What projecta does

Projecta is an Australian power management and battery maintenance company that has operated under the Brown & Watson International Pty Ltd umbrella since its establishment in 1989, and is today a wholly owned subsidiary of Amotiv Limited. Headquartered at a nearly 14,000 square metre warehouse and production facility in Knoxfield, Melbourne, with a regional office in Mount Wellington, Auckland, the company designs and assembles its products domestically and distributes them across Australasia. Projecta serves a diversified customer base spanning 4WD and off-road enthusiasts, caravan and RV owners, automotive workshops and trade professionals, transport and fleet operators, industrial and mining operators, marine users, agricultural operators, and roadside assistance services.

The company's product portfolio is organized across ten major categories: battery chargers (DC-DC, AC mains, solar-compatible), jump starters (Intelli-Start series), inverters (Intelli-Wave and Pro-Wave pure sine wave), solar panels and controllers, dual battery systems, lithium batteries, power management systems (Intelli-RV, Intelli-Grid, Intelli-IQ), personal power, EV chargers, and accessories. Core proprietary technologies include Rapid Recharge Technology (RRT) enabling 40-second alternator recharge of lithium jump starters; the Intelli-IQ smart power management platform with Bluetooth displays and smartphone app integration; MPPT solar controllers integrated into DC-DC chargers; and LiFePO4 battery chemistry across jump starters. Products are certified to Australian Standards (AS4763, AS3001, AS/NZS 4763) and engineered for harsh environments with IP68/IP69K ratings and operation up to 75°C.

Projecta operates a direct-to-consumer and stockist-distributed hardware sales model. Products are sold via the projecta.com.au e-commerce storefront and through a nationwide network of retail stockists covering automotive, transport, four wheel drive, boating, caravan, and outdoor channels in Australia, with parallel distribution in New Zealand. Unit pricing ranges from approximately $99 AUD for personal folding solar panels to $3,448 AUD for high-power 3,000W pure sine inverters, spanning consumer, professional, and industrial tiers. Revenue derives from hardware unit sales with no subscription, SaaS, or recurring service component; standard one-year warranty service is offered on products.

Name

projecta

Legal name

Brown & Watson International Pty Ltd

Website

https://projecta.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Projecta designs, manufactures, and distributes power management products including battery chargers, lithium jump starters, inverters, solar panels, and integrated RV power systems for 4WD enthusiasts, caravan owners, automotive trades, and industrial operators across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Power Management and Battery Products

NAICS

Battery Manufacturing (33591)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

Keywords

• Battery chargers
• Jump starters
• Power inverters
• Solar controllers
• Dual battery systems

Headquarters

HQ city

Knoxfield

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Projecta generates revenue through the sale of physical power management and battery products including jump starters, battery chargers, inverters, solar panels, dual battery systems, power management systems, and accessories. The company operates primarily as a product-based business selling directly to consumers and through retail stockists.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Projecta designs, manufactures, and distributes power management products including battery chargers, jump starters, inverters, solar panels, dual battery systems, lithium batteries, and integrated power management systems for vehicles, caravans, RVs, and off-grid applications. The company serves both consumer (4WD, caravan, RV owners) and commercial (workshops, fleet, industrial, mining) markets across Australia and New Zealand through retail stockists and direct e-commerce.

Product overview

Projecta is an Australian power management and battery maintenance company owned by Brown & Watson International, established in 1989 and headquartered in Knoxfield, Melbourne. The company offers a comprehensive portfolio of power-related products organized across multiple categories including Battery Chargers (DC-DC, AC mains, solar-compatible), Jump Starters (Intelli-Start series with Rapid Recharge Technology), Inverters (Pure Sine Wave and Pro-Wave), Solar (panels and controllers), Dual Battery Systems, Lithium Batteries, Power Management (Intelli-RV, Intelli-Grid, Intelli-IQ platform), Personal Power (portable power banks and hubs), EV Chargers, and accessories. The product lineup spans from consumer-grade emergency jump starters (IS920, IS1220) through professional/commercial offerings (IS2000, IS3000) to industrial-grade power management systems. Key technology platforms include Intelli-IQ for smart monitoring and control, MPPT solar integration across charger products, and Rapid Recharge Technology for jump starters. The portfolio serves applications across recreation (4WD, caravans), motor trade, transport, workshops, industrial, marine, mining, and farming sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Intelli-Start: Jump starter product line featuring Rapid Recharge Technology (RRT)
• Intelli-Charge
• Intelli-Wave
• Intelli-RV
• Intelli-IQ
• Pro-Wave
• ServiceMate
• COMPAC

Products and services

• Battery Chargers Range of battery charging products including DC-DC chargers, AC mains chargers, and solar-compatible chargers for various battery chemistries, serving consumer, professional, and industrial applications.
• Jump Starters Portable emergency jump starters including the Intelli-Start series with Rapid Recharge Technology for emergency battery starting, available in emergency, professional, and industrial grades.
• Inverters Pure sine wave and Pro-Wave inverters for converting 12V/24V DC power to 240V AC power for mobile and stationary applications across consumer, RV, and commercial use.
• Solar Panels and Controllers Solar panels and solar charging solutions including monocrystalline portable panels, folding solar panel kits with integrated power banks, and MPPT solar controllers for off-grid power generation.
• Dual Battery Systems Complete dual battery system solutions including DC-DC chargers, voltage sensitive relays, and associated mounting and wiring components for vehicles with auxiliary battery requirements.
• Lithium Batteries Lithium battery products for energy storage applications in vehicles, caravans, and off-grid systems, utilizing LiFePO4 chemistry.
• Power Management Systems Integrated power management systems including Intelli-RV for RVs and caravans, Intelli-Grid for high-power applications, power boards, and smart relay modules with Intelli-IQ monitoring and Bluetooth app control.
• EV Chargers Electric vehicle charging solutions for home and commercial EV charging applications.
• PH125 Portable Power-Hub Portable power hub that converts 12V batteries into versatile power stations with 240V AC socket (300W Pure Sine Wave), multiple DC outlets, USB charging, and LCD display with battery health monitoring.
• COMPAC Personal Folding Solar Panels Personal folding solar panels including PP10 (1.6A output, 3-in-1 charging cable) and PP15 (with integrated 6000mAh power bank and 3 fast charge 3.0A USB ports) for outdoor and mobile power needs.
• Warranty Service Standard 1-year warranty from date of purchase covering defects in materials and workmanship. Extended warranty available on selected products.

Quantifiable outcome

• Lithium Iron Phosphate batteries provide up to 8x longer product life compared to lead acid equivalents
• +3 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Club AssistsignificantStrategic or Co-development PartnerProjecta collaborated with Club Assist, the technical team that provides specialist battery technology and services to Australian motoring clubs, during the development of the IS1500 Intelli-Start Jumpstarter. Club Assist provided industry expertise and field feedback to ensure the product met the demanding requirements of roadside assistance applications. Club Assist's Product Engineering Manager Tim Lennon noted that rapid recharge capability was a top priority for their service operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• REDARC Electronics: Australian manufacturer of power management products including DC-DC chargers, solar controllers, inverters, and battery management systems for 4WD, RV, marine, and industrial applications — directly comparable in product mix, customer segments, and geographic focus to Projecta.
• Enerdrive: Australian power solutions company specializing in inverters, chargers, lithium batteries, and complete power systems for RV, marine, and off-grid applications — closely overlaps with Projecta's Intelli-RV and dual battery product lines.
• Baintech: Australian manufacturer of portable power systems, lithium batteries, jump starters, and power management solutions for 4WD, camping, and industrial markets — directly comparable to Projecta's consumer and professional power product lines.
• Victron Energy: Global Dutch manufacturer of inverters, battery chargers, solar charge controllers, and power management systems — direct competitor in inverters, MPPT solar controllers, and battery charging technology, though operating at much larger global scale.
• NOCO: US-based manufacturer of battery chargers, jump starters, and portable power products — direct peer in the jump starter and battery charger categories where both companies compete with lithium-based products.
• Renogy: US/global manufacturer of solar panels, MPPT charge controllers, lithium batteries, and off-grid power systems — directly comparable to Projecta's solar, dual battery, and personal power product lines, though serving global markets.
• Sterling Power: UK manufacturer of battery chargers, alternators, and power management products for marine, RV, and automotive applications — comparable product range in chargers and power conversion, though serving primarily European markets.
• Go Power: North American provider of solar power systems, inverters, and power management for RV and marine markets — direct peer in integrated RV/caravan power systems, comparable to Projecta's Intelli-RV range.

Broad incumbents

• Dometic: Global Swedish incumbent in RV and marine equipment including power conversion, climate control, and energy management — broader portfolio than Projecta but overlapping in RV power management, inverters, and battery systems.

Emerging players

• EcoFlow: Chinese portable power station and solar manufacturer competing in portable power banks, folding solar panels, and consumer power management — emerging competitor in Projecta's Personal Power and COMPAC categories with lower price points.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@projectapower
• Facebookfacebook.com/projectapower
• Instagraminstagram.com/projectapower
• TikToktiktok.com/@projectapower

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about projecta