Florence Crittenton

What Florence Crittenton does

Florence Crittenton Home And Services is a 501(c)(3) nonprofit organization headquartered in Helena, Montana, founded in 1900, providing a continuum of trauma-informed care for pregnant and parenting young women and their children. The organization operates three integrated program areas: Residential Programs (Youth Maternity Home for ages 12-21 and Recovery Home for ages 18-35, where mothers and children live together during substance use treatment), the Family Healing Center (outpatient mental health and substance use treatment, home visiting, and community parenting classes), and the Child Enrichment Center (early education and childcare for children aged 0-5). It serves as the only residential maternity program of its kind in the Pacific Northwest, reporting a 100% child custody retention rate among Recovery Home graduates. In June 2026, the organization formally launched the Florence Crittenton Training Institute (FCTI), a wholly-owned extension monetizing decades of trauma-informed care expertise through professional development training, consulting, and organizational facilitation for healthcare, education, child welfare, first responder, and military professionals.

The organization's revenue model is diversified across individual donations (>50% of operations budget via the Believers Circle recurring giving program), government and foundation grants, signature fundraising events (Paint the Town Pink raising $200,000-$400,000 annually, Support Our Girls, Clash for a Cause), corporate sponsorships and matching programs, planned giving vehicles, and the newly launched FCTI professional services revenue. No fees are charged to service recipients. The capital structure is anchored by a $13.8 million Project Sunshine campus renovation at the Cooney Campus (3404 Cooney Drive), funded by a combination of federal HOME grants, CDBG-CARES Act funds, the Sunderland Foundation, the State of Montana Child Care Innovation and Infrastructure Grant, and ongoing private fundraising. Upon completion in Fall 2026, the consolidated campus is expected to generate approximately $200,000 in annual operational savings and expand service capacity by 55% in residential and nearly double in childcare. Services are delivered through community-based referrals from healthcare providers, social services, schools, faith communities, and civic groups across Montana.

The organization underwent a strategic restructuring in June 2026, creating an executive layer overseeing Florence Crittenton Family Services (direct programs), FCTI, the Florence Crittenton Foundation, and the campus. Carrie Krepps was promoted to CEO after 16 years with the organization, Pat Sassano transitioned to COO, and Elizabeth Flynn was named Director of Resource Development. A separate Executive Director of Family Services search is underway for day-to-day program leadership. The organization has 11-50 employees and is governed by a Board of Trustees (Board President: Collette Hanson).

Name

Florence Crittenton

Legal name

Florence Crittenton Home And Services

Website

https://florencecrittenton.org

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Florence Crittenton is a Montana-based nonprofit providing trauma-informed residential treatment, outpatient services, early childhood education, and community parenting programs for pregnant and parenting young women and their children. It also operates a training institute offering professional development to helping professionals statewide.

Ownership category

akta.pro rank

Product category

Human and Social Services

NAICS

Other Individual and Family Services (624190), Child Care Services (624410), Educational Support Services (61171)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082), Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Home Visiting & Parent Coaching Programs (EDACALAC), Newborn/Infant Mother’s Helper Support (HSAAAGAB)

Keywords

• Residential maternity care
• Substance use treatment
• Early childhood education
• Trauma-informed care
• Family support services

Headquarters

HQ city

Helena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Individual Donations and Annual Giving: Monetary donations from individuals constitute over 50% of operations budget. The Believers Circle program allows recurring weekly, monthly, or quarterly donations. Donations offset everyday costs including food, clothing, and necessary items for families served.
2. Grant Funding: Government and foundation grants fund capital projects and operational programs. Notable grants include $1.278 million HOME Grant, $1.25 million CDBG-CARES Act grant, $450,000 Sunderland Foundation grant, $188,000 M.J. Murdock Charitable Trust grant, and $900,000 State of Montana Childcare Innovation and Infrastructure Grant.
3. Special Events Fundraising: Annual fundraising events including Paint the Town Pink (raising $200,000-$300,000 annually, with $400,580 gross in 2023 and $181,382 in 2021) and Support Our Girls event. Event revenue represents approximately 25-30% of annual fundraising goals.
4. Corporate Partnerships and Sponsorships: Corporate sponsorships for events, employee matching programs, corporate grants, and day-of-service volunteer opportunities. Partners include businesses across Helena and Montana providing financial support and in-kind donations.
5. Planned Giving and Legacy Gifts: Planned giving vehicles including bequests, deferred gift annuities, IRA charitable rollovers, life insurance beneficiaries, and real property gifts. The Montana Tax Credit program allows donors to receive up to $15,000/year (individual) or $30,000/year (couple) in state tax credits for qualified endowment contributions.
6. Training Institute Revenue: The Florence Crittenton Training Institute (FCTI) generates revenue through professional development training, consulting services, and organizational facilitation for professionals in healthcare, education, child welfare, law enforcement, and other helping fields.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Florence Crittenton provides a continuum of residential, outpatient, educational, and community-based services for pregnant and parenting young women and their families in Montana. Core services include licensed residential maternity and substance use treatment, outpatient mental health and substance use treatment through the Family Healing Center, early childhood education via the Child Enrichment Center, trauma-informed parenting education, home visiting, and professional training delivered through the Florence Crittenton Training Institute.

Product overview

Florence Crittenton is a non-profit social services organization offering a comprehensive array of family support programs. The core offerings consist of three interconnected service areas: Residential Programs (including Youth Maternity Home for ages 12-21 and Recovery Home for ages 18-35), the Family Healing Center (outpatient mental health and substance use treatment), and the Child Enrichment Center (early childhood education for ages 0-5). The organization has recently expanded with the Florence Crittenton Training Institute (FCTI), which provides trauma-informed professional development to external organizations. Additional services include community parenting classes, home visiting programs, and various fundraising/donation programs including Believers Circle recurring giving and Planned Giving legacy options. The organization serves families across Montana from its Helena campus.

Differentiator

Problem solved

Functional benefit

Brands

• Florence Crittenton Training Institute (FCTI): Training institute providing trauma-informed care training, consultation, and professional development for professionals serving children, families, and communities across Montana and beyond
• Project Sunshine
• Painted Pot
• Believers Circle
• Legacy Society

Products and services

• Residential Programs

Quantifiable outcome

• 100% of Recovery Home graduates retain or regain custody of their children
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Dick Anderson ConstructioncoreImplementation/ SI/ Consulting Partner · 11 October 2022Selected as General Contractor & Construction Manager for Cooney Campus renovation project. Founded in Helena, MT in 1975, DAC has grown to a regional leader with offices across Montana and Wyoming. Serving as Presenting Sponsor for Paint the Town Pink 2023 event. Vice President Bob Heberly has personal connection to Florence Crittenton dating to childhood family involvement.
• Slate ArchitecturecoreStrategic or Co-development PartnerLeading architectural design firm working closely with Florence Crittenton to define renovation scope and ensure design meets organizational needs for the Cooney Campus project.
• Lowe's Home ImprovementcoreStrategic or Co-development PartnerSelected Florence Crittenton as Lowe's Heroes Project, donating all cabinetry and installation for new kitchens in the Recovery Home. Helena store donated materials and installation labor.
• Silver City StoneminorStrategic or Co-development PartnerPartnered with Lowe's and Power Townsend to donate and install countertops for Recovery Home kitchens. Helena-based company committed to being an asset to the community.
• Power TownsendminorStrategic or Co-development PartnerPartnered to donate installation hardware for Recovery Home kitchen remodel project.
• Youth DynamicscoreStrategic or Co-development PartnerPurchased the 901 North Harris Street facility from Florence Crittenton Foundation in October 2023 for use as Lewis & Clark Youth Home and community services. Organizations have aligned missions focused on family-focused, trauma-sensitive behavioral health services.
• Helena CollegeminorStrategic or Co-development PartnerPartner location for community parenting classes including Connected Parenting, Love & Logic, and Circle of Security programs.
• Montana Radio CompanycoreGTM or Marketing PartnerLong-time event sponsor for Paint the Town Pink. Major sponsor contributing to annual fundraising success.
• Blue Cross Blue Shield of MontanacoreGTM or Marketing PartnerEvent sponsor for Support Our Girls and Paint the Town Pink events. Provided decorated bra artwork for annual auctions.
• Pinion TechnologyminorGTM or Marketing PartnerPlatinum sponsor for Paint the Town Pink 2023 event.
• Edge Marketing & DesigncoreGTM or Marketing PartnerPlatinum sponsor and ongoing marketing partner. Provided decorated bra artwork for events. Long-standing supporter of Florence Crittenton.
• First Interstate BankcoreGTM or Marketing PartnerEvent sponsor supporting Paint the Town Pink and other fundraising events.
• Bulkley ElectricminorStrategic or Co-development PartnerProject Sunshine partner for campus renovation electrical work.

Scale indicators15 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• National Crittenton Foundation: The national umbrella organization of the Florence Crittenton network of agencies providing residential and community-based services to at-risk girls, young women, and their families. Directly comparable in mission, service model, and historical lineage.
• Healthy Families America: Home visiting program network accredited by Prevent Child Abuse America, serving new and expectant parents at risk for child maltreatment and other adverse outcomes. Comparable in delivering trauma-informed home visiting and parent coaching services.
• March of Dimes: National nonprofit focused on maternal and infant health, supporting pregnant women, new mothers, and addressing substance use and health disparities. Comparable in mission focus on healthy pregnancies, mothers, and babies, though delivered primarily through research, advocacy, and program funding rather than direct residential services.
• Nurse-Family Partnership: National nonprofit that pairs first-time mothers with nurse home visitors from pregnancy through the child's second birthday. Directly comparable in serving at-risk pregnant and parenting women through home visiting and intensive maternal support.
• Maryville Academy: Chicago-area nonprofit providing residential care, family services, early childhood education, and recovery programs for mothers and children. Directly comparable in operating residential maternity/recovery and early childhood programs under one organizational umbrella.

Broad incumbents

• Boys Town: Large national nonprofit operating residential programs, in-home services, and crisis care for at-risk youth and families. Comparable in the residential and family-services space, but with broader scope across the full youth age range and a national footprint.
• Catholic Charities USA: National network of Catholic Charities agencies providing residential, behavioral health, family support, and community services to vulnerable populations. Comparable as a broad-incumbent provider of residential treatment and family services with multi-state presence.
• Children's Aid Society: New York-based nonprofit providing adoption, foster care, residential and community-based services, and early childhood programs for vulnerable children and families. Comparable as a broad-incumbent nonprofit with overlapping programs in residential care, early childhood education, and family support.
• Volunteers of America: Large national human services nonprofit offering residential programs, behavioral health services, housing, and family support across all 50 states. Comparable as a broad-incumbent social services operator with overlapping programs in substance use treatment and family services.

Regional players

• Children's Home Society of California: California-based nonprofit providing foster care, adoption, residential treatment, and early childhood services to children and families. Comparable in mission and service mix (residential, early childhood, family support), but operates in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@florencecrittentonhomeserv1379
• Facebookfacebook.com/FlorenceCrittentonMT
• Instagraminstagram.com/florencecrittentonmt
• LinkedInlinkedin.com/company/florence-crittenton-montana

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florence Crittenton