Power - Townsend
Power Townsend is a privately held hardware and home improvement retailer founded in 1867 in Helena, Montana, serving DIY consumers, homeowners, and regional contractors with a broad product assortment, featured brand lines, and equipment rental and kitchen design services through Do It Best co-op channels.
- Company typePrivate
- Founded1867
- HeadquartersHelena, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Power - Townsend does
Power Townsend is a privately held hardware and home improvement retailer founded in 1867 and headquartered in Helena, Montana. The company operates physical storefronts complemented by an e-commerce storefront hosted on doitbest.com, where it serves as a member dealer of the Do It Best hardware and building materials distribution co-op. Its assortment spans automotive, building materials, cleaning supplies, electrical, hardware, hand and power tools, HVAC, lawn and garden, outdoor living, paint, plumbing, and sporting goods, with major appliances offered alongside featured brand lines from Benjamin Moore, Makita, Milwaukee, and Speed Queen.
The company's revenue model is traditional brick-and-mortar and online retail: transactional sale of physical merchandise to DIY consumers, homeowners, and small/independent contractors within a local/regional Helena catchment. Pricing is not publicly disclosed and is set within Do It Best co-op programs. Beyond merchandise, Power Townsend generates service revenue through CAT (Caterpillar) equipment rental for contractor and DIY projects and kitchen design consultation for residential remodeling. The customer mix is long-tail and geographically concentrated, with no enterprise contracts or named anchor accounts disclosed.
Operationally, Power Townsend leverages Do It Best co-op membership for purchasing, distribution, e-commerce infrastructure, co-op marketing, and brand partnerships. The company has 51-100 employees, no subsidiaries, no disclosed parent, no funding rounds, and no recent M&A, leadership changes, or product launches beyond the established CAT rental and kitchen design services. There is no evidence of proprietary technology, AI/ML capabilities, or digital platform development beyond the standard Do It Best storefront.
Power - Townsend firmographics
Firmographics- Name
- Power - Townsend
- Legal name
- Power Townsend
- Website
- https://powertownsend.com
- Company type
- Private
- Founded year
- 1867
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Power Townsend is a privately held hardware and home improvement retailer founded in 1867 in Helena, Montana, serving DIY consumers, homeowners, and regional contractors with a broad product assortment, featured brand lines, and equipment rental and kitchen design services through Do It Best co-op channels.
- Ownership category
- akta.pro rank
Power - Townsend industry classification
Industry- Product category
- Hardware Retail
- NAICS
- Outdoor Power Equipment Retailers (444230), Appliance Repair and Maintenance (811412)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Construction Machinery & Equip (3531), Household Appliances (3630)
- akta.pro primary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIADAH)
- akta.pro secondary industries
- Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG), Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)
Keywords
Where Power - Townsend is headquartered
LocationHeadquarters
- HQ city
- Helena
- HQ country
- United States
- HQ region
- North America
Markets served
Power - Townsend business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Distribution channels3 records
Power - Townsend product offering
Product offeringCore offering
Power Townsend operates as a multi-category hardware and home improvement retailer, selling appliances, building materials, tools, paint, plumbing, electrical, lawn and garden, and automotive supplies through physical store locations and a Do It Best-powered e-commerce platform. The company also provides CAT construction equipment rental services and kitchen design consultation services to support customer projects. Featured brands carried include Benjamin Moore (paints), Makita and Milwaukee (power tools), and Speed Queen (appliances).
Product overview
Power Townsend operates as a hardware and home improvement retailer offering a comprehensive product catalog across multiple categories including appliances, automotive, building materials, cleaning supplies, electrical, hardware, hand tools, HVAC, lawn and garden, outdoor living, paint, plumbing, power tools, sporting goods, and more. The company provides both physical products across these categories and services including kitchen design consultation and CAT equipment rental. Featured brands include Benjamin Moore paints, Makita and Milwaukee power tools, and Speed Queen appliances. The offering represents a broad, general merchandise hardware retail model rather than a specialized software or technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Appliances Major residential appliances including washers, dryers, ranges, ovens, cooktops, dishwashers, refrigerators, and microwaves, sold to homeowners and contractors through Power Townsend's retail and online channels.
- Kitchen Design Consultation and planning service assisting customers with kitchen remodeling project design, offered alongside Power Townsend's appliance and building materials inventory.
- CAT Rental Equipment rental service providing CAT (Caterpillar) construction and industrial equipment for contractor projects and DIY jobs, available through a dedicated rental operations channel.
- Benjamin Moore Paints Premium paints, stains, and coatings sold under the Benjamin Moore brand for residential and commercial painting applications, offered through Power Townsend's retail locations and online platform.
- Makita Power Tools Power tools and accessories under the Makita brand, including drills, saws, and grinders, sold to professional contractors and consumers through Power Townsend's retail and online channels.
- Milwaukee Tools Professional-grade power tools, hand tools, and accessories under the Milwaukee Tool brand for trade and industrial applications, offered through Power Townsend's retail locations and online platform.
- Speed Queen Laundry Equipment Commercial and residential laundry equipment, including washers and dryers, sold under the Speed Queen brand through Power Townsend's retail and online channels.
Companies that use Power - Townsend
Customer profileIdeal customer profiles2 records
Power - Townsend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Power - Townsend partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Benjamin MooreminorPower Townsend carries Benjamin Moore paint products as a featured brand, reselling their paint and coatings through their retail locations and online platform.
- MakitaminorPower Townsend is listed as carrying Makita power tools, featuring the brand in their product assortment available through doitbest.com.
- Milwaukee ToolminorPower Townsend carries Milwaukee Tool products, with dedicated brand pages and product listings through their doitbest.com channel.
- Speed QueenminorPower Townsend features Speed Queen commercial laundry equipment as a featured brand, offering both sales and potentially rental services.
- Do It BestcorePower Townsend operates as a member dealer of Do It Best, a hardware and building materials distribution co-op. Power Townsend's online presence is powered by doitbest.com, and they participate in co-op marketing, purchasing programs, and brand partnerships facilitated through the Do It Best network.
Recent moves4 records
Expansion highlights3 records
Power - Townsend competitors and assessment
Company assessmentRegional players
- Westlake Ace Hardware: Westlake Ace Hardware is a large regional Ace-affiliated hardware retailer operating multiple stores across the central US. Its multi-store, multi-service hardware model is operationally analogous to a scaled-up Power Townsend.
Direct peers
- Ace Hardware: Ace Hardware is a hardware cooperative of independent retailers with a similar dealer-member model to Do It Best. It competes head-to-head with Power Townsend in general hardware, paint, and tool categories across local markets.
- True Value: True Value is another hardware cooperative serving independent local retailers through group purchasing and shared branding. It is comparable to Power Townsend in assortment breadth, co-op economics, and small-format retail operations.
Broad incumbents
- The Home Depot: Home Depot is the dominant national big-box home improvement retailer. It overlaps with Power Townsend across nearly every category — appliances, paint, power tools, lumber, and lawn & garden — and represents the primary competitive threat in the Helena market.
- Lowe's: Lowe's is the second-largest national home improvement chain, offering overlapping categories with Power Townsend (appliances, paint, hardware, tools). It competes for both DIY and pro customers across the same product verticals.
- Menards: Menards is a large regional big-box home improvement retailer with a Midwestern footprint that overlaps Power Townsend's assortment — lumber, building materials, hardware, appliances, and lawn & garden.
- Tractor Supply Company: Tractor Supply is a rural-lifestyle retailer with a strong presence in Montana. It overlaps with Power Townsend in lawn & garden, hardware, automotive, and farm/outdoor equipment categories.
Emerging players
- Harbor Freight Tools: Harbor Freight is a discount tool and equipment retailer with its own expanding store footprint and online channel. It is comparable to Power Townsend on power tools and equipment categories but competes more aggressively on price.
Others
- Do It Best: Do It Best is the parent buying group/co-op of which Power Townsend is a member. It is the wholesale infrastructure that supplies Power Townsend and hosts its e-commerce platform, making it both a partner and a structural comp.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Power - Townsend social profiles
Digital presencePower - Townsend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power - Townsend leadership team
Management profileNumber of profiles
Power - Townsend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power - Townsend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power - Townsend
What does Power - Townsend do?
Power Townsend operates as a multi-category hardware and home improvement retailer, selling appliances, building materials, tools, paint, plumbing, electrical, lawn and garden, and automotive supplies through physical store locations and a Do It Best-powered e-commerce platform. The company also provides CAT construction equipment rental services and kitchen design consultation services to support customer projects. Featured brands carried include Benjamin Moore (paints), Makita and Milwaukee (power tools), and Speed Queen (appliances).
Is Power - Townsend a public or private company?
Power - Townsend is a private company. It is classified as unknown and is currently operating.
When was Power - Townsend founded?
Power - Townsend was founded in 1867. It employs 51 to 100 people.
Where is Power - Townsend based?
Power - Townsend is headquartered in Helena, United States, in the North America region.
Who are Power - Townsend's main competitors?
Westlake Ace Hardware is listed as a regional player. Direct peers are Ace Hardware and True Value. Broad incumbents are The Home Depot, Lowe's, Menards and Tractor Supply Company. Harbor Freight Tools is listed as an emerging player. Do It Best is listed as an others.
Does Power - Townsend have an API?
No public API is recorded for Power - Townsend.
What industry is Power - Townsend in?
Power - Townsend's product category is Hardware Retail. Its primary akta.pro industry code is CRAIADAH, Outdoor Power Equipment Parts & Service Retail, with a secondary code of TLABAFAG, Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors). Its NAICS code is 444230 and its SIC code is 3524.