The Bay Club Hotel and Marina

What The Bay Club Hotel and Marina does

The Bay Club Hotel and Marina is a privately held, single-property waterfront hotel located on Shelter Island in San Diego Bay, operating since 1985 with a headcount in the 11-50 range. The property offers 16+ guest room and suite configurations ranging from standard non-view rooms to executive and one-bedroom suites, with nightly rates spanning $82.49 to $172.49. Ancillary operations include a private marina with slips from 10 to 80 feet (the first 'green' marina on the West Coast, with underground parking), the on-site Bay Club Bar & Grill restaurant operating across all dayparts including daily happy hour, three meeting/event spaces, and self-parking.

The business operates a direct-to-consumer model layered with third-party distribution. Direct reservations are taken through bayclubhotel.com and by phone, supported by the Commodore Club loyalty program (10% F&B discount, membership rates, complimentary upgrades, late checkout) designed to defend against OTA disintermediation. TravelClick provides third-party booking distribution. Partnerships with AAA, AARP, and military/first-responder organizations offer up to 20% discounts and channel additional demand. Revenue streams span room rentals, marina slip leases ($2.75/foot/day, 50% off for hotel guests), food and beverage, event rentals, and parking.

The customer base is fragmented across leisure travelers, business travelers, marina slip holders, and affinity-program members, with no enterprise anchors. The property has received the TripAdvisor Travelers' Choice Award for 12 consecutive years (2011-2022), reflecting sustained guest satisfaction. Operating geographies are limited to San Diego Bay, with no disclosed expansion, acquisition, or capital-raise activity, and no public ownership information.

Name

The Bay Club Hotel and Marina

Website

https://bayclubhotel.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bay Club Hotel and Marina is a private waterfront hotel and marina on Shelter Island in San Diego Bay, offering guest rooms and suites, an on-site restaurant, private boat slips, and event spaces to leisure, business, and nautical travelers.

Ownership category

akta.pro rank

Product category

Waterfront Hotel and Marina Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Marinas (713930)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

Keywords

• Waterfront hotel accommodations
• Marina slip rentals
• On-site restaurant dining
• Hotel meeting event spaces
• Loyalty membership program

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Rentals: Nightly accommodations in various room categories ranging from standard non-view rooms to executive suites, with rates from $82.49 to $172.49 per night. Includes check-in at 4 PM, check-out at 11 AM.
2. Marina Slip Rentals: Boat slip leases ranging from 10 to 80 feet with 30-amp power (50-amp available at larger slips). Free electric, water and Wi-Fi included. Guest slips at $2.75 per foot per day with 50% discount for hotel guests.
3. Food and Beverage: On-site Bay Club Bar & Grill restaurant serving breakfast (7-11 AM), lunch (12-2 PM), dinner (5-9 PM), and daily Happy Hour (2-6 PM). Room service available 7 AM to 8:45 PM.
4. Parking: Self-parking available for a nightly fee. Marina office hours 9 AM to 5 PM, seven days a week.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Bay Club Hotel and Marina operates a single waterfront hotel property on Shelter Island in San Diego providing overnight accommodations in 15 room and suite categories, on-site food and beverage through the Bay Club Bar & Grill, boat slip rentals at its private marina (slips from 10 to 80 feet), and meeting/event spaces (Marina Banquet Room, Harbor Meeting Room, Spinnaker Meeting Room). The property targets leisure and business travelers seeking bay and marina views, with amenities including a heated outdoor pool, free Wi-Fi, room service, and the Commodore Club loyalty program for direct bookers.

Product overview

Bay Club Hotel & Marina is a single-property hotel on Shelter Island offering accommodation and hospitality services. The property features 16 distinct room and suite types ranging from standard non-view rooms to executive suites, an on-site restaurant (Bay Club Bar & Grill) serving breakfast, lunch, and dinner, a private marina with boat slips from 10-80 feet, meeting and event spaces, and a loyalty program (Commodore Club). The hotel also provides marina services including guest slips, boat storage, and related amenities for nautical guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Bay Club Hotel & Marina (Property Stay Experience) A waterfront hotel and marina property on Shelter Island in San Diego Bay featuring spacious guest rooms and suites with views of the bay, downtown skyline, and Point Loma hills. Includes free Wi-Fi, outdoor heated pool, on-site restaurant, and private marina access. Targeted at leisure and business travelers.
• Bay Club Bar & Grill On-site hotel restaurant serving breakfast (7 AM-11 AM), lunch (12 PM-2 PM), and dinner (5 PM-9 PM) daily. Features happy hour from 2 PM-6 PM with discounted appetizers and drink specials. Offers cocktail menu, beer, and wine selections. Open to hotel guests and the public.
• Bay Club Marina (Boat Slip Rentals) Private marina on San Diego Bay offering boat slips ranging from 10 to 80 feet with 30-amp power (50-amp available at larger slips). Includes free electric, water, and Wi-Fi, with dock carts, dock boxes, restrooms, showers, and coin laundry. Guest slips at $2.75 per foot per day with 50% discount for hotel guests (room must be in vessel owner's name). Marina office hours 9 AM to 5 PM, seven days a week.
• Commodore Club (Loyalty Membership) Loyalty membership program for guests who book directly through the hotel website. Benefits include 10% discount on food and beverage at Bay Club Bar & Grill, special membership rates, complimentary welcome drink, upgraded accommodations when available, and complimentary late checkout. Sign-up via website form.
• Meeting and Event Spaces Event and meeting facilities including Marina Banquet Room, Harbor Meeting Room, and Spinnaker Meeting Room for corporate events, weddings, and gatherings.
• Standard Non-View King Room Ground floor room with 1 king-size bed and small patio. Most affordable option, located adjacent to the hotel's front parking lot area. Approximately 385 sq ft with 43-inch HDTV, mini refrigerator, microwave, coffee maker, and complimentary Wi-Fi. Starting from $82.49 per night.
• Standard Non-View 2 Queen Beds Room Ground floor room with 2 queen-size beds and small patio. Most affordable option for two beds. Approximately 385 sq ft with 43-inch HDTV, mini refrigerator, microwave, and complimentary Wi-Fi. Priced at $123.24 per night.
• Accessible Standard Non-View King Room ADA-compliant ground floor room with 1 king-size bed. Features wheelchair accessible paths, 32-inch width clearance doorways, grab bars, lowered tub edge, transfer seat, and closed captioned TV. Approximately 385 sq ft.
• Ground Floor Marina View King Room Ground floor room with 1 king-size bed and private balcony directly over the marina water. Features tranquil marina views and sunset views over Point Loma. Approximately 385 sq ft with nautical decor. Priced at $89.99 per night.
• Ground Floor Marina View 2 Queens Room Ground floor room with 2 queen-size beds and private balcony above the water of the private marina. Offers marina views and sunset views over Point Loma. Approximately 385 sq ft with vinyl flooring. Priced at $93.74 per night.
• Accessible Ground Floor Marina View King Room ADA-compliant ground floor room with 1 king-size bed and marina view. Features wheelchair accessible paths, 32-inch clearance doorways, grab bars, transfer seat, lowered shelving, and closed captioned TV. Approximately 385 sq ft.
• Second Floor Bay View 1 King Room Second floor non-smoking room with 1 king-size bed and balcony featuring views of San Diego Bay, North Island Naval Air Station, and downtown San Diego skyline. Approximately 385 sq ft.
• Second Floor Bay View 2 Queens Room Second floor non-smoking room with 2 queen-size beds and balcony featuring views of San Diego Bay, North Island Naval Air Station, and downtown San Diego skyline. Approximately 385 sq ft. Priced at $97.49 per night.
• Second Floor Marina View 1 King Room Second floor deluxe room with 1 king-size bed and balcony featuring tranquil views of the private marina, sailboat-filled yacht basin, and sunset over Point Loma. Approximately 385 sq ft.
• Second Floor Marina View 2 Queens Room Second floor deluxe room with 2 queen-size beds and balcony featuring tranquil marina views, sailboat-filled yacht basin views, and sunset over Point Loma. Approximately 385 sq ft. Priced at $101.24 per night.
• Executive King with Full Sofabed Room Second floor non-smoking room approximately 400 sq ft with 1 king-size bed, full-size sofa sleeper, and balcony overlooking San Diego Bay. Features 43-inch HDTV and work desk. Priced at $119.99 per night.
• Partial View Executive Suite Ground floor non-smoking suite approximately 500 sq ft with 1 king-size bed, queen sofa sleeper, and partial views of San Diego Bay. Features 43-inch HDTV, two balconies, and separate bath and vanity area.
• Marina View Executive Suite Second floor non-smoking suite approximately 500 sq ft with full marina views from 2 private balconies. Features 1 king-size bed, queen sofa sleeper, and views of San Diego Yacht Club and Point Loma. Most popular executive suite. Priced at $127.49 per night.
• Studio Suite Non-smoking suite approximately 600 sq ft with unique L-shaped layout. Features 1 king-size bed, queen sofa sleeper, and marina views from private balcony/patio. Located on ground or second floor. Priced at $142.49 per night.
• One Bedroom Suite Second floor non-smoking suite approximately 600 sq ft with separate bedroom and sitting area. Features 1 king-size bed, queen sofa sleeper, and views of San Diego Bay from small private balcony. Corner location for maximum views. Priced at $172.49 per night.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Marriott Marquis San Diego Marina: Large chain waterfront hotel on San Diego Bay with full-service amenities, marina-adjacent positioning, and major group/convention capability — competes for the same waterfront-stay demand but at a higher price point with chain-scale infrastructure.
• Hilton San Diego Bayfront: Major-chain waterfront hotel on San Diego Bay with extensive meeting space, loyalty program reach, and convention-grade group sales capability — competes in the same waterfront leisure/corporate demand pool.

Direct peers

• Paradise Point Resort & Spa: Mission Bay San Diego waterfront resort with multiple dining venues, event space, marina-adjacent recreation, and similar mid-to-upper-midscale positioning targeting leisure and group business.
• The Dana on Mission Bay: Mission Bay San Diego waterfront hotel with marina access, multiple room types, and comparable group/leisure mix targeting value-oriented waterfront travelers in the same San Diego bay market.
• Catamaran Resort Hotel and Spa: San Diego beachfront resort on Mission Bay offering similar waterfront leisure experience with on-site dining, marina/water sports access, and event facilities in the same competitive set.
• Humphreys Half Moon Inn: Adjacent Shelter Island waterfront hotel directly next door to Humphreys Outdoor Concerts; serves overlapping leisure and event-driven demand with comparable room and marina-view positioning.
• Best Western Plus Island Palms Hotel & Marina: Shelter Island San Diego waterfront hotel with its own marina, comparable mid-scale ADR range, and similar leisure/business traveler mix — most direct operational analog to Bay Club.
• Handlery Hotel San Diego: Independently owned San Diego hotel with mid-scale positioning, on-site dining, pool, and event facilities — comparable independent-operator profile competing in the same San Diego leisure/corporate transient market.
• Kona Kai Resort & Spa: Waterfront resort on Shelter Island, San Diego with private marina, multiple room categories, on-site dining, and event space — operates in nearly identical micro-market to the Bay Club Hotel and Marina.

Others

• InterContinental San Diego:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bayclubhotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bay Club Hotel and Marina