What Naturovos does

Naturovos is a Brazilian producer of eggs and egg-derived food products headquartered in Salvador do Sul, Rio Grande do Sul, operating since 1966 as part of the Grupo Solar family business group. The company offers a vertically integrated portfolio spanning fresh eggs (traditional, cage-free, and free-range), pasteurized liquid eggs, dehydrated egg powders (white, yolk, and whole egg), and value-added consumer products including the Albumina line of egg-white protein supplements — available since 2011 in unflavored, vanilla, chocolate, strawberry, and mocaccino variants — and the Linha Proteica of egg-white-based protein bread and pizza mixes. Proprietary technology includes the exclusive Box Dryer dehydration system that extends shelf life of powdered eggs up to 24 months without refrigeration, a high-temperature pasteurization process that eliminates Salmonella without chemical preservatives, an ecologically engineered Wetland wastewater treatment system, and biomethane generation from chicken manure.

The company serves four primary customer segments: Brazilian retail consumers through direct e-commerce (naturovos.com.br), three major marketplaces (Shopee, Magalu, Mercado Livre), and Lojas Solar physical stores; health and fitness consumers via the Albumina supplement line and the 2024-launched Albumina FUSE performance variant; B2B food service operators (bakeries, restaurants, lanchonetes) purchasing pasteurized liquid eggs in 1kg, 4kg, and 20kg bulk packaging; and international importers across South America, Central America, Africa, the Middle East, and Asia, with exports active since 2004. Revenue mechanics combine unit-priced B2C e-commerce with up to 12x installment options and a 1% cashback loyalty program, bulk B2B food-service transactions, and direct international export sales managed via a dedicated export channel ([email protected]).

Production is anchored by a network of 100+ integrated partner farms within a 150km radius across Vale do Caí, Serra, and Vale do Taquari, contributing over 60% of output, alongside proprietary facilities including the Salvador do Sul headquarters (BR-470, km 260,5) with its pasteurization unit and Wetland system, the Vacaria/RS production unit — the first certified under the Ovos Plus Quality program — and a CEASA Porto Alegre distribution point. The company holds Certified Humane (cage-free), Halal, IFS Global Markets, HACCP, and SIF certifications, was recognized as Brazil's largest egg exporter in 2022, and won the 51º Prêmio Exportação RS in 2023. The company is privately held under Grupo Solar, with no disclosed external institutional investment.

Name

Naturovos

Legal name

Naturovos - Solar Comércio e Agroindústria Ltda

Website

https://naturovos.com.br

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Naturovos produces eggs and egg-derived products for B2C consumers, B2B food service, and international importers. Founded in 1966 as part of Grupo Solar, it is Brazil's largest egg exporter, offering fresh eggs, pasteurized liquid eggs, powdered eggs, and protein supplements.

Ownership category

akta.pro rank

Product category

Egg Production and Processing

NAICS

Food Manufacturing (311), Chicken Egg Production (112310), Dried and Dehydrated Food Manufacturing (311423)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Liquid egg processing (pasteurized whole/yolk/white) (AFANAHAB)

akta.pro secondary industries

Dried egg processing (spray-dried whole/yolk/white; powders) (AFANAHAD), Egg ingredient manufacturing (albumen, yolk solids, egg protein isolates/hydrolysates) (AFANAHAG), Layer Hen Egg Production (Table Eggs) (AFAEADAB), Specialty egg products & blends (salted/sugared, fortified, functional, custom formulations) (AFANAHAE), Frozen egg processing (whole/yolk/white; blocks/blends) (AFANAHAC), Value-Added Egg Products (Hard-Boiled, Omelets, Egg Mixes) Wholesale (AFAIAEAH)

Keywords

• Fresh egg production
• Pasteurized liquid eggs
• Powdered egg processing
• Egg white protein supplements
• Food service egg supply

Headquarters

HQ city

Canoas

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Product Sales (B2C): Direct-to-consumer sales of eggs, albumina supplements, and protein bread through e-commerce website and marketplaces. Includes traditional eggs, cage-free eggs, liquid eggs, powdered eggs, and protein supplements.
2. Food Service / Bulk Sales: B2B sales of liquid eggs and powdered eggs in bulk packaging (1kg, 4kg, 20kg) to food service establishments including bakeries, restaurants, and lancherias.
3. International Export: Export of fresh eggs, frozen liquid eggs, and powdered eggs to international markets including South America, Central America, Africa, Middle East, and Asia since 2004.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Naturovos produces, processes, and distributes eggs and egg-derived food products across fresh (traditional, cage-free, free-range), pasteurized liquid (InBox), and dehydrated powder formats (white, yolk, whole-egg). The company also markets a portfolio of egg-white-based consumer products including the Albumina protein supplement line, Albumina FUSE sports line, and Linha Proteica products such as protein bread and protein pizza mixes, sold through direct e-commerce, marketplaces, food service, retail, and international export channels.

Product overview

Naturovos is a diversified egg and food production company offering a multi-category product portfolio centered on egg-derived products. The core offering consists of fresh eggs (traditional, cage-free Sitio, and free-range Caipira) distributed through retail channels. The company processes eggs into value-added formats including pasteurized liquid eggs (InBox line) and dehydrated egg powders (whole, white, yolk, and high-aeration variants) using Box Dryer technology. The Protein Supplements division includes the Albumina line of egg white protein powders available in unflavored and flavored variants (vanilla, chocolate, strawberry, coffee mocaccino) since 2011, plus the newer Albumina FUSE line combining protein with carbohydrates for athletic performance. The Protein Line (Linha Proteica) features innovative egg white-based products including Pão Proteico (protein bread mix) and Pizza Proteica (protein pizza mix), targeting health-conscious consumers seeking low-carb, gluten-free options. The company operates from Rio Grande do Sul with over 100 partner farms and exports to international markets since 2004.

Differentiator

Problem solved

Functional benefit

Brands

• Albumina FUSE: Protein supplement line designed for pre, during, and post workout consumption, combining egg white protein with carbohydrates for energy and muscle recovery. Available in chocolate and vanilla flavors.

Products and services

• Ovos Tradicionais Naturovos Traditional white and brown eggs from conventionally raised hens subject to washing, sanitization, and UV treatment. Sold to retail consumers in Brazil.
• Ovos Sítio Naturovos (Aves Livres) Cage-free eggs from hens raised in large aviaries on small farms in Rio Grande do Sul, emphasizing animal welfare and natural behaviors. Targeted at premium egg consumers and families.
• Ovos Caipiras Naturovos Free-range Caipira eggs from hens with outdoor access, featuring characteristic orange yolks and Certified Humane certification. Targeted at premium-conscious Brazilian consumers.
• Ovos Líquidos InBox Naturovos Pasteurized liquid eggs (whole, white, and yolk variants) available in 1kg, 4kg, 20kg, and bulk packaging, offering food safety and extended refrigerated shelf life. Sold primarily to bakeries, padarias, restaurants, and food service establishments.
• Clara de Ovo em Pó Alta Aeração 1Kg Dehydrated pasteurized egg white powder with high aeration properties, specifically developed for recipes such as meringues, pavlova, macarons, and soufflés. No refrigeration required; extended shelf life.
• Gema de Ovo em Pó 1Kg Dehydrated pasteurized egg yolk powder for culinary applications such as creams, sauces, desserts, and confectionery. Does not require refrigeration; 12-month shelf life.
• Mistura de Ovos em Pó 1Kg Dehydrated pasteurized whole egg powder combining equal parts white and yolk for versatile culinary use including cakes, pasta, cookies, omelets, and mayonnaise. Extended shelf life without refrigeration.
• Albumina Naturovos (Natural and Flavored: Baunilha, Chocolate, Morango, Café Mocaccino) Dried pasteurized egg white protein supplement with high biological value (~22g protein per 28g serving, equivalent to ~7 egg whites). Gluten-free and lactose-free. Available unflavored (Natural) and in vanilla, chocolate, strawberry, and coffee mocaccino variants. Targeted at fitness enthusiasts, bodybuilders, and health-conscious consumers.
• Albumina FUSE Advanced sports protein supplement combining egg white protein with maltodextrin carbohydrates for glycogen restoration. Available in chocolate and vanilla flavors. Formulated for pre, during, and post-workout consumption, supporting energy, muscle recovery, and fatigue reduction. Targeted at athletes and physically active consumers.
• Pão Proteico Naturovos Egg-white-based protein bread mix made from dehydrated egg white. Free of flour, grains, nuts, milk, and added sugar. 14g protein per 50g slice, low carb (4.7g carbs), gluten-free, lactose-free, ready in under 30 minutes. Targeted at low-carb, gluten-free, and high-protein diets.
• Pão Proteico Naturovos com Sementes Variant of protein bread mix enriched with sunflower seeds, flaxseed flour, and quinoa. Made from egg white powder, gluten-free, lactose-free, with 10g protein per 50g slice.
• Pizza Proteica Naturovos Egg-white-based protein pizza mix enriched with flaxseed flour and quinoa. Makes 2 pizza discs (30 cm diameter) with 40g protein per disc. Gluten-free, lactose-free, low fat. Targeted at health-conscious consumers seeking low-carb alternatives.

Quantifiable outcome

• Over 900,000 cage-free hens
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Partner Producers Network (Produtores Parceiros)coreStrategic or Co-development PartnerNetwork of 100+ integrated aviculturist partners operating in Vale do Caí, Serra, and Vale do Taquari regions within 150km radius of headquarters. Partners receive technical support, veterinary assistance, and stable demand. This model represents over 60% of Naturovos production and includes many family farms relying on poultry farming for livelihood.
• Banco de Alimentos de Porto AlegreminorOthersPartnership since 2009 for food donations to social organizations. Naturovos has donated over 754,000 eggs to support food security in Porto Alegre region, benefiting nearly 1,000 social organizations including daycare centers, nursing homes, and recovery centers.
• Universities and Research InstitutionsminorStrategic or Co-development PartnerCollaborative partnerships with universities for innovation projects including new product development, process improvements, and environmental solutions like the Wetland wastewater treatment system.
• Grupo SolarcoreOthersParent company (Solar Comércio e Agroindústria Ltda) with corporate headquarters and social/recreational facilities for employees. CNPJ listed as 91.362.590/0004-09 | 91.362.590/0048-11 | 91.362.590/0111-92.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mantiqueira: Mantiqueira is one of Brazil's largest and most recognized commercial egg brands, producing shell eggs, value-added egg products, and liquid eggs for retail and foodservice. It is the most directly comparable domestic competitor to Naturovos, sharing the same Brazilian market, retail channels, and product breadth across fresh and processed eggs.
• Grupo Granja São Salvador (GSS): Granja São Salvador / GSS is another large Brazilian integrated egg producer operating layer hen farms and processing liquid and powdered egg products. Comparable to Naturovos in scale, integrated production model, and presence in B2B food service channels.
• Michael Foods: Michael Foods is a major US egg products company specializing in liquid, frozen, and dried egg products for foodservice and retail. Its product format portfolio (liquid, powdered, processed egg ingredients) is closely aligned with Naturovos's Ovos Líquidos InBox and Box Dryer powder lines.
• Ovobank / Ovos Imply: Brazilian egg producer and processor with liquid and powdered egg operations serving B2B food service customers. Comparable to Naturovos in domestic Brazilian egg processing, especially for bakeries and industrial users.

Broad incumbents

• Cal-Maine Foods: Cal-Maine Foods is the largest shell-egg producer in the United States with a growing specialty/cage-free portfolio. As a broad incumbent it competes with Naturovos in the global egg trade and cage-free category, although its primary market and distribution model differ.
• BRF S.A. BRF is one of the largest food companies in Latin America with poultry and processed-food operations across many categories. As a diversified incumbent, it overlaps with Naturovos in egg-derived ingredients, food-service distribution, and export infrastructure, though eggs are not its primary category.
• JBS S.A. (Seara / Pilgrims): JBS, through its Seara and Pilgrim's brands, is a global poultry and protein giant active in egg and egg-product processing, value-added foods, and exports. Comparable at the broad category level given overlapping protein-processing capabilities and export footprint.

Emerging players

• Sanovo Egg Group: Sanovo Egg Group is a Danish-headquartered supplier of egg processing equipment and egg products (liquid, pasteurized, powdered). Comparable technology overlap with Naturovos's Box Dryer-based powder operations and global food-service customer base.
• Growth Supplements: Growth Supplements is one of Brazil's largest sports-nutrition brands, directly competing with Naturovos's Albumina line in the protein-supplement category for gym/fitness consumers. Overlap is in the consumer segment rather than production technology.
• Max Titanium: Max Titanium is a major Brazilian sports-nutrition brand with a broad whey and egg-protein product portfolio. It competes with Naturovos in the Brazilian protein-supplement consumer segment, particularly against the Albumina and FUSE lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/naturovos
• LinkedInlinkedin.com/company/naturovos
• Instagraminstagram.com/naturovos
• TikToktiktok.com/@naturovos
• Xx.com/_naturovos

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturovos