Sunshine State Insurance Brokers

What Sunshine State Insurance Brokers does

Sunshine State Insurance Brokers (SSIB) is an AFS Licensed General Insurance Broker headquartered in Southport, Queensland, Australia, operating nationally under AFS Licence No. 244578 and ABN 33 054 261 371 since 1990. The firm distributes over 30 insurance product lines spanning business packages, commercial and fleet motor, professional risks (medical indemnity, professional indemnity, management liability, cyber, IT), trade and industry-specific coverage (hospitality, farm, earthmoving, retail, dry cleaning, recruitment, transport), and personal lines (home, contents, motor, caravan, boat, travel). It serves Australian small-to-medium enterprises as the primary segment, with individual consumers as a secondary segment, and operates as an independent intermediary with no financial interest in any insurer.

The business runs on a traditional brokerage technology stack—a corporate website (ssib.com.au) hosting quotation enquiry, callback, and claim forms backed by phone-based account managers—without any disclosed proprietary technology platform, API, or AI/ML capability. SSIB accesses a broad panel of Australian and international underwriters (including Lloyd's of London syndicates) on behalf of clients, with carrier-direct relationships intermediated through principal membership in IBNA and the Steadfast Group Network. Distribution is sales-led and advisory, including on-site visits where required, supplemented by a single affiliate integration with Suresave for self-serve personal travel insurance.

Revenue is generated predominantly through commissions paid by insurers and underwriters on placed and renewed policies, with monthly premium funding available to clients as a cash-flow option. Pricing is quote-based and tailored to each client's risk profile; there are no published rate cards. The company is 100% privately owned, has no parent or institutional investors, and is affiliated with Garden State Insurance Brokers under shared licence and ABN. SSIB is a member of IBNA, Steadfast Group, NIBA, and DIA, and subscribes to the General Insurance Brokers Code of Practice and the Financial Ombudsman Service Australia for dispute resolution.

Name

Sunshine State Insurance Brokers

Legal name

Sunshine State Insurance Brokers

Website

https://ssib.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunshine State Insurance Brokers is an Australian AFS Licensed General Insurance Broker offering 30+ insurance product lines across business, commercial motor, professional risks, and personal categories, primarily serving SMEs and individuals nationwide through independent intermediary services since 1990.

Ownership category

akta.pro rank

Headquarters

HQ city

Southport

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Broker Commissions: As a licensed general insurance broker, Sunshine State Insurance Brokers earns commissions from insurance companies (insurers and underwriters) for placing and renewing insurance policies on behalf of clients. The broker has no financial interest in any insurance company and works with multiple underwriters, indicating a commission-based revenue model typical of independent insurance brokers in Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sunshine State Insurance Brokers is an independent Australian insurance brokerage that arranges commercial and personal insurance policies on behalf of clients from multiple insurers and underwriting groups. The firm operates under AFS Licence 244578 and earns commissions from insurers for policies bound, with no proprietary insurance products of its own. Service scope spans risk assessment, policy placement, and ongoing claims support for businesses and individuals.

Product overview

Sunshine State Insurance Brokers is an Australian Financial Services Licensed General Insurance Broker (AFS Lic. No. 244578) established in 1990, offering a comprehensive portfolio of insurance products through a principal member of the Insurance Brokers Network Australia (IBNA) and the Steadfast Group Network. The company provides over 30 specialized insurance product lines organized into Business, Commercial Motor, Professional Risks, and Personal categories. Core offerings include Business Package insurance, Home and Contents Insurance, Motor Vehicle Insurance, Travel Insurance, Workers Compensation, and specialized industry coverage for sectors such as Farm, Hospitality (Restaurant, Hotel, Motel), Retail, Trade, Motor Trades, Earthmovers (via Digsure sub-brand), Medical Indemnity, Professional Indemnity, Management Liability, Cyber Attack, and Information Technology Insurance. The company also offers niche products like Boat and Pleasurecraft Insurance, Caravan and Motor Home Insurance, and Association Liability Insurance. All products are distributed through a network of experienced account managers who provide tailored insurance programs with access to multiple insurers and underwriters.

Differentiator

Problem solved

Functional benefit

Brands

• Digsure™ Earthmoving Insurance: Earthmoving insurance brand launched by Sunshine State Insurance Brokers for earthmovers, civil contractors and associated trades.

Products and services

• Commercial Insurance Brokerage

Quantifiable outcome

• Specialist knowledge across diverse insurance classes enabling tailored, cost-effective programs

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Garden State Insurance BrokerscoreOthersGarden State Insurance Brokers commenced practice together with Sunshine State Insurance Brokers in 1990. The two firms operate as related entities under the same ownership, sharing an AFS Licence (No. 244578) and ABN (33 054 261 371). Garden State Insurance Brokers is referenced on the SSIB website footer and in the quotation form footer. The relationship appears to be that of affiliated/related companies under common ownership.
• Insurance Brokers Network Australia (IBNA)coreGTM or Marketing PartnerSunshine State Insurance Brokers is a principal member of IBNA, which is described as the largest network of independently owned insurance brokers in Australia. IBNA membership provides access to exclusive insurance products, benefits, and preferential terms with a number of insurers, providing added value for clients.
• Steadfast Group LimitedcoreGTM or Marketing PartnerSunshine State Insurance Brokers is a Steadfast Group Network Broker. Steadfast Group Limited is the largest network of insurance brokers in Australia. Membership provides access to specialised policies with additional benefits and extras not available to non-Steadfast members, providing more extensive cover for clients.
• National Insurance Brokers Association (NIBA)supportingGTM or Marketing PartnerSunshine State Insurance Brokers is a member of NIBA, which is described as the peak body of the insurance broking profession in Australia. NIBA membership provides industry representation, professional development, and industry credentials.
• Drycleaning Institute of Australia (DIA)minorGTM or Marketing PartnerThe DIA is listed as a partner link on the SSIB website. SSIB is described as the preferred insurance broker for the dry cleaning industry in Australia and is affiliated with the DIA. The relationship supports SSIB's positioning as a specialist insurer for dry cleaners and laundromats.
• SuresaveminorChannel Partner/ Reseller/ DistributorSuresave is an online travel insurance platform linked from the SSIB website (with an affiliate ID parameter in the URL). SSIB directs its customers to the Suresave platform to obtain personal travel insurance quotes online. This is a commercial referral/affiliate arrangement for personal travel insurance distribution.
• Financial Ombudsman Service Australia (FOS)supportingOthersSunshine State Insurance Brokers subscribes to the Financial Ombudsman Service Australia (FOS), a free external dispute resolution scheme for customers. FOS provides independent resolution of complaints against SSIB, demonstrating regulatory compliance and consumer protection commitment. FOS can be contacted on 1800 367287.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AUB Group Limited: Australia and New Zealand's largest equity-backed broker network and parent of several brokerages (e.g., Austbrokers, Insight). Comparable to SSIB as a multi-brand Australian general insurance broker group, but operating at materially larger scale with public listings and broader product and distribution capabilities.
• Steadfast Group Limited: ASX-listed parent of the Steadfast Network, of which SSIB is a member. Operates as a broad incumbent across underwriting agencies and broker distribution in Australia and New Zealand; comparable as a general insurance intermediary but at materially greater scale and with capital, technology and capital-light underwriting agency exposures SSIB does not have.
• Marsh Australia (Marsh & McLennan): Global insurance and risk advisory firm with a substantial Australian commercial and SME practice. Comparable as a general insurance broker targeting Australian corporates and mid-market businesses, though much larger, with deeper risk consulting and global programme capabilities than SSIB.
• Aon Australia: Global insurance and reinsurance broker with a sizeable Australian general insurance practice spanning commercial, professional and personal lines. Comparable as a multi-line Australian insurance intermediary, but operating at significantly larger scale and with proprietary global data and analytics platforms.
• Arthur J. Gallagher Australia: Global insurance brokerage and risk management firm with a strong Australian presence focused on commercial and specialty lines. Comparable as a multi-line Australian broker serving SMEs and mid-market clients, but with international capacity, M&A scale and broader specialty capabilities than SSIB.

Direct peers

• Coverforce Insurance Brokers: Privately owned Australian general insurance brokerage operating across commercial, personal and specialty lines with multi-state presence. Highly comparable to SSIB in business model, customer base (SME/individuals) and network broker orientation, including Steadfast-affiliated distribution.
• Honan Insurance Group: Privately owned Australian mid-market insurance broker focused on commercial and specialty lines for SMEs, professionals and industry segments. Directly comparable to SSIB in customer profile (Australian SMEs and professionals), advisory-led sales motion, and specialisation in niche industry verticals.
• Insurance Manufacturers of Australia (IMA): Australian specialty broker and underwriting agency group providing commercial, professional and personal lines plus in-house capacity. Comparable to SSIB as an Australian broker serving SMEs and specialty segments, but with vertically integrated underwriting agency capability SSIB does not have.
• ResoLex Insurance Brokers: Australian specialty insurance broker focused on hard-to-place and surplus lines risks, including commercial and transport exposures. Comparable to SSIB's commercial and niche-vertical franchise (earthmovers, transport, hospitality), though more concentrated on complex and hard-to-place accounts.
• BMS Group (Australia): International specialist insurance and reinsurance broker with an Australian operation serving corporate and specialty clients. Comparable to SSIB at the specialty/commercial end of the spectrum, but operating with international placement capability and a more wholesale/specialty tilt than SSIB's SME-led focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine State Insurance Brokers