Schuurman Shoes
Schuurman Schoenen is a Dutch multi-brand footwear retailer operating physical stores and an e-commerce platform across the Netherlands, Germany, and Belgium, carrying 80+ third-party brands plus private labels KEQ and Sub55, and serving consumers in women's, men's, and children's footwear.
- Company typePrivate
- Founded1955
- HeadquartersNeede, Netherlands
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Schuurman Shoes does
Schuurman Schoenen B.V. is a Dutch footwear retailer founded in 1955 and headquartered in Neede, Netherlands, operating an omnichannel business that combines a physical store network with an e-commerce platform (schuurman-schoenen.nl). The company carries more than 80 third-party footwear brands — including Skechers, Puma, adidas, New Balance, Vans, Rieker, Gabor, Tamaris, Mustang, Replay, Kipling, Ipanema, and Bergstein — organized across Dames (women's), Heren (men's), Jongens (boys'), and Meisjes (girls') categories, plus clothing, bags, backpacks, and shoe-care accessories. It has expanded into private-label brands KEQ (children's footwear) and Sub55 (children's sneakers) and runs the Keq Kids Club loyalty program targeting recurring family purchases.
The business operates across three country markets — the Netherlands, Germany, and Belgium — with localized Dutch- and German-language storefronts. The platform is built on a Demandware-based (Salesforce Commerce Cloud) e-commerce stack integrated with payment providers iDEAL, PayPal, Riverty (BNPL), Visa, Mastercard, Apple Pay, Google Pay, Fashion Cheque, and VVV Giftcard, and ships via DHL and PostNL with next-day delivery in the Netherlands for orders placed before 21:00. Returns are supported within 30 days, and free delivery is offered on Netherlands orders above €39.95.
Revenue is generated through one-time consumer transactions at fixed unit retail prices across a broad assortment, supplemented by a 20% student discount channel via Studentenkorting.nl. No subscription, recurring, or enterprise revenue streams are disclosed. Headcount is reported at 251-500 employees, and the company is privately held as a Besloten Vennootschap under Dutch law with no disclosed parent, subsidiaries, funding rounds, or M&A activity.
Schuurman Shoes firmographics
Firmographics- Name
- Schuurman Shoes
- Legal name
- Schuurman Schoenen B.V.
- Website
- https://schuurman-schoenen.nl
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Schuurman Schoenen is a Dutch multi-brand footwear retailer operating physical stores and an e-commerce platform across the Netherlands, Germany, and Belgium, carrying 80+ third-party brands plus private labels KEQ and Sub55, and serving consumers in women's, men's, and children's footwear.
- Ownership category
- akta.pro rank
Schuurman Shoes industry classification
Industry- Product category
- Footwear Retail
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ)
- akta.pro secondary industry
- Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)
Keywords
Where Schuurman Shoes is headquartered
LocationHeadquarters
- HQ city
- Neede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Schuurman Shoes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Shoe Sales: Traditional retail model selling shoes and accessories directly to consumers through physical stores and e-commerce. Products include footwear for women, men, boys, girls, and babies, plus clothing and accessories. One-time transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Schuurman Shoes product offering
Product offeringCore offering
Schuurman Shoes (Schuurman Schoenen B.V.) is a multi-channel footwear retailer selling shoes, clothing, and accessories through a chain of physical stores and an e-commerce website (schuurman-schoenen.nl) across the Netherlands, Germany, and Belgium. The company carries more than 80 top footwear brands alongside its own private-label brands KEQ (children's shoes) and Sub55 (children's sneakers), organized into women's, men's, boys', girls', and baby categories, plus complementary accessories and shoe-care products.
Product overview
Schuurman Shoes is a Dutch shoe retailer operating through physical stores and an e-commerce platform (schuurman-schoenen.nl). The company offers a multi-brand portfolio of over 80 top shoe brands alongside its own private label brands: KEQ (children's footwear) and Sub55 (children's sneakers). The product offering is organized into four main segments—Dames (women's), Heren (men's), Jongens (boys'), and Meisjes (girls')—with additional categories for clothing and accessories. Third-party brands include international names such as Skechers, Puma, Vans, New Balance, adidas, Rieker, Gabor, Tamaris, Mustang, Replay, Kipling, Ipanema, Bergstein, and others. The company also operates the Keq Kids Club loyalty program. Schuurman Shoes operates across the Netherlands, Germany, and Belgium with same-day shipping for orders placed before 21:00.
Differentiator
Problem solved
Functional benefit
Brands
- Keq: Children's shoe brand offered by Schuurman Schoenen
- Keq Kids Club
Products and services
- KEQ Schuurman's own private-label children's footwear brand offering sandals, sneakers, lace shoes, and baby shoes in various colors and materials.
- Sub55 Schuurman's own brand offering children's sneakers, including low-top styles in various colors for girls and boys, priced approximately €44.99–€59.99.
- Keq Kids Club Children's loyalty club program allowing young members to earn rewards and exclusive benefits when purchasing KEQ-branded footwear.
- Skechers footwear International footwear brand carried by Schuurman, offering sneakers, sandals, and casual shoes for children including Skechers Jumpsters Sandal, Uno Mesh Pop, Mermaid Dreams, and Microspec Tread models.
- Puma footwear Sportswear brand offering athletic sneakers and children's shoes including the Trinity 2 LT Come On AC+ Inf model.
- Vans footwear Iconic skate and casual footwear brand offering children's sneakers including Brooklyn LS V and Old Skool V models.
- New Balance footwear Athletic footwear brand carried by Schuurman offering sneakers and performance shoes.
- adidas footwear Sportswear brand carried by Schuurman offering athletic sneakers and sports shoes.
- Rieker footwear Comfort footwear brand carried by Schuurman offering elegant lace shoes for women.
- Gabor footwear Premium comfort footwear brand carried by Schuurman offering elegant shoes for women.
- Tamaris footwear Fashion footwear brand carried by Schuurman offering trendy women's shoes, ankle boots, and Chelsea boots.
- Mustang footwear Spanish footwear brand carried by Schuurman offering trendy sneakers and casual shoes.
- Replay footwear Fashion brand offering children's sandals and casual shoes including the Christal Kid model.
- Clothing and accessories Complementary product assortment including clothing, bags, backpacks, belts, socks, gloves, scarves, and shoe-care products for one-stop shopping.
- Shoe care and maintenance products Shoe care and maintenance products sold alongside footwear to support product lifespan.
Companies that use Schuurman Shoes
Customer profileSegments4 records
Ideal customer profiles4 records
Schuurman Shoes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Schuurman Shoes partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- RivertyminorPayment provider partnership allowing customers to pay after delivery (Betaal achteraf). Provides flexible payment options for customers.
- DHLminorShipping and logistics partner for package delivery. DHL handles part of the shipping operations.
- PostNLminorShipping and logistics partner for package delivery within the Netherlands. PostNL handles part of the shipping operations.
- Studentenkorting.nlminorPartner platform for student discount verification. Students verify their student email address through studentenkorting.nl to receive 20% discount codes.
- KeqminorKeq Kids Club - loyalty program for children. Membership program offering benefits to young customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Schuurman Shoes competitors and assessment
Company assessmentDirect peers
- Zalando: Pan-European online fashion and footwear retailer operating across the Netherlands, Germany, and Belgium with deep brand assortment and own fulfillment — the most direct online competitor to Schuurman's e-commerce business.
- Foot Locker: Global multi-brand athletic and casual footwear retailer with stores across Europe including the Benelux and Germany; directly comparable on multi-brand assortment and store footprint.
- JD Sports: European multi-brand athletic footwear retailer with strong presence in the Netherlands and Germany; competes head-to-head on sneaker and athletic-brand assortment.
- Van Haren Schoenen: Dutch multi-brand family shoe chain with physical stores across the Netherlands and Belgium, serving women's, men's, and children's footwear — the closest direct domestic peer to Schuurman.
- Bever: Dutch outdoor and sports retailer with a substantial footwear assortment (walking, hiking, running) operating stores and e-commerce in the Netherlands and Germany — overlaps with Schuurman's walking/work shoe categories.
- Wehkamp: Large Dutch online department store with a strong shoes and accessories category; competes with Schuurman for Dutch online footwear shoppers with similar brand portfolio depth.
Broad incumbents
- De Bijenkorf: Premium Dutch department store with a curated shoe floor carrying many of the same international brands (Puma, adidas, New Balance, etc.); competes at the higher end of Schuurman's assortment range.
- Amazon Netherlands/Germany: Pan-European marketplace with a growing shoes category and aggressive pricing across the Netherlands and Germany; structurally pressures Schuurman's value-tier positioning.
Emerging players
- Sneakers.nl: Dutch online specialist in branded sneakers and athletic footwear; narrower than Schuurman but a direct competitor for sneaker-focused shoppers in the same geography.
Others
- HEMA: Mass-market Dutch variety retailer with a basic family shoe assortment serving similar household shoppers; adjacent competitor for entry-level family footwear rather than brand-led shopping.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Schuurman Shoes social profiles
Digital presenceSchuurman Shoes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schuurman Shoes leadership team
Management profileNumber of profiles
Schuurman Shoes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schuurman Shoes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schuurman Shoes
What does Schuurman Shoes do?
Schuurman Shoes (Schuurman Schoenen B.V.) is a multi-channel footwear retailer selling shoes, clothing, and accessories through a chain of physical stores and an e-commerce website (schuurman-schoenen.nl) across the Netherlands, Germany, and Belgium. The company carries more than 80 top footwear brands alongside its own private-label brands KEQ (children's shoes) and Sub55 (children's sneakers), organized into women's, men's, boys', girls', and baby categories, plus complementary accessories and shoe-care products.
Is Schuurman Shoes a public or private company?
Schuurman Shoes is a private company. It is classified as unknown and is currently operating.
When was Schuurman Shoes founded?
Schuurman Shoes was founded in 1955. It employs 251 to 500 people.
Where is Schuurman Shoes based?
Schuurman Shoes is headquartered in Neede, Netherlands, in the Europe region.
How does Schuurman Shoes make money?
One revenue line is on record: retail Shoe Sales.
Who are Schuurman Shoes's main competitors?
Direct peers on record are Zalando, Foot Locker, JD Sports, Van Haren Schoenen, Bever and Wehkamp. Broad incumbents are De Bijenkorf and Amazon Netherlands/Germany. Sneakers.nl is listed as an emerging player. HEMA is listed as an others.
Does Schuurman Shoes have an API?
No public API is recorded for Schuurman Shoes.
What industry is Schuurman Shoes in?
Schuurman Shoes's product category is Footwear Retail. Its primary akta.pro industry code is CRAAADAJ, Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.), with a secondary code of CRAAADAL, Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care). Its NAICS code is 45821 and its SIC code is 5661.