Bergfreunde
Bergfreunde is a German online outdoor sports retailer founded in 2006, headquartered in Kirchentellinsfurt. It sells mountaineering, climbing, trekking, and winter sports gear from 100+ premium brands directly to consumers across the DACH region via its bergfreunde.de storefront.
- Company typePrivate
- Founded2006
- HeadquartersKirchentellinsfurt, Germany
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bergfreunde does
Bergfreunde is a German direct-to-consumer e-commerce retailer specializing in outdoor, mountaineering, climbing, trekking, biking, and winter sports equipment and apparel. Founded in 2006 and headquartered in Kirchentellinsfurt, Germany, the company operates exclusively through its bergfreunde.de storefront, selling a broad catalog across six activity verticals — clothing, footwear, equipment, climbing, bike, and winter sports — sourced from over 100 brand partners including Mammut, Patagonia, Arc'teryx, Salomon, Fjällräven, The North Face, Deuter, and Osprey. The platform targets individual outdoor enthusiasts in the DACH region and supports its retail operation with an editorial blog (Basislager), a podcast, and a partner/affiliate program for customer acquisition.
The business runs on a transactional unit-pricing model with no subscription component, offering flexible payment options (including invoice purchase), free shipping above €69 within Germany, and a 100-day return policy. Fulfillment is supported by AutoStore automated warehouse technology with five daily parcel pickups, an investment the company reports achieving ROI within two years. Customer engagement is reinforced through a customer account program with a 5€ welcome discount, wishlist and product comparison features, and a Trusted Shops certification carrying 68,820+ verified reviews at 4.86/5 stars. The company is privately held and founder-managed, with leadership including co-managing directors Ronny and Matthias and founder Martin Theben; no external funding, ownership, or revenue figures are publicly disclosed.
Bergfreunde firmographics
Firmographics- Name
- Bergfreunde
- Legal name
- Bergfreunde
- Website
- https://bergfreunde.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bergfreunde is a German online outdoor sports retailer founded in 2006, headquartered in Kirchentellinsfurt. It sells mountaineering, climbing, trekking, and winter sports gear from 100+ premium brands directly to consumers across the DACH region via its bergfreunde.de storefront.
- Ownership category
- akta.pro rank
Bergfreunde industry classification
Industry- Product category
- Outdoor Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Camping, Hiking & Climbing Specialty Retail (CRAMABAM)
- akta.pro secondary industries
- Climbing & Mountaineering Gear Retail (CRAMAMAB), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)
Keywords
Where Bergfreunde is headquartered
LocationHeadquarters
- HQ city
- Kirchentellinsfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Bergfreunde business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (E-commerce Retail): Bergfreunde generates revenue through direct-to-consumer online retail of outdoor gear, apparel, and equipment. The business model is transactional (one-time purchases) with no subscription component. Products span categories including clothing, footwear, climbing gear, camping equipment, bike gear, and winter sports equipment. Revenue is generated from product margins on sales across multiple price points from various brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing across all categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Bergfreunde product offering
Product offeringCore offering
Bergfreunde is an online retailer (bergfreunde.de) that sells mountaineering, climbing, trekking, hiking, biking, camping, and winter sports equipment and apparel to individual consumers. The catalog spans clothing, footwear, climbing gear, camping equipment, bike gear, and winter sports equipment, sourced from 100+ outdoor brands and shipped primarily across the DACH region with free shipping above €69 in Germany and a 100-day return policy.
Product overview
Bergfreunde operates as a unified e-commerce platform serving as a comprehensive German online retailer for outdoor sports and adventure equipment. The product portfolio centers on the main e-commerce platform offering multiple interconnected product categories: Bekleidung (outdoor clothing for men, women, and children), Schuhe (outdoor footwear), Ausrüstung (camping and outdoor equipment), Klettern (climbing gear), Bike (cycling equipment), and Winter (winter sports gear). Supporting features include a customer account system with loyalty benefits, an editorial blog (Basislager), and an Outlet section for discounted items. The platform sells products from over 100 brand partners including Mammut, Patagonia, Arc'teryx, Salomon, Fjällräven, and Gore-Tex, targeting outdoor enthusiasts engaged in activities such as hiking, climbing, trekking, trail running, cycling, skiing, and camping.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 68,820+ verified customer reviews with 4.86/5 star rating on Trusted Shops
Companies that use Bergfreunde
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Bergfreunde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bergfreunde partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AutoStorecoreBergfreunde utilizes AutoStore automated warehouse systems for order fulfillment. AutoStore is a cube-based automated storage and retrieval system that improves warehouse efficiency, capacity, and productivity. The company achieved ROI within two years through this automation investment.
- Trusted ShopscoreTrusted Shops provides e-commerce trust and review certification services. Bergfreunde displays Trusted Shops seal and ratings, with 68,820+ verified customer reviews and 4.86/5 star rating.
- Brand Partners (100+ outdoor brands)coreBergfreunde resells products from 100+ outdoor brands including Ortovox, Fjällräven, Mammut, Patagonia, Salomon, Arc'teryx, The North Face, Deuter, Osprey, Gore-Tex, and many others. These are inventory-based retail partnerships where Bergfreunde purchases and resells brand products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bergfreunde competitors and assessment
Company assessmentDirect peers
- Bergzeit: German D2C outdoor e-commerce retailer specializing in mountain sports, climbing, hiking and ski touring gear. Most directly comparable peer: same geography, same niche (climbing/mountaineering), same brand portfolio, same online-only model.
- Globetrotter: German outdoor specialist retailer with both stores and a large e-commerce presence covering climbing, hiking, camping, and winter sports. Directly comparable assortment, brand partnerships, and target customer (DACH outdoor enthusiasts).
- Addnature: German D2C outdoor e-commerce retailer focused on hiking, climbing, trail running, and ski touring. Similar niche specialization and brand portfolio; competes head-to-head for high-intent DACH search traffic.
- Campz: German D2C outdoor and camping retailer owned by Internetstores (BENOIT). Comparable breadth across outdoor categories, similar price-positioned assortment, and same e-commerce-only DACH GTM motion.
- SportScheck: Multi-category German sporting goods retailer with strong online presence and brick-and-mortar stores. Overlaps on outdoor apparel, footwear, and equipment categories targeting the same German consumer.
Broad incumbents
- Decathlon: Global sporting goods retailer with growing DACH footprint, vertical brand portfolio, and aggressive pricing. Broad incumbent that competes on price and assortment breadth across many of Bergfreunde's categories.
- Intersport: Global sporting goods cooperative with very strong DACH presence via owned stores and online. Carries outdoor categories overlapping with Bergfreunde's climbing, hiking, and winter assortment at multiple price points.
- Sport2000: European sporting goods retail cooperative with significant DACH footprint and active online channel. Frequently co-cited with Bergfreunde in industry reports on DACH outdoor retail order trends.
- Amazon: Pan-European online marketplace that lists many of the same outdoor brands and benefits from Prime logistics. Sets the price benchmark and convenience baseline Bergfreunde must clear on delivery speed and trust.
Others
- Zalando: Largest German online fashion and footwear platform, increasingly expanding into outdoor-adjacent apparel and sports categories. Adjacent competitor on outdoor clothing and footwear basket share rather than technical gear.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Bergfreunde social profiles
Digital presenceBergfreunde compliance and trust
Trust signalCompliance1 record
Bergfreunde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bergfreunde leadership team
Management profileNumber of profiles
Profiles3 records
Bergfreunde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bergfreunde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bergfreunde
What does Bergfreunde do?
Bergfreunde is an online retailer (bergfreunde.de) that sells mountaineering, climbing, trekking, hiking, biking, camping, and winter sports equipment and apparel to individual consumers. The catalog spans clothing, footwear, climbing gear, camping equipment, bike gear, and winter sports equipment, sourced from 100+ outdoor brands and shipped primarily across the DACH region with free shipping above €69 in Germany and a 100-day return policy.
Is Bergfreunde a public or private company?
Bergfreunde is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bergfreunde founded?
Bergfreunde was founded in 2006. It employs 51 to 100 people.
Where is Bergfreunde based?
Bergfreunde is headquartered in Kirchentellinsfurt, Germany, in the Europe region.
How does Bergfreunde make money?
One revenue line is on record: product Sales (E-commerce Retail).
Who are Bergfreunde's main competitors?
Direct peers on record are Bergzeit, Globetrotter, Addnature, Campz and SportScheck. Broad incumbents are Decathlon, Intersport, Sport2000 and Amazon. Zalando is listed as an others.
Does Bergfreunde have an API?
No public API is recorded for Bergfreunde.
What industry is Bergfreunde in?
Bergfreunde's product category is Outdoor Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAM, Camping, Hiking & Climbing Specialty Retail, with a secondary code of CRAMAMAB, Climbing & Mountaineering Gear Retail. Its NAICS code is 45911.