Krungthai Card PCL

What Krungthai Card PCL does

Krungthai Card Public Company Limited (KTC) is a Thailand-listed consumer finance company incorporated on December 4, 1996, and listed on the Stock Exchange of Thailand since October 28, 2002. The company operates four core product lines: KTC Credit Card (multi-network card issuance across Visa, Mastercard, JCB, and UnionPay with co-branded variants and the digital-first KTC DIGITAL), KTC PROUD (revolving cash card with ATM access and effective interest of 21-24% per year), KTC CASH (unsecured personal loan disbursed as a lump sum with 12-60 month repayment), and KTC Pee Berm (vehicle title-backed loan for cars and motorcycles). As of March 31, 2026, KTC served 3,019,095 active credit card accounts and 713,530 personal loan accounts. The company also operates KTC MERCHANT (payment acceptance services including EDC, payment gateway, QR via PromptPay and Alipay+, recurring billing, and LinkPay), the KTC Mobile app for self-service account management, MAAI BY KTC (a B2B loyalty aggregation platform covering 1.8M+ merchant outlets), KTC U SHOP (marketplace), and KTC WORLD (travel booking). KTC's largest shareholder is Krungthai Bank Public Company Limited at 49.29%, and the company has been a SET 50 Index constituent since 2018.

KTC's technology stack supports digital-first financial services with EMV 3-D Secure authentication, OTP-based transaction verification, tokenized credentials for digital wallets (Google Pay, Fitbit Pay, Garmin Pay, SwatchPAY), and integration with Thailand's national payment infrastructure (PromptPay, Alipay+). The KTC Mobile application supports card activation, PIN setup, spending controls, QR payments, cash withdrawal, installment conversion (0.74% per month for 3, 6, or 10 months), and loyalty point management. In April 2026, KTC piloted Thailand's first authenticated agentic transaction with Mastercard Agent Pay, using AI agents and Payment Passkeys to execute a consumer-authorized ride booking through mobility provider Elife. The company holds dual ISO/IEC 27001:2013 and ISO/IEC 27701:2019 certifications, the first Thai financial institution to hold both.

KTC generates revenue through five primary streams: interchange and transaction fees on card and merchant acquiring volume, interest income from revolving credit card balances, KTC PROUD cash cards, KTC CASH personal loans, and KTC Pee Berm auto title loans, annual membership and service fees (e.g., THB 535/year for duplicate co-branded cards), merchant services revenue from EDC rental, payment gateway, and QR acceptance, and installment/loan origination fees. The company's go-to-market combines 8 KTC TOUCH physical service centers across Bangkok and Pathum Thani, Krungthai Bank's nationwide branch network as a loan application and repayment channel, a direct sales agent network, and full digital self-service via KTC Mobile and the website. Marketing is conducted through LINE (@ktc_card), Facebook, TikTok, YouTube, Instagram, X/Twitter, co-branded card campaigns with JCB and airline partners, and PR via corporate sustainability initiatives. The MAAI BY KTC platform and KTC FOREVER loyalty program (25+ years operating) anchor engagement across the merchant and consumer base.

Name

Krungthai Card PCL

Legal name

Krungthai Card Public Company Limited (บริษัท บัตรกรุงไทย จำกัด (มหาชน))

Website

https://ktc.co.th

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KTC is a Thai consumer finance company offering credit cards, cash cards, personal loans, auto title loans, and merchant payment services to retail and merchant customers in Thailand. Its platform includes the KTC Mobile app, MAAI loyalty ecosystem (1.8M+ merchants), and agentic commerce pilots with Mastercard and Visa.

Ownership category

akta.pro rank

Product category

Consumer Finance

NAICS

Credit Card Issuing (52221)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industry

QR Code Payments Wallets (FSAMAEAC)

Keywords

• Consumer credit cards
• Personal loans
• Cash advance cards
• Merchant payment services
• Loyalty platform

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Interchange and Transaction Fees: KTC earns interchange fees from merchants and card networks on every credit card transaction, plus transaction processing fees for merchant payment services (EDC, payment gateway, recurring billing, QR payments).
2. Interest Income from Lending Products: KTC generates interest income from revolving credit card balances, KTC PROUD cash card (up to 5x income approval, effective rate 21-24% per year), KTC CASH personal loans, and KTC Pee Berm auto title loans (motorcycle, big bike, car).
3. Annual Fees and Service Charges: Annual membership fees on credit cards, cash advance fees (3% + 7% VAT for credit cards), late payment fees, and card replacement fees.
4. Merchant Services Revenue: Fees from merchants for payment processing services including EDC machine rental, payment gateway integration, and QR code payment acceptance.
5. Installment and Loan Origination Fees: Interest income from installment conversions on purchases and origination fees on personal loans and auto title loans.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Krungthai Card Public Company Limited (KTC) is a Thai consumer finance company that issues credit cards across multiple networks (VISA, Mastercard, JCB, UnionPay), provides cash advance facilities (KTC PROUD), unsecured personal loans (KTC CASH), and vehicle title loans (KTC พี่เบิ้ม). The company also operates merchant payment acceptance services (EDC terminals, online payment gateway, QR code payments) and the MAAI BY KTC loyalty platform that aggregates points across 1.8 million+ merchant outlets in Thailand. KTC serves individual consumers and merchants, supported by 8 KTC TOUCH service centers, the KTC Mobile app, and distribution through parent Krungthai Bank's branch network.

Product overview

KTC operates as a multi-module financial services platform organized around four core product lines and several supporting platforms. The core products are: (1) KTC Credit Card — consumer credit cards across VISA, Mastercard, JCB, and UnionPay networks with co-branded variants; (2) KTC PROUD — revolving cash advance card with ATM functionality and flexible withdrawals; (3) KTC CASH — unsecured personal loan disbursed as a lump sum with fixed installment repayment; and (4) KTC พี่เบิ้ม (Pee Bperm) — vehicle title-backed loan where borrowers retain vehicle use. These are supported by KTC MERCHANT (merchant payment acceptance services including EDC, QR, and payment gateway) and a central digital platform consisting of KTC Mobile (mobile banking app), MAAI BY KTC (B2B loyalty/CRM platform), KTC U SHOP (e-commerce marketplace), and KTC WORLD (travel booking). The portfolio covers consumer credit, cash access, lending, merchant acquiring, loyalty management, and digital commerce.

Differentiator

Problem solved

Functional benefit

Brands

• KTC PROUD: บัตรกดเงินสด (cash card/personal loan) with revolving credit facility, max approval 5x income up to 1,000,000 baht.
• KTC CASH
• KTC พี่เบิ้ม (PBERM)
• KTC MERCHANT
• KTC U SHOP
• KTC WORLD
• MAAI BY KTC
• KTC TOUCH
• KTC Mobile
• KTC DIGITAL

Products and services

• KTC Credit Card Consumer credit card product line offered under multiple card networks (VISA, Mastercard, JCB, UnionPay) and co-branded variants. Covers consumer credit, installment plans, rewards (KTC FOREVER, KTC ROP), and acceptance at millions of merchants domestically and internationally.
• KTC PROUD Cash Card

Quantifiable outcome

• Pet category spending grew 12% YoY in first 5 months of 2569, with 52% from veterinary hospitals.
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Visa (Agentic Ready Program)coreTechnology or Integration · 30 April 2026KTC participates in Visa's Agentic Ready program across Asia Pacific with over 50 partner institutions from 10 markets. The program enables issuers to test and validate agent-initiated transactions in a controlled environment, supporting Visa's shift toward AI agent-led commerce. KTC is listed among Thai card issuers collaborating on this initiative.
• MastercardcoreTechnology or Integration · 7 April 2026KTC and Mastercard completed Thailand's first authenticated agentic transaction using Mastercard Agent Pay and tokenized credentials via Payment Passkeys. An AI agent booked a ride from Suvarnabhumi Airport to Central Chidlom through mobility provider Elife, demonstrating consumer-authorized AI agent transactions. Mastercard plans to expand the framework across additional industry segments and establish a regional AI Center of Excellence in Singapore as part of its Asia Pacific agentic commerce rollout.
• JCB International (Thailand)coreStrategic or Co-development PartnerKTC and JCB operate a co-branded JCB credit card program. The Japan Lifestyle JCB card drives 60% of KTC's foreign spending, with Japan representing the top overseas spending destination. The partnership includes the 'Japan in Thailand, Japan in Japan' campaign with exclusive merchant privileges and the 'Japan x JCB' promotion (May-July 2026) offering 4x KTC points on THB 100,000 spending in Japan.
• MAAI BY KTC Partner MerchantscoreChannel Partner/ Reseller/ DistributorThe MAAI loyalty ecosystem includes partners such as Bangchak (petrol stations), Max Point, VIZ COIN, Blue Plus, airasia rewards, and over 1.8 million merchant acceptance points across Thailand for QR payment scanning. The platform also connects to Starbucks, Shopee, Lazada, Tops, Villa Market, and thousands of other outlets via e-coupons.
• One Vera International Hospital (โรงพยาบาลวันเวลา อินเตอร์เนชั่นแนล)minorStrategic or Co-development PartnerKTC partnered with One Vera International Hospital under the KTC Wellness Ecosystem to provide healthcare privileges for KTC cardholders and to raise awareness about palliative care and caregiver support in Thailand's aging society. The partnership falls under KTC's 'The Journey to Well-being' sustainability initiative.
• JNTO Bangkok Office (Japan National Tourism Organization)minorGTM or Marketing PartnerJNTO Bangkok Office collaborates with KTC and JCB to promote Japanese tourism among Thai travelers. KTC cardholders with JCB cards can earn 4x KTC points when spending THB 100,000+ in Japan during the May-July 2026 promotion period.
• Universal Card Co., Ltd. (World Explorer Agent, IATA 35-3-0509-3)minorChannel Partner/ Reseller/ DistributorWorld Explorer Co., Ltd. operates KTC WORLD travel booking service on behalf of KTC using the Amadeus reservation system. It handles airline ticket issuance, hotel bookings, and travel insurance for KTC cardholders.
• PromptPay and Alipay+coreTechnology or IntegrationKTC MERCHANT accepts QR payments via PromptPay (Thailand national QR standard) and Alipay+ (cross-border QR payments) at over 1.8 million acceptance points, enabling Chinese tourists and domestic users to pay via their preferred QR wallets.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Others

• JCB International: Card network partner of KTC operating co-branded JCB cards; comparable as an infrastructure and payments ecosystem participant, though not a direct competitor in issuing.

Direct peers

• AEON Thana Sinsap (Thailand) PCL: Thailand's largest dedicated credit card and personal loan issuer; direct competitor to KTC in revolving credit, cash cards, and installment lending to mass-market Thai consumers.
• Home Credit Thailand: Consumer finance specialist offering personal loans, installment plans, and cash loans to underbanked Thai consumers; competes directly with KTC PROUD and KTC CASH products.
• NgernTidLor Holdings: Thai vehicle title loan and nano-finance provider listed on SET; directly comparable to KTC's KTC Pee Berm title loan business, with similar target customer segment.

Broad incumbents

• Krungsri (Bank of Ayudhya): Large Thai commercial bank with major credit card business (Krungsri Credit Card) and personal loan products; competes with KTC across consumer lending and merchant acquiring.
• Kasikornbank (KBank): One of Thailand's largest banks with a sizeable credit card portfolio (KBank Credit Card) and consumer lending products; competes with KTC across retail lending and payments.
• Siam Commercial Bank (SCB): Major Thai bank with established credit card business and personal loan offerings; competes with KTC across consumer credit and merchant payment acceptance.
• Bangkok Bank: Thailand's largest bank with significant credit card and consumer lending operations; a broader competitor with extensive branch network comparable to KTB's distribution advantage for KTC.
• CIMB Thai Bank: Mid-sized Thai bank with credit card and personal loan offerings; competes in the same Thai consumer credit market as KTC, particularly for salaried and middle-income segments.

Regional players

• AEON Credit Service (Malaysia/Asia): Parent/sister company of AEON Thana Sinsap; offers similar consumer credit business model across ASEAN; useful as a regional benchmark for KTC's strategy and valuation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ktcprivilege
• Facebookfacebook.com/ktcrealprivilege
• LinkedInlinkedin.com/company/krungthaicard

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krungthai Card PCL