Apotek K-24

Retail Pharmacy Servicesapotek-k24.com

Apotek K-24 is Indonesia's first 24-hour pharmacy franchise network, operating 300+ outlets nationwide and serving general consumers through its physical stores, K24Klik online platform, and telemedicine services under PT. K-24 Indonesia.

Company typePrivate
Founded2002
HeadquartersYogyakarta, Indonesia
Headcount101–250
GTM typeB2C
OfferingServices

What Apotek K-24 does

Apotek K-24 is Indonesia's first 24-hour pharmacy franchise network, founded by dr. Gideon Hartono on 24 October 2002 in Yogyakarta under the legal entity PT. K-24 Indonesia. The company operates a nationwide network of 300+ pharmacy outlets spanning 104+ cities and regencies from Aceh to Merauke, holding a MURI (Museum Rekor Indonesia) record as the first pharmacy network in Indonesia that never closes. Its core proposition rests on five guarantees: 24-hour complete stock, identical pricing across all hours and holidays, guaranteed BPOM-verified authentic medicines, free pharmacist consultation at every outlet, and home delivery service.

The technology stack centers on K24Klik, an integrated digital platform launched in 2016 as Indonesia's first online pharmacy, accessible via web and native mobile apps (Android and iOS). K24Klik connects to physical outlet inventory and bundles online ordering, prescription uploads, pharmacist live chat, home delivery, and the Dokter Siaga Online (DSO) telemedicine service launched in June 2024. Add-on modules include Vaksin Ekspres (express vaccination in partnership with Medi-Call), Halo Apoteker (free pharmacist consultation via web/WhatsApp), and the Kartu Member K-24 loyalty program functioning as a digital wallet. An integrated franchise management system provides franchisees with SOPs, inventory tracking, and remote outlet monitoring.

The business model operates on four revenue streams: retail pharmacy sales (prescription and OTC medicines, supplements, medical devices) through franchise-operated outlets; K24Klik online transaction margins; franchise fees comprising a multi-year upfront investment (~Rp 750 million per outlet covering franchise term, renovation, initial stock, IT, licensing, and training) plus ongoing royalties (1.2%) and joint promotion contributions (0.3%); and service revenue from DSO telemedicine and Vaksin Ekspres. Customers are individual Indonesian consumers across all demographics plus franchise investors seeking a turnkey pharmacy business. The company maintains active community engagement via the Apoteker Goes to School program, blood donation drives with PMI, and a multi-channel digital marketing presence across Instagram, TikTok, Facebook, YouTube, and X.

Apotek K-24 firmographics

Firmographics

Name: Apotek K-24
Legal name: PT. K-24 Indonesia
Website: https://apotek-k24.com
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 101–250 employees
Short description: Apotek K-24 is Indonesia's first 24-hour pharmacy franchise network, operating 300+ outlets nationwide and serving general consumers through its physical stores, K24Klik online platform, and telemedicine services under PT. K-24 Indonesia.
Ownership category
akta.pro rank

Apotek K-24 industry classification

Industry

Product category: Retail Pharmacy Services
NAICS: Pharmacies and Drug Retailers (456110)
SIC: Retail-Drug Stores And Proprietary Stores (5912)
akta.pro primary industry: DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)
akta.pro secondary industry: Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

Retail pharmacy services
Pharmaceutical franchise network
Online pharmacy platform
Telemedicine consultations
Health product retail

Where Apotek K-24 is headquartered

Location

Headquarters

HQ city: Yogyakarta
HQ country: Indonesia
HQ region: Asia

Offices6 records

Markets served

Apotek K-24 business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Retail Pharmacy Sales (Offline): Revenue generated from selling prescription medicines, over-the-counter (OTC) drugs, health supplements, and medical devices across the network of physical Apotek K-24 outlets operating 24 hours. Products include prescription-only medicines (obat keras), limited OTC drugs (obat bebas terbatas), and general merchandise.
K24Klik Online Sales & Delivery: Revenue from the K24Klik online pharmacy platform serving customers who order medicines online for home delivery or pickup. The platform supports prescription uploads, instant delivery, and live chat with pharmacists. The company takes a transaction margin on goods sold through this channel.
Franchise Fees and Royalty: Apotek K-24 charges franchise fees from outlet operators who join the K-24 network. Franchisees pay an initial Franchise Fee (covering 6-year franchise term), renovation costs, initial inventory stock, IT support, licensing, staff training, and equipment. Ongoing royalty fees include 1.2% royalty fee and 0.3% for joint promotion fund.
Dokter Siaga Online (DSO) Consultations: Revenue generated from online doctor consultation services through the K24Klik app. Patients pay for remote medical consultations which may include issuance of digital prescriptions and sick leave certificates. Integrated with pharmacy fulfillment.
Vaksin Ekspres Service: Revenue from vaccination services offered on an express basis at Apotek K-24 outlets in partnership with Medi-Call. Customers pay for vaccination services including consultation with doctors.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	No tiers disclosed — pricing not publicly available for franchise or service subscriptions.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Apotek K-24 product offering

Product offering

Core offering

Apotek K-24 operates a 24-hour pharmacy franchise network in Indonesia selling prescription medicines, over-the-counter drugs, health supplements, and medical devices across 300+ physical outlets nationwide. The physical network is supported by the proprietary K24Klik online pharmacy platform enabling 24-hour online medicine ordering and home delivery, integrated with Dokter Siaga Online telemedicine consultations and Vaksin Ekspres express vaccination services delivered in partnership with Medi-Call.

Product overview

Apotek K-24 is a unified pharmacy retail platform combining a national 24-hour pharmacy franchise network with digital health services. The core offering consists of physical Apotek K-24 retail outlets (operated by PT. K24 Indonesia) supported by the K24Klik online pharmacy platform, which together enable 24/7 medication access. Digital add-on modules include Dokter Siaga Online (telemedicine for prescriptions), Vaksin Ekspres (professional vaccination), and Halo Apoteker (pharmacist consultation), all accessible through the K24Klik mobile application. The K-24 franchise model extends the platform nationally while the Kartu Member program drives customer loyalty.

Differentiator

Problem solved

Functional benefit

Brands

K24Klik: Indonesia's first online pharmacy platform offering 24-hour medicine purchasing and delivery service, accessible via website and mobile application.
Dokter Siaga Online (DSO)
Vaksin Ekspres
Apoteker Goes to School (AGTS)
Halo Apoteker

Products and services

Apotek K-24 Pharmacy Network National 24-hour pharmacy franchise network selling prescription and over-the-counter medicines, health supplements, and medical devices across 300+ outlets in Indonesia; offers free pharmacist consultation, prescription fulfillment, and home delivery.
K24Klik Online Pharmacy Platform Proprietary e-commerce and mobile platform (Android and iOS) that lets customers order prescription and OTC medicines for home delivery, upload prescriptions, chat with pharmacists, and track orders 24/7; integrated with physical K-24 outlet inventory.
Dokter Siaga Online (DSO) 24/7 telemedicine service integrated within K24Klik that connects patients to doctors for online consultations via chat or video call; doctors can issue digital prescriptions and sick leave certificates that flow directly into K24Klik's medicine ordering and delivery.
Vaksin Ekspres Express vaccination service delivered at Apotek K-24 outlets in partnership with Medi-Call; provides same-day, queue-free administration of vaccines (including HPV and influenza) by licensed doctors, booked via the K24Klik app.
Halo Apoteker Free pharmacist consultation service accessible via website, WhatsApp, and in-store; lets customers ask Apotek K-24 pharmacists questions about medicines, drug interactions, and health products.
Apotek K-24 Franchise Turnkey pharmacy franchise offering for Indonesian entrepreneurs and investors; includes brand rights, SOPs, integrated IT and franchise management systems, supply chain support, marketing assistance, staff training, and licensing for a 6-year franchise term, with ongoing 1.2% royalty and 0.3% joint promotion fund.

Quantifiable outcome

300+ outlets nationwide, serving customers from Aceh to Merauke
+4 more outcomes

Companies that use Apotek K-24

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Apotek K-24 technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Apotek K-24 partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor and core.

BPOM (Badan Pengawas Obat dan Makanan)minorOthersApotek K-24 displays the BPOM logo on its website linking to the official BPOM drug verification portal (cekbpom.pom.go.id), allowing customers to verify the authenticity and registration status of medicines sold at K-24 outlets. This is a regulatory compliance and consumer trust partnership rather than a commercial one.
Medi-CallcoreStrategic or Co-development PartnerApotek K-24 partners with Medi-Call to deliver the Vaccin Ekspres (Express Vaccination) service at its pharmacy outlets. Medi-Call provides licensed doctors who administer vaccines at K-24 locations, enabling customers to access vaccination services without queues at hospitals or clinics. The service is booked through the K24Klik application.
PMI (Palang Merah Indonesia)minorStrategic or Co-development PartnerApotek K-24 collaborates with PMI (Indonesian Red Cross) to organize blood donation drives at grand opening events and community activities. The partnership supports national blood supply needs while reinforcing K-24's community health engagement.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Apotek K-24 competitors and assessment

Company assessment

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Apotek K-24 compliance and trust

Trust signal

Compliance1 record

Apotek K-24 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Apotek K-24 leadership team

Management profile

Number of profiles

Profiles3 records

Apotek K-24 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Apotek K-24 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apotek K-24

What does Apotek K-24 do?

Is Apotek K-24 a public or private company?

Apotek K-24 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Apotek K-24 founded?

Apotek K-24 was founded in 2002. It employs 101 to 250 people.

Where is Apotek K-24 based?

Apotek K-24 is headquartered in Yogyakarta, Indonesia, in the Asia region.

How does Apotek K-24 make money?

Five revenue lines are on record. Retail Pharmacy Sales (Offline) is the primary driver. The others are K24Klik Online Sales & Delivery, franchise Fees and Royalty, dokter Siaga Online (DSO) Consultations and vaksin Ekspres Service.

Does Apotek K-24 have an API?

No public API is recorded for Apotek K-24.

What industry is Apotek K-24 in?

Apotek K-24's product category is Retail Pharmacy Services. Its primary akta.pro industry code is HLALAIAA, DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription), with a secondary code of CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 456110 and its SIC code is 5912.