What Studentenkorting.nl does

Studentenkorting.nl is a Netherlands-headquartered student discount aggregation platform founded in 2008 and operated under the legal entity EDiU (stylized "EDiU - Studentenkorting"). It serves Dutch higher-education students as its primary user base across 21 Dutch student cities (Amsterdam, Rotterdam, Utrecht, Groningen, Leiden, Delft, Eindhoven, and others), connecting them with exclusive discounts and codes from a catalog of partner merchants spanning fashion, electronics, software, food delivery, banking, mobile plans, and local services. The service is free to students and is gated by EDiU's proprietary student verification service, which validates .edu or college-ID status to qualify users for closed-user-group offers. Internationally, EDiU operates 11 country-specific sister sites — including studentdiscount.com (US/CA/AU), studentenrabatt.de, reductionetudiant.fr, descuentoestudiantes.es, scontoperstudenti.it, and znizkadlastudentow.pl — replicating the Dutch model abroad.

The platform is delivered across multiple digital surfaces: a responsive website organized by retail category, native mobile applications for iOS, Android, and Windows (Android app currently at v2.0.1544), and browser extensions for Chrome, Microsoft Edge, and Safari that surface applicable student discounts while users browse partner sites. Supporting modules include Lokaal (location-based local-deal discovery redeemable with college card or discount pass), Studenten Zorgverzekering (student health insurance comparison), Studentmobiel (SIM-only and mobile-subscription deals), and a weekly newsletter (capped at one issue per week). Partner onboarding is performed by a New Business/Partnership Manager function, with active integration of brands such as Nike, ASOS, Adobe, Sony, HP, Lenovo, ASUS, Samsung, LG, Bol.com, Coolblue, MediaMarkt, Adidas, and ABOUT YOU, typically offering 10–20% discount bands.

Monetization is B2B-only on top of a freemium B2C experience. Revenue is generated via affiliate commissions tracked through cookies on successful conversions and via closed-user-group lead-generation fees charged by business partners for access to verified student leads. There is no consumer subscription or membership fee. The company is privately held, has a parent operating company (EDiU) but no disclosed subsidiaries or external funding rounds, and operates with a 1–10 employee headcount from offices in Nootdorp and Doetinchem in the Netherlands, with remote work indicated as negotiable for open roles.

Name

Studentenkorting.nl

Legal name

EDiU

Website

https://studentenkorting.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Studentenkorting.nl is a Dutch student discount aggregation platform under EDiU that uses a proprietary verification service to give students across 21 Dutch cities and 11 country sister-sites access to exclusive deals from hundreds of brand partners via web, mobile apps, and browser extensions.

Ownership category

akta.pro rank

Product category

Student Discount Platform

akta.pro primary industry

Student Travel Passes, ID Cards & Local Discount Programs (EDAIANAI)

Keywords

• Student discounts
• Discount aggregation
• Affiliate marketing
• Student verification
• Coupon platform

Headquarters

HQ city

Nootdorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Commission: Revenue generated through affiliate partnerships with brands and retailers. Affiliate cookies track conversions from displayed advertisements, with advertisers rewarded based on referral performance.
2. Lead Generation: Business partners pay for access to verified student leads through closed user group lead generation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Studentenkorting.nl operates a multi-platform student discount aggregation service that collects exclusive discounts, codes, and deals from hundreds of partner brands and surfaces them to verified Dutch students via a website, mobile apps (iOS, Android, Windows), and browser extensions (Chrome, Safari, Edge). Access is gated by the company's proprietary EDiU student verification service, enabling a closed user-group marketplace for fashion, electronics, insurance, mobile plans, and local deals. Revenue is generated through affiliate commissions on referred conversions and lead-generation fees from brand partners.

Product overview

Studentenkorting.nl is a student discount aggregation platform powered by EDiU, offering a unified ecosystem of products: a web-based discount marketplace, native mobile applications (iOS, Android, Windows), and browser extensions for Chrome, Safari, and Edge. The platform connects students with exclusive discounts from hundreds of partner brands across fashion, electronics, health, groceries, and local services, facilitated by the company's proprietary student verification service. Additional modules include local deal discovery, student health insurance comparison, and mobile plan deals. The service operates nationally in the Netherlands and internationally through EDiU's network across Belgium, Germany, UK, and USA.

Differentiator

Problem solved

Functional benefit

Brands

• Studentenkorting App: Mobile application for iOS and Android enabling students to access exclusive discounts on the go

Products and services

• Studentenkorting.nl Web Platform Web-based platform that aggregates exclusive student discounts and deals from hundreds of partner brands, organized by category (fashion, electronics, mobile, beauty, scooters, supermarket offers) with filtering and search capabilities. Used by Dutch higher-education students who verify student status via EDiU to access the closed user-group marketplace.
• Studentenkorting Mobile App (iOS & Android) Native mobile applications for iOS and Android (plus a Windows app) enabling students to access exclusive discounts on the go via the Google Play Store and Apple App Store, including push-based deal discovery.
• Studentenkorting Browser Extension (Chrome, Safari, Edge) Free browser extension available for Chrome, Safari, and Edge that notifies students of available discounts in real time while browsing partner websites, providing a mid-funnel point of discount surfacing.
• EDiU Student Verification Service Proprietary student verification service from EDiU that validates student status through .edu or college ID verification, enabling a closed user group with access to exclusive discounts. Underpins the platform's identity-based value proposition and lead-generation offering for brand partners.
• EDiU Portal (Multi-Country Network) Parent platform (EDiU) powering Studentenkorting.nl with international expansion across Netherlands, Belgium, Germany, Austria, UK, France, Spain, Italy, Poland, Canada, and Australia through localized sister sites (studentdiscount.com, studentenkorting.be, studentenrabatt.de, etc.).

Quantifiable outcome

• Anonymous savings tracking through affiliate cookie performance measurement

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• NikecoreGTM or Marketing PartnerMajor sportswear brand offering student discounts through the platform. Discounts include 10% student discount on Nike.com with sale items excluded.
• ASOScoreGTM or Marketing PartnerUK-based fashion retailer offering student discounts via the platform, featuring 10% discount on orders from €75.
• AdobeminorGTM or Marketing PartnerCreative software provider offering 70% student discount on Adobe Creative Cloud All Apps through the platform.
• HP Student StorecoreGTM or Marketing PartnerTechnology brand offering 10% student discount in HP Store through the platform.
• SonycoreGTM or Marketing PartnerElectronics brand offering up to 20% student discount in Sony Online Store.
• RevolutminorGTM or Marketing PartnerFintech company offering free bank account and €30 welcome bonus for students through the platform.
• LGcoreGTM or Marketing PartnerElectronics manufacturer offering 12% student discount on TVs, Soundbars, monitors, appliances through the platform.
• ASUScoreGTM or Marketing PartnerLaptop manufacturer offering €50 student discount on gaming and standard laptops.
• AdidascoreGTM or Marketing PartnerSportswear brand with multiple product categories available with student discounts through the platform.
• Bol.comcoreGTM or Marketing PartnerDutch e-commerce platform listed as popular store partner on the platform.
• CoolbluecoreGTM or Marketing PartnerDutch electronics retailer listed as popular store partner.
• MediaMarktcoreGTM or Marketing PartnerElectronics retailer listed as popular store partner with student discount offerings.
• Thuisbezorgd.nlminorGTM or Marketing PartnerFood delivery service offering €15 student discount redeemable via the Thuisbezorgd app.
• MyproteinminorGTM or Marketing PartnerSports nutrition brand offering 20% extra student discount on all products.
• SonosminorGTM or Marketing PartnerAudio equipment brand offering 15% student discount through the platform.
• HunkemöllerminorGTM or Marketing PartnerLingerie brand listed as popular store partner with student discount availability.
• EastpakminorGTM or Marketing PartnerBag and backpack brand offering student discounts on school bags and luggage.
• ABOUT YOUcoreGTM or Marketing PartnerFashion e-commerce platform offering 10% student discount on orders from €75.
• LenovocoreGTM or Marketing PartnerLaptop manufacturer offering up to 20% student discount in Lenovo Education Store.
• SamsungcoreGTM or Marketing PartnerElectronics brand listed as popular store partner with student discount offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SheerID: Identity verification platform where student status is a core use case; broader incumbent that powers verification for many brands and competes at the infrastructure layer with Studentenkorting's proprietary verification service.

Direct peers

• Student Beans: UK-based student discount and identity verification platform serving 50+ countries with SaaS tools for brands; the closest large-scale direct competitor with similar affiliate + lead-gen revenue mix.
• UNiDAYS: Global student discount platform operating across 100+ countries with student verification, brand partnerships, and a SaaS offering (UNiDAYS Student Beans-style) for advertisers — directly comparable business model and audience.
• ISIC (International Student Identity Card): International student ID card offering discounts globally with verification at point of purchase; comparable international student-discount positioning and closed-loop audience model, though distributed as physical/digital card rather than web platform.
• Student Edge: Australian student discount and lifestyle platform with verification and brand partnerships; operates in one of the same sister-site markets as Studentenkorting, with a directly comparable affiliate-driven business model.

Regional players

• StudentPriceCard: Dutch student discount card and platform competing directly in the same Netherlands market with similar brand-partner-led discounts and student verification.
• CJP (Cultuur & Jongerenpas): Dutch cultural and youth pass offering discounts on cultural activities, travel, and lifestyle products targeted at students and young people in the same Dutch market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/studentkorting
• Facebookfacebook.com/studentenkorting.nl
• LinkedInlinkedin.com/company/studentenkorting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studentenkorting.nl