Urban Solar
Urban Solar is a Florida-based, privately held solar PV installation contractor founded in 2008 that designs, engineers, permits, and installs residential and commercial solar systems, battery storage, and related energy solutions exclusively within the state of Florida.
- Company typePrivate
- Founded2008
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Urban Solar does
Urban Solar Group Inc. is a Florida-based, privately held solar photovoltaic installation contractor operating since 2008 from Delray Beach, Florida. The company delivers end-to-end residential and commercial solar PV systems including system design, engineering, permitting, and installation, supplemented by battery storage (Tesla Powerwall), net metering integration, MACRS depreciation advisory for commercial clients, and solar pool heating. Its core technology is conventional PV hardware from tier-one suppliers (Jinko Solar panels, Enphase microinverters, Tesla Powerwall) with a proprietary installation process emphasizing double-checked job-site documentation and a high inspection pass rate.
The company serves six named customer segments: single-family homeowners (primary), builders and developers (including Lennar Corp. via Sunstreet Energy Group for new construction), commercial property owners, sales organizations (using Urban Solar as their installation back-end), businesses with unique tax positions, and non-profits and institutions. Pricing is quote-based with one-time installation fees, financing options, and a 30% federal solar tax credit framed around the 2025 sunset. The go-to-market combines direct sales via website quote forms and phone with two channel programs: a Sales Partner Program (external sales organizations paid via ACH on passing inspection) and a Build Partner Program (contracted installation crews).
Revenue is generated primarily through one-time hardware-plus-installation fees, partner compensation flows (revenue share with sales and build partners), and a customer referral program paying Visa gift cards on installation completion. Urban Solar operates exclusively in Florida, holds Florida contractor licenses CVC56948 and EC13005324, and has accumulated 578 Google reviews and two registered US trademarks (Urban Solar and "We Bring Energy To Life"). The company is founder/family-owned with 11-50 employees and is qualitatively described as a "multi-million dollar" business.
Urban Solar firmographics
Firmographics- Name
- Urban Solar
- Legal name
- Urban Solar Group Inc.
- Website
- https://urbansolar.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Solar is a Florida-based, privately held solar PV installation contractor founded in 2008 that designs, engineers, permits, and installs residential and commercial solar systems, battery storage, and related energy solutions exclusively within the state of Florida.
- Ownership category
- akta.pro rank
Urban Solar industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114), Residential Building Construction (23611)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
Keywords
Where Urban Solar is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Urban Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Solar Panel Installation: Full-service solar photovoltaic system installation for residential and commercial properties, including system design, engineering, permitting, and installation services. Revenue is generated through one-time installation fees for purchased solar systems.
- Battery Storage Solutions: Installation and integration of battery backup systems such as Tesla Powerwall for energy storage, providing backup power and maximizing self-consumption of solar energy.
- Referral Program: Customers can refer potential buyers to Urban Solar and receive a Visa gift card upon completion of installation, typically within 30 days.
- Partner Compensation: Sales Partners and Build Partners receive monetary compensation for generated sales and completed installations through the Partnership Program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Residential Solar Installation |
| One time/ perpetual license | Pay-as-you-go | Commercial Solar Installation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Urban Solar product offering
Product offeringCore offering
Urban Solar designs, engineers, permits, and installs solar photovoltaic (PV) systems for residential and commercial properties throughout Florida. The company bundles custom system design with installation labor, integrating battery storage solutions (Tesla Powerwall), net metering configuration, and solar pool heating as part of a turnkey clean energy offering. Services are delivered either directly to homeowners and businesses or via Sales Partner and Build Partner networks.
Product overview
Urban Solar is a residential and commercial solar installation company based in South Florida offering end-to-end solar solutions. The core offering consists of residential and commercial solar panel installation services, supported by a proprietary process with dedicated project managers and high inspection pass rates. The product portfolio is organized around a main installation service complemented by add-on modules including battery storage and backup systems (Tesla Powerwall), net metering configuration, MACRS depreciation services for commercial clients, and solar pool heating. The company also operates a Sales Partner Program for solar sales organizations and a Referral Program for existing customers. Services are available only within Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Panel Installation
Quantifiable outcome
- $12,760 estimated solar value increase for average Florida home
- +2 more outcomes
Companies that use Urban Solar
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Urban Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Urban Solar partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Lennar (via Sunstreet Energy Group)coreUrban Solar has been selected as the preferred contractor for Lennar Corp.'s solar subsidiary, Sunstreet Energy Group. This is a significant partnership for new construction solar integration.
- OUC (Orlando Utilities Commission)minorPartner listed in the 'Who we work with' section. OUC is a municipal utility in Orlando, Florida.
- FPL (Florida Power & Light)minorPartner listed in the 'Who we work with' section. FPL is the primary electric utility in Florida.
- Sales PartnerscoreIndependent sales organizations and individual sales partners who generate leads for Urban Solar installations. Partners include those based in New Jersey, California, and Florida according to testimonials.
- Build PartnerscoreInstallation partners with crews who complete solar installations for Urban Solar projects. Requires general liability insurance and workers compensation.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Urban Solar competitors and assessment
Company assessmentDirect peers
- Trinity Solar: One of the largest privately held residential solar installers in the US; comparable direct-to-homeowner PV installation model with regional concentration, similar in customer type and operating model to Urban Solar.
- Momentum Solar: Residential and commercial solar installer active in Florida, New Jersey, Texas, and California — directly comparable direct-sales + installation operating model overlapping Urban Solar's customer segments.
- ADT Solar: National residential solar installer with a Florida presence; sells directly to homeowners with bundled battery and monitoring — same target customer and value proposition as Urban Solar.
- Palmetto Solar: Residential and commercial solar platform with a services-plus-software model; comparable target customer (homeowners and small commercial) and overlaps Urban Solar in Florida and the Southeast.
- Lumio (formerly known as Petraworks/HPS): Regional residential solar installer with direct-to-homeowner sales and partner-driven lead generation; comparable in channel mix and customer segment to Urban Solar.
- Freedom Forever: National residential solar installer with a strong direct-sales and partner-driven installation model; overlaps Urban Solar's Florida footprint and SMB/homeowner customer profile.
Broad incumbents
- Sunrun: Largest US residential solar, battery, and energy services company; competes for the same Florida homeowner and builder-segment customers as Urban Solar but operates nationally with owned/leased solar offerings.
- Tesla Energy: Offers Tesla Solar Roof and Powerwall; competes for the same premium residential solar+battery buyers Urban Solar targets and is one of Urban Solar's hardware partners, making it a strategic overlap as both competitor and supplier.
Others
- Enphase Energy: Leading microinverter supplier and a listed Urban Solar hardware partner; comparable as an enabling technology vendor in the residential PV stack Urban Solar installs.
- GoodLeap: Point-of-sale financing platform for residential solar and home-improvement; comparable as Urban Solar's listed financing partner, critical to enabling customer purchases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Urban Solar social profiles
Digital presenceUrban Solar compliance and trust
Trust signalCompliance1 record
Urban Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Solar leadership team
Management profileNumber of profiles
Urban Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Solar
What does Urban Solar do?
Urban Solar designs, engineers, permits, and installs solar photovoltaic (PV) systems for residential and commercial properties throughout Florida. The company bundles custom system design with installation labor, integrating battery storage solutions (Tesla Powerwall), net metering configuration, and solar pool heating as part of a turnkey clean energy offering. Services are delivered either directly to homeowners and businesses or via Sales Partner and Build Partner networks.
Is Urban Solar a public or private company?
Urban Solar is a private company. It is classified as family owned and is currently operating.
When was Urban Solar founded?
Urban Solar was founded in 2008. It employs 11 to 50 people.
Where is Urban Solar based?
Urban Solar is headquartered in Boca Raton, United States, in the North America region.
How does Urban Solar make money?
Four revenue lines are on record. Solar Panel Installation is the primary driver. The others are battery Storage Solutions, referral Program and partner Compensation.
Who are Urban Solar's main competitors?
Direct peers on record are Trinity Solar, Momentum Solar, ADT Solar, Palmetto Solar, Lumio (formerly known as Petraworks/HPS) and Freedom Forever. Broad incumbents are Sunrun and Tesla Energy. Others are Enphase Energy and GoodLeap.
Does Urban Solar have an API?
No public API is recorded for Urban Solar.
What industry is Urban Solar in?
Urban Solar's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUACAGAC, PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations). Its NAICS code is 221114 and its SIC code is 1731.