GOLDMARKET - Achat Or Strasbourg

What GOLDMARKET - Achat Or Strasbourg does

GOLDMARKET - Achat Or Strasbourg is a French family-owned precious-metals retailer (Groupe familial GOLDMARKET) founded in 2016, headquartered at 34 Avenue des Champs-Élysées in Paris with a second Paris location and additional branches across Lyon, Strasbourg, Nice, Bordeaux, Toulouse, Grenoble, Versailles, Orléans, and Brussels, Belgium. The company buys and sells LBMA-certified gold bars (1g to 1kg), silver bars (1kg to 15kg), and a broad catalog of investment coins (Napoleon, Marianne Coq, Swiss Vreneli, Sovereign, Krugerrand, 50 Pesos, 20 Dollars Double Eagle, Maple Leaf, Vienna Philharmonic), with price-tracking pages also covering platinum and palladium. All bars are sourced exclusively from LBMA-certified European refiners—Umicore, Metalor, Heraeus, and C-Hafner—and are numbered, sealed, and delivered with authenticity certificates.

The company's core technology is an e-commerce platform at goldmarket.fr offering a real-time price feed in five currencies (EUR, GBP, USD, CHF, JPY), a dedicated mobile application for price tracking, a price-alert notification service, and a Click & Collect option linking online orders to the physical agency network. GOLDMARKET operates a hybrid online-offline go-to-market in which customers can transact fully online with insured delivery, by phone via dedicated French (01 82 83 62 63) and Belgian (+32 2 513 34 32) hotlines open Monday through Saturday 10h-19h, or in person at one of 11 branches. Marketing is driven by SEO-optimized educational content (a glossary of 100+ precious-metals terms, investment guide, market news), a 4.9/5 Google rating across 500+ verified reviews, and earned media including television press mentions.

GOLDMARKET's revenue model is spread-based transaction revenue on the buy-sell price differential of gold, silver, platinum, and palladium products, with commission starting at 1%. A meaningful secondary stream is gold buyback (Rachat Or) from individuals selling jewelry, inherited coins, and other gold objects, with free professional valuation and immediate in-branch payment. The customer base is exclusively B2C and fragmented across individual investors, jewelry sellers, estate inheritors, and gift buyers, with cumulative customer counts above 20,000 since founding. Gold investment purchases are VAT-exempt in France under domestic regulation; resale is subject to the TMP (Precious Metals Tax) at 11.5% or, alternatively, the TPV capital-gains tax at 36.2% with full exemption after 22 years of holding.

Name

GOLDMARKET - Achat Or Strasbourg

Legal name

GOLDMARKET

Website

https://goldmarket.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

GOLDMARKET is a French family-owned precious-metals retailer operating 11 physical agencies across France and Brussels, selling and buying LBMA-certified gold and silver bars and coins through an integrated e-commerce, mobile, and in-branch platform serving individual investors and jewelry sellers.

Ownership category

akta.pro rank

Product category

Precious Metals Retail

NAICS

Jewelry Retailers (45831), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

akta.pro secondary industries

Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Precious metals retail
• Gold bar trading
• Gold buying services
• Investment gold coins
• Silver bullion sales

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gold and Precious Metals Trading: GOLDMARKET earns revenue through the spread between buying and selling prices of gold, silver, platinum, and palladium products. Commission starts from 1% on transactions. The company purchases gold items (jewelry, bars, coins) from clients and resells investment-grade precious metals products.
2. Gold Bar Sales: Direct sale of gold bars ranging from 1g to 1kg, sourced from LBMA-certified refiners (Umicore, Metalor, Heraeus, C-Hafner). Revenue generated from margin on product sales with commission-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GOLDMARKET buys and sells physical investment precious metals — primarily LBMA-certified gold bars (1g to 1kg), gold investment coins (Napoleon, Marianne Coq, Swiss Franc, Sovereign, Krugerrand, Double Eagle, Maple Leaf, 50 Pesos, 20 Reichsmark), silver bars and silver coins — through 11 physical agency locations across France and Belgium and an e-commerce platform. The company also purchases used gold items (jewelry, broken objects, inherited pieces) from individuals with free valuation and immediate payment.

Product overview

GOLDMARKET is a French precious metals retailer specializing in investment gold and silver products. The company offers a comprehensive portfolio of LBMA-certified gold and silver bars ranging from 1g to 15kg, as well as internationally recognized gold and silver investment coins including French coins (20 Francs Marianne Coq, Napoléon), European coins (Swiss Vreneli, Austrian Philharmonique), American coins (Double Eagle, Maple Leaf, American Eagle), and other global currencies (Krugerrand, Mexican Centenario, Souverain). The product line is complemented by services including free gold valuation, real-time price tracking, price alerts, a mobile app, and Click & Collect in-store pickup. GOLDMARKET operates physical agency locations across France (Paris, Bordeaux, Grenoble, Lyon, Strasbourg, Nice, Toulouse, Versailles, Orléans) and in Brussels, Belgium, alongside their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Bars (Lingots Or)
• Gold Investment Coins (Pièces Or)
• Silver Bars and Coins (Lingots et Pièces Argent)
• Rachat Or (Gold Buyback Service)
• Free Gold Estimation (Estimation Gratuite Or)
• Real-Time Precious Metals Price Tracking
• Price Alert Service (Alerte Cours Or/Argent)
• Mobile Application for Precious Metals
• Click & Collect Service

Quantifiable outcome

• 100% customer satisfaction guarantee with immediate payment on gold sales
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• UmicorecoreTechnology or IntegrationLBMA-certified gold bar manufacturer. Produces investment-grade gold bars (especially 5g and 2g formats) with 999.9 purity, numbered and sealed with authenticity certificate. One of the world's leading precious metals refiners since 1805.
• MetalorcoreTechnology or IntegrationLBMA-certified Swiss precious metals refiner supplying gold bars to GOLDMARKET. Known for high-quality gold products meeting international standards.
• HeraeuscoreTechnology or IntegrationLBMA-certified German precious metals refiner supplying gold bars to GOLDMARKET. One of the oldest and most respected names in precious metals.
• C-HafnercoreTechnology or IntegrationLBMA-certified precious metals refiner supplying gold bars and coins to GOLDMARKET.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CPoR Devises: French precious metals dealer and numismatic expert offering gold investment coins and bars to retail and institutional clients. Directly comparable in product range (Napoleon, Marianne Coq) and French B2C focus.
• Gold Avenue: Swiss-based online precious metals dealer (MKS PAMP GROUP subsidiary) selling LBMA-certified gold and silver to European retail investors; comparable product line with digital-first distribution competing for the same French/Belgian retail customer.
• AGS Gold: French gold buying and selling service with physical locations and online platform, competing directly with GOLDMARKET's rachat or service and bullion retail across France.
• Achat Or et Argent (Gold.fr): Leading French online precious metals platform with agency network, competing head-to-head with GOLDMARKET in investment gold bars, coins, and rachat or (gold buying) services to French retail customers.
• Godot & Fils: One of France's most established gold and precious metals dealers, offering LBMA-certified gold bars and investment coins through retail agencies and online. Directly comparable in product mix, customer base (French retail investors), and multi-channel distribution model.
• Or Invest France: French precious metals retailer offering gold and silver bars and coins to individual investors, with both agency and online channels comparable to GOLDMARKET's hybrid model.

Emerging players

• AuCoffre: French digital-first platform for buying and securely storing physical gold and silver, offering vaulted precious metals ownership. Competes for the same French retail investor segment with a technology-led, lower-overhead model.
• BullionVault: Online platform for buying, selling, and storing allocated physical gold and silver; competes with GOLDMARKET on investment-grade bullion for self-directed investors, though without the numismatic coin and physical agency offering.

Broad incumbents

• APMEX (American Precious Metals Exchange): One of the largest US precious metals retailers offering a comprehensive catalog of gold, silver, platinum coins and bars. Comparable product breadth but operating at much larger scale and primarily serving the US market.

Others

• Umicore (Investment Products): One of GOLDMARKET's core LBMA-certified refiner partners producing 999.9 purity gold bars. Functions as supplier/ecosystem participant — relevant for understanding upstream supply chain dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goldmarket.fr
• LinkedInlinkedin.com/company/goldmarket

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOLDMARKET - Achat Or Strasbourg