What Metrix does

Metrix Consulting Pty Ltd is an Australian market research and strategic insights consultancy founded in Perth, with offices in Sydney and Melbourne, serving government agencies and enterprises across tourism, mining, healthcare, education, retail, energy, and financial services. Its service portfolio covers qualitative and quantitative research, brand architecture, brand tracking, advertising testing, customer experience and journey mapping, competitive intelligence, segmentation, pricing strategy, and corporate and growth strategy. Notable long-tenure client relationships include Tourism WA (described as a long-term research and strategic insights partner), BHP (engaged regularly for six years), University of Western Australia, Lotterywest, IKEA, Woodside, Alinta Energy, and St John of God Health Care.

The firm's two proprietary technical differentiators are its biometrics laboratory — combining facial expression analysis, heart rate monitoring, skin conductance, and eye tracking for neuromarketing and UX research — and Tourism Tracker, a data product that connects aggregated bank card transaction data (developed with Data Republic and Westpac) with a geo-demographic segmentation model to deliver visitor profiling, spending behaviour, and length-of-stay insights for regional tourism organisations. Metrix has also piloted location-triggered mobile surveys using geo-fencing technology in partnership with Toluna, indicating methodological diversification beyond traditional research.

Metrix operates a primarily sales-led, project-based professional services model with engagement budgets ranging from under A$5,000 to A$200,000+, supplemented by a subscription-based revenue stream for Tourism Tracker. The firm is bootstrapped and founder-owned, with no external equity funding. In August 2025, Metrix announced a strategic merger with Haeberlin Consulting, bringing Geoff Reiser on as Executive Director and expanding its vertical reach into financial services, utilities, and industrial products.

Name

Metrix

Legal name

Metrix Consulting Pty Ltd

Website

https://metrixconsulting.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Metrix Consulting is an Australian market research and strategic insights consultancy serving government and enterprise clients with qualitative research, brand strategy, customer experience design, a biometrics lab, and a proprietary Tourism Tracker data product.

Ownership category

akta.pro rank

Product category

Market Research & Strategic Insights Consulting

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Market research services
• Brand strategy consulting
• Biometric user research
• Customer experience strategy
• Data analytics consulting

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: Project-based consulting engagements providing market research, brand strategy, customer experience, and corporate strategy services to government, enterprise, and SMB clients. Engagement sizes indicated by project budget tiers from $0-$5k through $200k+. Professional services delivered by research designers, moderators, data scientists, analysts, creatives and strategic planners.
2. Data Products (Tourism Tracker): Subscription-based access to the Tourism Tracker data product providing regional tourism insights. Developed in partnership with Data Republic using aggregated bank transaction data. Allows annual subscription for tracking visitor profiles and spending behaviour over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Metrix Consulting is an Australian market research and strategic insights firm that delivers qualitative and quantitative research, brand strategy and tracking, customer experience design, data analytics, advertising testing, and corporate growth strategy to government, enterprise and institutional clients. It pairs traditional consulting engagements with two proprietary offerings: a Biometrics Lab that uses facial expression analysis, heart rate monitoring, skin conductance and eye tracking to predict marketing effectiveness, and Tourism Tracker, a subscription data product that fuses aggregated bank card transaction data with a geo-demographic segmentation model to profile visitors to Australian regional tourism destinations.

Product overview

Metrix Consulting is a market research and strategic consultancy offering a portfolio of services centered on consumer insights and marketing strategy. The core offering includes traditional market research (qualitative and quantitative), brand strategy and tracking, customer experience mapping, and data analytics. Key proprietary capabilities include a Biometrics Lab offering facial expression analysis, heart rate monitoring, skin conductance, and eye tracking for neuromarketing and UX research, and Tourism Tracker, a data product using aggregated banking transaction data and geo-demographic modeling to provide granular visitor insights for regional tourism analysis. The company operates from offices in Perth and Sydney, serving clients across government, tourism, healthcare, financial services, and retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Tracker An insight-based data product that examines demographics, psychographics and spending behaviour of Australian domestic tourists for any regional area. Connects aggregated bank card transaction data from a major Australian bank with a geo-demographic segmentation model to measure visitor count, origin, demographics, length of stay and spending. Sold as an annual subscription to regional tourism organisations, government bodies and tourism operators.
• Biometrics Lab A state-of-the-art research laboratory using facial expression analysis, heart rate monitoring, skin conductance and eye tracking to connect conscious and subconscious decision-making with behavioural observations. Applied to UX optimisation, creative testing, packaging evaluation and in-store experience research.
• Market Research Services Comprehensive qualitative and quantitative market research services for understanding audiences, consumer behaviour and market dynamics across government, enterprise and institutional clients.
• Brand Strategy & Tracking Brand strategy development, brand architecture design and continuous brand health tracking to monitor brand performance and guide marketing effectiveness, including brand tracking and stakeholder engagement research.
• Customer Experience (CX) & Journey Mapping Customer experience strategy development and customer journey mapping services to understand and optimise customer interactions across touchpoints, including student journey and healthcare patient experience work.
• Data Analytics & Strategy

Quantifiable outcome

• Enhanced navigation options and improved UX for HealthyWA website, endorsed by WA Department of Health
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Haeberlin ConsultingcoreStrategic or Co-development Partner · 5 August 2025Strategic merger with Haeberlin Consulting, led by strategist Geoff Reiser with over 25 years of experience in business, customer, and market strategy. Geoff's background includes leading Synovate's Perth office and heading national practices in business consulting and financial services. Haeberlin's client portfolio includes financial services, healthcare, utilities, tourism and industrial products. Geoff assumes the role of Executive Director.
• Data RepubliccoreTechnology or Integration · 6 March 2018Data Republic provided aggregated, anonymous transaction-level data from Westpac Banking Corporation used to develop the Tourism Tracker product. Chief Analytics Officer Steve Millward noted the partnership enables regional tourism organisations to gain detailed information for investment decisions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Roy Morgan Research: Australia's largest independent market research company with decades of heritage, providing consumer research, brand tracking, and syndicated data products. Comparable as an Australian-headquartered research firm serving similar enterprise and government buyers, though at materially greater scale and with a broader syndicated product portfolio.
• Ipsos (Australia): Global market research and consulting firm with substantial Australian operations across brand strategy, advertising research, customer experience, and public sector research. Comparable in service mix (especially brand tracking and advertising evaluation), but operates globally with vastly larger panel and analytics infrastructure.
• Kantar (Australia): Global insights and consulting firm with Australian operations across brand strategy, consumer research, and analytics. Directly comparable service portfolio including brand tracking, advertising effectiveness, and customer experience — competes for the same enterprise and government briefs at larger scale.
• Bastion (Australia): Australian integrated agency offering creative, media, research, and strategy services with significant market research and consumer insights capabilities. Comparable overlap in consumer insights and brand strategy work for enterprise clients, though broader agency remit.
• NielsenIQ (Australia): Global consumer intelligence firm with Australian operations covering consumer research, retail measurement, and analytics. Comparable in providing consumer and shopper insights to enterprise clients (including retailers and CPG), though much larger and more retail-data focused.

Direct peers

• FiftyFive5: Australian insights and strategy consultancy (now part of Accenture Song) offering brand strategy, customer experience, innovation, and advertising research. Closely comparable service mix and similar positioning to Metrix as a mid-sized Australian insights firm serving enterprise clients.
• Nature (formerly The Leading Edge): Australian insights, brand strategy, and innovation consultancy serving enterprise clients across similar sectors. Comparable in offering scope (brand strategy, customer insights, innovation), boutique scale, and enterprise/government client focus.
• Quantum Market Research: Australian full-service market research firm offering qualitative and quantitative research, brand tracking, and customer experience research. Comparable as a mid-sized Australian research firm with similar service breadth serving enterprise and government.
• Lewers Research: Perth-headquartered market research firm providing qualitative, quantitative, and sensory research across Australia. Comparable as a boutique Australian research firm with overlapping methodology and Western Australian market overlap.

Emerging players

• Enhance Research: Australian research firm with capabilities in customer experience, brand, and community research. Comparable at the methodology and client-type level, though smaller and more recently established than Metrix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metrixtweet
• LinkedInlinkedin.com/company/metrix-consulting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrix