iSmile
iSmile is a private multi-specialty dental practice in Manhattan's Financial District, offering implants, Invisalign, full-mouth reconstruction, and general dentistry to adult patients on a fee-for-service basis, supported by an in-house dental laboratory and digital 3D imaging technology.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What iSmile does
iSmile is a private, single-location multi-specialty dental practice headquartered at 111 Broadway (Trinity Building, 17th Floor) in Manhattan's Financial District, founded in 2005. The practice delivers a comprehensive range of dental services to adult patients in the New York City metropolitan area, spanning cosmetic dentistry, dental implants, orthodontics/Invisalign, periodontal plastic surgery, full mouth reconstruction, emergency care, laser therapy, inlays/onlays, microabrasion, and general/preventive dentistry. The patient base is overwhelmingly B2C, with all services delivered in-person at the clinic.
The practice is built on a technology-intensive clinical platform. Equipment includes a Planmeca Promax 3D cone-beam scanner, Sirona CEREC CAD/CAM system for same-day or next-day restorations, iTero and 3Shape TRIOS digital intraoral scanners, Biolase EZLase soft-tissue lasers, Zeiss surgical microscopes, The Wand computer-regulated anesthesia system, digital radiography, and a HIPAA-compliant digital workflow. The on-site dental laboratory — staffed by a master ceramist and equipped with a 3D printer — is positioned as a primary differentiator, enabling in-house fabrication of crowns, inlays/onlays, veneers, and implant restorations. The clinical team includes specialists in endodontics, periodontics, prosthodontics, oral and maxillofacial surgery, and dental anesthesiology, with credentials from Harvard, NYU, Columbia, University of Pennsylvania, and Boston University, plus a COO with an MBA in Healthcare Administration.
iSmile operates a fee-for-service revenue model with payment collected at the time of service. The practice does not participate in insurance networks but completes and mails claims on behalf of patients for out-of-network reimbursement. The go-to-market motion is direct-to-consumer: patient acquisition is driven by the practice's website, SEO-optimized blog content, social media presence, and patient referrals. No external funding, institutional investors, M&A activity, or multi-site expansion is documented in the available source data, and the firmographic 251–500 employee figure is materially inconsistent with the practice's own team page (which enumerates approximately 20+ staff), suggesting a data quality issue.
iSmile firmographics
Firmographics- Name
- iSmile
- Legal name
- iSmile
- Website
- https://ismile.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- iSmile is a private multi-specialty dental practice in Manhattan's Financial District, offering implants, Invisalign, full-mouth reconstruction, and general dentistry to adult patients on a fee-for-service basis, supported by an in-house dental laboratory and digital 3D imaging technology.
- Ownership category
- akta.pro rank
iSmile industry classification
Industry- Product category
- Cosmetic Dentistry
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)
- akta.pro secondary industries
- Full-Mouth Rehabilitation & Complex Restorative Care (HLABAFAD), Orthodontic Emergency & Repair Services (HLABABAL)
Keywords
Where iSmile is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iSmile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental Services - Fee for Service: The practice operates as a fee-for-service dental practice. Payment is required at the time dental services are rendered. The practice does not participate in any insurance plans but completes and mails claims on behalf of clients for direct reimbursement from their insurance carriers. Services include cosmetic dentistry, dental implants, orthodontics/Invisalign, general dentistry, and full mouth reconstruction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fee-for-service dental care with no published pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
iSmile product offering
Product offeringCore offering
iSmile is a multi-specialty dental practice in New York City offering cosmetic dentistry, dental implants, Invisalign orthodontics, and general dentistry services under a fee-for-service model. The practice operates an in-house dental lab with 3D printing and CAD/CAM capabilities to support restorative and implant workflows, and serves patients from a single location in the Financial District / downtown Manhattan area.
Product overview
iSmile is a multi-specialty cosmetic dentistry practice in New York City offering a comprehensive range of dental services. The practice operates an on-site dental laboratory with 3D printing capabilities, allowing for expedited, personalized restorations. Services include cosmetic dentistry (Digital Smile Design, teeth whitening, veneers), orthodontics (Invisalign), dental implants, full mouth reconstruction, periodontal plastic surgery, general dentistry (cleanings, exams, restorative procedures), laser therapy, and inlays/onlays. The practice differentiates through state-of-the-art technology, in-house lab capabilities, and a team of specialists covering endodontics, periodontics, prosthodontics, and oral surgery.
Differentiator
Problem solved
Functional benefit
Products and services
- Cosmetic Dentistry Aesthetic dental services such as veneers, bonding, whitening, and smile makeovers delivered to individual patients seeking to improve the appearance of their teeth.
- Dental Implants Surgical placement of tooth-root prosthetics and supporting restorations to replace missing teeth for adult patients.
- Invisalign Clear-aligner orthodontic treatment for adults and teens seeking teeth-straightening as an alternative to traditional braces.
- General Dentistry Routine dental care including cleanings, exams, fillings, and preventive services for individual patients.
- Full Mouth Reconstruction Comprehensive restorative treatment combining multiple dental procedures to rebuild or replace most or all teeth in a patient's mouth.
Companies that use iSmile
Customer profileSegments2 records
Ideal customer profiles1 record
iSmile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
iSmile partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
iSmile competitors and assessment
Company assessmentDirect peers
- NYC Smile Design: Manhattan-based multi-specialty cosmetic dental practice with a similar emphasis on aesthetic and full-mouth rehabilitation cases, comparable fee-for-service positioning, and a high-end provider team — directly comparable to iSmile's patient profile and service mix.
- Dental365: Multi-location dental group headquartered in New York offering general, cosmetic, and specialty services across the NYC metro, including a multi-specialty care model that overlaps with iSmile's service offering and Manhattan patient base.
- Concerned Dental Care: New York-based multi-specialty dental practice group providing cosmetic, implant, orthodontic, and general services across multiple Manhattan-area locations, competing for a similar patient demographic.
- ClearChoice Dental Implant Centers: National network specializing in dental implant and full-arch rehabilitation cases, with on-site labs and digital workflows that overlap with iSmile's implant and full-mouth reconstruction service line and in-house lab model.
Emerging players
- Tend: VC-backed modern dental brand operating multi-location studios in NYC and other major US cities with a hospitality-driven patient experience, brand-led marketing, and advanced technology — directly competing for the same digitally native, premium NYC patient.
Broad incumbents
- Heartland Dental: Largest US dental support organization (DSO) providing non-clinical support to thousands of supported practices; relevant as a competitor for specialist talent and as a potential partner/acquirer in any DSO roll-up strategy.
- Aspen Dental: Large multi-location DSO brand providing general, cosmetic, and implant services across the US, including a presence in the NYC metro — a benchmark for what a scaled multi-site dental business looks like.
- Pacific Dental Services: Major DSO supporting practices with modern clinical technology, including intraoral scanning and CAD/CAM workflows that mirror iSmile's equipment investments, illustrating the broader DSO competitive set.
- MB2 Dental Solutions: PE-backed DSO partner for dentist-owned practices across the US, providing a relevant comparison for private-equity-style roll-ups in the multi-specialty dental segment.
Others
- Affordable Dentures & Implants: National chain focused on dentures and implants with on-site labs; not a direct Manhattan competitor but relevant as a scaled reference point for the implant and in-house lab business model iSmile operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
iSmile social profiles
Digital presenceiSmile compliance and trust
Trust signalCompliance1 record
iSmile financial estimates
Financial estimateRevenue estimate
Valuation estimate
iSmile leadership team
Management profileNumber of profiles
Profiles1 record
iSmile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iSmile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iSmile
What does iSmile do?
iSmile is a multi-specialty dental practice in New York City offering cosmetic dentistry, dental implants, Invisalign orthodontics, and general dentistry services under a fee-for-service model. The practice operates an in-house dental lab with 3D printing and CAD/CAM capabilities to support restorative and implant workflows, and serves patients from a single location in the Financial District / downtown Manhattan area.
Is iSmile a public or private company?
iSmile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iSmile founded?
iSmile was founded in 2005. It employs 251 to 500 people.
Where is iSmile based?
iSmile is headquartered in New York, United States, in the North America region.
How does iSmile make money?
One revenue line is on record: dental Services - Fee for Service.
Who are iSmile's main competitors?
Direct peers on record are NYC Smile Design, Dental365, Concerned Dental Care and ClearChoice Dental Implant Centers. Tend is listed as an emerging player. Broad incumbents are Heartland Dental, Aspen Dental, Pacific Dental Services and MB2 Dental Solutions. Affordable Dentures & Implants is listed as an others.
Does iSmile have an API?
No public API is recorded for iSmile.
What industry is iSmile in?
iSmile's product category is Cosmetic Dentistry. Its primary akta.pro industry code is HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding), with a secondary code of HLABAFAD, Full-Mouth Rehabilitation & Complex Restorative Care. Its NAICS code is 62121 and its SIC code is 8011.