Bespoke Stairlifts

What Bespoke Stairlifts does

Bespoke Stairlifts Limited is a UK-based designer and manufacturer of straight and curved stairlifts, headquartered in Huddersfield, West Yorkshire, and operating from additional sites in Bingley and Bradford. Founded in 2004, the company sells two core product lines — the Synergy Straight stairlift and the Infinity Curved stairlift — built around an in-house-designed rack-and-pinion rail drive system with battery-powered operation, digital diagnostic displays, and onboard safety sensors. Bespoke fabricates rails in its West Yorkshire factory, enabling custom-rail manufacturing for individual staircases, and offers optional modules including an outdoor Synergy variant, a hinged rail, a powered swivel seat, and alternative colour finishes.

The company runs a multi-channel go-to-market: a global dealer network of more than 250 authorised partners across 15 countries, supplemented by direct UK installation through its own technical services team. Partners are served through three structured schemes — a full Supply and Installation package (including 12-month warranty), a Referral scheme (with factory-trained advisers and commission on price differential), and a Supply Only arrangement for self-installing dealers — supported by on-site and virtual training, technical documentation, and the BE APPY mobile survey app that transmits site details to the Huddersfield team within 10 minutes. Revenue is generated primarily through one-time product sales and installation services, with secondary streams in spare parts and extended warranty/service contracts; pricing is quote-based in GBP and is not publicly disclosed. End customers include residential homeowners (elderly and mobility-impaired individuals seeking to remain in their homes) and institutional buyers such as care homes and sheltered housing operators, with marketing conducted via a multilingual website in seven languages and social channels including LinkedIn, Facebook, X, and YouTube.

Name

Bespoke Stairlifts

Legal name

Bespoke Stairlifts Limited

Website

https://bespokestairlifts.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Bespoke Stairlifts Limited designs, manufactures, and supplies straight (Synergy) and curved (Infinity) stairlifts from its West Yorkshire factory, distributing them globally through a network of 250+ dealers across 15 countries, alongside direct UK installation services for residential and care-sector customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Stairlift Product Sales: Sale of Synergy straight and Infinity curved stairlifts, either as complete units or components (rails only)
2. Installation Services: Supply and Installation Orders including survey, installation, and 12-month warranty for Synergy and Infinity products
3. Spare Parts: Sale of replacement parts and components for stairlift maintenance and repair
4. Extended Warranty/Service Contracts: Service contracts to extend warranty coverage beyond standard 2-year period for additional peace of mind

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bespoke Stairlifts designs, manufactures, and supplies straight (Synergy) and curved (Infinity) stairlifts, along with outdoor variants and accessories such as hinged rails and powered swivel seats. The company serves a global dealer network of over 250 partners across 15 countries, offering supply-and-installation, referral, and supply-only partnership models. Manufacturing is conducted in-house at the West Yorkshire facility with in-house rail design and fabrication.

Product overview

Bespoke Stairlifts is a stairlift manufacturer offering two core product lines: the Synergy Straight (designed for straight staircases) and the Infinity Curved (designed for curved staircases with bespoke rails). The company also provides optional accessories including an outdoor version of the Synergy, hinged rails, powered swivel seats, and color customization options. Through their partner scheme, they offer three service models: full supply and installation packages, referral schemes with factory-trained advisers, and supply-only arrangements. All products are manufactured in their West Yorkshire, UK factory and distributed globally through their dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Synergy Straight Stairlift A straight staircase stairlift designed for simple operation with detailed design. Features slim rail design, padded seat with removable covers, digital diagnostic display, safety sensors, ergonomic controls, swivel seat, remote controls, and fold-away compact design. Supports up to 125kg (19.5st) user weight.
• Infinity Curved Stairlift A curved staircase stairlift with custom-designed rail tailored to fit individual customer staircases. Features compact comfortable seating, safety sensors, retractable seatbelt, digital diagnostic display, slim rail design, remote controls (2 included), removable hygienic seat covers, 80-degree seat rotation, folding arms, and folding footrest.
• Synergy Outdoor Stairlift Outdoor stairlift version of the Synergy with weatherproof components and protective cover for outdoor use, enabling access to garden or driveway areas.
• Supply/Installation Partnership Complete supply and installation package for partners including survey, supply, installation, 12-month warranty, and dedicated service number for maintenance or repair. Targeted at dealers providing full-service installations to end customers.
• Referral Scheme Complete referral package where Bespoke manages the sales process through factory-trained advisers, with partners earning commission on the difference between purchase price and trade price.
• Supply Only Partnership Rail and stairlift supply service for dealers who handle their own installation, with free comprehensive training available on request and £50/day storage charges for uncollected goods after 3 working days (up to £500 maximum).
• Extended Warranty Service Contracts Service contracts available to extend standard warranty coverage beyond the standard 2-year period for additional peace of mind. The first service is free with all stairlifts.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Global Dealer Network PartnerscoreChannel Partner/ Reseller/ DistributorOver 250 authorised dealer partners across 15 countries who purchase, install, and service Bespoke stairlifts. Partners receive comprehensive training programmes including on-site and virtual options, access to the BE APPY survey app, technical documentation, and ongoing support from multilingual sales team.
• Approved Installation and Maintenance PersonnelcoreChannel Partner/ Reseller/ DistributorDealers must have authorised personnel who have completed Bespoke's installation and maintenance training. Training is provided at UK head office with refresher courses available. This ensures quality installation and service standards across the dealer network.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Handicare (Savaria): Global accessibility and stairlift brand acquired by Savaria, offering straight and curved stairlifts plus broader mobility solutions across multiple continents. Directly comparable in stairlift product category and international dealer reach; competes for the same dealer partners and end customers.
• Acorn Stairlifts: One of the world's largest dedicated stairlift manufacturers, with global direct-to-consumer sales operations and a broad product range covering straight and curved stairlifts. Directly comparable in product category and target end user; significantly larger scale and brand recognition than Bespoke.
• Stannah Stairlifts: UK-based stairlift manufacturer and one of the most established names in the category, producing straight, curved, and outdoor stairlifts and operating its own direct sales and service network. Directly comparable to Bespoke in product scope and end customer; competes head-to-head in the UK and selected export markets.
• Platinum Stairlifts: UK-based stairlift manufacturer and one of the longest-established names in the British market, producing straight and curved stairlifts for both UK and international dealer customers. Directly comparable in product category, geographic focus, and dealer-led GTM.
• Otolift Stairlifts: Netherlands-based stairlift manufacturer with a strong presence in the Benelux and broader European market, offering both straight and curved stairlifts. Directly comparable in product category and European dealer-based distribution model.
• Bruno Independent Living Aids: US-based manufacturer of stairlifts, scooter lifts, and vehicle accessibility products with a strong North American dealer network. Directly comparable in stairlift manufacturing; primarily serves a different geography but competes for the same product category and similar end-user demographic.

Broad incumbents

• Savaria Corporation: Public Canadian accessibility company offering stairlifts (via Handicare), home elevators, wheelchair lifts, and vehicle lifts across global markets. Comparable on stairlift product category through its Handicare subsidiary; broader portfolio and significantly larger scale than Bespoke.
• ThyssenKrupp Accessibility (TK Home Solutions): Division of a major elevator and accessibility conglomerate offering stairlifts, home lifts, and platform lifts through a dealer network. Comparable on stairlift product category but operates as a broader accessibility portfolio player rather than a stairlift specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bespokelifts
• YouTubeyoutube.com/channel/UCC9w7x-XwterkgpF5cYgukA
• Facebookfacebook.com/BespokeStairlift
• LinkedInlinkedin.com/company/bespoke-stairlifts-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bespoke Stairlifts