. Its primary beneficiary segment is homeless and financially distressed individuals in Las Cruces and surrounding Doña Ana County. Programming is Christ-centered, integrating Bible study and biblical counseling into the rehabilitation model to prepare residents for reentry into society.

The organization delivers services through a small paid staff augmented by a large volunteer base, with referral pipelines from local police and partner agencies. Earned-income operations are limited to the Rock of Ages Thrift Store at 1420 S. Solano, which retails donated goods to the public six days a week and doubles as a work-experience site for residents. A clothing distribution partnership with Twice Blessed Clothing extends the apparel program to a separate storefront at 301 17th St. #E. The mission has no proprietary technology systems; its digital footprint consists of a content website, bi-monthly email newsletter, and a Facebook page used for donor and volunteer outreach.

Funding comes almost entirely from charitable contributions — monetary donations and in-kind gifts of food, furniture, clothing, and vehicles from individuals, churches, civic organizations, and merchants. Planned giving and bequests are also accepted. The organization is privately held, has no parent company or subsidiaries, and reports no patents, awards, or regulatory actions. Leadership transitioned in early 2025, with Evelyn Chavez elevated to Executive Director and Reggie Gibbs hired as Assistant Executive Director.

Name

Las Cruces Gospel Rescue Mission

Legal name

Las Cruces Gospel Rescue Mission

Website

https://lcgrm.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Las Cruces Gospel Rescue Mission is a 501(c)(3) faith-based nonprofit in Las Cruces, New Mexico, providing emergency shelter (120 beds daily), three meals a day, clothing, and Christ-centered rehabilitation services to homeless and less fortunate individuals, funded by donations, volunteers, and a thrift store.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Primary funding comes from donations from individuals, churches, civic organizations, and merchants. Donations include monetary contributions as well as food, furniture, clothing, and other goods. The organization also accepts planned giving, bequests, and vehicle donations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Las Cruces Gospel Rescue Mission operates a 501(c)(3) faith-based shelter and food program that provides emergency lodging for up to 120 homeless individuals per day, three free meals daily year-round (70,000+ meals annually), Bible-based counseling and rehabilitation, and free clothing distribution through the Twice Blessed Clothing partner program. The organization also runs the Rock of Ages Thrift Store, which both funds operations and provides work-experience opportunities for residents.

Product overview

Las Cruces Gospel Rescue Mission is a faith-based nonprofit organization offering a unified set of social services centered on emergency shelter, meals, and spiritual support. The core offerings include emergency shelter for up to 120 homeless individuals daily, a food kitchen serving three meals per day year-round, chapel services, case management, and rehabilitation programs. Additional services include the Rock of Ages Thrift Store for community shopping and clothing distribution through the Twice Blessed partnership. All services operate under a Christ-centered approach to prepare guests for productive reintegration into society.

Differentiator

Problem solved

Functional benefit

Brands

• Rock of Ages Thrift Store: A thrift store open to the public six days/week carrying gently used clothing, furniture and accessories, located at 1420 S. Solano.
• Twice Blessed Clothing

Products and services

• Emergency Shelter Services
• Food Kitchen
• Rock of Ages Thrift Store
• Free Clothing Program (Twice Blessed)
• Chapel Services
• Case Management & Rehabilitation

Quantifiable outcome

• 70,000+ meals served annually
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Twice Blessed ClothingcoreChannel Partner/ Reseller/ DistributorThe mission provides free clothing to Twice Blessed Clothing, who then distributes the clothing to those in need in the community. Twice Blessed is located at 301 17th St. #E in Las Cruces and operates during specific hours (Mondays 10am-12pm, Thursdays 10am-12pm and 2pm-5pm).

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Albuquerque Rescue Mission: A faith-based nonprofit rescue mission in Albuquerque, NM that provides shelter, meals, and rehabilitation services to homeless individuals. Highly comparable to LCGRM in operating model, faith-based approach, and New Mexico regional focus.
• El Paso Rescue Mission: A faith-based rescue mission in El Paso, TX that provides emergency shelter, meals, and recovery programs. Directly comparable as a regional faith-based rescue mission serving a similar border-community homeless population.
• Union Rescue Mission (Los Angeles): A faith-based rescue mission providing emergency shelter, meals, and long-term rehabilitation in Los Angeles. Closely comparable operating model, though at significantly larger scale than LCGRM.
• San Antonio Rescue Mission: A faith-based rescue mission providing shelter, meals, and recovery services in San Antonio. Direct comparable as a similarly-structured regional faith-based rescue mission with comparable service offerings.
• Denver Rescue Mission: A faith-based rescue mission providing shelter, meals, and rehabilitation programs in Denver. Direct comparable as a similarly-structured regional faith-based rescue mission with overlapping service offerings.
• Atlanta Mission: A faith-based nonprofit providing emergency shelter, meals, and recovery programs in Atlanta. Direct comparable as a similarly-structured faith-based rescue mission with overlapping services.

Broad incumbents

• The Salvation Army: A large, established faith-based nonprofit operating emergency shelters, food programs, and thrift stores nationwide. Comparable in shelter/food/thrift service mix but at vastly greater scale and geographic breadth than LCGRM.
• Goodwill Industries International: A national nonprofit operating thrift retail stores and workforce development programs. Comparable to LCGRM's Rock of Ages Thrift Store and work-experience components, but at a much larger scale and broader scope.
• Volunteers of America: A national faith-affiliated nonprofit providing shelter, housing, and supportive services across the U.S. Comparable in providing housing and case management to vulnerable populations, but with broader service lines and geography.
• Catholic Charities USA: A national faith-based network providing emergency assistance, shelter, food, and case management. Comparable in faith-based social service delivery but vastly larger in scope and geographic coverage than LCGRM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lcgrminc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Las Cruces Gospel Rescue Mission