Tristan de Terves

What Tristan de Terves does

Tristan de Terves is a sole-proprietor executive and leadership coaching practice operated by its namesake founder, based in Brooklyn with a secondary Paris presence and serving clients globally in English and French. The practice targets CEOs, founders, and senior leaders dealing with loneliness, decision fatigue, anxiety, and burnout, with secondary offerings for expat professionals and leadership teams. Engagements are delivered 1:1 via video and in person, supplemented by a free 5-minute Saboteur Assessment as a top-of-funnel capture tool.

The core technology stack is the licensed Positive Intelligence mental fitness program (originally developed at Stanford) combined with the founder's proprietary SAGE Method — a four-lens coaching framework (Strategic Awareness, Activation, Growth, Evolution) applied across individual, team, and organization engagements. The PQ app platform provides app-based daily practice modules; coaching sessions are delivered by the founder directly. Content marketing (12+ published essays on leadership, mental fitness, and AI anxiety on tdtny.com) and verified reviews on Noomii and LinkedIn (13 reviews, 5.0) support lead generation.

Revenue mechanics combine a $350 pay-as-you-go individual session, a $1,200/month Mental Fitness Program subscription (bi-weekly sessions plus one-year PQ platform access, recommended for six months), free discovery calls, and workshop/speaking fees for team and organizational engagements. The business is bootstrapped and founder-operated with no external funding, no disclosed revenue, and 1–10 employees, making it a high-touch, capacity-constrained professional services practice whose value and revenue are tightly coupled to the founder's personal time and reputation.

Name

Tristan de Terves

Legal name

Tristan de Terves

Website

https://tdtny.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Tristan de Terves is a sole-proprietor executive and leadership coaching practice serving CEOs, founders, and senior leaders globally from Brooklyn and Paris, using a Positive Intelligence-based mental fitness framework and a proprietary SAGE Method across 1:1, team, and speaking engagements.

Ownership category

akta.pro rank

Product category

Executive and Leadership Coaching

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavior Change & Motivational Coaching (HSADAGAF)

akta.pro secondary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Executive coaching services
• Leadership development
• Mental fitness training
• CEO coaching
• Performance coaching

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. One-on-One Coaching Sessions: Individual coaching sessions at $350 per session for targeted advice and quick insights. Also includes monthly Mental Fitness Program at $1,200 per month with 2-3 sessions plus one-year platform access.
2. Workshops and Speaking Engagements: Live workshops, leadership sessions, off-sites, and conference keynotes for teams, organizations, and professional communities
3. Discovery Session: Free 30-minute video call to explore coaching benefits and determine fit - top-of-funnel acquisition tool

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tristan de Terves offers one-on-one executive and leadership coaching for CEOs, founders, and senior leaders via video and in person, structured as a free 30-minute Discovery Session, $350 Individual Sessions, and a $1,200/month Mental Fitness Program that pairs coaching sessions with one-year access to the Positive Intelligence PQ program platform. The practice also delivers team workshops, organization-wide mental fitness rollouts, and speaking engagements, with delivery available in English and French from Brooklyn and Paris to clients globally.

Product overview

Tristan de Terves operates as an executive and leadership coaching practice offering one-on-one coaching services for CEOs, founders, and leaders. The core offering consists of a tiered engagement model: a free Discovery Session for initial assessment, Individual Sessions at $350 per session for targeted advice, and a Mental Fitness Program at $1,200 per month combining bi-weekly coaching with Positive Intelligence PQ platform access. The company also offers organizational offerings including team programs (groups of 3-25) and scaled organization-wide rollouts, plus speaking and workshop services. A free 5-minute Saboteur Assessment is available as an entry-point tool. The methodology is grounded in Positive Intelligence neuroscience-based mental fitness training.

Differentiator

Problem solved

Functional benefit

Brands

• Mental Fitness Program: Seven-week mental fitness foundation program plus ongoing application modules for leaders, teams, and organizations, based on Positive Intelligence methodology.
• Speaking & Workshops

Products and services

• Discovery Session Free 30-minute video call to explore the potential benefits of coaching and determine whether there is a fit between coach and prospective individual client.
• Individual Session A single one-on-one executive and leadership coaching session priced at $350 per session, designed for leaders seeking targeted advice and quick insights on specific leadership challenges.
• Mental Fitness Program (individual) A structured coaching engagement priced at $1,200 per month that pairs two or three coaching sessions per month with one-year access to the Positive Intelligence PQ program platform, built on the SAGE Method and Saboteur framework to build mental fitness and is recommended for six months to establish durable foundations.
• Mental Fitness Program - Team Offering A guided mental fitness engagement for groups of 3 to 25 people that builds four pillars of high-performing teams: triple purpose, earned trust, healthy conflict, and mutual accountability.
• Mental Fitness Program - Organization Offering A scaled rollout of mental fitness training across leadership layers within an organization, with collective measurement of progress and organization-wide change in stress, conflict, and change management.
• Speaking & Workshops Live workshops, leadership sessions, off-sites, and conference keynotes on mental fitness, leadership, fear, resilience, and thriving during transformation, delivered to leadership teams, employee groups, entrepreneur communities, professional associations, retreats, and conference audiences.

Quantifiable outcome

• 91% of program participants report managing stress better
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Positive IntelligencecoreStrategic or Co-development PartnerGrounded in Positive Intelligence mental fitness program originally developed at Stanford. Licensed methodology for saboteur assessment, PQ app platform, and SAGE Method framework. Provides certification training and ongoing program access for clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Positive Intelligence: Creator of the Positive Intelligence mental fitness program and PQ app that Tristan de Terves' practice is built on; comparable as the underlying methodology licensor and ecosystem partner, not a direct competitor.
• Noomii: Coaching marketplace directory where Tristan's practice maintains a verified profile and 5.0 reviews; comparable as the lead-generation and credibility layer for executive coaches rather than a coaching provider itself.
• Center for Creative Leadership: Established leadership development institution offering executive coaching, training, and research; comparable as a leadership-development ecosystem player in the broader executive coaching market.

Broad incumbents

• BetterUp: Large enterprise coaching and mental fitness platform serving executives and leaders across organizations; comparable as a broader-scale incumbent in the same executive coaching market that Tristan's practice addresses individually.
• CoachHub: Enterprise digital coaching platform connecting organizations with credentialed coaches for leadership development; comparable in serving the same executive and leadership coaching demand at much larger scale.
• Tony Robbins (Results Coaching): Mass-market personal and business coaching brand with keynote, workshop, and 1:1 offerings targeting executives and entrepreneurs; comparable in converging executive coaching with high-profile speaking and group programs.

Direct peers

• Marshall Goldsmith: High-profile individual executive coach serving CEOs and senior leaders via 1:1 engagement, keynote speaking, and thought leadership; directly comparable as a premium individual executive coach operating a similar solo/personal-brand model.
• Sounding Board: Tech-enabled executive coaching platform matching leaders and teams with certified coaches; comparable as a coaching delivery model targeting similar executive and emerging-leader segments.
• EZRA: Coaching and leadership development provider offering 1:1 executive coaching and team programs to enterprise clients; comparable in tiered offering structure (individual, team, organization) that mirrors Tristan's practice.

Emerging players

• Brené Brown (Dare to Lead): Research-grounded leadership program targeted at executives and teams; comparable as a research-anchored leadership and mental fitness offering competing for the same leadership-development budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/tristan-de-terves-8a912013

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tristan de Terves