Redarc Technology
REDARC is an Australian manufacturer, founded in 1979, that designs and sells modular automotive electronics and power management systems including brake controllers, dual battery chargers, vehicle management systems, inverters, lithium batteries, and solar solutions for 4x4, caravan, van-life, commercial trucking, defence, and mining customers across Australia, North America, and beyond.
- Company typePrivate
- Founded1979
- HeadquartersSouth Grafton, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Redarc Technology does
REDARC Electronics Pty Ltd, operating as REDARC Technology, is a privately held Australian manufacturer of automotive electronics and power management systems, founded in 1979 and headquartered in South Australia with US distribution operations in North Carolina. The company designs, manufactures, and sells a modular ecosystem of vehicle electrical products including Tow-Pro electric brake controllers for safe trailer towing, BCDC DC-to-DC dual battery chargers and isolators, TVMS Prime and TVMS Rogue vehicle management systems with RedVision displays, pure sine wave inverters in 12V and 24V variants, smart battery monitors, lithium deep cycle batteries under the REDLAB brand (Alpha150 and REDLAB Icon), solar panels and regulators, GoBlock portable power units, and pre-configured value packs (Power Kits, Van Power Kits, Off Grid Power Kits). The portfolio also extends into commercial trucking electronics (timers, relays, voltage converters, battery equalisers, heavy vehicle safety devices), mining and industrial sensors under the Hummingbird sub-brand, and dedicated defence and space electronics. REDARC maintains registered patents on its core electronic products and emphasizes Australian-made manufacturing with extensive in-house testing for harsh operating conditions.
The company operates a multi-channel go-to-market model combining direct e-commerce through the redarcelectronics.com storefront, a certified installer network called REDNetwork for professional installation, retail stockists with locator services, and dedicated B2B divisions for Defence & Space and Mining & Industrial customers. Pricing is unit-based with products ranging from approximately A$299 for accessories to A$2,616 for comprehensive power kits. The customer base spans 4x4 and overlanding enthusiasts, caravan and camper trailer owners, van-life consumers, commercial trucking operators, emergency services, defence buyers, and mining and industrial customers across Australia, USA, Canada, and Mexico. The company is led by CEO Anthony Kittel, with founder Robin William Mackie referenced in the leadership record. REDARC received A$3,747,410 in funding from the Australian Government in July 2021.
Redarc Technology firmographics
Firmographics- Name
- Redarc Technology
- Legal name
- REDARC Electronics Pty Ltd
- Website
- https://redarc.com.au
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- REDARC is an Australian manufacturer, founded in 1979, that designs and sells modular automotive electronics and power management systems including brake controllers, dual battery chargers, vehicle management systems, inverters, lithium batteries, and solar solutions for 4x4, caravan, van-life, commercial trucking, defence, and mining customers across Australia, North America, and beyond.
- Ownership category
- akta.pro rank
Redarc Technology industry classification
Industry- Product category
- Automotive Electronics
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Battery Manufacturing (33591), Other Electrical Equipment and Component Manufacturing (3359)
- SIC
- Motor Vehicle Parts & Accessories (3714), Electronic Components & Accessories (3670), Guided Missiles & Space Vehicles & Parts (3760)
- akta.pro primary industry
- Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ)
- akta.pro secondary industries
- Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL), Military Power Supplies, RF/Microwave Components & Ruggedized Electronics (IMABAGAJ)
Keywords
Where Redarc Technology is headquartered
LocationHeadquarters
- HQ city
- South Grafton
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Redarc Technology business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: One-time hardware sales of electronic components and systems including brake controllers, battery chargers, inverters, battery management systems, solar panels, and related accessories. Products sold as individual units or bundled into value packs and kits.
- Value Packs and Bundles: Pre-configured solution bundles including Power Kits, Van Power Kits, Portable Power Kits, Touring Ready Kits, and Off Grid Power Kits offering complete 12V power solutions at various price points.
- Accessories and Spares: Ongoing sales of spare parts, accessories, mounting brackets, wiring kits, fuse kits, and other replacement components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products - various price points |
| Unit Pricing | Pay-as-you-go | Value packs and bundles |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Redarc Technology product offering
Product offeringCore offering
REDARC designs and manufactures rugged automotive electronics and 12V power management hardware, including Tow-Pro electric brake controllers, BCDC DC-to-DC dual battery chargers and isolators, TVMS vehicle management systems with RedVision displays, pure sine wave inverters, lithium deep cycle batteries, portable power units, solar panels and accessories, plus commercial trucking electronics and Hummingbird industrial sensors. Products are sold individually, in pre-configured value packs and kits, and supported by a network of certified installers for vehicles, trailers, RVs, off-grid, mining, and defence applications.
Product overview
REDARC Technology is an Australian manufacturer of rugged automotive electronics and power management solutions established in 1979. The product portfolio centers on a modular ecosystem of electrical systems for vehicles, trailers, and off-grid applications. Core offerings include Tow-Pro electric brake controllers for safe towing, BCDC dual battery chargers and isolators for auxiliary power management, TVMS vehicle management systems (TVMS Prime and TVMS Rogue with RedVision display) for integrated control, pure sine wave inverters in 12V/24V variants, Alpha150 and REDLAB Icon lithium deep cycle batteries, GoBlock portable power solutions, solar panels with regulators, and smart battery monitors. The portfolio extends into commercial trucking products (timers, relays, voltage converters, battery equalisers), mining and industrial sensors (Hummingbird brand), and lighting/alarm systems. Pre-configured REDARC Kits bundle complementary products for specific applications like 4x4, van life, and touring. The company operates the REDNetwork installer network for professional fitting.
Differentiator
Problem solved
Functional benefit
Brands
- REDARC Defence & Space: Specialized electronics for defence and space applications
- REDARC Mining & Industrial (Hummingbird)
- Tow-Pro
- RedVision
- REDWorks
- REDLAB
Products and services
- Tow-Pro Electric Brake Controllers Electric brake controllers providing user-controlled and proportional braking modes for trailer towing, aimed at consumers towing caravans, camper trailers, boats and other trailers.
- BCDC Dual Battery Chargers DC-to-DC chargers that charge and maintain auxiliary batteries in dual battery 4x4, RV, marine and commercial vehicle setups.
- Dual Battery Isolators Smart isolators that manage charging between vehicle and auxiliary batteries, protecting starting battery charge in dual battery systems.
- Battery Management Systems Systems that monitor and manage battery health and performance for dual battery installations.
- Smart Battery Monitor Battery monitor providing real-time battery power status and health without requiring a phone or complex menus.
- TVMS Prime Vehicle Management System Vehicle management system providing integrated control and monitoring of electrical accessories in RVs and overlanding vehicles.
- TVMS Rogue with RedVision Display Advanced vehicle management system with RedVision Pro Display offering high-level control and automation of vehicle electrical systems for RVs, overlanding vehicles, travel trailers and vans.
- Pure Sine Wave Inverters 12V and 24V inverters converting DC to pure sine wave AC power to run sensitive appliances, available with kits and accessories.
- Alpha150 Lithium Deep Cycle Battery Adventure-grade lithium deep cycle battery designed for tough, tested and track-ready applications in 4x4s, RVs, vans and off-grid setups.
- REDLAB Icon Lithium Deep Cycle Battery Lithium deep cycle battery product line under the REDLAB brand for adventure, recreational and off-grid applications.
- GoBlock Portable Power Portable power solution for outdoor and adventure applications, providing off-grid power for camping and travel.
- Solar Panels and Regulators Fixed, portable and blanket solar panels plus regulators and accessories for charging batteries in vehicles and off-grid setups.
- Smart Battery Chargers (AC) AC-powered smart battery chargers for maintaining and charging batteries when connected to mains power.
- REDARC Kits (Value Packs) Pre-configured bundled power solution kits combining REDARC products for applications such as 4x4 essentials, van life, touring, portable power and off-grid power.
- REDWorks Power Panels Pre-engineered power panel solutions for canopy and custom 12V system installations under the REDWorks brand.
- Lighting Products Daytime running lights controllers and trailer light voltage reducers and boosters for automotive and trailer lighting.
- Vehicle Alarms Vehicle safety alarms including handbrake alarms and low coolant alarms.
- Commercial and Trucking Electronics Heavy vehicle electronics including timers, relay switches, voltage converters and reducers, DC power supplies, battery equalisers, battery isolation switches and rollover sensors for commercial trucking fleets.
- Mining and Industrial (Hummingbird) Electronics Industrial sensing and monitoring solutions including tilt, distance and speed sensors, monitoring systems, power solutions, antennas, alarms and silent horns for mining and industrial applications.
- REDNetwork Certified Installer Service Certified installer network providing professional installation of REDARC automotive electronics for customers across Australia and other markets.
Quantifiable outcome
- Award-winning RedVision vehicle management system providing unprecedented level of control and automation
Companies that use Redarc Technology
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Redarc Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Redarc Technology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- REDNetwork (Certified Installers)coreREDNetwork is a program of certified installers who professionally install REDARC products. Customers can Find a Local Installer through the website. The installer network supports product sales and ensures proper installation of complex electronics.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Redarc Technology competitors and assessment
Company assessmentDirect peers
- Enerdrive: Australian manufacturer of DC-DC chargers, inverters, lithium batteries and battery monitoring for the RV, marine and 4x4 markets. Directly competes with REDARC in the same customer segments with a near-identical product set and Australian manufacturing heritage.
- Projecta: Australian automotive power management brand offering battery chargers, inverters, solar regulators and jump starters for 4x4 and recreational markets. Competes head-to-head with REDARC in Australian retail and aftermarket channels.
- Renogy: US-based global supplier of solar panels, lithium batteries, inverters and charge controllers targeting the off-grid, RV, van life and overlanding markets. Directly overlaps REDARC's portable power, solar and battery categories and is a key competitor in the North American expansion market.
- Battle Born Batteries: US manufacturer of lithium deep cycle batteries for RVs, vans, marine and off-grid applications. Directly competes with REDARC's REDLAB/Alpha150 lithium line and shares the same ruggedized, adventure-grade positioning.
- Victron Energy: Global specialist in inverters, battery chargers, solar charge controllers and battery monitors for off-grid, marine, automotive and industrial use. Overlaps REDARC's inverter, charger and battery management product lines and competes in similar installer and OEM channels.
- Sterling Power: UK-based manufacturer of alternator-to-battery chargers, battery-to-battery chargers, voltage converters and marine/vehicle power management products. Closely comparable to REDARC's BCDC and commercial/trucking power electronics range.
- Hopkins Towing Solutions: US manufacturer of trailer brake controllers, wiring harnesses and towing electrical accessories. Directly comparable to REDARC's Tow-Pro electric brake controller product line in function and target use case.
Broad incumbents
- Dometic: Large global supplier of RV, marine and outdoor products including mobile power solutions, climate control and sanitation. Broader portfolio than REDARC but overlaps on RV power management, inverters and integrated vehicle systems for the same customer base.
- ARB 4x4 Accessories: Australian-listed 4x4 accessories leader offering a full ecosystem of vehicle protection, recovery, lighting and power products. Competes with REDARC in 4x4 channels, with overlapping customer base and shared Australian dealer/installer network.
Emerging players
- Revo Technik: Performance electronics and aftermarket automotive parts specialist with a footprint across vehicle electronics, software and tuning. Partial overlap with REDARC's vehicle electronics capability, primarily relevant as a broader automotive electronics adjacency.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Redarc Technology social profiles
Digital presenceRedarc Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redarc Technology leadership team
Management profileNumber of profiles
Profiles1 record
Redarc Technology funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redarc Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redarc Technology
What does Redarc Technology do?
REDARC designs and manufactures rugged automotive electronics and 12V power management hardware, including Tow-Pro electric brake controllers, BCDC DC-to-DC dual battery chargers and isolators, TVMS vehicle management systems with RedVision displays, pure sine wave inverters, lithium deep cycle batteries, portable power units, solar panels and accessories, plus commercial trucking electronics and Hummingbird industrial sensors. Products are sold individually, in pre-configured value packs and kits, and supported by a network of certified installers for vehicles, trailers, RVs, off-grid, mining, and defence applications.
Is Redarc Technology a public or private company?
Redarc Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redarc Technology founded?
Redarc Technology was founded in 1979. It employs 51 to 100 people.
Where is Redarc Technology based?
Redarc Technology is headquartered in South Grafton, Australia, in the Oceania region.
How does Redarc Technology make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are value Packs and Bundles and accessories and Spares.
Who are Redarc Technology's main competitors?
Direct peers on record are Enerdrive, Projecta, Renogy, Battle Born Batteries, Victron Energy, Sterling Power and Hopkins Towing Solutions. Broad incumbents are Dometic and ARB 4x4 Accessories. Revo Technik is listed as an emerging player.
Does Redarc Technology have an API?
No public API is recorded for Redarc Technology.
What industry is Redarc Technology in?
Redarc Technology's product category is Automotive Electronics. Its primary akta.pro industry code is IMACAJAJ, Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing, with a secondary code of IMACANAL, Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters). Its NAICS code is 33632 and its SIC code is 3714.