Frog Environmental

What Frog Environmental does

Frog Environmental is a California-based environmental compliance firm founded in 1997 by Terry Balog, specializing in industrial stormwater management under California's Industrial General Permit (IGP). The company delivers QISP-led consulting services, including SWPPP development, on-site stormwater sampling, SMARTS reporting, Exceedance Response Action (ERA) support, and hazardous materials planning (HMBP/SPCC), serving industrial facilities primarily in California with expanded operations in Washington, Oregon, Arizona, and Nevada. Frog has built a base of 1,500+ clients across verticals such as manufacturing, recycling, waste hauling, rock and aggregate, and wine production.

The company's core technology is its proprietary StormPROOF® line of engineered stormwater treatment systems, available in 75 GPM and 150 GPM configurations, with modular designs combining filtration, aeration, mixing, settling, and polishing stages. These systems are paired with a family of trademarked filtration media products — MetalPROOF™ (dissolved metals), CarbonPROOF™ (oil, organics, COD/BOD), and Nitrate & PhosphatePROOF™ (nutrients) — plus BMP consumables such as industrial wattles, drain filters, flocculant buckets, and oil pillows. Reported performance includes 96-98% pollutant removal efficiency and a track record of zero exceedances since 2018 for retrofitted facilities.

Frog operates a hybrid revenue model combining professional services fees (compliance consulting, sampling, regulatory reporting), custom-quoted engineered treatment system installations under multi-year contracts, and transactional product sales through its Shopify-powered e-commerce storefront (shop.frogenv.com). The company reaches customers through direct sales, phone-based inside sales, content marketing (educational blog and case studies), email campaigns, and social media. Clear Water Services serves as a strategic engineering partner for custom treatment system design and field implementation. The company maintains offices in Signal Hill, CA and Berkeley, CA.

Name

Frog Environmental

Legal name

Frog Environmental Inc.

Website

https://frogenv.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Frog Environmental is a California-based environmental compliance firm serving industrial facilities with QISP-led stormwater management, SWPPP development, and proprietary StormPROOF® treatment systems. It serves 1,500+ clients across California, Washington, Oregon, Arizona, and Nevada.

Ownership category

akta.pro rank

Headquarters

HQ city

Carson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BMP Product Sales: Sale of Best Management Practice (BMP) products including StormPROOF kits, media socks, wattles, flocculants, drain filters, and related filtration equipment through e-commerce storefront (shop.frogenv.com) and phone sales.
2. Stormwater Treatment Systems: Engineering, installation, and maintenance of engineered stormwater treatment systems (75 GPM and 150 GPM configurations) for industrial facilities requiring advanced compliance solutions.
3. Compliance Consulting Services: Professional services including QISP-led site assessments, SWPPP development and updates, sampling, SMARTS reporting, HMBP/SPCC plans, and regulatory compliance consulting. Services provided across California, WA, OR, AZ, and NV.
4. Premium Sampling Services: On-site stormwater sampling services during qualifying storm events with proper handling, preservation, lab coordination, and chain-of-custody documentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Frog Environmental is a California-based environmental compliance firm that designs, sells, and installs engineered stormwater treatment systems and Best Management Practice (BMP) products for industrial facilities, paired with QISP-led IGP/SWPPP compliance consulting, field sampling, SMARTS reporting, and HMBP/SPCC plan services. Its proprietary StormPROOF® treatment units and branded media socks (MetalPROOF™, CarbonPROOF™, Nitrate & PhosphatePROOF™) target TSS, oil & grease, metals, and nutrients to help industrial sites meet California Industrial General Permit Numeric Action Levels.

Product overview

Frog Environmental offers a portfolio of engineered stormwater treatment products paired with compliance services for California industrial facilities regulated under the Industrial General Permit (IGP). The core product line centers on the StormPROOF® 75 GPM Gravity System — a modular, engineered treatment unit designed to remove TSS, oil & grease, and metals at industrial sites — supplemented by the broader StormPROOF® Series which includes Pressurized MetalPROOF® and NitrogenPROOF® configurations for more targeted pollutant profiles. Complementing these engineered systems is a suite of Best Management Practice (BMP) consumables and hardware available through the company's BMP store, including branded StormPROOF® BMP Kits (targeting metals, oil & grease, TSS, and nutrients), MetalPROOF™ and CarbonPROOF™ media socks, industrial wattles, drain filters, flocculant buckets, and oil pillows. All physical products are supported by professional services including SWPPP development and updates, field sampling, SMARTS reporting, Exceedance Response Action (ERA) support, and HMBP/SPCC planning. The company also partners with Clear Water Services for custom stormwater treatment system design and field deployment, extending its engineering capabilities beyond the off-the-shelf product line.

Differentiator

Problem solved

Functional benefit

Brands

• StormPROOF®: Engineered stormwater treatment systems designed to actively reduce pollutants and keep sites in compliance with California IGP requirements.
• MetalPROOF™
• CarbonPROOF™
• Nitrate & Phosphate Sock
• StormPROOF® BMP Kit

Products and services

• StormPROOF® 75 GPM Gravity System
• StormPROOF® Series Treatment Systems (150 GPM and custom configurations) Scalable engineered treatment solutions configured for site-specific flow rates and pollutant loads, including pressurized MetalPROOF® configurations for enhanced metals removal and NitrogenPROOF® for nutrient (nitrogen + phosphorus) treatment, often paired with BMP upgrades.
• StormPROOF® BMP Kits (Nitrates + Phosphates, Metals, Oil & Grease, TSS) Pre-packaged Best Management Practice filtration kits targeted at specific industrial stormwater pollutants — nitrates/phosphates ($795), metals ($725), oil & grease ($625), and total suspended solids ($550).
• MetalPROOF™ Media Sock Filtration media sock designed for dissolved metals removal in industrial stormwater runoff.
• CarbonPROOF™ Sock Carbon-infused filtration media sock providing oil and organics removal, targeting COD and BOD in industrial stormwater.
• Nitrate & PhosphatePROOF™ Sock Advanced anion and sediment filtration media sock targeting nitrogen and phosphorus compounds in industrial stormwater.
• Industrial Wattle Long-lasting sediment filtration wattle for industrial stormwater runoff control, capturing debris and sediment at entry points.
• Industrial Drain Filter High-performance storm water drain filter for inlet protection, capturing sediment and debris before discharge.
• Screen Wattle Durable plastic and debris filtration wattle for stormwater management at industrial sites.
• Carbon Infused Filter Mat Carbon-infused stormwater filtration mat for enhanced adsorption of contaminants in runoff.
• Plastic Inlet Filter High-visibility storm drain protection filter for industrial stormwater inlet defense.
• Solid Flocculant Bucket (2 Gallon) Single-use solid flocculant bucket for powerful pollutant removal in stormwater, covering multiple storm events depending on water volume.
• Solid Flocculant Bucket (5 Gallon) Larger 5-gallon solid flocculant bucket for advanced pollutant removal in industrial stormwater applications.
• Oil Pillow High-absorption oil and fuel cleanup pillow for industrial stormwater and spill response applications.
• Rain Barrel Polisher with MetalPROOF™ Media Downspout treatment system integrating MetalPROOF™ filtration media for polishing stormwater from roof runoff at industrial facilities.
• Industrial Stormwater Compliance Services Comprehensive QISP-led compliance services for industrial facilities, including site assessments, BMP recommendations, field sampling during Qualifying Storm Events, lab testing coordination, and SMARTS reporting under the California Industrial General Permit.
• SWPPP Development & Updates Stormwater Pollution Prevention Plan (SWPPP) development and annual updates aligned with IGP and TMDL requirements, including SMARTS certification and submission.
• Exceedance Response Action (ERA) Support Expert-led compliance support for Level 1 and Level 2 Exceedance Response Action (ERA) needs, including ERA report preparation, BMP corrective action strategies, and regulatory submission.
• HMBP & SPCC Plans Hazardous Materials Business Plan (HMBP) and Spill Prevention Control & Countermeasure (SPCC) plan development and implementation services for environmental compliance and safety.

Quantifiable outcome

• ~96% pollutant removal across targeted contaminants for major recycler case study
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Clear Water ServicescoreStrategic or Co-development PartnerFROG Environmental's expanded service network includes enhanced treatment expertise through collaboration with Clear Water Services, a company founded in 1998 specializing in industrial stormwater, groundwater, and process water treatment solutions. The partnership provides custom stormwater treatment system design and fabrication, field implementation and performance optimization, and turnkey regulatory support and documentation for complex compliance goals.
• ShopifycoreTechnology or IntegrationFrog Environmental uses Shopify as its e-commerce service platform to power the online storefront at shop.frogenv.com and frogbmpstore.com. Shopify's privacy policy governs the e-commerce operations.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Contech Engineered Solutions: Large national manufacturer of stormwater management products including treatment systems, filtration, and BMPs serving the same industrial and commercial site compliance market as Frog, but at significantly greater scale and broader geographic reach.
• Oldcastle Infrastructure: National supplier of stormwater management products including precast structures, filtration, and BMP solutions; competes with Frog on the engineered product side while operating as a much larger incumbent with broader distribution.
• Hydro International: Global stormwater treatment and separation technology company offering engineered treatment units, hydrodynamic vortex separators, and filtration products that compete directly with Frog's StormPROOF treatment systems for industrial and municipal customers.
• StormTrap: Provider of stormwater detention, treatment, and infiltration systems serving commercial, industrial, and residential developers; overlaps with Frog's engineered treatment system business at the larger-project end of the market.
• Rain for Rent: Industrial liquid handling, stormwater management, and bypass services company serving construction, industrial, and municipal customers across the U.S.; competes with Frog on industrial stormwater compliance projects and treatment at a much larger operational scale.
• ADS Environmental Services: Provider of wastewater and stormwater flow monitoring, sampling, and compliance services to municipalities and industrial clients; overlaps with Frog's premium sampling, monitoring, and compliance consulting offerings at a much larger scale.

Direct peers

• Clear Water Services: Industrial stormwater, groundwater, and process water treatment solutions firm founded in 1998. Already Frog's strategic partner for custom system design and fabrication, making it the most direct comparable in services, customer base, and engineering scope.
• KCM Environmental: California-focused industrial stormwater compliance, SWPPP, and BMP services firm targeting the same IGP-regulated industrial customers as Frog; a direct regional competitor in Frog's home market.
• ACF Environmental: Manufacturer and distributor of stormwater BMPs including silt socks, wattles, inlet filters, and erosion control products — a closely comparable product line to Frog's StormPROOF BMP kits, media socks, and filtration accessories.
• Triton Stormwater Solutions: Stormwater BMP and treatment system provider focused on filtration media, inserts, and engineered solutions for industrial and commercial sites — directly comparable to Frog's media socks, drain filters, and engineered treatment product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Frog_Env

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frog Environmental