The Smart Energy Company

What The Smart Energy Company does

The Smart Energy Company is a privately held, family-owned Canadian solar energy provider founded in 2016 by Mark McAloon in New Brunswick and co-led with brother Jeff McAloon. The company designs, manufactures, and distributes the NOREASTER line of modular, ground-mounted solar systems engineered specifically for harsh Canadian climates, with structural-grade aluminum racking, bi-facial panels, and an optimized 35-degree tilt for snow shedding. Systems are sold in 10kW modular increments (NOREASTER 2 through 12+) and offered in two distribution formats: a DIY "In-A-Box" kit for self-installing farmers, which saves customers $10,000+ in labor, and a turnkey installation service for complex or larger projects.

The company's primary customer is the Canadian farmer, with secondary exposure to commercial logistics (Day & Ross), municipal and government installations (Town of Grand Bay-Westfield, Saint John Energy), and First Nations communities. Revenue is generated through one-time hardware sales, professional installation services, recurring Smart Energy Monitoring subscriptions, and financing facilitation via a partnership with EnPowered. Battery storage is provided through an authorized Generac Clean Energy provider arrangement. Sales flow through regional Smart Energy Consultants serving New Brunswick, Nova Scotia, PEI, and Ontario, supplemented by agricultural trade show presence and exclusive federation-level partnerships secured in April 2025 with three provincial agriculture federations. Manufacturing occurs at the company's Upper Golden Grove, New Brunswick headquarters, with regional offices in Truro (NS), Summerside (PEI), and Woodstock (ON).

Name

The Smart Energy Company

Legal name

The Smart Energy Company

Website

https://thesmartenergycompany.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Smart Energy Company designs, manufactures, and sells the NOREASTER line of modular ground-mounted solar systems built for Canadian farms, offering DIY kits and turnkey installation across Atlantic Canada and Ontario.

Ownership category

akta.pro rank

Product category

Agricultural Solar Energy Systems

NAICS

Solar Electric Power Generation (221114), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro industry

PRIMARYIMAGAAAJ

Microgrid & Distributed Grid Equipment (Controllers, Switchgear Packages, DER Interconnection)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Power Generation & Grid Equipment (Transformers, Switchgear, Substations)

SECONDARYEUAGACAJ

C&I Onsite/Behind-the-Meter Energy Supply (Solar, CHP, Microgrids)

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Commercial & Industrial (C&I) Energy Supply & Procurement

SECONDARYEUAMAJAK

Resilience & Backup Power Solutions (Critical Facilities, Islanding)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Distributed Energy Resources & Community Renewables (Community Solar, Microgrids)

SECONDARYEUAMAHAI

Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Renewable Equipment & Component Manufacturing (Modules, Turbines, Inverters, Towers, Blades)

SECONDARYEUAMAIAI

Energy Management Systems & Plant Controllers (PPC, AGC Participation, Curtailment Control)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Renewable Grid Integration & Interconnection (Power Electronics, SCADA, Forecasting)

Keywords

• Ground-mounted solar systems
• Agricultural solar solutions
• Solar panel installation
• Battery energy storage
• Solar feasibility studies

Headquarters

HQ city

Quispamsis

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Solar Energy System Sales (Hardware): Sale of NOREASTER solar energy systems including panels, racking, inverters, and hardware components. Systems sold in 10kW modular increments (NOREASTER 2 through 12+). Both DIY kit and turnkey installation options available.
2. Professional Installation Services: Turnkey installation services provided by company team for customers who prefer not to self-install. Includes site assessment, installation, electrical work, and commissioning.
3. Smart Energy Monitoring Service: Ongoing monitoring service providing real-time usage data, custom alerts, and monthly reports. Available as add-on to solar installations or standalone for any farm.
4. Commercial Solar Feasibility Studies: Detailed engineered studies of farm energy usage including solar design options, energy performance modelling, investment analysis, environmental impact, and incentive explanations. Required for net metering connection in New Brunswick.
5. Solar Financing Facilitation: Partnership with EnPowered to provide financing options for customers. Company facilitates but may earn referral or service fees through the partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Smart Energy Company designs, manufactures, and sells the NOREASTER, a modular, ground-mounted solar energy system engineered specifically for harsh Canadian climates and agricultural environments. The system is sold either as a pre-packaged DIY/In-A-Box kit for self-installation or as a turnkey professionally installed solution, available in 10kW modular increments from NOREASTER 2 (20kW) through NOREASTER 12+ (120kW+). The company complements its core hardware with Generac PWRCell battery storage integration, a Smart Energy Monitoring subscription service, Commercial Solar Feasibility Studies, and financing facilitation through its EnPowered partnership.

Product overview

The Smart Energy Company offers a unified solar energy portfolio centered on the NOREASTER® product line—a modular ground-mounted solar system available as either a DIY self-installation kit or a turnkey professionally-installed solution. The core offering spans multiple power configurations (NOREASTER 2 through 12, ranging from 20kW to 120kW) designed for Canadian agricultural environments. Add-on modules include Generac PWRCell lithium-ion battery storage for backup power and demand charge management, plus a Smart Energy Monitoring Service for real-time usage tracking. Supporting services include Commercial Solar Feasibility Studies for investment analysis and Solar Financing through the EnPowered platform. All components are designed, manufactured, and tested in Canada for harsh Atlantic Canadian climates.

Differentiator

Problem solved

Functional benefit

Brands

• NOREASTER: A comprehensive and packaged solar energy solution designed and manufactured by The Smart Energy Company. It includes bi-facial solar panels and rugged aluminum-frame racking, engineered specifically for harsh Canadian climates. Available as DIY kit or turnkey installation in 10kW modular units.

Products and services

• NOREASTER Ground-Mount Solar System A comprehensive modular ground-mounted solar energy solution designed and manufactured in Canada for harsh Canadian climates. Features structural-grade aluminum racking with 70% more aluminum and 50% more panel attachment points than standard racking, bi-facial solar panels, and an optimized 35-degree tilt for snow shedding. Available in multiple sizes (NOREASTER 2 through 12+, in 10kW modular increments from 20kW to 120kW+) to meet varying farm and commercial energy needs. Sold to farms, commercial businesses, municipal governments, and residential customers across Atlantic Canada and Southwestern Ontario.
• NOREASTER DIY Kit (In-A-Box) A self-installation version of the NOREASTER solar system providing all components pre-cut, labeled, and bagged for easy assembly. The kit includes aluminum racking, bifacial solar panels, solar inverter, nuts, bolts, hardware, and a step-by-step installation manual with diagrams and hardware lists. The company handles only the electrical work and commissioning. Designed for farmers comfortable with self-installation, this option saves over CAD $10,000 in labor costs.
• Clean Energy Storage (Generac PWRCell Battery System)

Quantifiable outcome

• Save $1 billion in utility costs for Canadian farmers
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major, strategic and industry.

• Agricultural Alliance of New BrunswickcoreGTM or Marketing Partner · 15 April 2025Exclusive Renewable Energy Sponsor and Member Benefit provider. The Smart Energy Company provides support and exclusive benefits to Alliance members for renewable energy products and services.
• Nova Scotia Federation of AgriculturecoreGTM or Marketing Partner · 15 April 2025Exclusive Renewable Energy Member Benefit provider. Members eligible for benefits on renewable energy products and services from The Smart Energy Company.
• Prince Edward Island Federation of AgriculturecoreGTM or Marketing Partner · 15 April 2025Partnership to provide member benefits on renewable energy products and services to PEI farmers.
• Discovery Farm WoodstockcoreStrategic or Co-development Partner · 1 January 2024The Smart Energy Company is Discovery Farm's first Smart Energy Partner. NOREASTER micro solar farm and Generac battery system installed as live demonstration at the research site. Part of Pan-Canadian Smart Farm Network. NOREASTER displayed during Canada's Outdoor Farm Show (36,000+ visitors).
• McCain FoodsmajorStrategic or Co-development PartnerPartnership for McCain Farms of the Future initiative. 100kW NOREASTER DIY kit installed in Riverbank, NB. Designed to boost pollination of potatoes. McCain provides commercial incentives, innovative financial solutions, and strategic partnerships to assist farmers in regenerative agriculture journey.
• NB PowermajorTechnology or IntegrationNB Power's utility partner for Shediac Community Solar Farm - first utility-scale solar farm in New Brunswick (1.63 MW). NB Power connected the farm to Shediac's distribution grid for clean energy to commercial buildings.
• GeneraccoreTechnology or IntegrationThe Smart Energy Company is an authorized Generac Clean Energy provider. Implements PWRCell lithium-ion clean energy storage systems. Batteries provide backup power and demand charge reduction for farms.
• North Shore Mi'kmaq Tribal Council (NSMTC)strategicStrategic or Co-development PartnerPartnership for skills training opportunity with Tjipogtotjg First Nation (Buctouche Micmac Band). Company provided electrical and solar training along with 10kW NOREASTER system. Part of Buctouche's solar strategy to build clean energy capacity within NSMTC communities.
• Workforce WarriorsstrategicStrategic or Co-development PartnerPartnership for transformative workforce training with Neqotkuk First Nation. 20 students successfully installed 10kW NOREASTER Solar Farm using two-eyed seeing approach. Partnership with Electricity Human Resources Canada.
• Electricity Human Resources CanadastrategicStrategic or Co-development PartnerPartnership with Workforce Warriors for Indigenous workforce training in solar installation. Supports future renewable energy projects in Indigenous communities.
• Agrivoltaics CanadaindustryGTM or Marketing PartnerCompany is a member of Agrivoltaics Canada organization, contributing to industry collaboration and innovation in combining solar energy with agriculture.
• New Brunswick Energy ClusterindustryOthersMark McAloon serves on the Board of Directors for the New Brunswick Energy Cluster, creating opportunities for farmers, energy innovators, and businesses to unite.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lightsource bp: Global utility-scale and agrivoltaic solar developer. Comparable in agrivoltaic positioning and large-scale solar experience, though primarily utility-scale rather than small-C&I agricultural.
• Tesla Energy: Solar + Powerwall storage + monitoring offering for residential and SMB. Comparable in full-stack solar+storage+monitoring integration; broad incumbent rather than Canadian agricultural specialist.
• Enphase Energy: Global leader in solar microinverters and battery-based energy management systems. Comparable in pairing solar + monitoring + storage, though primarily a technology supplier rather than Canadian agricultural specialist.
• Canadian Solar: One of the world's largest solar manufacturers and project developers with active Canadian utility and commercial solar pipelines. Overlaps in Canadian project development and module manufacturing.
• Generac Power Systems: Current technology partner (PWRCell batteries) and the dominant North American backup-power brand. Broad incumbent with overlapping product (storage + solar) but a wider portfolio than the Smart Energy Company's niche.
• SunPower (now Complete Solaria): Residential and commercial solar installer with monitoring services. Comparable bundled offering; broader geographic reach than the Smart Energy Company.

Direct peers

• PureSky Energy: Canadian solar developer focused on behind-the-meter and community solar projects across Canada. Closest comparable to The Smart Energy Company in Canadian C&I/community solar development footprint and project finance orientation.
• Polaron Energy: Canadian solar installer serving residential, commercial, and agricultural customers with turnkey and DIY-style offerings. Directly comparable business model and customer-type focus, also active in Ontario.
• RBI Solar: U.S. manufacturer of ground-mount solar racking systems. Directly comparable in ground-mount racking design and manufacturing, though typically serves utility-scale rather than Canadian agricultural customers.
• AMP Solar Group: Canadian developer of community and C&I solar projects with utility-scale project experience. Comparable in C&I project finance and Canadian-first market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thesmartenergycompanytm9703
• Facebookfacebook.com/thesmartenergyco
• LinkedInlinkedin.com/company/smartenergyco
• Instagraminstagram.com/smartenergycompany
• Xx.com/smartenergyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Smart Energy Company