Roaman's
Roaman's is a direct-to-consumer plus-size women's apparel retailer offering sizes 12–44W across clothing, intimates, swimwear, shoes, beauty, and home décor via its e-commerce site, bi-weekly catalog, and international shipping to ~90 countries; it operates as a 100+-year brand within the 17-brand FullBeauty Brands portfolio.
- Company typePrivate
- Founded1920
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Roaman's does
Roaman's is a direct-to-consumer plus-size women's apparel retailer operating as a wholly owned brand within the FullBeauty Brands Operations, LLC portfolio (17 brands including Woman Within, Catherines, Jessica London, ELOQUII, KingSize, and BrylaneHome). The brand sells women's clothing, intimates, sleepwear, swimwear, shoes, coats, beauty, and home décor in sizes 12–44W with extended petite and tall options, claiming a market presence of more than 100 years. It serves customers exclusively through its own e-commerce website (roamans.com), a bi-weekly print catalog with telephone quick-order capability, and an international shipping partnership with Global-e that reaches approximately 90 countries.
The technical stack is built on a Salesforce Commerce Cloud (Demandware) storefront (inferred from the /on/demandware.static/ asset paths), with Google reCAPTCHA for bot protection, Global-e as the international commerce/payment layer, Happy Returns for returns logistics, and a third-party personalization integration with dia.com powering the Style Boxes styling service. The brand also offers a private-label Roaman's Platinum Credit Card (15 points per $1 at Silver Tier, free shipping up to four times per year on orders ≥$75) and a co-branded Diamond Rewards Mastercard serviced through concoracredit.com, creating a repeat-purchase financial product layer on top of retail.
Revenue is generated primarily through direct unit-pricing e-commerce transactions with frequent promotional discounts (20–85% off; clearance items as low as $5–$9), supplemented by catalog-driven phone orders, credit-card interchange and interest economics, and international transaction fees via Global-e. Marketing is multi-channel, spanning organic social (Instagram, Pinterest, Facebook, Twitter, YouTube), email, SMS-to-78002, the print catalog, and the Style Boxes program. The addressable market—the U.S. plus-size women's clothing segment—is reported at USD 111.5 billion in 2025, projected to reach USD 159.4 billion by 2034 (CAGR ~4.1%), where Roaman's competes alongside Lane Bryant, Torrid, and sister-brand ELOQUII.
Roaman's firmographics
Firmographics- Name
- Roaman's
- Legal name
- FullBeauty Brands, Inc.
- Website
- https://roamans.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roaman's is a direct-to-consumer plus-size women's apparel retailer offering sizes 12–44W across clothing, intimates, swimwear, shoes, beauty, and home décor via its e-commerce site, bi-weekly catalog, and international shipping to ~90 countries; it operates as a 100+-year brand within the 17-brand FullBeauty Brands portfolio.
- Ownership category
- akta.pro rank
Roaman's industry classification
Industry- Product category
- Plus-Size Women's Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (458210)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Petite & Plus-Size Specialty Department Stores (CRAGAGAF)
- akta.pro secondary industry
- Intimates, Lingerie & Sleepwear Retail (CRAAABAF)
Keywords
Where Roaman's is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Roaman's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- E-commerce Retail Sales: Direct retail sales of plus-size women's clothing and accessories through the Roaman's website, with products spanning dresses, tops, bottoms, coats, shoes, intimates, sleepwear, swimwear, beauty, and home categories.
- Credit Card Program: Roaman's Platinum Credit Card program offering rewards points (15 points per $1 spent for Silver Tier), free shipping benefits, and birthday surprises to cardholders.
- Catalog Sales: Bi-weekly printed catalog featuring new arrivals and style inspiration, with a quick order option for catalog-based shopping.
- International Shipping: International shipping through Global-e partner to approximately 90 countries, with pricing converted to local currency and customs/duties collected at checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with sale discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Roaman's product offering
Product offeringCore offering
Roaman's is a direct-to-consumer plus-size women's fashion retailer selling apparel, intimates, sleepwear, swimwear, shoes, outerwear, beauty, and home décor through its own website and bi-weekly catalog. The brand targets women in sizes 12–44W with petite and tall options and supports U.S. domestic plus international orders to roughly 90 countries.
Product overview
Roaman's is a plus-size women's clothing retailer specializing in sizes 12-44 with an industry presence spanning over 100 years. The company operates as part of the FullBeauty Brands portfolio and offers a comprehensive e-commerce platform featuring core product categories including Plus Size Clothing (dresses, tops, bottoms, jeans, sweaters), Intimates & Shapewear (bras, panties, shapewear with specialty sizing up to band 58 and cup O), Sleepwear & Loungewear, Swimwear with body-type solutions, Shoes & Accessories with extended width options, Coats & Jackets, Beauty Products, and Home Décor. The platform also features curated collections like The Denim Shop, The Tee Shop, Structured Stretch Collection, and specialty lines for petites and tall sizes. Roaman's offers private-label financial products including the Platinum Credit Card and Diamond Rewards Mastercard, along with gift cards. The company sells across approximately 90 countries internationally through partnership with Global-e for shipping and payment processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Plus Size Women's Apparel
Companies that use Roaman's
Customer profileSegments2 records
Ideal customer profiles2 records
Roaman's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Roaman's partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Global-ecoreInternational e-commerce enablement partnership where Global-e handles international order processing, currency conversion, customs fees, import duties, and payment collection for orders shipped outside the United States to approximately 90 countries. Global-e's technology platform enables Roaman's to serve global customers without managing international logistics complexity.
- dia (Style Boxes)minorPersonalized styling service partnership where dia.com powers Style Boxes for Roaman's, offering customers customized fashion selections delivered to their door based on style preferences and sizing.
- FullBeauty Brands Sister BrandscorePortfolio of 17 brands including One Stop Plus, Woman Within, Catherines, Jessica London, Ellos, ELOQUII, KingSize, and others operating under FullBeauty Brands Operations, LLC. Brands share operational infrastructure, customer service, and loyalty rewards programs while maintaining distinct brand identities.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Roaman's competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roaman's social profiles
Digital presenceRoaman's compliance and trust
Trust signalCompliance1 record
Roaman's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roaman's leadership team
Management profileNumber of profiles
Profiles1 record
Roaman's subsidiaries and ownership
Company hierarchySubsidiaries16 records
Roaman's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roaman's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roaman's
What does Roaman's do?
Roaman's is a direct-to-consumer plus-size women's fashion retailer selling apparel, intimates, sleepwear, swimwear, shoes, outerwear, beauty, and home décor through its own website and bi-weekly catalog. The brand targets women in sizes 12–44W with petite and tall options and supports U.S. domestic plus international orders to roughly 90 countries.
Is Roaman's a public or private company?
Roaman's is a private company. It is classified as corporate owned and is currently operating.
When was Roaman's founded?
Roaman's was founded in 1920. It employs 1 to 10 people.
Where is Roaman's based?
Roaman's is headquartered in Indianapolis, United States, in the North America region.
How does Roaman's make money?
Four revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are credit Card Program, catalog Sales and international Shipping.
Does Roaman's have an API?
No public API is recorded for Roaman's.
What industry is Roaman's in?
Roaman's's product category is Plus-Size Women's Apparel Retail. Its primary akta.pro industry code is CRAGAGAF, Petite & Plus-Size Specialty Department Stores, with a secondary code of CRAAABAF, Intimates, Lingerie & Sleepwear Retail. Its NAICS code is 45811 and its SIC code is 5621.