Elucidat
Elucidat Ltd. is a Brighton, UK-based cloud elearning authoring platform offering two tools (Author and Create) that enable enterprise L&D teams to produce, translate, and update SCORM/xAPI-compliant digital learning content at scale, with AI-assisted course generation and multi-language support.
- Company typePrivate
- Founded2013
- HeadquartersBrighton, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Elucidat does
Elucidat Ltd. is a Brighton, UK-based cloud elearning authoring platform founded in 2013 that enables enterprise learning and development (L&D) teams to produce, translate, and update digital learning content at scale without dependency on external agencies. Its core offering consists of two complementary tools: Elucidat Author, which provides advanced customization and creative control for interactive learning experiences, and Elucidat Create, a rapid authoring tool aimed at non-technical users including subject matter experts, HR professionals, and trainers. The platform is built on SCORM 1.2/2004 and xAPI-compliant architecture with direct integrations into Docebo, CrossKnowledge, and Rise Up, enabling distribution of content into any SCORM-compliant LMS/LXP.
The platform incorporates AI-powered course generation that converts uploaded PDF source materials into structured course outlines, machine-translation across 75+ languages with custom glossary enforcement, text-to-speech narration, a library of 25+ expert-designed learning accelerator templates, an integrated stock image library, collaborative review workflows with external stakeholder support, centralized brand management, and the proprietary Re-release capability that pushes content updates to live courses without re-uploading SCORM packages. It is ISO 27001 certified, SOC 2 Type 2 hosted, WCAG 2.1 Level AA compliant, Section 508 capable, and GDPR aligned, satisfying enterprise procurement and accessibility requirements.
Elucidat monetizes through quote-based annual SaaS subscriptions with a 14-day free trial and operates a sales-led go-to-market targeting large organizations alongside a self-serve trial motion for mid-market evaluation. The customer base spans 25+ named enterprise logos across retail, technology, automotive, financial services, healthcare, and nonprofit sectors, including Tesco, Kingfisher, Decathlon, Coca-Cola, Bosch, Renault, Nissan, Bupa, and Oxfam. The company was backed by YFM Equity Partners in 2019 and January 2023 (£2M follow-on for international expansion), and in October 2025 was acquired by Learning Pool, a Marlin Equity Partners portfolio company, with YFM exiting as part of the transaction. Following the acquisition, Elucidat operates as a subsidiary within Learning Pool's portfolio.
Elucidat firmographics
Firmographics- Name
- Elucidat
- Legal name
- Elucidat Ltd.
- Website
- https://elucidat.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Elucidat Ltd. is a Brighton, UK-based cloud elearning authoring platform offering two tools (Author and Create) that enable enterprise L&D teams to produce, translate, and update SCORM/xAPI-compliant digital learning content at scale, with AI-assisted course generation and multi-language support.
- Ownership category
- akta.pro rank
Elucidat industry classification
Industry- Product category
- Elearning Authoring Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Rapid eLearning Authoring Tools (EDAFAHAA)
- akta.pro secondary industries
- Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI), Collaborative Review, SME Feedback & Version Control for eLearning (EDAFAHAK), Mobile Learning & Microlearning Authoring Tools (EDAFAHAE)
Keywords
Where Elucidat is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Elucidat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based SaaS platform subscription model with tiered plans offering different feature sets. Includes access to authoring tools (Author and Create), templates, AI features, and standard integrations. Annual and multi-year billing options available with enterprise security features included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with customizable feature tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Elucidat product offering
Product offeringCore offering
Elucidat is a cloud-based elearning authoring platform that enables enterprise organizations to produce, translate, and distribute interactive online learning content at scale. It offers two complementary tools — Elucidat Author (advanced customization and creative control) and Elucidat Create (rapid, easy authoring for non-technical users) — supported by AI-assisted course generation, Auto-Translate in 75+ languages, reusable templates, SCORM/xAPI packaging, and a built-in stock asset library. The platform also bundles learning consultancy and customer success services to support in-house content creation.
Product overview
Elucidat is an enterprise elearning authoring platform offering two complementary authoring tools: Elucidat Author for advanced customization with deep creative control, and Elucidat Create for rapid elearning building. The platform enables organizations to create personalized, on-brand elearning content that can be translated into 75+ languages and published to any SCORM-compliant LMS. Key features include AI-powered course creation, Auto-Translate, reusable templates, Review workflows, Branding controls, SCORM/xAPI compatibility, built-in Analytics, Text-to-Speech, Stock Assets library, and WCAG 2.1 accessibility compliance. The platform targets enterprise organizations seeking to produce engaging digital learning content at scale.
Differentiator
Problem solved
Functional benefit
Brands
- Elucidat Author: An advanced elearning authoring tool for deeply customized, interactive learning with creative freedom and deep customization.
- Elucidat Create
Products and services
- Elucidat Author
Quantifiable outcome
- 50% faster course production
- +5 more outcomes
Companies that use Elucidat
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles1 record
Elucidat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature13 records
Elucidat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Learning PoolmajorLearning Pool, a Marlin Equity Partners portfolio company, acquired Elucidat to expand its learning ecosystem and AI-driven content creation capabilities. The acquisition followed Learning Pool's recent purchase of WorkRamp and aims to combine Elucidat's innovative content creation tools with Learning Pool's analytics and platform strengths.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Elucidat competitors and assessment
Company assessmentDirect peers
- Articulate: Maker of Articulate Storyline and Rise, the dominant enterprise elearning authoring tools globally. Directly competes with Elucidat Author and Elucidat Create in the same product category, serving L&D teams and SMEs with comparable SCORM-compliant authoring.
- iSpring Solutions: iSpring Suite is a PowerPoint-integrated elearning authoring toolkit competing directly with Elucidat Create. Targets similar L&D and HR personas with SCORM/xAPI output.
- Easygenerator: Easygenerator positions itself as an easy-to-use authoring platform for SMEs and L&D teams, overlapping directly with Elucidat Create's value proposition of enabling non-technical authors.
- Gomo Learning: Gomo is a cloud-based elearning authoring platform with collaborative authoring and multi-device publishing, a direct competitor to Elucidat Author/Create for enterprise L&D teams.
- dominKnow: dominKnow | ONE is a web-based elearning authoring tool with strong compliance and accessibility features, competing with Elucidat Author in the enterprise authoring segment.
- Lectora (by Trivantis): Lectora Online is an enterprise elearning authoring tool with SCORM/xAPI compliance and responsive design capabilities, comparable to Elucidat Author's advanced authoring positioning.
- Evolve (by Innovecs): Evolve is an elearning authoring platform targeting enterprise L&D teams with responsive content creation, directly comparable to Elucidat Author's offering.
Broad incumbents
- Adobe (Captivate): Adobe Captivate is a long-established elearning authoring tool with VR/interactive capabilities. As part of Adobe's broader creative suite, it competes with Elucidat Author for advanced enterprise authoring workloads.
- Docebo: Docebo is a leading enterprise LMS/LXP that has added native AI authoring capabilities (Docebo Create). It is both a partner (Elucidat integrates with Docebo) and an emerging competitive threat as LMSs absorb authoring.
Emerging players
- Synthesia: Synthesia is an AI video generation platform increasingly used in enterprise training content. As AI-generated video becomes a complement or substitute for traditional elearning authoring, Synthesia represents an emerging adjacent player in the same L&D budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Elucidat social profiles
Digital presenceElucidat compliance and trust
Trust signalCompliance5 records
Elucidat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elucidat leadership team
Management profileNumber of profiles
Profiles3 records
Elucidat funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elucidat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elucidat
What does Elucidat do?
Elucidat is a cloud-based elearning authoring platform that enables enterprise organizations to produce, translate, and distribute interactive online learning content at scale. It offers two complementary tools — Elucidat Author (advanced customization and creative control) and Elucidat Create (rapid, easy authoring for non-technical users) — supported by AI-assisted course generation, Auto-Translate in 75+ languages, reusable templates, SCORM/xAPI packaging, and a built-in stock asset library. The platform also bundles learning consultancy and customer success services to support in-house content creation.
Is Elucidat a public or private company?
Elucidat is a private company. It is classified as corporate owned and is currently acquired.
When was Elucidat founded?
Elucidat was founded in 2013. It employs 51 to 100 people.
Where is Elucidat based?
Elucidat is headquartered in Brighton, United Kingdom, in the Europe region.
How does Elucidat make money?
One revenue line is on record: saaS Subscription.
Who are Elucidat's main competitors?
Direct peers on record are Articulate, iSpring Solutions, Easygenerator, Gomo Learning, dominKnow, Lectora (by Trivantis) and Evolve (by Innovecs). Broad incumbents are Adobe (Captivate) and Docebo. Synthesia is listed as an emerging player.
Does Elucidat have an API?
No public API is recorded for Elucidat.
What industry is Elucidat in?
Elucidat's product category is Elearning Authoring Software. Its primary akta.pro industry code is EDAFAHAA, Rapid eLearning Authoring Tools, with a secondary code of EDAFAHAH, Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI). Its NAICS code is 5132 and its SIC code is 7372.