Learnetic
Learnetic S.A. is a Polish educational ePublishing technology company that provides AI-powered platforms (EdTool, EdTool PRO, mAuthor, mCourser) and ready-made interactive content for educational publishers, ministries, and schools across 50+ countries, supporting 20+ languages and WCAG 2.2 accessibility compliance.
- Company typePrivate
- Founded2010
- HeadquartersGdansk, Poland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Learnetic does
Learnetic S.A. is a Gdańsk, Poland-based educational ePublishing technology company founded by CEO Artur Dyro, operating in the K-12 digital learning market for over 20 years. The company builds AI-powered platforms and content used by leading educational publishers (Pearson, Klett, Editis, Porto Editora, Hachette Livre, Cornelsen, Anaya, LeYa), Ministries of Education, EdTech entrepreneurs, and schools, with active deployments across more than 50 countries on six continents. Its product portfolio centers on four core technology assets: mAuthor, an authoring tool with 150+ functional modules that exports to HTML5, SCORM 1.2/2004, and xAPI packages; mCourser, a white-label scalable LMS and content distribution platform with big data analytics; EdTool, a self-serve AI-powered platform for schools and teachers offering 50,000+ ready-made interactive STEM, ESL, and SEN resources; and EdTool PRO, launched in 2025 as an AI-powered ePublishing Hub combining Content Creation, Repository, and Learning Experience environments for publishers. Underlying technology incorporates generative AI for converting PDFs and textbook photos into interactive lessons, AI-powered grading of open-ended responses, AI visual search, and instant translation across 20+ languages, with built-in WCAG 2.2 accessibility compliance aligned to the EU mandate effective June 2025.
The business operates a multi-stream revenue model: recurring subscriptions for EdTool and EdTool PRO; one-time or subscription licensing for mAuthor; white-label LMS licensing for mCourser; ready-made eContent packages sold to schools and publishers; professional services for digitizing print textbooks and WCAG audits; and a revenue-sharing arrangement for publishers distributing EdTool licences through schools. Go-to-market blends direct enterprise sales to publishers, a self-serve motion for schools and teachers, a reseller program launched in 2025 for local-market distribution, and white-label OEM embedding via mCourser, supported by heavy presence at global education conferences (Bett, Frankfurter Buchmesse, GESS Dubai, GITEX Africa, ISTE). Pricing is quote-based and not publicly disclosed. Sub-brands include EdTool, EdTool PRO, mAuthor, mCourser, mCurriculum, mTalent, EnglishNow, and ICONS, covering mathematics, science, special educational needs, and English-language learning. The company is privately held with no disclosed institutional funding rounds, no parent company, and no subsidiaries identified in the input.
Learnetic firmographics
Firmographics- Name
- Learnetic
- Legal name
- Learnetic S.A.
- Website
- https://learnetic.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Learnetic S.A. is a Polish educational ePublishing technology company that provides AI-powered platforms (EdTool, EdTool PRO, mAuthor, mCourser) and ready-made interactive content for educational publishers, ministries, and schools across 50+ countries, supporting 20+ languages and WCAG 2.2 accessibility compliance.
- Ownership category
- akta.pro rank
Learnetic industry classification
Industry- Product category
- Educational ePublishing Software
- NAICS
- Software Publishers (51321), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Rapid eLearning Authoring Tools (EDAFAHAA)
- akta.pro secondary industries
- Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
Keywords
Where Learnetic is headquartered
LocationHeadquarters
- HQ city
- Gdansk
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Learnetic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing (EdTool, EdTool PRO): AI-powered platform subscriptions for schools and educational publishers with tiered pricing based on features and usage
- Authoring Tool Licensing (mAuthor): One-time or subscription licensing of the flagship authoring tool for educational publishers to create interactive content
- LMS Platform (mCourser): White-label LMS platform licensing with content distribution capabilities
- eContent Development Services: Professional services for digitizing textbooks and converting print materials into interactive digital learning experiences
- Ready-made eContent Packages: Pre-built interactive digital lessons across STEM, ESL, SEN with thousands of high-quality films, animations, pictures and simulations
- Revenue Sharing Model: Distribution model where publishers share revenue when EdTool licenses are distributed through schools
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | EdTool PRO pricing plans available at app.edtool.com/pricing-plans/pro/ |
| Subscription | Annual | mAuthor pricing plans available at learnetic.com/at-pricing-plans-submission/ |
| Subscription | Annual | mCourser pricing plans available at learnetic.com/lms-pricing-plans-submission/ |
| Unit Pricing | Annual | Ready-made eContent pricing available at learnetic.com/econtent-packages-pricing-submission/ |
| Other | Multi-year contract | eContent Development Services pricing available at learnetic.com/dev-services-pricing-plans-submission/ |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Learnetic product offering
Product offeringCore offering
Learnetic develops and licenses AI-powered ePublishing software platforms (EdTool PRO and EdTool) that enable educational publishers to create, distribute, and monetize interactive digital learning content. The company also provides an authoring environment (mAuthor), a learning management platform (mCourser), and ready-made eContent packages, serving K-12 schools, publishers, and ministries of education across 30+ countries.
Product overview
Learnetic is an AI-powered educational ePublishing technology company offering a comprehensive suite of products for publishers and schools. The portfolio includes EdTool PRO (AI-powered ePublishing Hub for publishers with Content Creation, Repository, and Learning Experience hubs), EdTool (AI-powered platform for schools and teachers), mAuthor (authoring tool with 150+ interactive modules), and mCourser (white-label LMS). Ready-made eContent packages span STEM, mathematics, special educational needs, science laboratories, and language learning. Services include professional eContent digitization, WCAG 2.2 compliance auditing, and content development support. The platform supports standards-based export (SCORM, xAPI, LTI) for interoperability.
Differentiator
Problem solved
Functional benefit
Brands
- EdTool: AI-powered all-in-one platform for schools and teachers for creating interactive lessons, tests, and presentations
- EdTool PRO
- mAuthor
- mCourser
- mCurriculum
- mTalent
- EnglishNow
- ICONS
Products and services
- EdTool PRO
- EdTool
- mAuthor
- mCourser
- Ready-made eContent packages
- Educational mobile apps
Quantifiable outcome
- 650% growth in student users (2,000 to 15,000) and 20%+ improvement in test scores
- +2 more outcomes
Companies that use Learnetic
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Learnetic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature6 records
Learnetic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Nik Peachey (PeacheyPublications)minorNik Peachey, Director of Pedagogy at PeacheyPublications, hosted a free webinar on improving student outcomes with AI-generated interactive lessons, showcasing EdTool capabilities to professional audience
- Worlddidac AssociationminorJoint global survey on Digital Transformation of K-12 Educational Publishing Business, creating educational e-publishing roadmap for next 5 years
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Learnetic competitors and assessment
Company assessmentDirect peers
- Articulate: Articulate is the dominant rapid eLearning authoring vendor (Storyline 360, Rise) used by training and education publishers globally. Direct overlap with Learnetic's mAuthor in authoring-tool functionality, multi-format export, and publisher/enterprise customer base.
- iSpring: iSpring offers authoring tools (iSpring Suite) and an LMS targeting corporate training and education publishers with SCORM/xAPI export. Direct comparable to Learnetic's mAuthor + mCourser stack, with similar standards-based interoperability positioning.
- H5P: H5P provides open-source interactive content authoring modules (quizzes, interactive video, drag-and-drop) widely embedded in LMS platforms. Directly comparable to Learnetic's interactive lesson creation and publisher-distribution workflow, especially in academic and K-12 settings.
- Nearpod: Nearpod provides K-12 teachers with interactive lesson creation, real-time student engagement, and pre-made content libraries. Directly comparable to Learnetic's EdTool platform targeting teachers with ready-made interactive resources and assessment tools.
- KITABOO: KITABOO is a digital publishing platform for educational publishers offering authoring, DRM, distribution, and analytics. Mirrors Learnetic's EdTool PRO ePublishing Hub proposition, particularly for traditional publishers converting print textbooks to digital formats.
- Elucidat: Elucidat is a cloud-based rapid authoring platform for creating interactive eLearning at scale, often used by large enterprises and training publishers. Comparable to Learnetic's mAuthor in AI-assisted, collaborative content authoring and SCORM/xAPI export.
Broad incumbents
- Instructure (Canvas): Instructure's Canvas is the leading independent LMS in K-12 and higher education, with an ecosystem of integrated content tools. Overlaps with Learnetic's mCourser white-label LMS and publisher distribution strategy, though Canvas is a much broader platform incumbent.
- Adobe Captivate: Adobe Captivate is a long-established rapid authoring tool within Adobe's broader content creation suite. Competes directly with mAuthor on interactive content authoring, with comparable SCORM/xAPI export, but is part of a much wider Adobe portfolio.
- SMARTER Technologies (SMART Learning Suite): SMART's learning suite includes interactive whiteboard software and lesson creation tools widely used in K-12 classrooms. Adjacent to Learnetic's EdTool and interactive whiteboard resources in targeting teachers and school procurement.
Emerging players
- Pressbooks: Pressbooks provides a book-publishing platform used by educational publishers and OER creators for producing and distributing digital textbooks. Partial overlap with Learnetic's publisher ePublishing Hub, though Pressbooks focuses more on open educational resources and academic publishing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Learnetic social profiles
Digital presenceLearnetic compliance and trust
Trust signalCompliance2 records
Learnetic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Learnetic leadership team
Management profileNumber of profiles
Profiles2 records
Learnetic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Learnetic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Learnetic
What does Learnetic do?
Learnetic develops and licenses AI-powered ePublishing software platforms (EdTool PRO and EdTool) that enable educational publishers to create, distribute, and monetize interactive digital learning content. The company also provides an authoring environment (mAuthor), a learning management platform (mCourser), and ready-made eContent packages, serving K-12 schools, publishers, and ministries of education across 30+ countries.
Is Learnetic a public or private company?
Learnetic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Learnetic founded?
Learnetic was founded in 2010. It employs 101 to 250 people.
Where is Learnetic based?
Learnetic is headquartered in Gdansk, Poland, in the Europe region.
How does Learnetic make money?
Six revenue lines are on record. Software Licensing (EdTool, EdTool PRO) is the primary driver. The others are authoring Tool Licensing (mAuthor), LMS Platform (mCourser), eContent Development Services, ready-made eContent Packages and revenue Sharing Model.
Who are Learnetic's main competitors?
Direct peers on record are Articulate, iSpring, H5P, Nearpod, KITABOO and Elucidat. Broad incumbents are Instructure (Canvas), Adobe Captivate and SMARTER Technologies (SMART Learning Suite). Pressbooks is listed as an emerging player.
Does Learnetic have an API?
No public API is recorded for Learnetic.
What industry is Learnetic in?
Learnetic's product category is Educational ePublishing Software. Its primary akta.pro industry code is EDAFAHAA, Rapid eLearning Authoring Tools, with a secondary code of EDAFAHAH, Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI). Its NAICS code is 51321 and its SIC code is 7372.