What MFG Labs does

MFG Labs is a Paris-based data science and AI consultancy, founded in 2009 and operated as the MFG Labs Division of EKINO SAS, a French digital services parent. The firm delivers end-to-end data and AI transformation services structured around four pillars: Strategy (data transformation roadmaps), Solutions (data science and analytics delivery), Foundations (data infrastructure and governance on AWS and GCP), and Scale (operationalization and change management). Its offering is horizontal across industries, with documented engagements in retail, telecommunications, real estate, video/media, public transportation, and outdoor equipment manufacturing (Salomon). The multi-disciplinary teams combine data scientists, data engineers, UX designers, and consultants.

Technically, MFG Labs builds applied AI systems using NLP for URL semantic categorization, hybrid two-stage clustering for customer segmentation, rule-based plus unsupervised anomaly detection for fraud, and large-scale recommendation engines supporting hundreds of thousands of product configurations. Engagement outcomes include a bot-traffic reduction from 15% to ~3% for a major video platform, €18M in identified sales optimization upside for a French retailer, and a 6-month deployment of an Automated Valuation Machine API service for a real estate subsidiary of a major French banking group. The co-founders, Pierre-Louis Lions (Fields Medalist) and Jean-Michel Lasry, are internationally recognized applied mathematicians, anchoring the firm's applied mathematics and methodological credibility.

The business model is professional services: project-based consulting engagements priced by scope and delivered by multi-disciplinary teams, supplemented recently by the productization of the AVM as a white-label API for B2C and B2B customers. Go-to-market is enterprise field sales, primarily inbound through the company website, supported by case-study content marketing and a Paris-headquartered delivery team of 11–50 employees. The company is privately held with no disclosed external funding, generating revenue from a concentrated set of large enterprise clients across a single primary geography (France).

Name

MFG Labs

Legal name

EKINO SAS – MFG Labs Division

Website

https://mfglabs.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

MFG Labs is a Paris-based data science and AI consultancy, founded in 2009 as a division of EKINO SAS, delivering end-to-end data transformation services — strategy, solutions, foundations, and scale — to large European enterprises across retail, telecom, real estate, and transportation.

Ownership category

akta.pro rank

Product category

Data Science Consulting

NAICS

Management Consulting Services (54161), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Data science consulting
• AI engineering services
• Machine learning solutions
• Data analytics consulting
• Business intelligence services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Data Consulting and Implementation Services: MFG Labs generates revenue through project-based consulting engagements with enterprise clients. Engagements span strategy, data science, engineering, and implementation services delivered by multi-disciplinary teams. Projects are typically scoped engagements addressing specific client challenges from initial consultation through solution deployment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MFG Labs is a full-stack data science and engineering consultancy founded in 2009 and based in Pantin, France. It provides end-to-end services spanning data strategy, implementation, and operationalization of AI/ML solutions for enterprise clients across retail, telecommunications, transportation, real estate, media, manufacturing, and finance. The firm operates as a division of EKINO SAS and structures its engagements around four pillars: Strategy, Solutions, Foundations, and Scale.

Product overview

MFG Labs is a full-stack data science and engineering consultancy with four main service pillars: Strategy (data transformation planning and AI roadmaps), Solutions (data science and analytics delivery), Foundations (data infrastructure and governance), and Scale (intelligent systems deployment). Their portfolio includes specific use-case solutions such as Sales Optimization (retail anomaly detection), Customer Analytics (telecom and transportation), Recommender Systems (mass customization for Salomon), Fraud Detection (video platform bot detection), and Automated Valuation Machine (real-estate data services via API).

Differentiator

Problem solved

Functional benefit

Products and services

• Data Strategy Consulting Advisory service that helps enterprises define their data and AI roadmap, assess use cases, and align data initiatives with business objectives.
• AI Solutions Implementation Custom development and deployment of AI/ML solutions, including recommender systems, fraud detection, and automated valuation models tailored to enterprise needs.
• Data Foundations Engineering Engineering services to build data platforms, pipelines, and infrastructure needed to support analytics and ML workloads at enterprise scale.
• Scale and MLOps Services Services to industrialize, monitor, and scale machine learning models in production environments, including MLOps practices and performance optimization.
• Sales Optimization Solutions Data-driven solution that helps retailers and distributors optimize pricing, assortment, and sales forecasting through predictive modeling.
• Customer Analytics Solutions Analytical solutions covering customer segmentation, lifetime value, churn prediction, and behavior modeling for enterprise clients.
• Recommender System Solutions Design and implementation of personalized recommendation engines for retail, media, and digital platforms using collaborative filtering, content-based, and hybrid ML approaches.
• Fraud Detection Solutions Machine learning–based fraud detection and risk-scoring solutions designed for banking, insurance, and digital service providers.
• Automated Valuation Model Solutions Statistical and ML-driven property and asset valuation models used by real estate, banking, and insurance firms to estimate asset values at scale.

Quantifiable outcome

• Bot traffic reduced by 5x (from 15% to ~3%) for video-sharing platform client, securing ad revenues
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Artefact: Paris-based data and AI consultancy serving large enterprises with strategy, data engineering, and AI implementation services. Direct French competitor with comparable end-to-end positioning and Fortune-500 client base.
• fifty-five: Paris-based data consultancy specializing in marketing analytics, customer data platforms, and cloud data infrastructure for global brands. Comparable boutique scale and French enterprise focus.
• Converteo: French data and digital marketing consultancy providing analytics, data engineering, and ML solutions to enterprise clients. Closely matches MFG Labs' horizontal data transformation offering and customer segment.
• Random Forest: Paris-based boutique data science consultancy delivering applied AI/ML projects for enterprise clients. Closely comparable in size, academic heritage, and French enterprise focus.
• OCTO Technology: French IT and digital transformation consultancy with a strong data/AI practice, owned by Accenture. Overlaps with MFG Labs on enterprise data architecture, AI/ML engineering, and cloud transformation.

Emerging players

• Dataiku: Paris-headquartered AI/ML platform company offering an enterprise data science platform with services overlay. Comparable AI/data transformation positioning but with a productized platform business model.

Broad incumbents

• Capgemini Invent: Global management and technology consulting arm of Capgemini with a dedicated data/AI practice. Competes for the same enterprise transformation mandates but at materially greater scale.
• Devoteam: European IT consultancy with a substantial data and AI practice serving large enterprises. Broader service portfolio but overlapping cloud, data engineering, and AI transformation offerings.
• Onepoint: French digital transformation consultancy with significant data and AI capabilities. Overlaps with MFG Labs on enterprise transformation engagements, particularly in financial services.
• Ekino (parent entity): Parent company of MFG Labs and a larger French digital services and communication consultancy. Most direct structural comparable given shared ownership, broader service portfolio, and overlapping enterprise client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mfg-labs
• Xx.com/mfg_labs
• Facebookfacebook.com/mfglabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MFG Labs