Select Finishing

Industrial Coating Servicesselectfinishing.ca

Select Finishing is a Canadian industrial coating job shop providing E-coating, powder coating, and liquid coating services across 7 plants in Ontario and Michigan. It serves automotive, manufacturing, appliance, and marine OEMs as a Tier II supplier.

Company typePrivate
Founded2003
HeadquartersWallaceburg, Canada
Headcount101–250
GTM typeB2B
OfferingServices

What Select Finishing does

Select Finishing is a privately held Canadian industrial coating services company headquartered in Wallaceburg, Ontario, founded in 2003. It operates seven production plants in Ontario (Wallaceburg, Corunna, Windsor) and Michigan (Waterford Township), collectively comprising more than 100,000 square feet of production and warehouse space and employing over 200 people. The company is a custom job-shop coater offering three core service lines: E-coating (electrophoretic deposition using a TTX Square transfer system with 8-stage pretreatment), powder coating (electrostatic spray with cure oven fusion), and liquid/wet coating (robotic and manual Class A finishes, including plastic substrates such as TPO, Nylon, ABS, and PC-ABS). Select Finishing also offers supporting services including sub-assembly, packaging, pre-paint masking, and in-house rack tooling design.

The business model is B2B industrial services revenue earned on a per-part or per-service basis, sold through a direct field-sales motion (Sales Manager Brian Griffith) primarily to North American OEMs and their Tier I/II suppliers. Select Finishing holds Tier II supplier status with GM, Ford, Chrysler, BMW, BRP, Electrolux and Caterpillar, and maintains certifications including ISO 9001, AAMA 2604, AAMA 2605, CARC, AIAG membership, and the Canadian Controlled Goods Program, qualifying it for automotive, architectural, and defense-adjacent work. Plastic lines operate in compliance with GM specification 994801.

The company serves four primary verticals: automotive (primary), general manufacturing, appliances, and marine/recreational vehicles, providing Class A surface finishes, corrosion protection, and sub-assembly support. Capacity is differentiated by flexible part sizing up to 36"x70"x144" and heavy-part capability beyond 800 lbs, supported by 2017-installed Fanuc P-250iB 6-axis robots, Graco electrostatic spray systems, and Nanotechnology pre-treatment. Pricing is quote-based and not publicly disclosed.

Select Finishing firmographics

Firmographics

Name: Select Finishing
Legal name: Select Finishing
Website: https://selectfinishing.ca
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 101–250 employees
Short description: Select Finishing is a Canadian industrial coating job shop providing E-coating, powder coating, and liquid coating services across 7 plants in Ontario and Michigan. It serves automotive, manufacturing, appliance, and marine OEMs as a Tier II supplier.
Ownership category
akta.pro rank

Select Finishing industry classification

Industry

Product category: Industrial Coating Services
NAICS: Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812), Coating, Engraving, Heat Treating, and Allied Activities (3328), Electroplating, Plating, Polishing, Anodizing, and Coloring (332813)
SIC: Coating, Engraving & Allied Services (3470)
akta.pro primary industry: Powder Coating Services (IMAIAKAD)
akta.pro secondary industry: Passenger Vehicle Paint, Coatings & Surface Finishing (ICE) (IMACAAAD)

Keywords

Industrial coating services
E-coating services
Powder coating services
Liquid coating services
Automotive finishing services

Where Select Finishing is headquartered

Location

Headquarters

HQ city: Wallaceburg
HQ country: Canada
HQ region: North America

Offices7 records

Markets served

Select Finishing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Industrial Coating Services: Job shop manufacturing services providing E-Coating, Powder Coating, and Liquid Coating to automotive, manufacturing, appliance, and marine industries. Revenue generated through per-part/per-service pricing for coating, finishing, sub-assembly, and packaging services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Select Finishing product offering

Product offering

Core offering

Select Finishing is a custom industrial coater providing E-Coating (electrophoretic deposition), Powder Coating (electrostatic spray with cure oven fusion), and Liquid Coating (robotic and manual wet spray) services across seven plants. The company services automotive, manufacturing, appliance, and marine customers as a Tier II supplier, also offering sub-assembly, masking, and packaging as add-on services.

Product overview

Select Finishing is a custom coater providing three core coating services: E-Coating, Powder Coating, and Liquid Coating. The company operates seven plants with over 200 employees, offering both metal and plastic finishing capabilities. E-Coating provides cost-effective corrosion protection for automotive and manufacturing parts. Powder Coating uses electrostatic spray technology for durable finishes on metal substrates. Liquid Coating delivers Class A automotive wet paint finishes for plastic and metal parts using robotic and manual application. Additional services include sub assembly, packaging, and masking capabilities. The company serves Tier II automotive suppliers including GM, Ford, Chrysler, BMW, BRP, Electrolux and Caterpillar.

Differentiator

Problem solved

Functional benefit

Products and services

E-Coating Cost-effective electrophoretic deposition (e-coating) service providing corrosion protection for hard-to-reach and hidden areas of automotive and manufacturing parts. Operated via a TTX Square transfer system with 8-stage pretreatment, 4-stage paint and post-rinse, and a dedicated test lab for process control. Intended for OEMs and Tier I/II suppliers in the automotive and manufacturing sectors.
Powder Coating Electrostatic powder coating service using charged powder particles fused in curing ovens, providing attractive and durable finishes with excellent corrosion protection for automotive and manufacturing under-body parts and larger components. Serves automotive, manufacturing, and heavy equipment customers.
Liquid Coating Class A automotive wet paint finishing service using robotic and manual spray application for automotive, marine, and appliance industries. Includes plastic finishing for interior components, bumpers, fender flares, running boards, and spoilers, with finishes applicable to both plastic and metal substrates.
Sub Assembly Post-painting sub-assembly service including packaging and shipment handling for components after coating and finishing. Available as an add-on to core coating services for OEM and Tier I/II customers.
Pre-Paint Part Masking Pre-paint masking service to protect specific areas of components from coating application during E-coating, powder coating, or liquid coating processes. Offered to automotive, manufacturing, appliance, and computer-industry customers.
Rack Tooling Design Design and manufacturing of custom rack tooling for painting applications, available on request to support customer-specific part geometries across the core coating processes.

Quantifiable outcome

Cost-effective e-coating service improves operational quality and marketplace position for automotive and manufacturing customers

Companies that use Select Finishing

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Select Finishing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Select Finishing partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core.

GM (General Motors)coreOthersTier II automotive supplier status. Supplies coating and finishing services for automotive components. Plastic lines operate in full compliance with General Motor's 994801 specification.
Ford Motor CompanycoreOthersTier II automotive supplier status. Provides coating and finishing services for Ford automotive components.
Chrysler (Stellantis)coreOthersTier II automotive supplier status. Provides coating and finishing services for Chrysler automotive components.
BMWcoreOthersTier II automotive supplier status. Provides coating and finishing services for BMW automotive components.
BRP (Bombardier Recreational Products)coreOthersTier II supplier status. Provides coating and finishing services for recreational vehicles including ATVs and motorcycles.
ElectroluxcoreOthersTier II supplier status. Provides coating and finishing services for appliance products.
CaterpillarcoreOthersTier II supplier status. Provides coating and finishing services for heavy equipment components.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Select Finishing competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Select Finishing compliance and trust

Trust signal

Compliance6 records

Select Finishing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Select Finishing leadership team

Management profile

Number of profiles

Profiles1 record

Select Finishing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Select Finishing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Select Finishing

What does Select Finishing do?

Is Select Finishing a public or private company?

Select Finishing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Select Finishing founded?

Select Finishing was founded in 2003. It employs 101 to 250 people.

Where is Select Finishing based?

Select Finishing is headquartered in Wallaceburg, Canada, in the North America region.

How does Select Finishing make money?

One revenue line is on record: industrial Coating Services.

Does Select Finishing have an API?

No public API is recorded for Select Finishing.

What industry is Select Finishing in?

Select Finishing's product category is Industrial Coating Services. Its primary akta.pro industry code is IMAIAKAD, Powder Coating Services, with a secondary code of IMACAAAD, Passenger Vehicle Paint, Coatings & Surface Finishing (ICE). Its NAICS code is 332812 and its SIC code is 3470.