Agricultural Alliance of NB

What Agricultural Alliance of NB does

Agricultural Alliance of New Brunswick (AANB) is a grassroots, bilingual non-profit advocacy organization that represents 900+ member farms and 15+ commodity groups across New Brunswick, Canada. Formed in 2006 through the merger of the Agriculture Producers' Association and the Fédération des agriculteurs et agricultrices francophones du Nouveau-Brunswick, AANB is governed by a Board of Directors elected by farmer-members and operates from a single headquarters in Fredericton (2-150 Woodside Lane) with a lean staff of approximately 12-15 people.

The organization delivers five core programs: the Environmental Farm Plan (EFP), Workforce Development NB (an online agricultural job bank branded AgriNB), Living Lab New Brunswick (climate-smart agriculture research under the federal $185M Agricultural Climate Solutions program), Farm Talk Care (farmer mental health), and Agriculture in the Classroom NB. It also operates the New Brunswick Young Farmers Forum (ages 18-40), runs events such as the Annual General Meeting, Regional Meetings, and Atlantic Open Farm Day, and curates an 18+ partner discount network spanning automotive, building supplies, telecom, energy, and financial services. Technology is incidental — a WordPress website, the Service New Brunswick registration portal, and basic online program tools — rather than a core differentiator.

AANB's revenue is derived from two streams: membership-based Farm Business Registration fees (a voluntary subscription regime historically set at $100/month that grants access to government programs such as fuel tax exemption and farm plates) and government grants under the $42.5M Canadian Agricultural Partnership framework (2023-2028) covering 14 strategic initiative programs. The go-to-market is community-led and event-driven: 6 regional meeting circuits, peer-elected leadership, and bilingual EN/FR outreach. The organization holds no patents, operates no proprietary technology platform, and has no external equity investors.

Name

Agricultural Alliance of NB

Legal name

Agricultural Alliance of New Brunswick

Website

https://fermenbfarm.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The Agricultural Alliance of New Brunswick is a bilingual, non-profit advocacy organization representing 900+ member farms and 15+ commodity groups across New Brunswick, delivering five programs (environmental planning, workforce development, climate research, mental health, and education) funded by subscription dues and government grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues (Farm Business Registration): Farm Business Registration at $100 monthly provides revenue and automatic membership. Registration grants access to government programs like fuel tax exemption and farm truck plates, with fees supporting the Alliance's advocacy efforts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Agricultural Alliance of New Brunswick (AANB) is a grassroots, bilingual, farmer-led membership organization that delivers Farm Business Registration (RPAP), advocacy with all levels of government, and a portfolio of farmer-support programs including Environmental Farm Plan, Workforce Development NB, Living Lab NB, Farm Talk Care (mental health), Agriculture in the Classroom NB, and the Young Farmers Forum, along with exclusive partner discounts for members.

Product overview

Agricultural Alliance of NB (AANB) is a grassroots, bilingual agricultural advocacy organization, not a technology product company. Its service portfolio is centered on membership-based programs: Farm Business Registration (RPAP) for farm business licensing; five core program areas — Environmental Farm Plan (EFP), Workforce Development NB (AgriNB), Living Lab New Brunswick, Farm Talk Care (mental health), and Agriculture in the Classroom NB; the New Brunswick Young Farmers Forum for youth engagement; and member benefits including newsletters, E-Activity Reports, and a bulk Mulch Program. The organization does not offer a unified software product or platform; rather, it delivers programs and advocacy services to New Brunswick's farming community.

Differentiator

Problem solved

Functional benefit

Brands

• New Brunswick Young Farmers Forum: A forum established in 2008 to connect young farmers (18-40) with opportunities for growth through education and social connection, with pillars of education, value, and engagement.
• Farm Talk Care
• Agriculture in the Classroom - New Brunswick
• Environmental Farm Plan
• Living Lab New Brunswick
• Workforce Development NB

Products and services

• Farm Business Registration (RPAP)
• Environmental Farm Plan (EFP)
• Workforce Development NB (AgriNB)
• Living Lab New Brunswick
• Farm Talk Care
• Agriculture in the Classroom New Brunswick (AITC-NB)
• New Brunswick Young Farmers Forum (NBYFF)
• Atlantic Open Farm Day
• Exclusive Benefits / Member Discounts Package

Quantifiable outcome

• 900+ member farms represented
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and supporting.

• Enterprise Rent-A-Car, National Car Rental, and Enterprise TruckcoreChannel Partner/ Reseller/ DistributorAANB members receive exclusive pricing on car and truck rentals across Atlantic Canada and special discounted rates across the global network. Members can register for the Enterprise Plus Loyalty Program for free.
• Kent Building SuppliescoreChannel Partner/ Reseller/ DistributorAANB members receive PRO Pricing through KENT account with exclusive building supply discounts throughout Atlantic Canada.
• GBS Technologies (TELUS Business)coreTechnology or IntegrationExclusive savings on business technology including mobility plans, business connect VoIP, fleet management, business security, managed IT, and IoT farming automation solutions.
• Parts For Trucks Inc.coreChannel Partner/ Reseller/ DistributorDiscounts on parts for trucks, farm equipment, and different brands of vehicles and equipment across Moncton, Fredericton, Saint John, Miramichi, and Grand Falls locations.
• Coast Tire & Auto ServicecoreChannel Partner/ Reseller/ Distributor10% discount on all farm tires through farm tire and service program at locations in Saint John, Dieppe, Moncton, Fredericton, and Woodstock.
• Co-operators Health PlancoreGTM or Marketing PartnerPartnership with Dairy Farmers of New Brunswick through Go To Insure to offer prescription, eye, and dental coverage at reduced cost to AANB members.
• Mark's (L'Équipeur)coreChannel Partner/ Reseller/ Distributor10% Discount on work apparel at Mark's locations throughout New Brunswick (Fredericton, Saint John, Moncton, Woodstock, Sussex, Oromocto, Miramichi, Grand Falls, Saint Basile, Bathurst, Tracadie-Sheila, Atholville).
• The Smart Energy CompanycoreChannel Partner/ Reseller/ Distributor$500 discount per NOREASTER solar energy system, up to $2,500 per farm, for members across New Brunswick.
• Turner Drake & Partners Ltd.supportingImplementation/ SI/ Consulting Partner5% discount on valuation and property tax advisory services by licensed appraisers specializing in farm valuation throughout New Brunswick.
• Dulux PaintssupportingChannel Partner/ Reseller/ Distributor10% extra discount on tools and 20% off contractor pricing on Dulux and Glidden manufactured paints throughout Atlantic Canada.
• Stellantis (Chrysler Fleet)coreChannel Partner/ Reseller/ DistributorFleet discounts towards purchase of new RAM, Jeep, Dodge, Chrysler, Fiat, Alfa Romeo models across Canada with Fleet Account Number N3754.
• North Shore Welding SupplysupportingChannel Partner/ Reseller/ Distributor10% discount on welding supplies, equipment, safety and work apparel at Bathurst, NB location.
• PerkopolissupportingChannel Partner/ Reseller/ DistributorCanada's largest perks program with 5,000+ exclusive offers on top brands in tech, fashion, travel and attractions. AANB members use code AANB + Member ID.
• Canadian Agricultural Human Resource Council (CAHRC)coreStrategic or Co-development Partner15% discount on AgriHR Tool Kit ($99 regular price) for online access to complete Human Resource toolkit for farm employee management.
• Rogers For BusinesssupportingTechnology or IntegrationExclusive pricing on business phone plans and devices for new and returning customers throughout NB.
• Xplore InternetcoreTechnology or IntegrationFast, reliable Internet access for farms and rural communities through Snidey's dealer. AANB members receive Platinum-level offers including personalized service, priority installation, and exclusive pricing.
• Superior PropanesupportingChannel Partner/ Reseller/ DistributorCompetitive pricing on propane, smart tank monitoring system, service/delivery for farms throughout New Brunswick.
• Living Lab New BrunswickcoreStrategic or Co-development PartnerCollaborates with farmers, industry, community stakeholders, and researchers to develop and evaluate climate-smart practices on farms. Part of Agricultural Climate Solutions - Living Labs (ACS-LL), a $185M, 10-year federal program.
• Canadian Agricultural PartnershipcoreStrategic or Co-development PartnerFederal, provincial, and territorial agreement on agriculture and agri-food policy funding the Environmental Farm Plan program in New Brunswick.
• Dairy Farmers of New BrunswickcoreStrategic or Co-development PartnerPartnership through Go To Insure to offer health and drug benefits to AANB members.
• New Brunswick Veterinary Medical AssociationcoreStrategic or Co-development PartnerJoint establishment of the AANB-NBVMA Veterinary Excellence Award recognizing veterinary professionals impacting NB's agricultural sector.
• Canadian Federation of AgriculturesupportingStrategic or Co-development PartnerNational representative of farmers with AANB having a representative on the CFA board.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NewBrunswickYoungFarmers
• Instagraminstagram.com/nbyoungfarmers
• LinkedInlinkedin.com/company/agricultural-alliance-of-nb

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agricultural Alliance of NB