What Godot & Fils does

Godot & Fils is a privately-held French precious-metals dealer founded in 1933 and headquartered at 26 rue Vivienne, Paris, operating the consumer brand Achat Or et Argent. It sells and buys back investment-grade gold, silver, platinum, and palladium coins and bars (Krugerrand, Maple Leaf, American Eagle, Napoléon, plus LBMA-certified bars from refiners such as Metalor, Heraeus, and Umicore) through its retail e-commerce platform achat-or-et-argent.fr, a separate professional B2B portal at pro.achat-or-et-argent.fr serving jewelers and traders, and a nationwide agency network supplemented by an actively-recruited franchise program. Revenue is generated primarily from the bid-ask spread on bullion transactions, volume-tiered pricing (e.g., Krugerrand 1oz €3,616–€3,645.50), buyback of jewelry and scrap at market rates, and a recurring Gardienor vault-storage subscription (minimum €5/month/order) operated with banking-partner vaults and annual notary verification. Customer segments span individual investors seeking inflation hedges, professional jewelers/traders using smelting and cash-advance services, numismatic collectors (with NGC authentication partnerships), and jewelry sellers; the company is additionally tied to currency-exchange services via winchangepro.fr and to a Coffre-Fort Privé partnership for private safe-deposit custody.

Name

Godot & Fils

Legal name

Godot & Fils Net

Website

https://achat-or-et-argent.fr

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Godot & Fils is a France-based precious-metals dealer (founded 1933) that buys and sells gold, silver, platinum, and palladium coins and bars to retail investors, jewelers, traders, and collectors via its e-commerce site, professional B2B portal, and nationwide agency and franchise network, with a recurring Gardienor vault-storage subscription as its annuity layer.

Ownership category

akta.pro rank

Product category

Precious Metals Trading

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

akta.pro secondary industries

Precious Metals Minting & Bullion Products (IMAKAEAJ), Fine Jewelry Wholesale & Trading (CRAKAAAL)

Keywords

• Precious metals trading
• Gold and silver bullion
• Numismatic coins
• Jewelry buyback services
• Secure metals storage

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Precious Metals Trading (Buy/Sell Spread): Core revenue from the spread between buy and sell prices on gold, silver, platinum, and palladium coins and bars. Prices fluctuate with market rates; margins vary by product with lower premiums on standard investment pieces (Krugerrand, Maple Leaf) and higher premiums on numismatic items.
2. Gardienor Secure Storage Service: Monthly storage fees for vault custody of purchased metals. Minimum monthly fee of €5 per order. Includes annual storage fee billing and optional notary verification service at additional cost.
3. Professional B2B Services: Specialized services for professional clients including smelting and analysis of precious metals, cash advances against materials, and collection pickup services. Revenue from professional trading volumes with tiered pricing.
4. Jewelry and Scrap Gold Buyback: Purchase of old jewelry, gold items, and silver pieces from individuals at prevailing market rates. Provides raw material for refining and resale business.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Godot & Fils buys and sells physical investment-grade gold, silver, platinum and palladium coins and bars (Napoléon, Krugerrand, Maple Leaf, American Eagle, Britannia, lingots from 1g to 1kg) at transparent live market rates, sourced from LBMA-certified refiners and major international mints. The company also buys back old gold and silver jewelry from consumers and offers the Gardienor trademarked secure vault custody service in partnership with banking institutions. A separate professional B2B portal serves goldsmiths, jewelers and precious-metals traders with wholesale pricing, smelting/refining, and cash advances.

Product overview

Godot & Fils operates a multi-channel precious metals trading platform offering physical gold, silver, platinum, and palladium in coin and bar formats, along with secure storage and professional trading services. The core offering consists of investment-grade gold coins (Krugerrand, Maple Leaf, American Eagle, Napoléon) and gold bars ranging from 1g to 1kg, complemented by silver coins and bars, platinum and palladium products, and numismatic/collectible coins. The company operates two distinct platforms: achat-or-et-argent.fr for retail customers, featuring e-commerce gold/silver sales, jewelry buyback, and Gardienor secure storage; and pro.achat-or-et-argent.fr for professional dealers offering wholesale pricing, smelting services, and cash advances. Additional branded products include EpargnOr (fractional gold savings), Zodiac Series coins, and cryptocurrency-themed coins.

Differentiator

Problem solved

Functional benefit

Brands

• Gardienor: Secure storage service for precious metals, allowing customers to store their gold and silver purchases in bank vaults.

Products and services

• Investment Gold Coins Standardized bullion and semi-numismatic gold coins (Napoléon, Krugerrand, Maple Leaf, American Eagle, Sovereign, Britannia, Kangourou/Nugget) sold online and in agencies at live spot-derived prices; aimed at retail and professional buyers seeking LBMA-recognized gold.
• Gold Bars and Lingots Cast and minted gold bars (lingots) and smaller ingots (lingotins) in weights from 1g to 1kg, stamped by LBMA-certified refiners such as Metalor, Heraeus, and Umicore; sold with volume-based tiered pricing.
• Silver Coins and Bars Investment-grade silver coins (Krugerrand Silver, Maple Leaf Silver, Philharmonic, American Silver Eagle, Kangourou) and silver bars in multiple weights; priced with live spot silver rates.
• Platinum Coins and Bars Platinum investment products including Britannia 1 oz platinum, Nugget 1 oz platinum, and platinum bars in multiple weights; targeted at diversifiers wanting exposure beyond gold and silver.
• Palladium Bars and Coins Palladium investment products including 1 oz palladium bars and other standard weights; sold alongside other precious metals for portfolio diversification.
• Numismatic and Collectible Coins Collectible and semi-numismatic French and historical coins including Napoléon, Marianne Coq, Turin, Croix Suisse, and other limited series; graded/verified with NGC.
• Old Jewelry Buyback (Rachat de bijoux) Service to purchase customers' old gold and silver jewelry, watches and decorative items at prevailing market rates using a free Gold Kit for shipping; supplies refinery feedstock and resale stock.
• Gardienor Secure Vault Storage Trademarked subscription storage service where purchased metals are placed in individual sealed envelopes inside banking-partner vaults; minimum €5/month per order with optional annual notary verification.
• Coffre-Fort Privé (Private Safe Deposit) Private safe-deposit-box service offered with a leading global storage provider for customers who want off-premises vaulting beyond Gardienor.
• Professional B2B Trading Platform Dedicated platform (pro.achat-or-et-argent.fr) for dealers, jewelers and collectors to buy/sell precious metals at wholesale prices, with smelting/analysis services, cash advances and collection pickup. Account opening requires Kbis, ID and RIB.
• EpargnOr Fractional Gold Savings Program Fractional 1/10 oz gold product program letting investors gradually build precious-metals positions in smaller, more affordable denominations.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor, core and supporting.

• FC VersaillesminorGTM or Marketing Partner · 17 February 2026Sports marketing partnership where Godot & Fils supplied gold bars as prizes for a fan raffle tied to FC Versailles's gold-colored jersey launch. Promotional visibility in football/soccer context.
• Banking Partners (Vault Services)coreStrategic or Co-development PartnerPartnership with unnamed banking institutions for physical vault storage of customer metals. Products placed in individual sealed envelopes deposited in bank safes. Notary verification system for inventory accuracy. Critical infrastructure enabling Gardienor storage service.
• Elite Skynet, Temis Luxury, and Declared Value ServicessupportingChannel Partner/ Reseller/ DistributorLogistics partners for secure transport and delivery of precious metals. Offer insured shipping up to €50,000 per parcel. Enable home delivery service for e-commerce channel.
• International Mints (Royal Mint, Perth Mint, Canadian Mint, Monnaie de Paris, etc.)coreTechnology or IntegrationSupply partnerships with major world mints including The Royal Mint (UK), Perth Mint (Australia), Royal Canadian Mint, Monnaie de Paris, South African Mint, and others. Sourcing authenticated coins and bars with LBMA certification.
• NGC (Numismatic Guaranty Corporation)supportingTechnology or IntegrationPartnership with NGC for coin grading and authentication services, ensuring numismatic product quality and collector confidence.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AuCOFFRE: France-based online precious metals platform with integrated vault storage, targeting the same retail investor audience with a digital-first model and recurring storage fees analogous to Gardienor.
• Comptoir National de l'Or: French precious metals dealer offering physical gold/silver coins and bars to retail and professional buyers, with transparent buy/sell pricing and a national footprint that overlaps directly with Godot & Fils.
• AGS Or (Agence Générale de Services): French physical gold and silver retailer with a network of branches, offering investment coins and bars plus buyback services in direct competition with Godot & Fils' agency and e-commerce channels.
• CPoR Devises: French gold, silver, and numismatic coin dealer with a comparable multi-channel retail and B2B offering and a similarly long French heritage; competes head-to-head with Godot & Fils across coins, bars, and storage.
• Achat Or France: French retail platform specializing in gold and silver coin/bar sales and jewelry buyback, targeting the same individual investor segment with comparable product mix and pricing.
• Or en Cash: French gold-buy-back and bullion retail chain; competes directly in both the jewelry buyback market and the retail coin/bar segment that Godot & Fils serves.

Broad incumbents

• Heraeus Precious Metals: Global LBMA-certified precious metals refiner and bar producer (e.g., Heraeus-branded bars) that supplies Godot & Fils and competes more broadly across the value chain including direct-to-investor offerings.
• Monnaie de Paris: France's state mint and an LBMA-recognized producer of investment coins/medals; both a supplier to Godot & Fils (Monnaie de Paris coins) and a broader market player in French precious metals.

Regional players

• BullionByPost: UK-based online precious metals dealer offering coins and bars at live spot prices; comparable business model and product set but operating outside France, relevant as a benchmark for digital-first European peers.
• Goudspot: Netherlands-based online gold and silver dealer with similar live-pricing, vault storage options, and buy/sell spread economics; useful cross-border benchmark for European retail bullion competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/achatoretargent
• Facebookfacebook.com/AchatOrEtArgent
• LinkedInlinkedin.com/company/godot-fils
• Instagraminstagram.com/godot_et_fils_1933
• TikToktiktok.com/@godotfils

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Godot & Fils