MAAI Software Inc.

Name

MAAI Software Inc.

Legal name

MAAI Software Inc.

Website

https://maaisoftwareinc.ca

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Custom software development
• AI automation services
• Workflow orchestration
• MVP development
• Mobile app development

Headquarters

HQ city

Niagara Region

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Fixed-Scope Project Engagements: One-time fixed-price projects scoped tightly to deliver a single module or compose multiple modules. Engagement models: Discovery Audit (free), Fixed-Scope Pilot ($5K–40K CAD typical), and Scale Retainer ($6K–18K CAD/month). Fixed scope before any code is written; no hourly creep.
2. Monthly Retainer Engagements: Dedicated engineering capacity with quarterly roadmap, monthly outcomes report, and on-call production support. Minimum 3-month commitment, then pauseable month-to-month. Ranges $6K–18K CAD/month.
3. AI Content & Blog Generation: Setup fee for voice tuning, pipeline build, and initial content calendar, followed by monthly retainer for ongoing generation, review, and SEO tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

MAAI Software Inc. is a two-person custom software development studio that designs, builds, and ships web applications, mobile applications, and AI-powered automation systems for startups and SMBs in the Greater Toronto Area and Niagara Region. Engagements are delivered through a three-phase MAAI Core Blueprint model — free discovery audit, fixed-scope build with production deployment in weeks, and optional handoff or monthly retainer — across 17 composable service modules spanning automation, AI, lead generation, web and mobile apps, MVPs, and legacy modernization. Code ownership is transferred to the client on completion.

Product overview

MAAI Software Inc. is a custom software development studio offering a portfolio of 17 composable service modules for startups and operationally complex SMBs. The modules cover automation, AI implementation (chatbots, agents, content generation), lead generation, custom web and mobile application development, MVP builds, legacy modernization, cloud migration, SEO, and social media automation. Services are delivered via a three-phase engagement model: free discovery audit, fixed-scope pilot, and optional scale retainer. Two production platforms serve as reference builds: Domivara (an international real estate intelligence platform with 190+ API endpoints, 110+ DB tables, 25+ languages, live in Peru, Colombia, and the US) and Operali (CRA-compliant Canadian payroll with geolocation tracking for Dust Busters). The studio is stack-agnostic in principle but opinionated in practice, defaulting to Next.js, React, Supabase, Claude, GPT, and Vercel. All engagements end with code the client owns.

Differentiator

Problem solved

Functional benefit

Products and services

• Automate Tedious Tasks Workflow automation service for invoicing, scheduling, data entry, and status reports, built with n8n, Zapier, Make, or custom code and integrating with QuickBooks, Xero, Google Workspace, and existing CRM systems. Targeted at operationally complex SMBs that need to eliminate repetitive manual tasks.
• Generate More Leads Inbound and outbound AI-powered lead generation system service with outbound sequences, AI personalization, lead scoring and routing, and enrichment pipelines connecting to HubSpot, Pipedrive, Clearbit, and Apollo. Targeted at SMBs seeking to build consistent, qualified inbound and outbound lead flow.
• Streamline Workflows Custom dashboards and integration service tying scattered tools into a single operational pipeline, including unified operations dashboards, API integrations, webhook orchestration, background jobs, queues, retries, role-based access, and audit logs. Targeted at SMBs and startups with disconnected tooling and data silos.
• AI Chatbots & Virtual Assistants 24/7 AI-powered website chat and assistant service with Retrieval-Augmented Generation over client documentation, multi-channel deployment across web, SMS, WhatsApp, and Messenger, plus booking integration, lead qualification, and human handoff routing. Targeted at SMBs needing to handle customer inquiries and lead qualification outside business hours.
• Custom AI Agents Custom autonomous AI agent service that researches, schedules, processes documents, or runs full workflows with human-in-the-loop approval for high-risk decisions, built on Claude, OpenAI, and LangGraph. Targeted at SMBs and startups seeking to automate knowledge work and back-office operations.
• AI Content & Blog Generation Automated content engine service that generates blog posts, product descriptions, and social content in brand voice with SEO optimization, fact-checking, and human-in-the-loop review before publishing. Combines a one-time setup fee for voice tuning and pipeline build with an optional monthly retainer for ongoing generation.
• Custom Web Applications Custom web application development service delivering customer portals, admin dashboards, and internal tools on Next.js, Supabase, and Stripe, with authentication, billing, role-based permissions, and full SEO, performance, and accessibility pass. Targeted at SMBs and startups needing purpose-built web software.
• Custom Mobile Apps Custom iOS and Android mobile application development service using React Native with Expo or native Swift and Kotlin, including offline-first architecture, push notifications, deep links, and App Store and Play Store submission with OTA updates. Targeted at startups and SMBs needing cross-platform or native mobile products.
• MVP Development for Startups Startup MVP development service delivered in 4 to 8 weeks with a working product featuring real payment rails, metrics instrumentation, and 1 to 2 user flows end-to-end, plus full source code handoff. Targeted at seed-to-Series-A startup founders needing to validate product hypotheses quickly.
• Legacy System Modernization Legacy system modernization service using the strangler pattern with zero downtime, including database modernization, cloud migration, refactoring with test suites, and zero-downtime cutover runbooks. Targeted at SMBs operating on aging legacy systems that need to integrate with modern tools.
• API & Third-Party Integration API and third-party integration service connecting Stripe, HubSpot, Salesforce, Twilio, and other business tools with REST, GraphQL, and webhook support, including authentication, rate limiting, monitoring, and alerting. Targeted at SMBs that need to connect disconnected business tools.
• Database Modernization Database modernization service migrating from MSSQL, Oracle, or legacy MySQL to Postgres or Supabase, with ETL jobs, row-count verification, dual-write validation, and schema migration tooling. Targeted at SMBs requiring robust, modern database infrastructure.
• Cloud Migration Cloud migration service providing lift-and-shift or re-architecture to AWS, GCP, Azure, or Vercel, with infrastructure-as-code (Terraform, Pulumi), CI/CD pipelines, disaster recovery runbooks, and cost optimization. Targeted at SMBs moving off legacy on-premises infrastructure.
• Business Websites Fast, mobile-first business website development service on Next.js or Astro with headless CMS, Core Web Vitals optimization, SEO fundamentals, and analytics wiring. Targeted at SMBs needing modern marketing sites.
• SEO & Technical SEO Audits Full technical SEO diagnostic service including Core Web Vitals analysis, keyword gap analysis against competitors, content opportunity backlog, and schema markup recommendations. Targeted at SMBs needing to improve organic search performance.
• Automated Social Media Publishing Automated social media publishing service enabling cross-posting, scheduling, and auto-captioning across LinkedIn, Facebook, Instagram, X, TikTok, YouTube Community, Threads, and Bluesky from a single place, with approval queue and engagement dashboard. Targeted at SMBs and startups managing multi-channel social presence.
• AI Strategy Consulting Practical AI strategy consulting service delivering a ranked opportunity register with ROI and risk scores, phased implementation roadmap, acceptable-use policy, data-handling guidelines, and vendor shortlist. Targeted at SMBs and startups looking to operationalize AI adoption.

Quantifiable outcome

• 32 days from first commit to production deployment (Domivara v2.0 MVP)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Netguru: Custom software and AI development studio serving startups and SMBs/enterprises across web, mobile, and AI. Comparable on service breadth, AI/automation capabilities, and product-led module-based offering, though at substantially larger scale than MAAI.
• DockYard: Custom digital product consultancy building web and mobile applications for startups and enterprise teams with senior engineers engaged directly. Comparable on practitioner-led delivery, fixed-scope engagements, and code-ownership model.
• Zartis: Custom software development and AI consulting firm focused on startups and SMEs. Comparable on target segment, AI/automation service modules, MVP delivery, and senior-engineer engagement model.
• Xerris: Toronto-based custom software consultancy building cloud-native web and mobile applications. Comparable on Canadian geography, startup-to-enterprise client mix, and focus on shipping production-grade custom software with senior engineers.
• BairesDev: Large custom software and AI development shop with nearshore delivery model. Comparable on AI/automation services and module-based offerings, contrasting with MAAI on scale and delivery geography (nearshore vs. local).
• TribalScale: Toronto-based product development and AI/ML engineering studio serving startups and enterprise. Comparable on geography (Canadian headquarter market), startup/SMB focus, and emphasis on AI-driven engineering services.
• Itransition: Custom software development company with strong AI/automation practice serving SMB and enterprise clients. Comparable on AI/automation service modules, custom web and mobile offerings, and broad module-based catalog.
• thoughtbot: Boutique consultancy that designs, develops, and ships custom web and mobile software for startups and SMBs using a senior-practitioner model. Directly comparable on positioning, target customer, and engagement model, though larger and more established than MAAI.

Broad incumbents

• Slalom: Global technology consulting firm with a strong custom engineering and AI/automation practice serving mid-market and enterprise. Comparable on the AI strategy and custom delivery lines, but broader in geography, scale, and breadth of services.
• Endava: Large public technology services firm delivering custom software, AI, and automation across enterprise and SMB clients. Comparable on the AI/automation and custom software service lines, broader in scale and across geographies than MAAI's regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maaisoftware
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/maaisoftware

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAAI Software Inc.