China Peak Mountain Resort

What China Peak Mountain Resort does

China Peak Mountain Resort is a California destination ski resort located at Huntington Lake in the Sierra National Forest, approximately 65 miles northeast of Fresno, operating under a U.S. Forest Service special use permit since 1958. The resort spans a base elevation of 7,030 feet to a peak of just over 8,700 feet with 1,679 feet of vertical, and is ranked among California's 10 largest resorts by elevation, vertical rise, and total acreage. Its core winter infrastructure includes six chairlifts (two quads, four triples), three beginner moving carpets, one of California's largest snowmaking systems, and RFID-enabled season pass and day pass technology deployed for the 2026/2027 season. The resort also operates a 26-trail, 21-mile summer mountain bike park, scenic chair rides, on-mountain dining across multiple venues, two sport shops, RV parking, and the adjacent China Peak Landing marina on Huntington Lake.

The company operates as a direct-to-consumer business selling eight distinct revenue streams: lift tickets and season passes, equipment rentals, lessons, lodging at The Inn at China Peak, food and beverage, retail merchandise, summer mountain bike park access, and RV parking. Pricing is variable by season, day type, and advance-purchase timing, with day passes ranging from $49-$169 and season passes from $10 (super senior/child) to $729 (Cali Pass adult). Distribution is entirely owned-channel — skichinapeak.com, iOS and Android apps, on-site ticket windows, phone reservations, and a dedicated group sales office — with no third-party reseller dependence for primary ticket inventory. Customer acquisition is driven by Central Valley proximity, word-of-mouth, seasonal email and social campaigns, free summer concert series, and cross-promotion through the four-resort Cali Pass and 17-resort Powder Alliance networks.

Name

China Peak Mountain Resort

Legal name

China Peak Mountain Resort, LLC

Website

https://skichinapeak.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

China Peak Mountain Resort is a four-season California destination ski resort at Huntington Lake offering lift access, season and day passes, rentals, lessons, lodging, dining, and a summer mountain bike park to families, skiers, and groups.

Ownership category

akta.pro rank

Product category

Ski Resort

NAICS

Skiing Facilities (713920), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski resort operations
• Mountain recreation services
• Winter sports facility
• Snow sports lessons
• Alpine mountain biking

Headquarters

HQ city

Lakeshore

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets and Season Passes: Primary revenue from sale of day lift tickets (variable pricing based on advance purchase timing), multi-day passes, and season passes (China Peak Pass and multi-resort Cali Pass). Season passes range from $10 (super senior/young child) to $729 (Cali Pass adult).
2. Equipment Rentals: Ski and snowboard equipment rentals including all-day and half-day options, demo equipment, seasonal rentals, and helmet rentals. All-day adult ski/snowboard package is $77.
3. Ski and Snowboard Lessons: Private lessons (1-3 people), group lessons, and first-timer packages including 1-day and 3-day packages that combine lessons, carpet passes, and equipment rentals.
4. Lodging - The Inn at China Peak: Slopeside hotel accommodations with various room types from Economy to Two Bedroom Suites. Winter rates range from $99/night (Economy) to $390/night (Two Bedroom Suite). Summer rates are lower.
5. Food and Beverage: Multiple dining locations including Buckhorn Bar and Grill, Daylodge Sun Deck, Mainstream Station, and JW's Bar & Grill. Revenue from restaurant meals, bar sales, and catering for groups.
6. Sport Shop Merchandise: Day Lodge Sport Shop and Base Camp Sport Shop sell ski/snowboard apparel, accessories, helmets, goggles, gloves, equipment, and China Peak merchandise.
7. Mountain Bike Park: Summer mountain biking operations with chair lift access. All-day bike park tickets range from $28 (kids 6-12) to $60 (adults), with half-day options available.
8. RV Parking: RV parking spaces with electrical hookups at the resort. Summer rates are $59/night plus 2% resort fee. Winter rates are $64/night non-holiday, $72/night on holidays.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

China Peak Mountain Resort operates a four-season mountain recreation destination at Huntington Lake in California's Sierra Nevada, offering lift-accessed alpine skiing and snowboarding in winter, lift-served mountain biking and scenic chairlift rides in summer, ski and snowboard instruction through its ski school, on-site equipment rentals, multiple on-mountain dining outlets, lodge and cabin lodging, and event hosting including weddings and private functions. Access is sold through daily lift tickets, season passes, and a multi-resort Pacific Lift Pass product.

Product overview

China Peak Mountain Resort is a California ski resort located at Huntington Lake in the Sierra National Forest offering a comprehensive winter sports and summer recreation platform. The core product is skiing and snowboarding access through multiple pass products: the China Peak Pass (single-resort season pass), the Cali Pass (multi-resort pass covering Bear Valley, Dodge Ridge, and Mountain High), and the College Crew Pass (a crew-based pricing option for college students). Day access is provided through traditional and RFID-enabled Day Passes, Moving Carpet passes for beginners, and Multi-Day Pass bundles. Equipment needs are served through the rental shop and full-service repair facility. Instruction is delivered via private, group, and specialty lessons for ages 3+. Summer operations center on the Mountain Bike Park (26 trails, 21 miles), Scenic Chair Rides, and Makin' Waves Concert Series. Lodging options include The Inn at China Peak (economy through suite rooms) and RV parking. The resort also operates multiple dining venues, two sport shops, and provides additional services including preferred parking, field trips, weddings, and marina facilities at the adjacent China Peak Landing on Huntington Lake.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Lift Tickets Single-day lift access for skiing and snowboarding at China Peak Mountain Resort, sold by date and category (adult, child, senior, beginner) and available through the resort website and at ticket windows.
• Season Passes Full-season lift access products for the ski season at China Peak, typically offered with multiple tiers and pass-holder benefits for the resort.
• Pacific Lift Pass Multi-resort season pass product providing access to China Peak and other participating western ski areas under a single pass purchase.
• Mountain Biking Lift Access Lift-served downhill mountain biking during the summer and shoulder seasons, providing chairlift access to downhill trails and bike park terrain at the resort.
• Scenic Chairlift Rides Non-skiing summer and shoulder-season scenic chairlift rides to the summit of China Peak for sightseers, families, and non-riders.
• Ski and Snowboard School (Lessons) Group and private ski and snowboard instruction for children, adults, and beginners, offered through the resort's ski school.
• Equipment Rentals On-site rental of skis, snowboards, boots, poles, and mountain bikes for guests, supporting both winter and summer mountain activities.
• On-Mountain Dining Food and beverage service at multiple on-mountain dining venues including lodge restaurants, lounges, and bar locations serving day visitors and lodging guests.
• Lodge and Cabin Lodging On-site overnight lodging in lodge rooms and cabins at Huntington Lake, providing ski-in/ski-out access during the ski season.
• Weddings and Private Events Hosting services for weddings, receptions, corporate retreats, and private group events, typically bundled with catering, lodging, and event coordination.

Quantifiable outcome

• Over 50% savings for school field trip participants ($49 per student vs. regular pricing)
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Powder AlliancecoreStrategic or Co-development PartnerThe Powder Alliance is a collaboration of 17 ski resorts across the western United States (including Angel Fire, Bear Valley, Bogus Basin, Sierra-at-Tahoe, and others) that offers free skiing benefits to Cali Pass holders. Members can visit each resort 3 times and receive a FREE lift ticket, valid Sunday - Friday, non-holiday.
• Central Cal AdaptiveminorStrategic or Co-development PartnerPartnership providing adaptive sports programs for individuals with disabilities at China Peak Mountain Resort.
• National Ski Patrol (NSP)coreStrategic or Co-development PartnerChina Peak Volunteer Ski Patrol (CPVSP) is affiliated with the National Ski Patrol, providing safety and emergency care on the mountain. NSP trains volunteers in first aid, outdoor emergency care, toboggan handling, and risk management.
• U.S. Forest ServicecoreStrategic or Co-development PartnerChina Peak Mountain Resort operates in the Sierra National Forest under a special use permit from the U.S. Forest Service. The resort has partnered with the Forest Service for field trip programs offering outdoor education experiences.
• Cali Pass Partners (Bear Valley, Dodge Ridge, Mountain High)coreStrategic or Co-development PartnerThe Cali Pass provides multi-resort access to China Peak, Bear Valley, Dodge Ridge, and Mountain High with no blackout dates. Each resort is included in the unified Cali Pass program offering seamless access across four California ski destinations.
• China Peak Landing / MarinacoreStrategic or Co-development PartnerChina Peak Landing is a separate operation at Huntington Lake offering boating, marina services, cabin rentals, beach access, and The Boathouse Bar & Grill restaurant. Serves as the venue for Makin' Waves Summer Concert Series.
• 1stTurn.comminorChannel Partner/ Reseller/ Distributor1stTurn.com is referenced as a resource for learning to ski or snowboard, directing first-time visitors to China Peak's beginner programs and first-timer packages.
• 17 Powder Alliance Resort PartnerscoreStrategic or Co-development PartnerPowder Alliance members include: Angel Fire (NM), Bear Valley (CA), Blacktail Mountain (MT), Bogus Basin (ID), Dodge Ridge (CA), Eaglecrest (AK), Loveland (CO), Mission Ridge (WA), Mountain High (CA), Mt. Hood Skibowl (OR), Mt Shasta Ski Park (CA), Sierra-at-Tahoe (CA), Silver Mountain (ID), Ski Cooper (CO), Snow King (WY), Timberline (OR), White Pass (WA).
• Lodging Partners (Vacasa, Lakeshore Resort, Shaver Lake Village Hotel, etc.)minorChannel Partner/ Reseller/ DistributorPartnership with nearby lodging providers including Vacasa, Lakeshore Resort, Shaver Lake Village Hotel, Elliott House B&B, Camp Edison, and Camp Sierra for accommodations near the resort.
• The Hungry HutminorChannel Partner/ Reseller/ DistributorLocated in Shaver Lake, The Hungry Hut is a partner restaurant offering famous burgers and shakes plus live music on weekends. Season pass holders receive 20% discount on food (non-alcoholic).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Angel Fire Resort: New Mexico independent ski resort and Powder Alliance partner with China Peak. Similar independent ski area business model with seasonal skiing, lessons, rentals, and lodging offerings.
• Dodge Ridge Mountain Resort: California independent ski resort and Cali Pass co-partner with China Peak. Similar scale, elevation profile, and target customer base of Central Valley and Bay Area families seeking Sierra Nevada skiing.
• Mountain High Resort: Southern California ski resort and Cali Pass co-partner with China Peak. Comparable independent operator serving a different California feeder market but offering the same lift ticket, season pass, and lesson product mix.
• Sierra-at-Tahoe: California independent ski resort that is a Powder Alliance partner with China Peak. Operates similar lift-served skiing, lessons, rentals, and snowmaking-driven Sierra Nevada operations at a comparable scale.
• Loveland Ski Area: Colorado independent ski area and Powder Alliance partner with China Peak. Operates a comparable independent ski business model focused on day tickets and season passes without luxury lodging.
• Bear Valley Mountain Resort: California independent ski resort and direct Cali Pass partner with China Peak. Comparable mid-tier Sierra Nevada operation offering similar season pass, lesson, and rental products to a similar California skier base.
• Mt Shasta Ski Park: Northern California independent ski area and Powder Alliance partner with China Peak. Comparable mid-size operation offering day tickets, lessons, and rentals to a similar regional California skiing audience.
• Bogus Basin Mountain Recreation Area: Idaho non-profit ski area and Powder Alliance partner with China Peak. Comparable mid-tier independent mountain offering similar lift tickets, lessons, and tubing/snow play products to a regional audience.

Broad incumbents

• Mammoth Mountain: Largest California ski resort and major destination competitor. Operates a much higher-elevation, larger-scale mountain with significantly greater vertical, terrain, and lodging capacity — competing for many of the same Sierra-bound skiers.
• Palisades Tahoe: Major Tahoe-area destination resort (formerly Squaw Valley-Alpine Meadows). Competes with China Peak for California destination skiers and is part of the Ikon Pass network, offering a broader multi-resort value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chinapeak
• Instagraminstagram.com/skichinapeak
• Xx.com/China_Peak

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Peak Mountain Resort