Dhiraagu
Dhiraagu is the Maldives' incumbent full-service telecommunications provider, delivering mobile (2G-5G), fibre broadband, fixed line, eWallet (DhiraaguPay), entertainment, and smart-home services to consumers, enterprises, hospitality, government, SME, and tourist segments across the archipelago.
- Company typePublic
- Founded1988
- HeadquartersMale, Maldives
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Dhiraagu does
Dhiraagu (legal name: Dhivehi Raajjeyge Gulhun Plc) is the Maldives' first and incumbent full-service telecommunications provider, founded in 1988 and operating as a publicly listed PLC subsidiary of Bahrain-based Beyon. The company delivers mobile services (2G through 5G), fixed broadband (Limitehneh Fibre up to 1 Gbps), fixed-line telephony, device sales, digital financial services (DhiraaguPay eWallet), entertainment (Dhiraagu eZone), and smart-home solutions (Dhiraagu SmartView) across the Maldives archipelago.
Its technology stack spans a nationwide telecom infrastructure including the Maldives' first and only 5G network (coverage across Greater Male' Area, Emboodhoo Falhu Marina, Kulhudhuffushi, Hithadhoo, Thinadhoo, and Fuvahmulah), AI-powered network management via the Infovista partnership for 2G-to-5G operations, fibre-to-the-home, eSIM capability, an in-house mobile broadband (5G Turbo WiFi) portfolio, and a proprietary consumer IoT line (SmartView cameras with AI motion detection, Orange Box mesh WiFi). Distribution is executed through 10 customer service/operation centers, 49 exclusive partners, 27 wholesalers, 40 distributors, 182 agents, 8 overseas agents, and more than 3,800 retailers, supported by digital self-service via the Dhiraagu App and DhiraaguPay.
Dhiraagu's business model is anchored on subscription recurring revenue (prepaid/postpaid mobile plans MVR 50-1,500, fibre plans MVR 550-6,990, mobile broadband MVR 349-2,999), supplemented by one-time device sales (smartphones and accessories on 12-month installment plans), transaction fees from DhiraaguPay, managed services for enterprise clients, and enterprise SaaS including Cloud IaaS, Colocation, SIEM, Managed Security, and IPTV/iHTV for hospitality. The customer base spans Consumer/Personal and Business/Enterprise (primary), with secondary segments in Hospitality, Government, SME, and Tourists/Visitors — the latter served via dedicated Tourist SIMs and a Velana International Airport service point. A planned CEO succession (Ismail Rasheed retiring, Valdemar Ferradaz joining as CEO Designate effective 1 July 2026) signals a strategic inflection point under Beyon's oversight.
Dhiraagu firmographics
Firmographics- Name
- Dhiraagu
- Legal name
- Dhivehi Raajjeyge Gulhun Plc
- Website
- https://dhiraagu.com.mv
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dhiraagu is the Maldives' incumbent full-service telecommunications provider, delivering mobile (2G-5G), fibre broadband, fixed line, eWallet (DhiraaguPay), entertainment, and smart-home services to consumers, enterprises, hospitality, government, SME, and tourist segments across the archipelago.
- Ownership category
- akta.pro rank
Dhiraagu industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
- akta.pro secondary industry
- NaaS Connectivity Services (On-Demand VPN, SD-WAN-as-a-Service, Bandwidth-on-Demand) (HDAIAIAH)
Keywords
Where Dhiraagu is headquartered
LocationHeadquarters
- HQ city
- Male
- HQ country
- Maldives
- HQ region
- Asia
Offices11 records
Markets served
Dhiraagu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Mobile Services: Prepaid and postpaid mobile services including voice calls, SMS, and data packages. Prepaid plans include Credit, Super, Super Lite tiers with various data, voice, and SMS bundles. Postpaid plans include Amilla Postpaid with customizable data, voice, and social media add-ons.
- Fixed Broadband: Limitehneh Fibre broadband plans ranging from 20Mbps to 1Gbps with unlimited data. Prices range from MVR 550 to MVR 6,990 per month.
- Mobile Broadband: Prepaid and postpaid LTE and 5G Turbo WiFi mobile broadband plans with data packages and device捆绑
- Device Sales: Sales of mobile devices including Samsung Galaxy S26 series, iPhone 17 series, smartwatches, and home networking equipment with outright purchase and installment options
- Fixed Line Services: Traditional fixed telephone line services with rental charges and installation fees
- Digital Financial Services: DhiraaguPay eWallet generating revenue through transaction fees, merchant payments, and premium wallet upgrades
- Entertainment & Gaming: Dhiraagu eZone platform offering streaming subscriptions (LionsgatePlay, Docubay), digital vouchers (iTunes, PlayStation, PUBG, Roblox), and gaming content
- Business Solutions: Enterprise services including connectivity solutions, networking, platform services, managed services, data center and cloud solutions, voice and collaboration, digital security and surveillance, and cyber security
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Prepaid Credit - MVR 50 |
| Subscription | Monthly | Prepaid Super - MVR 50 |
| Subscription | Monthly | Salhi Monthly x3 - MVR 745 |
| Subscription | Monthly | Combo Plans - MVR 250 to MVR 1,200 |
| Subscription | Monthly | Amilla Postpaid - MVR 200 to MVR 1,500 |
| Subscription | Monthly | Postpaid 1000 - MVR 1,000 |
| Subscription | Monthly | Postpaid Data SIM - MVR 349 to MVR 2,999 |
| Subscription | Monthly | Limitehneh Fibre - MVR 550 to MVR 6,990 |
| Subscription | Monthly | Fixed Line Rental - MVR 30/month |
| One time/ perpetual license | Multi-year contract | Samsung Galaxy S26 - MVR 19,499 |
| One time/ perpetual license | Multi-year contract | iPhone 17 - MVR 20,135 |
| One time/ perpetual license | Multi-year contract | Dhiraagu Orange Box - MVR 1,089 to MVR 2,799 |
| Subscription | Monthly | Dhiraagu SmartView - MVR 40 to MVR 195 |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels6 records
Dhiraagu product offering
Product offeringCore offering
Dhiraagu is a full-service telecommunications operator in the Maldives offering mobile services (2G through 5G prepaid and postpaid plans), fixed and mobile broadband (Limitehneh Fibre, 5G Turbo WiFi, LTE), fixed-line telephony, digital financial services (DhiraaguPay eWallet), entertainment (Dhiraagu eZone), smart home (SmartView), and enterprise ICT solutions (managed WAN/LAN, cloud IaaS, colocation, cybersecurity). Revenue is generated through recurring subscriptions, device sales, enterprise managed services, and transaction fees.
Product overview
Dhiraagu operates as a full-service telecommunications provider for the Maldives, offering a unified portfolio spanning consumer mobile (prepaid and postpaid plans including Amilla Postpaid and Mamen youth brand), fixed broadband (Dhiraagu Limitehneh Fibre and Dhiraagu Fibre Broadband), mobile broadband (5G Turbo Wifi and LTE), and device sales (smartphones, smartwatches, Orange Box mesh WiFi, SmartView cameras). On the consumer side, it extends into lifestyle services including DhiraaguPay (eWallet), Dhiraagu App (account management), Dhiraagu eZone (gaming and entertainment), and Elite Club loyalty. On the business side, it provides a comprehensive suite of enterprise solutions: connectivity (Mega Access, Dedicated Internet Access, IPLC, SIP, M2M), networking (Structured Cabling, WAN, Managed LAN), platform services (iHTV, Kobaa WiFi), cloud and data center (Dhiraagu Cloud IaaS, Colocation, Webhosting), voice and collaboration (PABX, Cloud Voice, Bulk SMS), digital security (CCTV, Temperature Monitoring), and cybersecurity (Managed Security, SIEM, Firewall, Cloud UTM). Key differentiators include the Maldives' first end-to-end 5G deployment enhanced by AI-powered network management via Infovista, and a broad distribution network spanning the archipelago.
Differentiator
Problem solved
Functional benefit
Brands
- Dhiraagu Pay: Digital wallet and mobile payment service offering money transfers, merchant payments, bill splitting, and sub-wallet creation.
- Dhiraagu eZone
- Limitehneh Fibre
- Dhiraagu SmartView
- Dhiraagu Orange Box
- Dhiraagu OneNumber
- Mamen
- Amilla Postpaid
- Jehee Libunee
- Kobaa WiFi
- iHTV
Products and services
- Dhiraagu 5G Fifth-generation mobile network service offering speeds up to 10x faster than 4G with low latency across the Maldives. Covers Greater Male Area, Emboodhoo Falhu Marina, Kulhudhuffushi City, Hithadhoo (Addu City), Thinadhoo City, and Fuvahmulah City. For consumers and businesses seeking next-generation connectivity.
- Prepaid Mobile Plans
Quantifiable outcome
- Up to 10x faster network speeds with 5G technology compared to 4G
- +3 more outcomes
Companies that use Dhiraagu
Customer profileSegments6 records
Ideal customer profiles4 records
Dhiraagu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
Dhiraagu partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- InfovistacoreDhiraagu partnered with Infovista to deploy AI-powered network management solutions for 2G through 5G technologies across the Maldives. This partnership aims to enhance coverage, service quality, operational efficiency, and prepare infrastructure for future 5G expansion. The deployment includes solutions for network planning, performance validation, and service assurance.
- SonyLIVminorPrepaid Super plan customers receive 1 month access to SonyLIV streaming platform as a bundled benefit with their plan subscription.
- LionsgateminorLionsgatePlay is exclusively available on Dhiraagu eZone entertainment platform, offering customers access to Lionsgate's movie and series content library.
- DocubayminorDocubay documentary streaming service available on Dhiraagu eZone platform, offering documentary content from around the world.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Dhiraagu competitors and assessment
Company assessmentDirect peers
- Ooredoo Maldives: The direct competitor to Dhiraagu in the Maldives mobile and broadband market, operating a similar 2G-5G consumer mobile, fixed broadband, and enterprise services portfolio under the same duopoly structure.
Broad incumbents
- Ooredoo Group: Qatari-headquartered telecom group that owns Ooredoo Maldives; a broad incumbent operating mobile and digital services across multiple MENA and Asian markets, directly comparable as the parent of Dhiraagu's primary competitor.
- Axiata Group: Malaysian telecom conglomerate that controls Dialog Axiata and other regional mobile operators; comparable as a regional telecom platform with overlapping mobile, broadband, and digital financial services across emerging Asian markets.
- Batelco (Beyon): Parent group of Dhiraagu under the Beyon brand; Bahrain's incumbent telecom with mobile, fixed, enterprise ICT, and digital services, providing direct operational and governance comparability as the holding entity.
- Singtel: Southeast Asian telecom incumbent with mobile, fixed broadband, enterprise ICT, and digital services; comparable as a regional incumbent with a multi-segment telecom and digital services portfolio.
- Vodafone: Global telecom incumbent operating consumer mobile, fixed broadband, and enterprise services across multiple geographies; comparable on portfolio breadth and enterprise ICT capabilities rather than geographic overlap.
Regional players
- Dialog Axiata: Sri Lanka's largest mobile operator and broadband provider, serving a similarly sized South Asian island market with a comparable mix of consumer mobile, fixed broadband, digital payments (eZ Cash), and enterprise ICT.
- STC Bahrain: Bahrain-based telecom operator of similar scale and market position, offering mobile, fixed broadband, and enterprise services in a small GCC market; comparable to Dhiraagu on geographic and scale profile.
- Digi Telecommunications (Malaysia): Malaysian mobile operator serving an emerging Southeast Asian market with prepaid/postpaid mobile and digital services; comparable on consumer mobile-led business model and emerging-market positioning.
- Smart Communications (Philippines): Philippine mobile operator with prepaid-led mobile, fixed broadband, and enterprise services; comparable on archipelago geography, prepaid-heavy customer mix, and tourism-driven pockets of high ARPU.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dhiraagu social profiles
Digital presenceDhiraagu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dhiraagu leadership team
Management profileNumber of profiles
Profiles3 records
Dhiraagu subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dhiraagu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dhiraagu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dhiraagu
What does Dhiraagu do?
Dhiraagu is a full-service telecommunications operator in the Maldives offering mobile services (2G through 5G prepaid and postpaid plans), fixed and mobile broadband (Limitehneh Fibre, 5G Turbo WiFi, LTE), fixed-line telephony, digital financial services (DhiraaguPay eWallet), entertainment (Dhiraagu eZone), smart home (SmartView), and enterprise ICT solutions (managed WAN/LAN, cloud IaaS, colocation, cybersecurity). Revenue is generated through recurring subscriptions, device sales, enterprise managed services, and transaction fees.
Is Dhiraagu a public or private company?
Dhiraagu is a public company. It is classified as public and is currently operating.
When was Dhiraagu founded?
Dhiraagu was founded in 1988. It employs 251 to 500 people.
Where is Dhiraagu based?
Dhiraagu is headquartered in Male, Maldives, in the Asia region.
How does Dhiraagu make money?
Eight revenue lines are on record. Mobile Services are the primary driver. The others are fixed Broadband, mobile Broadband, device Sales, fixed Line Services, digital Financial Services, entertainment & Gaming and business Solutions.
Who are Dhiraagu's main competitors?
Ooredoo Maldives is listed as a direct peer. Broad incumbents are Ooredoo Group, Axiata Group, Batelco (Beyon), Singtel and Vodafone. Regional players are Dialog Axiata, STC Bahrain, Digi Telecommunications (Malaysia) and Smart Communications (Philippines).
Does Dhiraagu have an API?
No public API is recorded for Dhiraagu.
What industry is Dhiraagu in?
Dhiraagu's product category is Telecommunications Services. Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs), with a secondary code of HDAIAIAH, NaaS Connectivity Services (On-Demand VPN, SD-WAN-as-a-Service, Bandwidth-on-Demand). Its NAICS code is 518 and its SIC code is 4813.