What Michelin North America does

Michelin North America, Inc. is the wholly owned US-domiciled subsidiary of Compagnie Générale des Établissements Michelin (Michelin Group), the French-headquartered tire and mobility group. The North American entity operates approximately 22,000 employees across 36 production facilities in the United States and Canada, with corporate headquarters in Greenville, South Carolina, and a manufacturing footprint that includes the world's first commercial airless radial tire plant in Piedmont, S.C. Its core business is the design, manufacture, and sale of engineered polymer-composite tires for passenger cars, light trucks, commercial trucks, SUVs, agriculture, mining and earthmoving, aircraft, motorcycle, and bicycle applications, anchored on proprietary technologies such as Ultraflex IF/VF (agriculture), NZG radial (aircraft), B2 and C2 bead/casing designs (earthmovers), Magi-X compounds, Stubble Shield, and the airless MICHELIN X TWEEL.

Revenue is generated through multiple streams: original-equipment (OE) fitments to global OEMs including Airbus, Boeing-related programs, Lockheed Martin, Saab, Cessna, Bombardier, Gulfstream, Dassault, Volvo, Caterpillar, John Deere, AGCO, Koenigsegg, BMW, and Porsche North America; replacement-market sales through authorized dealer networks, the MICHELIN Truck Care and Michelin Commercial Service Network, Michelin Earthmover Performance Repairs certified dealers, Michelin Retread Technologies partners, and consumer-facing e-commerce at michelinman.com and michelin.ca; recurring service revenue from tire retreading and maintenance; and connected/subscription data services including MEMS (Michelin Earthmover Management System), MICHELIN OperTrak, and the universal Tire Digital Twin launched in 2023. The portfolio is rounded out by wholly owned related brands (BFGoodrich, Uniroyal, Camso, NexTraq) and the MICHELIN Guide, a curated restaurant and hotel selection service now active in more than 50 destinations across North America.

Beyond its commercial operations, Michelin North America runs a large corporate social responsibility and community-engagement platform including Beyond the Driving Test (with FIA and ADTSEA, securing tire-safety commitments from all 50 U.S. states and the District of Columbia), Michelin Challenge Education across 23 schools with 500+ employee volunteers, a Michelin Technical Scholars partnership network with five technical colleges, and long-running relationships with the Yellowstone National Park Foundation, United Way, Special Olympics, Harvest Hope, and March of Dimes. In 2024 it earned three J.D. Power awards for No. 1 ranking in Passenger Car, Performance Sport, and Luxury tire customer satisfaction, extending a track record of 106 top-tire rankings in the study's history.

Name

Michelin North America

Legal name

Michelin North America, Inc.

Website

https://michelinmedia.com

Company type

Private

Operating status

Operating

Short description

Michelin North America is the US and Canadian subsidiary of Michelin Group, manufacturing and selling engineered tires for passenger, commercial truck, agriculture, mining, aircraft, motorcycle, and bicycle segments through OEM fitments, dealer networks, and connected fleet services, alongside the MICHELIN Guide restaurant and hotel curation business.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (except Retreading) (326211), Tire Manufacturing (32621), Motorcycle, Bicycle, and Parts Manufacturing (336991), All Other Rubber Product Manufacturing (326299)

SIC

Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751), Aircraft Parts & Auxiliary Equipment, Nec (3728), Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Light Truck/SUV Tires Manufacturing (IMANAKAB)

akta.pro secondary industries

Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI), Motorcycle & Scooter Tires Manufacturing (IMANAKAF), Bicycle Tires & Tubes Manufacturing (IMANAKAG), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Tire manufacturing
• Commercial truck tires
• Agricultural tire technology
• Earthmover mining tires
• Aircraft tire supply

Headquarters

HQ city

Clermont-ferrand

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tire and Component Sales: Core revenue from manufacturing and selling high-quality tires and engineered components for mobility, construction, aeronautics, low-carbon energies, and healthcare applications, sold through OEM fitments, replacement market, and dealer network.
2. Connected Fleet Solutions and Data Services: Recurring revenue from data- and AI-based connected solutions provided to professional fleets, including MEMS, Michelin OperTrak, Tire Digital Twin, and other telematics-enabled services that monetize operational and tire performance data.
3. Tire Retreading and Maintenance Services: Recurring service revenue from Michelin Retread Technologies, the Michelin Earthmover Performance Repairs program (with certified dealers across North America), and the MICHELIN Truck Care network offering consistent quality commercial fleet maintenance.
4. MICHELIN Guide Curation and Hotel Booking: Revenue and brand value from the MICHELIN Guide restaurant and hotel selection process, supported by presenting partners such as Capital One, with direct hotel bookings via the MICHELIN Guide website and mobile app for iOS and Android.

Pricing tiers

Go-to-market motion6 records

Distribution channels6 records

Marketing channels9 records

Core offering

Michelin North America manufactures and sells engineered polymer-composite tires for passenger cars, light trucks, commercial trucks, agriculture, aircraft, mining/earthmover, motorcycles, and bicycles, supplied both as OEM fitments and through the replacement market. The company also operates connected fleet management solutions (MEMS, Michelin OperTrak, Tire Digital Twin), the MICHELIN X TWEEL airless radial tire line, and the MICHELIN Guide independent restaurant and hotel curation service.

Product overview

Michelin North America's product offering is a multi-brand tire and mobility platform rather than a single product. Its core platform is the Michelin-branded tire range spanning passenger car, light truck, commercial truck, SUV, motorcycle, bicycle, aircraft, motorsport, agriculture and earthmover/mining segments, organized through dedicated business units (Michelin Earthmover, Michelin Americas Truck Tires, Michelin Agricultural Tires, Michelin Aircraft Tire, Michelin Motorcycle, etc.). Sub-brands and acquired brands include BFGoodrich, Uniroyal, Camso and NexTraq (fleet telematics), and the portfolio is complemented by software/connected-fleet offerings such as MEMS (Michelin Earthmover Management System), MICHELIN OperTrak, the universal Tire Digital Twin, the Michelin Truck Dealer Locator App and the Michelin Aircraft Tire App. Service offerings include MICHELIN Truck Care (nationwide service network), Michelin Earthmover Performance Repairs, and the MICHELIN X TWEEL airless radial tire program built at Michelin's dedicated Piedmont, S.C. plant. Beyond tires, Michelin North America also operates curated-content services including the MICHELIN Guide (restaurant/hotel selection), Michelin Travel & Lifestyle, and CSR programs such as Beyond the Driving Test (in partnership with FIA and ADTSEA) and Michelin Challenge Design / Movin'On Challenge Design. Notable flagship tire products referenced include the MICHELIN Premier A/S (with EverGrip), MICHELIN Pilot Sport A/S 3, MICHELIN Pilot Sport Gravel, MICHELIN Lithion 4, MICHELIN Power Protection TLR, MICHELIN City Street, MICHELIN DH 22 / DH 16, MICHELIN Wild Enduro and E-Wild Racing Lines, MICHELIN Power 6 / Power GP 2 / Anakee Road, MICHELIN XDR3 MB4, MICHELIN X STACKER 2, MICHELIN XTRA LOAD GRIP / PROTECT, MICHELIN XTXL, MICHELIN XHA2, MICHELIN CerexBib, MICHELIN YieldBib, MICHELIN MegaXBib, and MICHELIN Air X (with NZG technology).

Differentiator

Problem solved

Functional benefit

Brands

• MICHELIN: Flagship tire brand across passenger, light truck, commercial truck, agriculture, aircraft, motorsports, motorcycle and bicycle categories.
• BFGoodrich
• Uniroyal
• Camso
• NexTraq
• MICHELIN Guide
• Michelin Aircraft Tire
• Michelin Earthmover

Products and services

• MICHELIN Premier A/S (with EverGrip Technology) All-season passenger tire with revolutionary EverGrip tread design that evolves to prolong wet-road grip even as the tire wears. Aimed at passenger car owners prioritizing wet grip and safety throughout the tire's life.
• MICHELIN Lithion 4 Road bicycle tire launched in August 2024 with Magi-X technology for superior grip in all conditions and a new tread design for extended life.
• MICHELIN Pilot Sport Gravel Rally tire launched in North America in July 2024 with six 15-inch options in soft, medium, and hard compounds, combining five Michelin rally technologies for dirt rally competition.
• MICHELIN DH 22 and DH 16 Racing Line Bicycle Tires Downhill racing line bicycle tires launched May 2024 with Magi-X rubber compound for additional grip and a stylish foldable bead design.
• MICHELIN Power 6, Michelin Power GP 2, and Michelin Anakee Road Tires Three new motorcycle tires introduced at EICMA 2023 with MotoGP-derived grip technology for sport, track, and adventure riding.
• MICHELIN Truck Care Nationwide Network Nationwide truck care network of approved service providers offering consistent quality fleet maintenance, launched in March 2014 for commercial truck operators across the United States.
• MICHELIN X Multi Energy Z SmartWay-verified regional steer commercial truck tire offering fuel efficiency, long tread life and durability for regional and super-regional fleet applications.
• MICHELIN X One Trailer Tire and Retread Innovative wide-base single trailer tire and matching retread launched alongside the two millionth MICHELIN X One tire sales milestone in North America.
• MICHELIN X CRANE + and MICHELIN X-SUPER TERRAIN + Construction Tire Sizes Construction crane and terrain tire sizes featuring C2 technology, delivering up to 15% extended wear life versus predecessors MICHELIN X CRANE and X-SUPER TERRAIN.
• MICHELIN XTXL E4/L4 Loader Tire Loader tire with patented B2 reinforced bead zone technology delivering 10% improved tire life, 15% higher load-carrying capacity, and up to 20% more torque transfer versus predecessor MICHELIN XLD D1.
• MICHELIN XDR3 MB4 Surface Mine Tire Surface mine-haul tire for rigid dump trucks up to 400 tons with new MB4 compounds, revolutionary tread pattern, corrosion-isolating cables, minimum 10% increase in tire life, and MEMS-ready 40.00R57 size.
• MICHELIN X STACKER 2 Reach Stacker Port Tire Reach stacker port tire (18.00 R 25 E3) with dual rubber compound and patented B2 bead technology delivering a 40% distance-per-hour increase in driving speed capability versus predecessor.
• MICHELIN XTRA LOAD GRIP and MICHELIN XTRA LOAD PROTECT (Rigid Dump Truck Tires) Next-generation rigid dump truck tire range with two variants for different ground conditions; XTRA LOAD GRIP for soft/muddy ground with 16% higher payload and XTRA LOAD PROTECT for hard/abrasive surfaces.
• MICHELIN XHA2 New Sizes (17.5R25 and 775/65R29) New sizes of MICHELIN XHA2 loader tire for small- and medium-sized wheel loaders used in quarries, mines, sand, gravel, logging, and waste management, including OE fitment for Caterpillar 972M loader.
• MICHELIN X TWEEL Airless Radial Tire Revolutionary airless radial tire that never goes flat, produced at the world's first dedicated TWEEL manufacturing plant opened in Piedmont, S.C. in November 2014 for turf, construction, and material handling applications.
• MICHELIN Air X (NZG Technology) Aircraft Tires Aircraft radial tires with Michelin NZG (near-zero growth) technology selected as original equipment for Airbus A350-XWB, Bombardier CSeries, Cessna Citation X, and Lockheed Martin F-35A Lightning II; up to 50% more FOD resistance and significant weight/TCO savings versus cross-ply.
• MICHELIN AIR Radial Tire for Saab Gripen E Fighter Michelin radial aircraft tire designed specifically for the Saab Gripen E multi-role fighter as sole-source fitment, replacing bias tires on prior Gripen models as the first radial fitment for the program.
• MICHELIN CerexBib High-Flexion Combine Radial Tire Industry-first combine-specific high-flexion (IF/VF) radial tire engineered with MICHELIN Ultraflex technologies to reduce soil compaction with heavy 400-450 bushel bin combines and 16-row headers.
• MICHELIN YieldBib VF-class High-Flexion Tractor Tires AE50 Award-winning VF-class standard-size high-flexion radial for 4WD and MFWA high-horsepower tractors; operates at up to 40% less air pressure than standard radials, protected by MICHELIN Stubble Shield technology with a 4-year warranty.
• MICHELIN MegaXBib 580/85R42 Combine Tire Large volume combine tire designed for more traction and less compaction in 30-inch rows, debuted at the 2013 Farm Progress Show in Decatur, IL.
• MICHELIN Truck Dealer Locator App Upgraded mobile dealer locator app for on-the-go truckers providing a more user-friendly dealer search for commercial truck drivers.
• Michelin Aircraft Tire App Comprehensive mobile application for aircraft mechanics providing one-stop aircraft tire information, introduced May 15, 2013.
• Michelin Earthmover Management System (MEMS) Web-based tire and rim management system for mining operators providing comprehensive fleet data, tire performance tracking, and predictive insights, with MEMS-ready tires such as the MICHELIN XDR3 40.00R57.
• MICHELIN OperTrak Comprehensive web-based tire and rim management system exhibited alongside Michelin Earthmover tires at CONEXPO-CON/AGG for earthmover and construction operations.
• Michelin Universal Tire Digital Twin Universal Tire Digital Twin technology connecting with in-vehicle systems to boost overall vehicle performance and enhance the driving experience via real-time tire condition information.
• MICHELIN X Line Grip D Commercial Truck Drive Tire (Expansion) Commercial truck drive tire with demonstrated strong traction and extended mileage for fleet operations; offering was expanded in 2026.
• NEW MICHELIN ENDURO Racing Lines (Wild Enduro and E-Wild) Renewed Wild Enduro Racing Line range and new E-Wild Racing Line tires for E-MTB riders, including a tire built on Michelin e-bike experience, launched March 1, 2024.
• MICHELIN Guide Restaurant and Hotel Selection Independent restaurant and hotel selection service using Michelin Stars, Bib Gourmand and Green Star designations, with direct booking of curated hotels via the MICHELIN Guide website and mobile app across 50+ destinations.
• MICHELIN Guide Florida (statewide) 2026 First statewide MICHELIN Guide restaurant selection for Florida, expanding beyond the original Greater Miami, Orlando, and Tampa selection (2022).
• MICHELIN Guide Québec 2026 2026 MICHELIN Guide Québec restaurant selection, welcoming four new One MICHELIN Stars and three new Green Stars.
• MICHELIN Guide American Great Lakes Edition New MICHELIN Guide American Great Lakes multi-city edition covering cities in the U.S. Great Lakes region.
• MICHELIN Guide Southwest Ceremony Inauguration (Las Vegas) Announcement of the inaugural MICHELIN Guide Southwest Ceremony in Las Vegas on Aug. 26, 2026 at Fontainebleau.

Named customers16 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature13 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Yellowstone National Park FoundationflagshipStrategic or Co-development PartnerMichelin has been a Yellowstone National Park Foundation partner since 2008. The partnership helps reduce Yellowstone's carbon footprint and saves more than $300k each year by equipping a fleet of more than 800 vehicles with Michelin tires, providing engineering and training support, and forming dealer partnerships for retreading. Michelin also funded the Old Faithful pathway using recycled Michelin tires and FlexiPave, with more than 2,200 employees entering an employee contest to spend a week at Yellowstone building the pathway.
• Fédération Internationale de l'Automobile (FIA)flagshipStrategic or Co-development PartnerFIA is the governing body for world motor sport and the federation of the world's leading mobility organizations, founded in 1904 with headquarters in Paris and Geneva. Michelin partnered with FIA to develop the Beyond the Driving Test signature CSR program, a tire safety education initiative for teen and novice drivers.
• American Driver and Traffic Safety Education Association (ADTSEA)coreGTM or Marketing PartnerADTSEA is the professional association representing traffic safety educators throughout the United States and abroad, and acts as a national advocate for quality traffic safety education. ADTSEA collaborated with Michelin on Beyond the Driving Test to integrate tire safety into driver education curricula.
• Manhattan Area Technical CollegecoreImplementation/ SI/ Consulting PartnerMichelin Technical Scholars program partnership enables currently enrolled technical school students to co-op with Michelin, with Michelin paying for books and tuition while students are paid to work 20 hours per week with Michelin technicians. Successful completers are often hired into the company with a starting annual salary of around $66,000.
• Greenville Tech / Midlands Tech / Tri-County Technical College / Spartanburg Community CollegecoreImplementation/ SI/ Consulting PartnerMichelin Technical Scholars program partnership network of technical colleges that co-op with Michelin, with Michelin covering books and tuition while students work 20 hours per week with Michelin technicians. The Midlands Technical College and Michelin partnership was named "Best in the Country."
• Harvest HopeminorOthersMichelin volunteers partner with Harvest Hope to help keep paid staff to a minimum, allowing more money to go toward feeding the hungry and addressing food insecurity across twenty South Carolina counties. Harvest Hope provides over 20 million meals across the service area each year.
• Special OlympicscoreOthersMichelin and Special Olympics have partnered for nearly 25 years, supporting year-round sports training and athletic competition for children and adults with intellectual disabilities. The partnership includes the Annual Torch Run in Nova Scotia and Annual Spring Games in Greenville County, South Carolina, engaging more than 400 Michelin employees across North America.
• March of DimesminorOthersMichelin employees contributed over 675 hours of service to the March of Dimes, with facilities across North America organizing 5k walks, charitable golf tournaments, and autocross races to support the cause.
• United WaycoreOthersMichelin and the United Way have shared the common goal of positively impacting local communities for more than 15 years, focusing on education, financial stability, and healthy lives. Michelin North America was recognized for running the No. 1 Workplace United Way Campaign in Greenville County for the fifth consecutive year.
• Capital OnecoreGTM or Marketing PartnerCapital One presents the MICHELIN Guide Ceremony in support of Michelin Guide restaurant selections and Special Awards, while Capital One Dining and Capital One Entertainment provide rewards cardholders with access to unforgettable dining experiences.
• Meet BostoncoreGTM or Marketing PartnerMeet Boston is a not-for-profit, partnership-driven sales and marketing organization with over 900 member companies. Michelin and Meet Boston partnered to include Boston in the MICHELIN Guide Northeast Cities edition alongside Chicago, New York City, Washington, D.C., and Philadelphia.
• Philadelphia Convention and Visitors Bureau (PHLCVB)coreGTM or Marketing PartnerPHLCVB is the official tourism promotion agency for the city of Philadelphia globally. Michelin and PHLCVB partnered to include Philadelphia in the MICHELIN Guide Northeast Cities edition, working together on marketing and promotional activities only.
• VolvocoreOEM/ Whitelabel/ Licensing PartnerMichelin X-SUPER TERRAIN+ tire was offered as original equipment fitment on Volvo's largest articulated dump truck, the A60H, with the 55-ton haulage tire debuting at MINExpo 2016.
• CaterpillarcoreOEM/ Whitelabel/ Licensing PartnerThe MICHELIN XHA 2 775/65R29 tire is a fitment for the Caterpillar 972M loader, with Michelin working with Caterpillar and field-testing the new sizes with operators to ensure exceptional performance.
• Deere & Company (John Deere)flagshipOEM/ Whitelabel/ Licensing PartnerMichelin earned "Supplier of the Year" and "Innovation of the Year" Awards from Deere & Company in 2015 for its products and innovations supporting Deere's heavy-equipment manufacturing operations in Moline, Illinois.
• Tech InternationalcoreImplementation/ SI/ Consulting PartnerTech International partnered with MICHELIN Earthmover to set up the Michelin Earthmover Performance Repairs repair accreditation program, providing a consistent, quality repair network across North America through certified Michelin Professional Earthmover Dealers.
• Clemson University and the International Center of the UpstatecoreGTM or Marketing PartnerMichelin, Clemson University and the International Center of the Upstate are presenting sponsors of Upstate International Month in South Carolina, hosting the Michelin In-TIRE-National Art Contest that challenges participants to create art with an international theme using four tires donated by Michelin.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bridgestone Americas: World's largest tire manufacturer by revenue, with a comparable full-line portfolio spanning passenger, commercial truck, OTR, and aviation tires. Operates major NA manufacturing and competes with Michelin across OE and replacement channels.
• Goodyear Tire & Rubber: US-headquartered global tire maker with strong positions in passenger, commercial truck, and OTR segments. A direct head-to-head competitor in OE fitments and the replacement market across North America.
• Continental Tire: German tire manufacturer with significant NA manufacturing footprint and product overlap in passenger, light truck, and commercial tires. Recently settled IP/commercialization dispute with Michelin in France, underscoring direct competition.
• Pirelli: Italian premium tire maker with strong NA presence, competing directly with Michelin's Pilot Sport family in high-performance and luxury passenger segments. Recently refocused on high-value consumer tires under its own brand strategy.
• Hankook Tire: Korean tire manufacturer with a Tennessee manufacturing plant and growing NA share in passenger, light truck, and commercial segments. Competes primarily on value-tier pricing relative to Michelin's premium positioning.
• Yokohama Tire: Japanese tire manufacturer with NA operations competing in passenger, commercial truck, and OTR segments. Similar OE and replacement channel presence to Michelin in North America.
• Toyo Tire: Japanese tire maker with NA manufacturing and a product line spanning passenger, light truck, and OTR. Competes with Michelin in both OE fitments and the replacement market.
• Kumho Tire: Korean tire manufacturer with NA operations and a product portfolio overlapping Michelin in passenger and light truck replacement segments, primarily at value price points.
• Sumitomo Rubber Industries (Dunlop / Falken): Japanese tire manufacturer marketing Dunlop and Falken brands in North America. Competes with Michelin across passenger, commercial, and motorsports tire categories, including rally and off-road segments.

Emerging players

• CEAT: Indian tire manufacturer with growing North American distribution, primarily competing in passenger and light truck replacement tiers. An emerging low-cost alternative whose rising NA presence could pressure replacement-market pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MichelinMedia
• YouTubeyoutube.com/user/michelinman
• Facebookfacebook.com/MichelinUSA
• LinkedInlinkedin.com/company/michelin/mycompany
• Instagraminstagram.com/michelinusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michelin North America