Spring Loans

What Spring Loans does

Spring Loans, operating under the brand Onboard, is a New Zealand-based financial services firm that delivers an integrated bundle of lending, accounting and advisory, insurance, and marketing services to small and medium businesses. Its core lending products span business loans, commercial loans, asset finance, and commercial mortgages; its advisory offering includes accounting, general business advisory, and business sale-and-purchase support; insurance covers both business and personal lines; and marketing is positioned as an add-on growth service. The firm positions itself as 'built by business owners for business owners,' with a team of chartered accountants and lending specialists who have prior operating experience as SME owners, and it serves NZ businesses across the startup, scale-up, and 'next move' lifecycle stages.

The business model combines interest and fee income from originated and serviced loans, professional services fees from accounting and advisory engagements, and commissions from insurance placements, supplemented by marketing service fees. Go-to-market is relationship-led: direct advisory consultations at offices in Auckland (56 College Hill, Freemans Bay) and Tauranga, complemented by an online application channel, a 'Book a meeting' CTA, and demand generation through the company website, email newsletter, LinkedIn, Instagram, and Facebook, plus mid-funnel tools including a loan calculator and a business affordability planner. Pricing is quote-based and not publicly disclosed.

The company is privately held, reports a headcount of 1-10, and operates exclusively within New Zealand. No technology stack, proprietary platform architecture, funding history, or material M&A activity is disclosed in the available source material. The firm maintains a 'Responsible Use of AI' disclosure, suggesting some governance-level adoption of AI tooling, but no specific AI products, models, or capabilities are documented.

Name

Spring Loans

Legal name

Onboard

Website

https://springloans.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Spring Loans (brand: Onboard) is a New Zealand financial services firm providing an integrated bundle of lending, accounting and advisory, insurance, and marketing services to small and medium businesses across the country from offices in Auckland and Tauranga.

Ownership category

akta.pro rank

Product category

Commercial Lending and Business Financial Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Credit Intermediation and Related Activities (522)

SIC

Loan Brokers (6163)

akta.pro primary industry

SBA/Government-Backed & Development Finance Loans (FSAKAGAI)

akta.pro secondary industries

Construction & Development (C&D) Lending — Commercial/Multifamily (FSALADAH), Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD)

Keywords

• Business lending
• Commercial lending
• Asset finance
• Accounting advisory
• Business insurance

Headquarters

HQ city

Ellerslie

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Lending Services: Interest and fees from business loans, commercial lending, asset finance, and mortgages. Services are provided to businesses across New Zealand.
2. Accounting & Advisory: Fees for accounting services, business advisory, and business sale/purchase advisory services.
3. Insurance Services: Commissions from business and personal insurance products offered as part of the financial services bundle.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Spring Loans (branded and presented as Onboard) supplies business-focused financial services spanning business, commercial, and asset-finance lending, mortgages, accounting and advisory, and business insurance products. The proposition is aimed at growing New Zealand businesses that prefer to manage lending, accounting, insurance, and advisory through a single provider rather than multiple specialists.

Product overview

Onboard is a unified financial services platform offering three integrated core products: Lending (Business, Commercial, Asset Finance, and Mortgages), Accounting & Advisory (including Business Sale & Purchase services), and Insurance. The platform is designed as a one-stop solution where business owners can access lending, accounting, and insurance services from a single provider, reducing the need to manage multiple financial service providers. Additional services include Marketing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Lending Lending products tailored to operating businesses seeking capital for growth or working-capital needs.
• Commercial Lending Commercial-grade lending facilities offered to growing businesses under the Onboard offering.
• Asset Finance Finance solutions for business assets, enabling customers to acquire equipment or other assets via the provider.
• Mortgages Mortgage products offered alongside business and commercial lending to business borrowers.
• Accounting & Advisory Accounting and advisory services bundled with lending offerings, targeting growing businesses that need ongoing financial guidance.
• Business Insurance Insurance products for businesses offered alongside lending, accounting, and advisory as part of a bundled relationship.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Unnamed PartnersminorOthersThe footer section mentions 'Our Partners' with partner logos displayed, but no specific partner names are identified in the source content. The partners appear to be financial services providers or industry partners relevant to lending, accounting, and insurance services in New Zealand.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mike Pero Mortgages: Established NZ mortgage and business finance broker with broad advisor network across the country. Closely comparable business model to Onboard's lending arm - brokering mortgages and commercial finance via advisor relationships - serving a similar growing-business and consumer segment.
• NZ Home Loans: New Zealand's largest mortgage broker network, directly comparable to Onboard's mortgage and lending advisory offering. Both serve NZ SMBs and consumers through advisor-driven distribution, differentiating on specialist broker expertise versus bank direct channels.
• Loan Market NZ: Franchise-based loan broking network in NZ covering residential and commercial lending. Similar to Onboard in acting as an intermediary between borrowers and a panel of lenders, relying on advisor relationships rather than balance-sheet lending.
• Squirrel Mortgages: NZ-based digital-first mortgage broker offering online application flows alongside advisory support. Comparable to Onboard's hybrid self-serve/online apply-online distribution combined with human advisory, targeting similar mortgage customers.

Broad incumbents

• Xero: NZ-based accounting software platform serving SMBs globally. While software-only, Xero overlaps with Onboard's accounting/advisory customer base and is a likely ecosystem partner or competitor for embedded financial services among NZ SMBs.
• Funding Circle: Established UK/US SMB lending platform. While international and much larger, it represents the scaled version of Onboard's small business lending thesis - intermediating between SMBs needing capital and funders - making it a relevant incumbent benchmark for trajectory.
• Crowe New Zealand: Established NZ accounting and advisory firm serving SMBs and mid-market. Comparable to Onboard's accounting & advisory line, especially around business sale and purchase advisory, though at much greater scale and with a wider service portfolio.
• ANZ Bank New Zealand: One of NZ's 'Big Four' commercial banks offering business lending, mortgages, and insurance. Direct incumbent competitor to Onboard's lending and insurance offerings, with vastly greater balance sheet, distribution, and brand recognition.

Emerging players

• Biz2Credit: US SMB lending marketplace and broker connecting small businesses to multiple capital sources. Comparable business model to Onboard's lending arm on broker-style intermediation for growing businesses, though at materially larger scale.

Regional players

• Staples Rodway: Mid-tier NZ chartered accounting and advisory firm with offices across the country. Closely comparable to Onboard on the accounting, business advisory, and sale/purchase advisory services, and similar in size and target customer segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100086924525335
• LinkedInlinkedin.com/company/onboard-lending-accounting-insurance
• Instagraminstagram.com/onboard.nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring Loans