What The Good Wine does

The Good Wine Co. is a New Zealand direct-to-consumer online wine and spirits retailer operating exclusively through the e-commerce platform thegoodwine.co.nz. The legal entity is Fifty Three Group Ltd, with The Good Wine Co. and The Good Wine Company listed as trading names; it holds off-premise liquor license 007/OFF/5/2024 under the Sale and Supply of Alcohol Act 2012. The catalog spans wine (red, white, rosé, sparkling, Champagne, dessert), spirits (Bourbon, Cognac, Gin, Rum, Tequila, Vodka, Whisky, Liqueur), non-alcoholic and lower-alcohol wines, organic/natural wines, mixed cases, and gift hampers, drawn from NZ and international producers. Order fulfillment is handled via NZ Couriers nationwide and Sub60 Couriers for same/next-working-day express delivery across 150+ Auckland suburbs.

The technology layer is a conventional WordPress-based storefront with SSL encryption, an 18+ age-gate, signature-on-delivery and ID checks where required, and a Windcave (formerly Payment Express) PCI-DSS compliant gateway supporting Visa, Mastercard, Amex, Diners, Google Pay, Apple Pay, A2A bank transfers, and 3D Secure. Pricing is GST-inclusive with no bottle surcharge; standard shipping is NZ$8.99 per dozen with free delivery at 3+ dozen, rural fee plus NZ$4, express Auckland NZ$25.99 (1–24 bottles) or NZ$10 flat (36+), plus NZ$2 freight deals on selected wines. Marketing is digital-only — content/blog, SEO, organic Facebook and Instagram, and email newsletter — with no physical retail footprint; pickup from the warehouse is prohibited under the liquor license.

The business is a small operator (1–10 employees, headquartered in North Shore, Auckland), privately held with no external funding, M&A, or leadership changes disclosed. Revenue is not publicly reported, and there are no AI/ML, app, or programmatic personalization capabilities described in the available data. Customer testimonials span individual consumers across Christchurch, Auckland, Wellington, and Whangārei, indicating a distributed end-consumer base.

Name

The Good Wine

Legal name

Fifty Three Group Ltd

Website

https://thegoodwine.co.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Good Wine Co. is a New Zealand direct-to-consumer online wine and spirits retailer operating the e-commerce platform thegoodwine.co.nz, delivering nationwide and offering same/next-day express service across 150+ Auckland suburbs to adult consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

North Shore

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Online Wine Sales: Direct-to-consumer retail of wines, spirits, and non-alcoholic beverages through the company's e-commerce platform. Revenue generated through product sales with various pricing tiers and promotional offers. Standard delivery fee of $8.99 per dozen nationwide with free delivery on 3+ dozen orders.
2. Express Delivery Service: Premium same-day/next-day delivery service for Auckland customers at $25.99 for first 1-24 bottles or $10 flat rate for 36+ bottles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Good Wine Co is a New Zealand-based online wine and spirits retailer that sells wines, spirits, non-alcoholic beverages, gift hampers, and mixed cases directly to consumers through its e-commerce platform at thegoodwine.co.nz. Orders are delivered nationwide via standard courier, with same/next-day express delivery available in select Auckland suburbs, supported by curated wine recommendations, tasting notes, critic scores, and value-focused promotional pricing.

Product overview

The Good Wine Co. is an online wine and spirits retailer operating as a single e-commerce platform offering direct delivery across New Zealand. The core offering consists of wines (red, white, rosé, sparkling, Champagne, dessert), spirits (Bourbon, Cognac, Gin, Liqueur, Rum, Tequila, Vodka, Whisky), non-alcoholic wines and drinks, lighter alcohol wines, organic wines, mixed cases, and gift hampers. The business operates through its website (thegoodwine.co.nz) with delivery services including standard courier, express delivery in Auckland, and promotional $2 freight deals on select wines. The company also features a curated selection of NZ International Wine Show medal winners.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Extensive wine catalog covering red, white, rosé, sparkling, Champagne, Methode Traditionnelle, Prosecco, fortified, Port, Sherry, and dessert wines, including organic, biodynamic, natural, and lighter-alcohol ranges from New Zealand and international regions. For adult consumers seeking quality wines at competitive prices with home delivery.
• Spirits Range of spirits including Bourbon, Cognac, Gin, Liqueur, Rum, Tequila, Vodka, and Whisky, available for online purchase with nationwide delivery in New Zealand.
• Non-Alcoholic Wines and Drinks Premium non-alcoholic wine and drink options including alcohol-removed wines from brands such as Edenvale and McGuigan Zero, plus non-alcoholic beer such as Clausthaler. For consumers seeking alcohol-free alternatives.
• Mixed Cases Pre-curated mixed case selections of wine available for purchase online, enabling customers to sample multiple wines in a single order.
• Gift Hampers Curated gift options including Beer Gifts, Champagne Gifts, Gift Hampers, Gifts For Her, Gifts For Him, Port Gifts, Spirit Gifts, and Wine Gifts for purchase and delivery.
• Express Delivery Service (Auckland) Premium same working day (orders before 12pm) or next working day delivery service available in approximately 150+ Auckland suburbs, delivered by Sub60 Couriers to business addresses by 5pm and residential addresses by 8pm. Priced at $25.99 for 1-24 bottles or $10 flat rate for 36+ bottles.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Sub60 CourierscoreTechnology or IntegrationSub60 Couriers provides the express delivery service for Auckland metropolitan area. They handle same-day and next-day deliveries for orders placed before or after 12pm respectively, delivering by 5pm to business addresses and 8pm to residential addresses.
• Windcave (formerly Payment Express)coreTechnology or IntegrationWindcave provides secure payment gateway services processing all credit card transactions. Their platform ensures PCI DSS compliance for secure payment processing. Supports Visa, Mastercard, American Express, Diners, Google Pay, and Apple Pay.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glengarry Wines: Established New Zealand wine retailer with a major online channel offering nationwide delivery. Closest domestic direct peer because both target NZ adult consumers via curated wine selections and home delivery across all major cities.
• Wine Central: NZ online wine and spirits merchant offering curated wine selections with nationwide delivery. Direct competitor because it operates the same DTC model with comparable courier-led fulfilment and overlapping assortment of NZ and imported wines.
• Fine Wine Delivery Company: NZ online specialist in wines and spirits delivered nationwide. Direct peer because both sell curated wine and spirits to NZ consumers with courier delivery and competitive promotional pricing structures.

Broad incumbents

• Liquorland NZ: Large NZ off-premise liquor retail chain that has scaled an online ordering and delivery channel. Comparable because it sells a much broader beer/wine/spirits assortment nationwide under similar liquor-license constraints, but with a physical-store network The Good Wine lacks.
• Super Liquor: National NZ liquor store chain with an established e-commerce delivery channel. Comparable because both operate under NZ off-premise licenses and ship alcohol nationwide, but Super Liquor is a multi-category generalist retail brand rather than a wine-specialist DTC operator.
• Wine.com: Largest online wine retailer in the US, offering curated wine assortment with nationwide delivery and editorial content (tasting notes, critic scores). Relevant as a scaled analog demonstrating the upper bound of the DTC wine specialist model The Good Wine is operating, albeit in a much larger geography.

Emerging players

• Naked Wines: Online wine club operating across the UK, Australia and the US with a subscription/Angel-funded winery model. Comparable because it intersects with The Good Wine's curated content-led DTC approach and targets similar value-seeking wine consumers with home delivery.

Regional players

• Vinomofo: Australia-based online wine retailer running flash sales of discounted wine with nationwide AU delivery. Regionally adjacent peer because it operates the same value-led DTC online wine playbook in a closely linked Trans-Tasman market, providing a read on the playbook's economics at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/thegoodwineco
• Instagraminstagram.com/thegoodwineco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Good Wine