The Paletta Group

What The Paletta Group does

The Paletta Group is a privately held, traditional commercial and residential real estate brokerage firm headquartered at 2021 Hwy 54 in Peachtree City, Georgia. The firm employs 1-10 people and serves buyers, sellers, landlords, developers, retailers, investors, and financial institutions across the Southeast United States. Its product portfolio comprises seven integrated service lines: Landlord Representation, Tenant Representation, Property Management, Office Services, Investment Sales, Transactional Services (including PE/M&A advisory), and Industrial Services. The firm is a member of the Atlanta Board of Commercial Realtors, a 3,300+ member trade association, and distributes listings through its own website as well as the CREXI commercial real estate marketplace.

The business operates with no proprietary technology platform, no app, no API, and no disclosed integrations; the website is built on a basic Weebly template. The firm earns revenue through transaction-based brokerage commissions on sales, purchases, leasing, and property management engagements, with pricing structured per transaction rather than via publicly disclosed fee schedules. Distribution is handled through direct broker relationships and referral-driven client engagement, supplemented by online property listings on the firm site and CREXI. Key personnel include Joe Paletta (Broker), Carl W. Ryals (Senior Vice President), and David Long (Associate Broker).

The firm has no disclosed funding, no parent company, no subsidiaries, no M&A activity, and no patents or certifications on record. Sample listings include small-ticket land parcels such as a 0.83-acre site at I-85 & Poplar Rd priced at $300,000, alongside larger redevelopment opportunities on Hwy 54 in Peachtree City. The Paletta Group is a classic small-scale regional brokerage competing on local market knowledge, broker relationships, and association network access rather than on technology differentiation.

Name

The Paletta Group

Legal name

The Paletta Group

Website

https://thepalettagroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Paletta Group is a privately held Southeast US commercial and residential real estate brokerage (1-10 employees) offering landlord/tenant representation, property management, investment sales, and industrial and office services to investors, developers, and retailers.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Commercial real estate brokerage
• Property management services
• Tenant representation
• Investment sales
• Landlord representation

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: The firm earns commissions on real estate transactions including sales, purchases, leasing, and property management services for commercial and residential properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

The Paletta Group is a commercial and residential real estate brokerage firm offering seven integrated service lines: Landlord Representation, Tenant Representation, Property Management, Office Services, Investment Sales, Transactional Services, and Industrial Services. The firm serves buyers, sellers, landlords, developers, retailers, investors, and financial institutions throughout the Southeast United States, executing transactions and managing properties across retail, office, and industrial asset classes.

Product overview

The Paletta Group is a commercial and residential real estate services firm offering a unified portfolio of professional services rather than a technology product. The core offering consists of seven integrated service lines: Landlord Representation, Tenant Representation, Property Management, Office Services, Investment Sales, Transactional Services, and Industrial Services. These services are designed to work together as a comprehensive real estate solution, from single site transactions through full property management and development. The company serves buyers, sellers, landlords, developers, retailers, investors, and financial institutions throughout the Southeast regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Landlord Representation

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Atlanta Board of Commercial RealtorscoreOthersProfessional trade association membership providing access to real estate information, education, recognition, ethics, legislative advocacy, and networking. The CBR is one of the largest commercial REALTOR associations in the nation with over 3,300 members.
• CREXIminorChannel Partner/ Reseller/ DistributorCommercial real estate marketplace platform used to list properties for sale and lease. The Paletta Group uses CREXI to power their property listings.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• NAI Global: NAI Global is a commercial real estate brokerage network with member firms providing brokerage, property management, and investment sales across regional U.S. markets — directly comparable to The Paletta Group's full-service CRE platform serving owner/landlord and tenant clients in the Southeast.
• SVN International (Sperry Van Ness): SVN is a commercial real estate franchise with regional offices offering brokerage, property management, and investment sales — comparable as a similarly sized, regionally focused full-service CRE firm serving investors and landlords.
• Marcus & Millichap: Marcus & Millichap is a national commercial real estate investment sales brokerage focused on investors and developers — directly comparable to The Paletta Group's investment-sales and landlord-representation services for private investors.

Broad incumbents

• Colliers International: Colliers is a global commercial real estate services firm offering brokerage, property management, and investment advisory — a broad incumbent competitor to The Paletta Group in the same asset classes (retail, office, industrial).
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm providing brokerage, valuation, and property management across retail, office, and industrial — a broad incumbent that competes with The Paletta Group for larger mandates in the Southeast.
• CBRE Group: CBRE is the world's largest commercial real estate services firm with full-service brokerage, investment sales, and property management — a broad incumbent whose regional teams compete with The Paletta Group for retail, office, and industrial mandates.
• JLL (Jones Lang LaSalle): JLL is a global commercial real estate services and investment firm offering brokerage, property management, and capital markets advisory — comparable to The Paletta Group across office, retail, and industrial service lines, though at vastly greater scale.
• Keller Williams Realty: Keller Williams is one of the largest U.S. residential and commercial real estate franchise networks with significant Southeast presence — a broad incumbent competing for agent recruitment, residential brokerage market share, and light-commercial mandates in the same Atlanta-area geography.

Emerging players

• eXp Realty: eXp Realty is a cloud-based, tech-enabled real estate brokerage with a national agent network serving both residential and commercial — an emerging player whose technology-led, low-overhead model competes with traditional brokerages like The Paletta Group for agents and listings.
• Compass: Compass is a tech-forward residential and commercial real estate brokerage expanding into Southeast secondary markets with proprietary marketing and CRM platforms — an emerging player that pressures traditional firms like The Paletta Group on seller-side marketing and agent productivity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DrewToroRealtor
• LinkedInlinkedin.com/company/the-paletta-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Paletta Group