What Wprost does

Wprost is a privately held Polish news media company operating as Agencja Wydawniczo-Reklamowa "Wprost" Sp. z o.o., headquartered in Warsaw. It publishes the Tygodnik Wprost weekly news magazine and operates the wprost.pl digital portal, which is described as the weekly magazine most frequently cited by other Polish media. The company runs an extensive network of more than ten specialized sub-portals covering business (biznes.wprost.pl), sport (sport.wprost.pl), health (zdrowie.wprost.pl, newsmed.pl), travel (podroze.wprost.pl), entertainment (rozrywka.wprost.pl), history (historia.wprost.pl), home (dom.wprost.pl), food (odzywianie.wprost.pl), family office, rankings, innovation, and an international Ukrainian-language edition (wprostukraine.eu). Multi-format content delivery includes articles, video programs (e.g., 'Rozmowa Wprost'), podcasts, digital magazine editions in PDF/Mobi/Epub, and daily newsletters.

Wprost operates a multi-stream revenue model. The primary consumer revenue stream is Wprost Premium, a tiered digital subscription offering access to exclusive 'Tylko u Nas' articles, digital magazine editions, podcasts, video, and newsletters, priced at 8 zł/month, 9 zł for a 3-month plan, and from 99 zł/year (reduced from 199.90 zł). Secondary streams include display and sponsored content advertising across the portal and sub-sites, and a significant events and awards business comprising branded programs such as Człowiek Roku, Innowatory Wprost, Orły Wprost, Tuzy Biznesu, ShEO Awards, Up!Awards, Wizjonerzy Zdrowia, and Złota Setka Polskiego Rolnictwa. Distribution occurs through the company's own portal, native iOS and Android apps, and third-party digital newsstands (eGazety.pl, eprasa.pl, e-Kiosk, Nexto.pl).

The company is led by President Michał M. Lisiecki and operates under a strategic relationship with PMPG Polskie Media S.A., which handles subscription services and administrative support. Major sponsorship and partnership relationships include Orlen, PKO Bank Polski, and Totalizator Sportowy, alongside numerous sector-specific sponsors (Medison, UCB, Rynek Pierwotny, Mokate, Škoda, CGI, Herbalife) and a data partnership with Narodowy Bank Polski for official exchange rate data. The company is privately held with no external investors or parent company disclosed, and no revenue, headcount, or funding data is publicly available.

Name

Wprost

Legal name

Agencja Wydawniczo-Reklamowa „Wprost" Sp. z o.o.

Website

https://wprost.pl

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Wprost is a privately held Polish news media company (Agencja Wydawniczo-Reklamowa "Wprost" Sp. z o.o.) that publishes the Tygodnik Wprost weekly magazine and the wprost.pl digital portal serving Polish readers across news, business, politics, sport, health, and lifestyle verticals through subscriptions, advertising, and branded awards events.

Ownership category

akta.pro rank

Product category

News and Media Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industries

National & General-Interest Newspapers (Print & Digital) (MPAJADAA), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Polish news magazine
• Digital news portal
• Weekly news publication
• Online media
• News subscriptions

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Subscriptions: Premium digital subscription offering access to exclusive articles, digital magazine editions (PDF, Mobi, Epub), podcasts, video programs, and daily newsletters. Subscription tiers include monthly (8 zł/week), quarterly (0.75 zł/week), and annual plans (from 99 zł).
2. Advertising: Display advertising and sponsored content across the Wprost portal and its numerous sub-sites. Partner logos and sponsored articles visible throughout the site.
3. Events and Awards: Organizes high-profile events and awards programs including 'Człowiek roku', 'Innowatory Wprost', 'Orły Wprost', 'Tuzy biznesu', 'ShEO Awards', 'Up!Awards', 'Wizjonerzy Zdrowia', and 'Złota Setka Polskiego Rolnictwa'.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wprost is a Polish weekly news magazine and digital news portal published by Agencja Wydawniczo-Reklamowa "Wprost" Sp. z o.o. It delivers current affairs, politics, business, sports, health, travel, and lifestyle journalism to Polish-speaking readers through its print edition and an extensive network of specialized online sub-portals (biznes, sport, zdrowie, podroze, rozrywka, dom, historia).

Differentiator

Problem solved

Functional benefit

Products and services

• Wprost Weekly Magazine A weekly Polish news magazine covering politics, business, society, and current affairs, distributed in print and digital editions to individual readers.
• Wprost Digital News Portal

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• PMPG Polskie Media S.A.coreStrategic or Co-development PartnerWprost operates under PMPG Polskie Media S.A. which handles subscription services (Dział Prenumeraty), digital distribution partnerships, and provides marketing and administrative support for the Wprost brand.
• OrlenmajorGTM or Marketing PartnerStrategic partner for business and innovation content sections. Orlen appears as sponsor for multiple Wprost content verticals including business news and innovation coverage.
• PKO Bank PolskimajorGTM or Marketing PartnerStrategic partner for innovation content section. PKO BP sponsors Wprost's innovation and business technology coverage.
• Totalizator SportowymajorGTM or Marketing PartnerPartner for sport and entertainment content sections. Totalizator Sportowy sponsors Wprost's sports and entertainment coverage across multiple sub-sites.
• MedisonminorGTM or Marketing PartnerPartner for health content section. Medison provides healthcare-related content sponsorship on zdrowie.wprost.pl.
• UCBminorGTM or Marketing PartnerPartner for health content section. UCB provides pharmaceutical/healthcare sponsorship on zdrowie.wprost.pl.
• Rynek PierwotnyminorGTM or Marketing PartnerPartner for real estate and property content. Rynek Pierwotny sponsors Wprost's business/finance section.
• MokateminorGTM or Marketing PartnerPartner for business and family office content sections. Mokate sponsors content in the business vertical.
• Deer DesignminorGTM or Marketing PartnerPartner for home and interior design content. Deer Design provides sponsorship for dom.wprost.pl.
• ŠkodaminorGTM or Marketing PartnerPartner for automotive and home content sections. Škoda provides sponsorship for dom.wprost.pl.
• CGIminorGTM or Marketing PartnerPartner for innovation and technology content. CGI sponsors content in the innowacje.wprost.pl section.
• HerbalifeminorGTM or Marketing PartnerPartner for nutrition and wellness content. Herbalife sponsors content in the innovation/business section.
• Narodowy Bank Polski (National Bank of Poland)coreOthersNBPor.pl provides official exchange rate data that Wprost publishes on its finance/currency pages, supporting financial news coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Onet (Ringier Axel Springer Polska): One of Poland's largest digital news portals, offering general news, politics, business, lifestyle verticals, and premium subscriptions. Directly comparable to Wprost in Polish general-interest digital news, with broader reach and deeper capital backing.
• Wirtualna Polska: Major Polish news and content portal owned by Wirtualna Polska Holding, with vertical sub-sites covering business, sport, and lifestyle. Competes directly with Wprost for Polish digital audiences, advertising, and subscription revenue.
• Gazeta Wyborcza (Agora): Poland's flagship daily newspaper with a strong digital edition and subscription model, covering news, politics, business, and culture. Comparable to Wprost as a legacy Polish news brand transitioning to paid digital.
• Newsweek Polska: Polish edition of the global Newsweek news magazine, offering weekly print and digital content on news, politics, business, and culture. Closely comparable to Wprost as a Polish weekly news magazine with digital subscription.
• Polityka (magazine): Long-running Polish weekly news and current affairs magazine with associated digital portal covering politics, business, culture, and science. Comparable to Wprost in editorial scope, weekly print+digital format, and Polish general-interest audience.
• Interia.pl: Major Polish web portal with news, business, sport, and lifestyle verticals, operated by Grupa Polsat Plus. Competes with Wprost for Polish digital advertising and audience share.
• Rzeczpospolita: Polish daily newspaper focused on business, legal, and economic news with paid digital subscriptions. Comparable to Wprost's Biznes Wprost vertical in audience and subscription model.
• Do Rzeczy: Polish weekly news magazine with online portal covering politics, business, and current affairs. Comparable to Wprost as a competing Polish opinion-driven weekly news magazine with print+digital distribution.

Broad incumbents

• TVN24 / TVN (Grupa TVN): Leading Polish 24/7 news broadcaster and part of the broader TVN media group covering news, politics, and current affairs across TV and digital. Adjacent incumbent competitor for Polish news audiences and advertisers.

Regional players

• Forbes Polska: Polish edition of Forbes covering business, entrepreneurship, and wealth rankings, with print magazine and digital subscriptions. Closely comparable to Wprost's business ranking franchise (e.g., 100 najbogatszych Polaków) and Biznes Wprost vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TygodnikWPROST
• YouTubeyoutube.com/user/AWRWprost
• Facebookfacebook.com/tygodnikwprost
• LinkedInlinkedin.com/company/wprost

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wprost