What DiGi Telecommunications does

CelcomDigi Berhad is Malaysia's largest telecommunications operator, formed in December 2022 from the merger of Celcom Axiata Berhad and Digi Telecommunications Sdn Bhd (the latter founded in 1990) and listed on Bursa Malaysia under ticker CDB. The company operates 4G LTE and 5G Standalone (5G-SA) mobile networks, fixed fibre broadband, mobile broadband, and an integrated device-financing programme (Easy360 and Pakej MegaJimat). It claims Malaysia's widest and fastest 5G network following the merger. The product surface spans postpaid plans from RM60 to RM190/month, prepaid plans from RM30 to RM65/month, home fibre plans starting at RM97/month for 300Mbps, and the CelcomDigi ONE converged bundle combining postpaid lines with 500Mbps fibre and entertainment subscriptions.

CelcomDigi generates revenue through eight principal streams: mobile postpaid, mobile prepaid, device sales and financing, home fibre and broadband, entertainment subscriptions (StreamMORE), safety and protection services (MobileSHIELD, WebSHIELD, PhoneCARE, PhoneFIX, SafePAY Jr), roaming and international passes, and B2B enterprise solutions. Distribution combines company-owned CelcomDigi and Digi stores, Store Express Partners, e-commerce storefronts, the unified CelcomDigi App, and a dedicated CelcomDigi Business division serving enterprises and SMEs. Go-to-market is hybrid: product-led growth via app-based self-serve and eSIM (Spark, Malaysia's first eSIM-only experience), direct-to-consumer through nationwide retail, enterprise field sales for B2B, and channel partners including device manufacturers such as Apple, Samsung and Google.

Strategic positioning centres on monetising the merged network through converged plans, content aggregation, and emerging B2B 5G-SA use cases. Notable enterprise partnerships include Malaysia's first industrial 5G-SA Advanced Intelligent Warehouse with Intel, 5G-enabled AI HoloMedicine with Universiti Malaya Medical Centre, MediRover and MediDoc with HPUNIMAS in Sarawak, and large-scale plantation connectivity with IOI Corporation. Albern Murty was appointed CEO in February 2026 and Kesavan Sivabalan serves as CTO. The company is currently executing a large-scale network and operational integration programme combining the former Celcom and Digi operations.

Name

DiGi Telecommunications

Legal name

CelcomDigi Berhad

Website

https://digi.com.my

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CelcomDigi Berhad is Malaysia's largest telecommunications operator, offering postpaid and prepaid mobile, 5G-SA connectivity, home fibre, device financing, and B2B enterprise solutions to consumers, SMEs, and large corporations across Malaysia.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

akta.pro secondary industries

Carrier Interconnection & Peering Exchanges (IXPs, private interconnect, cross-connect) (HDAIAEAG), IP Transit & Internet Backbone (Tier-1/2, peering, DIA) (HDAIAEAA)

Keywords

• Mobile telecommunications services
• 5G network services
• Home fibre broadband
• Enterprise connectivity solutions
• Mobile device financing

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Postpaid Services: Recurring subscription revenue from postpaid plans including unlimited 5G/4G internet, calls, SMS, and bundled entertainment. Plans range from RM60 to RM190/month with family line discounts.
2. Mobile Prepaid Services: Prepaid top-up revenue from prepaid plans including unlimited and quota-based internet passes. Plans range from RM30 to RM65/month with 30-day validity.
3. Device Sales and Financing: Revenue from device sales through Easy360 installment plans (0% interest up to 36 months) and Pakej MegaJimat (free phone with plan). Apple, Samsung, Google, and Android device portfolio.
4. Home Fibre and Broadband: Fixed-line internet services including Home Fibre, Fibre-To-The-Room (FTTR), and Home WiFi plans. Plans include 300Mbps at RM97 to 500Mbps with WiFi 7 router.
5. Entertainment Subscriptions: Revenue from bundled and add-on streaming services including Disney+, Prime Video, Viu, Spotify through StreamMORE platform. Commission-based model with content providers.
6. Safety and Protection Services: MobileSHIELD, WebSHIELD, PhoneCARE, PhoneFIX, and SafePAY Jr security and device protection subscriptions bundled with plans or sold separately.
7. Roaming and International Services: International roaming passes including Multi-Day Pass, Monthly Pass, Umrah Pass, and Tourist SIM for travellers.
8. B2B Enterprise Solutions: Enterprise connectivity, IoT solutions, and digital transformation services for business customers including Malaysia's first 5G-SA industrial use case.

Pricing tiers

Go-to-market motion4 records

Distribution channels11 records

Marketing channels9 records

Core offering

DiGi Telecommunications, operating as CelcomDigi Berhad, is a converged Malaysian telecommunications provider selling mobile postpaid and prepaid plans with 5G/4G connectivity, home fibre broadband, device financing (Easy360 and Pakej MegaJimat), and value-added safety and streaming services. It also delivers B2B enterprise solutions including IoT connectivity, 5G-SA industrial applications, and digital transformation services through the CelcomDigi Business division.

Product overview

CelcomDigi operates as a converged telecommunications provider offering mobile services (postpaid and prepaid plans across 4G and 5G networks), home broadband (fiber and mobile), device financing options (Easy360 and Pakej MegaJimat), and value-added services. The ONE plan serves as the flagship converged offering bundling postpaid lines with fiber broadband and premium entertainment. Safety products include MobileSHIELD, WebSHIELD, PrivateSIM, PhoneCARE, PhoneFIX, and SafePAY Jr covering device protection, online security, and family safety. The StreamMORE platform aggregates streaming entertainment from Prime Video, Disney+, sooka, Viu Premium, SPOTV NOW, Tonton, and Showtime. For enterprise customers, CelcomDigi Business provides 5G-powered B2B solutions including the AI and robotics-enabled Advanced Intelligent Warehouse. The CelcomDigi App serves as the unified customer touchpoint for account management, payments, and service access, while Spark offers a digital-first eSIM-only mobile experience.

Differentiator

Problem solved

Functional benefit

Brands

• StreamMORE: Premium streaming service bundling Disney+, Prime Video, Viu, and other entertainment content
• Spark
• Easy360
• Pakej MegaJimat
• PhoneCARE
• PhoneFIX
• MobileSHIELD
• WebSHIELD
• SafePAY Jr
• Arena CelcomDigi
• CelcomDigi ONE
• Yellow Heart

Products and services

• CelcomDigi Postpaid 5G Postpaid mobile plans with unlimited 5G/4G internet, unlimited calls, and premium entertainment bundles including Prime Video, Viu Premium, and WebSHIELD, targeting individual consumers seeking high-speed mobile connectivity.
• CelcomDigi Prepaid 5G Prepaid mobile plans with 5G connectivity, unlimited calls, and affordable data passes starting from RM30/month for always-online users.
• CelcomDigi Home Fibre Home broadband plans offering high-speed fibre connectivity up to 500Mbps with WiFi 7 router, free mesh, and premium entertainment inclusions for households.
• CelcomDigi Mobile Broadband Mobile broadband plans for internet access on-the-go with 5G/4G connectivity.
• CelcomDigi ONE Plan Converged plan combining multiple postpaid lines with fibre broadband, unlimited 5G/4G internet, calls, SMS, Disney+ subscription, MobileSHIELD protection, and up to 50% off roaming passes.
• Fibre-To-The-Room (FTTR) Advanced fibre connectivity solution delivering consistent high-speed internet to every room in the home.
• Easy360 Device Financing Device installment plan offering RM0 upfront payment and 0% interest with flexible repayment up to 36 months on the widest range of 5G phones.
• Pakej MegaJimat Device package offering free 5G phones with subsidized plans, providing affordable smartphone ownership.
• GadgetSIM SIM card service for tablets, laptops, and smart devices requiring dedicated mobile data connectivity separate from primary phone line.
• WatchSIM SIM service designed for smartwatches with cellular connectivity for making calls and using data independently of a phone.
• Spark eSIM-Only Service Malaysia's first eSIM-only, app-powered mobile experience built around customer freedom and evolving digital lifestyle with no store visits required.
• StreamMORE Streaming entertainment platform bundling premium content services including Prime Video, Disney+, sooka, Viu Premium, SPOTV NOW, Tonton, and Showtime.
• MobileSHIELD Device protection service covering mobile phones against damage, theft, and loss with easy claims process.
• WebSHIELD Online security protection service safeguarding customers while browsing the internet from threats and fraud.
• PrivateSIM Privacy-focused SIM service providing enhanced privacy and security features for communications.
• PhoneCARE Device protection and insurance service covering repairs and maintenance for mobile phones.
• PhoneFIX Mobile phone repair subscription service providing simple, fast, and stress-free device care for phones bought from any channel.
• SafePAY Jr Child-safe subscription service bundled with Vircle Visa prepaid card enabling parents to manage and monitor children's spending and digital safety.
• Multi-Day Roaming Pass Roaming pass offering data and connectivity for short international travel periods with multi-day validity.
• Monthly Roaming Pass Roaming pass providing unlimited data connectivity for monthly international travelers.
• Umrah Pass Specialized roaming pass for pilgrims traveling to Saudi Arabia for Umrah with data and connectivity services.
• Tourist SIM Prepaid SIM card designed for tourists visiting Malaysia with local connectivity at affordable rates.
• CelcomDigi App Unified mobile application for managing CelcomDigi accounts, paying bills, reloading prepaid credit, subscribing to streaming services, protecting devices with MobileSHIELD or WebSHIELD, and accessing customer support.
• CelcomDigi Business B2B enterprise telecommunications platform offering 5G-powered solutions, IoT connectivity, digital transformation services, and dedicated SME support including MY5G SME Digital Workshops.
• PayFlex by Boost Shariah-compliant Buy Now, Pay Later (BNPL) service within the CelcomDigi app powered by Boost, enabling flexible payment experiences.
• CelcomDigi Home WiFi 5G home WiFi solution providing wireless broadband connectivity for homes, bundled with free Viu Premium for 24 months.
• Pay via CelcomDigi Digital payment service enabling customers to make payments and transactions through their CelcomDigi account.

Quantifiable outcome

• Reached over 4.3 million Malaysians with scam awareness content
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature7 records

Partnerships

15 partnerships are on record, tiered major, minor and core.

• Universiti Malaya Medical Centre (UMMC)majorStrategic or Co-development Partner · 15 December 2026Collaboration on one of the world's first multi-country live ENT surgery powered by 5G, AI, and extended reality technologies.
• Selangor Red Giants (SRG)minorGTM or Marketing Partner · 3 July 2026CelcomDigi Future Pros Bootcamp third year - opportunity for aspiring Malaysian gamers to join top MLBB team SRG.
• IntelcoreStrategic or Co-development Partner · 9 June 2026Partnership for Malaysia's first industrial 5G-SA powered Advanced Intelligent Warehouse, demonstrating real-time AI, robotics, and automation applications.
• Live Nation MalaysiamajorGTM or Marketing Partner · 21 May 2026Collaboration to bring KL Headline Season 2026 - a flagship live entertainment series featuring world-class concerts to Malaysians.
• Tourism MalaysiamajorGTM or Marketing Partner · 21 May 2026Partnership to bring KL Headline Season 2026 flagship entertainment series to Malaysia, promoting tourism through live events.
• Samsung MalaysiacoreGTM or Marketing Partner · 15 April 2026Nationwide rollout of 'Endless Aisle' retail experience, redefining digital lifestyle retail by bringing offerings closer to customers through CelcomDigi stores.
• Adam Shamil / Chunk & DunkminorGTM or Marketing Partner · 23 March 2026Strategic collaboration with Malaysian entrepreneur Adam Shamil to showcase SME digitalization journey and support small medium enterprises in strengthening digital capabilities.
• Google FirebasecoreTechnology or Integration · 4 February 2026Strategic collaboration to advance secure API-as-a-Service capabilities using telco-grade network intelligence for safer one-tap digital onboarding for Malaysians.
• Telenor LinxcoreTechnology or Integration · 4 February 2026Partnership to enhance secure API-as-a-Service capabilities leveraging telecommunications network intelligence for digital onboarding services.
• IOI Corporation BerhadmajorStrategic or Co-development Partner · 15 January 2026Large-scale connectivity and tower infrastructure deployment across IOI's plantation estates in Sabah and Peninsular Malaysia, supporting digital transformation and rural community connectivity.
• Debit Circles Sdn Bhd (Vircle)coreStrategic or Co-development Partner · 6 January 2026Collaboration to launch SafePAY Jr - a child-safe subscription bundled with Vircle Visa prepaid card, enriching CelcomDigi's safety product portfolio.
• BoostcoreTechnology or Integration · 4 November 2025Launched PayFlex by Boost - Malaysia's first Shariah-compliant BNPL service available in the CelcomDigi app for flexible payment options.
• Hospital Pengajar Universiti Malaysia Sarawak (HPUNIMAS)majorStrategic or Co-development Partner · 1 November 2025Launched MediRover and MediDoc - innovative digital healthcare solutions designed to make healthcare more accessible to underserved communities across Sarawak.
• Media PrimamajorGTM or Marketing Partner · 29 October 2025Collaboration on Kisah Benar: Scam Siber series through TV3's 999 crime show, reaching over 4 million Malaysians with scam awareness content.
• Terengganu Incorporated Sdn BhdmajorStrategic or Co-development Partner · 27 October 2025MoU signed to drive the state's digitalization and AI transformation across the group's subsidiaries, following strategic workshops to identify key opportunities.

Scale indicators6 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• U Mobile: U Mobile is a Malaysian mobile network operator offering comparable postpaid, prepaid, and 5G services. It competes directly with CelcomDigi for consumer mobile subscribers and increasingly for enterprise 5G contracts in Malaysia.
• Maxis Berhad: Maxis is Malaysia's other major incumbent mobile network operator, offering directly comparable postpaid, prepaid, fibre, and enterprise 5G services. It is CelcomDigi's most direct head-to-head competitor in the Malaysian consumer and enterprise mobile market.
• Telekom Malaysia (Unifi): TM operates Malaysia's largest fixed-line and fibre network under the Unifi brand plus a mobile arm (Unifi Mobile). It competes directly with CelcomDigi on home fibre, mobile postpaid, and converged mobile-broadband bundles.

Broad incumbents

• Singtel: Singtel is a Southeast Asian incumbent telco with mobile operations across Singapore, Australia (Optus), and associates in India, Philippines, Thailand, and Indonesia. It is comparable to CelcomDigi as a large regional carrier pursuing 5G, enterprise, and digital services diversification.
• Telenor Group: Telenor was the major pre-merger shareholder of Digi Telecommunications and is now a partner via Telenor Linx for API-as-a-Service. As a global telecom incumbent operating mobile networks across Scandinavia and Asia, Telenor is a strategic and operational peer for CelcomDigi's wholesale and digital services businesses.
• Vodafone Group: Vodafone is a global telecom incumbent with wireless and fixed operations across Europe and Africa. It is thematically comparable to CelcomDigi as an incumbent carrier pursuing converged mobile-broadband-entertainment bundles, API-as-a-Service platforms, and enterprise digital services.
• Axiata Group: Axiata is a regional ASEAN telecommunications conglomerate that was the parent of Celcom prior to the CelcomDigi merger. It operates mobile networks across multiple Southeast Asian markets (CelcomDigi, XL Axiata, Smart, Dialog, Robi), making it a regional peer with overlapping Malaysian exposure.
• Verizon Communications: Verizon is a US telecom incumbent with comparable wireless, fibre, and enterprise 5G offerings. It is thematically relevant as a benchmark for mature-market telco pursuing 5G enterprise monetisation, network-as-a-service, and digital services diversification, though operating in a different regulatory geography.

Regional players

• Globe Telecom: Globe is the largest mobile operator in the Philippines offering postpaid, prepaid, fibre, and enterprise services. It is comparable to CelcomDigi in scale, product mix, and emerging-market 5G/enterprise strategy, though it operates in a different geography.
• Advanced Info Service (AIS): AIS is Thailand's largest mobile network operator with comparable postpaid/prepaid/fixed broadband offerings and aggressive 5G enterprise monetisation. It is comparable to CelcomDigi in scale, product breadth, and Southeast Asian telecom market dynamics, though operating in Thailand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/digi_telco
• YouTubeyoutube.com/@celcomdigimy
• Facebookfacebook.com/myDiGi
• LinkedInlinkedin.com/company/6241
• Instagraminstagram.com/celcomdigi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiGi Telecommunications