What Trackland does

Trackland is a Slovak multi-channel outdoor specialty retailer founded in 2002, operating the e-commerce platform trekland.sk alongside three physical retail stores located in Bratislava (Vajanského nábrežie), Žilina, and Hlohovec. The company sells outdoor clothing, footwear, backpacks, and technical equipment from curated premium brands including Fjällräven, Millet, Devold, Rab, Julbo, Hanwag, Scarpa, Asolo, and Lowa, organized into categories for men, women, and children across hiking, mountaineering, climbing, trail running, cycling, skialpinism, and hunting use cases. Beyond product retail, Trackland operates the Trekland Trip community platform and 3PLAY events (organized hike/bike/run sessions), a TREK loyalty program providing an 8% lifetime discount on non-sale items with point accumulation, an equipment rental service, and gift vouchers.

The underlying technology stack is a standard e-commerce platform with integrated inventory management, a customer loyalty/points system, store locator functionality, and cookie preference management — there are no proprietary technology components or AI/ML capabilities disclosed in the available data. Distribution is domestic-only, serving the Slovak market through both online and physical channels, with an installment payment option offered in partnership with Tatra Banka. The company employs 11–50 people, holds partnerships with international outdoor brands (Fjällräven, Millet, Julbo, Devold, Care Plus) and local institutions (Alpenverein Slovak chapter, Poliklinika Cudzokrajné choroby for travel health), and has built sub-brand equity through its community events program.

Revenue is generated through one-time product sales at retail prices denominated in euros, with an 8% loyalty discount available to registered members on non-discounted items. Pricing is fixed-retail rather than subscription or contract-based, with no disclosed revenue, ARR, or GMV figures. The go-to-market motion is direct-to-consumer via owned channels (e-commerce and physical stores) supplemented by content marketing (blog), community events, and brand partnership co-marketing (e.g., Julbo x Kilian Jornet). Customer segments are horizontally split across outdoor recreation enthusiasts (primary), hunting enthusiasts, and families/children, with no named enterprise or B2B customers — implying a long-tail consumer revenue base.

Name

Trackland

Legal name

Trekland

Website

https://trekland.sk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Trackland is a Slovak multi-channel outdoor specialty retailer operating the trekland.sk e-commerce platform and three physical stores (Bratislava, Žilina, Hlohovec), selling premium outdoor clothing, footwear, backpacks, and equipment to Slovak outdoor recreation enthusiasts, hunters, and families under its TREK loyalty program.

Ownership category

akta.pro rank

Product category

Outdoor Apparel and Equipment Retail

NAICS

Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Hiking & Trail Accessories Retail (CRAMAAAD)

akta.pro secondary industries

Backpacking & Trekking Gear Retail (CRAMAAAA), Outdoor, Hiking & Trail Footwear Retail (CRAAADAE), Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)

Keywords

• Outdoor clothing retail
• Hiking equipment
• Outdoor footwear
• Ski mountaineering gear
• Camping supplies

Headquarters

HQ city

Bratislava

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Outdoor Equipment and Apparel: Revenue generated through direct sales of outdoor clothing, footwear, equipment, and accessories to consumers through e-commerce and physical retail stores. Products include jackets, pants, base layers, footwear, backpacks, climbing gear, skialpinism equipment, and camping supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Trekland is a Slovak outdoor retailer that sells outdoor clothing, footwear, backpacks, and equipment from established brands such as Fjällräven, Millet, Devold, Rab, Hanwag, Scarpa, Asolo, and Lowa. The retailer operates a multi-channel model combining an e-commerce platform (trekland.sk) with three physical stores in Bratislava, Žilina, and Hlohovec, and supplements sales with a TREK loyalty program, Trekland Trip community events, and an equipment rental service.

Product overview

Trekland is an outdoor e-commerce and retail platform operating in Slovakia. The company offers a comprehensive portfolio of outdoor products organized into five main categories: clothing (oblečenie) for men, women, and children including jackets, trousers, thermal underwear, and accessories; footwear (obuv) spanning hiking boots, running shoes, sandals, and climbing shoes; backpacks (batohy) including hiking, expedition, ski-alpine, and city bags; equipment (vybavenie) covering climbing gear, ski-alpinism equipment, hiking/camping supplies, first aid products, and cycling accessories; and Julbo eyewear. The company also operates a loyalty program offering 8% lifetime discounts and organizes the Trekland Trip community for outdoor activities and events. A rental service (požičovňa) provides equipment access without purchase.

Differentiator

Problem solved

Functional benefit

Brands

• Trekland Trip: Community outdoor sports activities and events organized by Trekland, including hiking, biking, and running events (3PLAY series).

Products and services

• Trekland E-commerce Retail Platform (trekland.sk) Full-featured online store offering outdoor clothing, footwear, backpacks, and equipment from brands such as Fjällräven, Millet, Devold, Rab, Hanwag, Scarpa, Asolo, and Lowa, with size guides, customer accounts, loyalty program integration, and delivery across Slovakia. Targeted at individual outdoor recreation consumers.
• Trekland Physical Retail Stores Three brick-and-mortar retail locations in Bratislava, Žilina, and Hlohovec where customers can try on and purchase outdoor apparel, footwear, backpacks, and equipment with in-person expert advice. Targeted at individual consumers in Slovakia.
• Trekland Equipment Rental Service (Požičovňa) Rental service for outdoor equipment allowing customers to access and test gear before committing to a purchase. Targeted at individual outdoor enthusiasts in Slovakia.
• Trekland Trip Community Events Organized outdoor activities including Trekland Trips (hiking and cycling tours) and the 3PLAY community series (Thursday hike/bike/run sessions) held in Žilina and Bratislava. Targeted at Trekland customers and the wider Slovak outdoor community to build engagement and brand loyalty.
• TREK Loyalty Program Customer loyalty program offering a permanent 8% discount on non-sale items for registered members, automatic TREK point collection on every purchase, and early access to news about promotions and events. Targeted at repeat individual customers of Trekland.
• Julbo Eyewear Collection Curated Julbo brand assortment including mountaineering glasses, cycling/running/ski-alpine glasses, water sports glasses, lifestyle eyewear, children's glasses, ski goggles, accessories, and helmets, including the Julbo x Kilian Jornet collaboration. Targeted at individual outdoor sports consumers seeking performance eyewear.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Tatra BankaminorGTM or Marketing PartnerFinancing partner enabling installment payment options for customers through Tatra Banka's 'Na splátky' (installment) service. Allows customers to pay for outdoor equipment in installments.
• Poliklinika Cudzokrajné chorobyminorGTM or Marketing PartnerPartnered medical clinic offering travel health services, relevant for customers preparing for international outdoor expeditions.
• AlpenvereinminorGTM or Marketing PartnerPartnership offering benefits to Alpenverein members, likely including discounts or special offers on outdoor equipment.
• JulbocoreChannel Partner/ Reseller/ DistributorExclusive branded section on website for Julbo eyewear and helmets. Featured athlete collaboration (Julbo x Kilian Jornet). Comprehensive Julbo product line including mountaineering glasses, cycling/running/skialp glasses, water sports glasses, lifestyle, children's, and ski goggles.
• FjällrävencoreChannel Partner/ Reseller/ DistributorMajor brand partner offering Swedish outdoor clothing and equipment including G-1000 material jackets, trousers, and hunting gear.
• MilletcoreChannel Partner/ Reseller/ DistributorFrench outdoor brand partner supplying technical mountaineering and hiking equipment including UBIC backpacks and approach shoes.
• Care PlusminorChannel Partner/ Reseller/ DistributorDutch manufacturer of health and hygiene products for outdoor travel including insect repellents (DEET and natural-based), tick removers, mosquito nets, first aid supplies, blister plasters, and oral rehydration salts.
• DevoldminorChannel Partner/ Reseller/ DistributorNorwegian brand specializing in merino wool base layers and outdoor clothing, featured with products like Lauparen women's T-shirt.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 4camping: Czech online outdoor specialist with a broad multi-brand assortment covering hiking, climbing, camping, and ski equipment. Direct online competitor to Trekland's e-commerce side, similar premium-brand curation.
• Rock Point: Czech outdoor specialty retail chain with multi-channel (store + e-commerce) operations focused on hiking, trekking, climbing and ski-alpinism apparel and equipment. Highly comparable product mix and brand positioning to Trekland.
• Bergfreunde: Germany-headquartered online outdoor specialty retailer carrying premium multi-brand hiking, climbing and ski-alpinism gear. Comparable e-commerce-only specialty business model with overlapping premium-brand assortment, though not domestic to Slovakia.
• Hudy: Czech specialty outdoor multi-brand retailer operating a network of physical stores and e-commerce, carrying many of the same premium brands (Fjällräven, Millet, Hanwag, etc.). Closest direct analog in scale, assortment and channel mix for Trekland.

Regional players

• Sportisimo: Regional sporting goods retailer operating stores across Slovakia and Czech Republic with a broad assortment extending beyond outdoor into running, fitness and team sports. Geographic overlap with Trekland but wider category breadth.
• Intersport Slovakia: National franchise of the global Intersport chain operating stores in Slovakia carrying multi-brand sporting goods including outdoor. Competes on range and brand access in the same Slovak shopping catchments as Trekland.

Broad incumbents

• Decathlon: Global sporting goods retailer with own-brand assortment across outdoor categories and a growing store footprint in Slovakia. Significantly larger scale than Trekland with verticalized products, representing a structural incumbent threat rather than a direct specialty match.
• Sport 2000: International sporting goods buying group with branded retail locations across Slovakia offering multi-category sports equipment including outdoor. Overlaps with Trekland on hiking and winter categories but operates a broader portfolio model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/events/536807862861076

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackland