Humboldt County Memorial Hospital

What Humboldt County Memorial Hospital does

Humboldt County Memorial Hospital (HCMH) is a nonprofit Critical Access Hospital located in Humboldt, Iowa, operating as part of the UnityPoint Health network across Iowa, Illinois, and Wisconsin. The hospital serves the residents of Humboldt County and surrounding rural communities with a comprehensive service portfolio that includes emergency care, surgery, diagnostic imaging, a walk-in clinic, senior living, hospice, corporate health and wellness, public health, and psychiatry. HCMH has between approximately 150 and 500 employees and is supported by affiliated nonprofit entities including the HCMH Foundation, HCMH Auxiliary, and Humboldt County Hospice Foundation.

The hospital's technical footprint centers on clinical infrastructure rather than proprietary platforms. Notable recent technology investments include the GI Genius AI module for computer-vision-assisted colonoscopy screening and PillCam capsule endoscopy, both of which bring advanced diagnostic capabilities typically found in larger metropolitan facilities to a rural setting. HCMH also operates the Ready CNA training program to build local healthcare workforce capacity. The hospital's value proposition rests on providing accessible, high-quality care close to home, a positioning reinforced by its 2026 Top 100 Critical Access Hospital recognition from Chartis and 2026 USA TODAY Top Workplaces Award.

HCMH generates revenue through three primary streams: healthcare services reimbursements from Medicare, Medicaid, commercial insurance, and direct patient payments; senior living residential and care fees; and hospice services delivered through the Humboldt County Hospice Foundation. The hospital operates on a fee-for-service, transaction-based pricing model with price transparency disclosures and financial counseling support. Its go-to-market is direct-to-consumer, with services delivered through the main hospital facility, affiliated UnityPoint clinic locations, a walk-in clinic, and on-site senior living — all serving a single rural Iowa catchment area.

Name

Humboldt County Memorial Hospital

Legal name

Humboldt County Memorial Hospital

Website

https://humboldthospital.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Humboldt County Memorial Hospital is a nonprofit Critical Access Hospital in Humboldt, Iowa, part of the UnityPoint Health network, serving rural residents with emergency, surgical, diagnostic, senior living, hospice, and corporate wellness services.

Ownership category

akta.pro rank

Product category

Rural Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industries

Continuous Home Care (Crisis Hospice) (HSABAFAB), Medical Adult Day Health Centers (ADHC) (HLADAIAA)

Keywords

• Rural hospital services
• Critical access healthcare
• Emergency medical care
• Diagnostic imaging services
• Senior and hospice care

Headquarters

HQ city

Humboldt

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing medical healthcare services including inpatient, outpatient, emergency care, surgical procedures, diagnostic services, and clinic visits. Reimbursements received from Medicare, Medicaid, commercial insurance providers, and direct patient payments.
2. Senior Living Services: Residential and care services for seniors including assisted living and related senior care offerings.
3. Hospice Care Services: End-of-life care services provided through Humboldt County Hospice Foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Humboldt County Memorial Hospital (HCMH) is a Critical Access Hospital in Humboldt, Iowa, providing comprehensive inpatient, outpatient, and emergency healthcare services to residents of Humboldt County and surrounding rural areas. Core offerings include emergency care, surgical services (including AI-assisted colonoscopy and capsule endoscopy), diagnostic imaging, a walk-in clinic, senior living and hospice care, corporate health and wellness programs, and public health services.

Product overview

Humboldt County Memorial Hospital (HCMH) is a rural critical access hospital providing comprehensive healthcare services to Humboldt County, Iowa. The hospital operates as part of the UnityPoint Health network and offers a broad portfolio of clinical services including emergency care, surgery, diagnostic imaging, walk-in clinic, senior living, hospice, psychiatry, corporate health, and public health services. The hospital has invested in advanced diagnostic technology including GI Genius AI-assisted colonoscopy screening and PillCam capsule endoscopy. Additionally, HCMH provides workforce development through its Ready CNA training program and maintains price transparency tools including machine-readable charge files and cost estimation services. The hospital has received national recognition including USA TODAY Top Workplaces awards and Chartis Center Top 100 Critical Access Hospital designation.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk-In Clinic Walk-in clinic service providing immediate, non-emergency medical care on Friday 3PM-7PM and Saturday and Sunday 9AM-2PM for local community patients.
• GI Genius AI Colonoscopy Screening AI-assisted colonoscopy screening using the GI Genius module, a computer-vision technology that processes colonoscopy video in real time to detect and highlight precancerous lesions and support early colorectal cancer prevention. Offered to community patients undergoing colonoscopy.
• PillCam Capsule Endoscopy Capsule endoscopy diagnostic service offered within the Surgery Department, providing advanced examination of the digestive tract without invasive procedures for community patients.
• Surgery Department Services Comprehensive surgical services department offering various surgical procedures including the recently added PillCam capsule endoscopy services, serving patients who would otherwise travel to larger metropolitan facilities.
• Senior Living Residential senior living and assisted living services for elderly residents in Humboldt County, providing care programs tailored to senior healthcare needs.
• Hospice Services End-of-life care and hospice services provided through the affiliated Humboldt County Hospice Foundation for community patients and families.
• Corporate Health & Wellness Occupational health and corporate wellness services including employee health screenings and workplace wellness programs delivered to local businesses and organizations in the community.
• Humboldt County Public Health Public health services and programs delivered at the county level for the residents of Humboldt County.
• Psychiatry Services Mental health and psychiatric care services delivered by board-certified psychiatrists, including treatment from providers such as Dr. Ryan C. Lee, D.O., who holds ABPN board certification in Psychiatry.
• Ready CNA Training Program Certified Nurse Aide (CNA) training program designed to prepare individuals for healthcare careers, addressing workforce pipeline needs for the hospital and broader community.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• UnityPoint HealthcoreStrategic or Co-development PartnerHumboldt County Memorial Hospital is part of the UnityPoint Health network, operating under the UnityPoint Health brand. The hospital displays the UnityPoint Health logo and utilizes UnityPoint Health's web development services, compliance systems, and health plan (Wellmark) for employee benefits. The partnership provides access to broader healthcare network resources, shared technology platforms, and standardized healthcare delivery practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Virginia Gay Hospital: Virginia Gay Hospital is a Critical Access Hospital in Vinton, Iowa serving Benton County with comparable rural inpatient, outpatient, and senior services. Same CAH designation, similar bed-count, payer mix, and UnityPoint-adjacent operating model in Iowa make it the closest functional peer.
• Hansen Family Hospital: Hansen Family Hospital is a Critical Access Hospital in Iowa Falls serving Hardin County with inpatient, emergency, outpatient, and specialty clinic services. Comparable rural Iowa footprint and CAH operating profile.
• Palo Alto County Health System: Palo Alto County Health System operates as a Critical Access Hospital in Emmetsburg, Iowa with inpatient, emergency, clinic, and senior services. Comparable scale, rural Iowa demographics, and integrated rural health delivery model.
• Kossuth Regional Health Center: Kossuth Regional Health Center is a Critical Access Hospital in Algona, Iowa offering inpatient, emergency, surgical, and senior services in a similar rural North Iowa geography. Comparable CAH structure, scale, and UnityPoint network adjacency.
• Buchanan County Health Center: Buchanan County Health Center is a Critical Access Hospital in Independence, Iowa with acute care, emergency, surgical, and outpatient services. Similar bed-count, rural Iowa catchment, and integrated service model to HCMH.
• Waverly Health Center: Waverly Health Center is a Critical Access Hospital in Waverly, Iowa providing acute care, surgical, outpatient, and senior services. Similar bed count, rural Iowa catchment, and integrated community hospital model.
• Van Diest Medical Center: Van Diest Medical Center is a Critical Access Hospital in Webster City, Iowa providing acute care, surgery, senior living, and outpatient services to a rural North Central Iowa community. Comparable size, service mix, and rural Iowa catchment.

Broad incumbents

• UnityPoint Health - Trinity Regional Medical Center: Trinity Regional Medical Center is a larger UnityPoint Health affiliate hospital in Fort Dodge, Iowa serving a broader North Central Iowa region. As a parent-affiliated referral center, it captures higher-acuity cases transferred from smaller CAHs including HCMH and shares the UnityPoint operating platform.
• MercyOne North Iowa Medical Center: MercyOne North Iowa is a regional referral system headquartered in Mason City, Iowa. It competes with UnityPoint for rural referrals across North Iowa and represents the primary destination for higher-acuity transfers from HCMH and peer CAHs.

Regional players

• Avera Holy Family Hospital: Avera Holy Family Hospital is a Critical Access Hospital in Estherville, Iowa operated by the Avera Health system. Comparable CAH structure and rural service mix, but affiliated with a competing regional system (Avera) rather than UnityPoint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/hcmhospital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humboldt County Memorial Hospital