Valley PBS

Name

Valley PBS

Legal name

Valley Public Television, Inc.

Website

https://valleypbs.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Valley PBS (Valley Public Television, Inc.) is a 501(c)(3) nonprofit PBS affiliate station headquartered in Fresno, California, serving the Central Valley with locally produced educational, cultural, and documentary programming broadcast over-the-air and via digital streaming platforms to 500,000+ weekly viewers.

Ownership category

akta.pro rank

Product category

Public Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National Public Television Networks & Member Stations (PBS-style) (MPABADAA)

akta.pro secondary industries

Educational/Public-Service Broadcast Networks (MPABAAAE), Public Broadcasting Content Distribution & Interconnection (Sat/IP feeds) (MPABADAI)

Keywords

• Public television broadcasting
• Educational programming services
• Digital streaming content
• Community media production
• Documentary film content

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership and Individual Donations: Tax-deductible donations from individual members and supporters. Over 80% of Valley PBS funding comes from local community members in the Central Valley. Donor portal and pledge systems enable recurring and one-time contributions.
2. Corporate Partnerships and Sponsorships: Business partners and corporate sponsors contribute to the operating budget. Sponsors include CalViva Health, My EE CU, Fowler Packing, and Ohanyan's. Corporate membership and business partner programs are offered.
3. Federal and Government Grants: Federal funding from the Corporation for Public Broadcasting (CPB) and other government sources. Approximately 20% of the budget comes from federal government sources. Also received PPP loans and CPB grants for station upgrades and payroll costs during the COVID-19 pandemic.
4. Passport Membership Subscriptions: Extended streaming access sold as a membership benefit for $5/month or $60/year, providing exclusive access to past seasons and early releases of PBS shows.
5. Vehicle Donation Program: Vehicle donation program allowing supporters to donate cars, boats, or RVs to the station, generating revenue through the disposed assets.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Valley PBS operates as a nonprofit public television station delivering broadcast television, digital streaming, and locally produced educational and cultural content to California's Central Valley. The station offers live and on-demand programming through over-the-air broadcast, the Valley PBS App, and its streaming platform, alongside locally produced shows, documentaries, and educational initiatives such as PBS Kids and Foggy Day weather alerts. Membership and donations from the community sustain its operations.

Product overview

Valley PBS operates as a regional public broadcasting station serving California's Central Valley, offering a multi-platform content ecosystem. The core offering is the Valley PBS Streaming Platform (video.valleypbs.org), which provides live TV, on-demand streaming, and access to both local productions and PBS national programming. Local original shows include Hitting The Road, Outside Beyond the Lens, Jul's Armenian Kitchen, American Grown: My Job Depends on Ag, Afterburn: The Creek Fire Documentary, Valley PBS Viewfinder, Valley's Gold, and The Big Tell. Educational initiatives encompass Foggy Day weather alerts serving 70+ schools, Reading Explorers literacy programming, and PBS Kids content. Valley PBS Passport serves as a membership add-on providing extended streaming access. The station also hosts community events including Engineer It, Girl! and Family Circle, with the latter offering exclusive PBS Kids events for $240/year household memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Valley PBS Streaming Platform Online video streaming platform at video.valleypbs.org offering live TV, on-demand shows, local programming, and PBS national content for viewers in California's Central Valley.
• Valley PBS Mobile App Mobile application for iOS and Android providing access to Valley PBS live TV, on-demand content, PBS Kids programming, and Passport member benefits.
• Valley PBS Passport Membership benefit providing extended access to past seasons of PBS shows, early releases of new series, and binge-watching capabilities for donors of $5/month or $60/year.
• Family Circle Membership Family membership program at $240/year offering exclusive monthly PBS Kids events for the entire household.
• Foggy Day Weather Alert Service Weather alert system serving over 70 schools in the Central Valley, providing dangerous weather alerts to keep students safe during severe weather events.
• Engineer It, Girl! Community event program encouraging girls to explore engineering and STEM fields, hosted as part of Valley PBS community engagement.
• Reading Explorers Early literacy educational programming designed to help children develop reading skills, available through Valley PBS and classroom resources.

Quantifiable outcome

• 500,000+ weekly viewers
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 18Thirty EntertainmentcoreStrategic or Co-development Partner18Thirty Entertainment partnered with Valley PBS and Jeff Aiello to produce locally relevant programming including Outside: Beyond the Lens and American Grown: My Job Depends on Ag (MJDOA), expanding the station's original content library and community engagement.
• American Public Television (APT)coreChannel Partner/ Reseller/ DistributorAmerican Public Television is the national distributor for Valley PBS's locally produced show Outside Beyond the Lens, enabling the show to reach audiences beyond the Central Valley through public television stations nationwide.
• CalViva HealthminorGTM or Marketing PartnerCalViva Health, a local health plan, sponsors Valley PBS programming as part of the station's corporate partnership and support campaign.
• My EE CUminorGTM or Marketing PartnerMy EE CU (credit union) is a corporate sponsor and partner of Valley PBS, featured in the station's support campaigns.
• Fowler PackingminorGTM or Marketing PartnerFowler Packing, an agricultural company, is a corporate sponsor and partner of Valley PBS supporting the station's mission.
• Ohanyan'sminorGTM or Marketing PartnerOhanyan's is a local business partner and sponsor of Valley PBS featured in the station's support campaigns.
• China Peak Mountain ResortminorGTM or Marketing PartnerChina Peak Mountain Resort hosted a preview screening of Afterburn: The Creek Fire Documentary in partnership with Valley PBS, demonstrating community venue collaboration for documentary premieres.
• Local School DistrictscoreStrategic or Co-development PartnerLocal school districts partnered with Valley PBS during 2020-2021 by providing grants to support expanded programming dedicated to enriching virtual learning classrooms for valley children and families during the COVID-19 pandemic.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oregon Public Broadcasting (OPB): Public broadcasting network serving Oregon and the Pacific Northwest. Highly comparable as a community-supported PBS member with local original programming, digital streaming, and education services.
• PBS SoCal: PBS member station serving Southern California. Comparable as a regional public television licensee with original local programming, Passport, and the same CPB/federal grant funding architecture as Valley PBS.
• KQED (San Francisco): Flagship PBS/NPR member station for the San Francisco Bay Area. Closely comparable operating model (local news, original documentary production, Passport, multi-platform distribution), though with a substantially larger budget and metro footprint.
• KVIE (Sacramento PBS): PBS member station serving the Sacramento region of Northern California. Directly comparable to Valley PBS as a community-licensed public television station with local original programming, Passport membership, and similar CPB/donor revenue mix.
• WETA (Washington, DC PBS): PBS member station serving the greater Washington DC area. Comparable public television operator with Passport membership, local original production, and educational programming — operating at a larger scale than Valley PBS.
• WNED PBS (Buffalo/Toronto): Public television station serving Western New York and Southern Ontario. Comparable regional PBS affiliate with local programming, Passport membership, and a similar nonprofit community-supported revenue model.

Regional players

• KCET (Los Angeles): Independent public television station in Southern California. Comparable in operating model but does not directly compete for the Central Valley audience; functions more as a regional peer within California's broader public media ecosystem.

Others

• Corporation for Public Broadcasting (CPB): Federal funding entity that provides approximately 20% of Valley PBS's budget. Not a competitor, but a critical ecosystem partner whose funding decisions directly shape Valley PBS's financial trajectory.
• American Public Television (APT): National distributor of public television programming. Already partners with Valley PBS to distribute Outside Beyond the Lens nationally — an ecosystem enabler whose carriage decisions affect the station's syndication revenue.

Broad incumbents

• WGBH (Boston): Major public media producer and PBS member station in Boston. Comparable business model but operates at significantly larger scale with national production capabilities (e.g., Frontline, NOVA) far exceeding Valley PBS's regional footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ValleyPBS
• YouTubeyoutube.com/c/valleypbs
• Facebookfacebook.com/valleypbs
• Instagraminstagram.com/valleypbs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley PBS