Southern Research Group

What Southern Research Group does

Southern Research Group is a full-service marketing research and consulting firm founded in 1985 and headquartered at 4780 I-55 North, Suite 400, Jackson, Mississippi. The company specializes in consumer and healthcare-related opinion research, conducting projects across qualitative and quantitative methodologies that include telephone interviews, direct mail surveys, focus groups, on-site intercept interviews, internet surveys, and one-on-one interviews. SRG serves a diversified client base spanning healthcare, foodservice, telecommunications, transportation, advertising agencies, media entities, gaming corporations, the legal community, and government agencies, working for both public- and private-sector clients. The firm is independently owned by founder Dan C. Davis, who serves as President and Owner, and operates as a private, for-profit company with 101-250 employees and no identified institutional investors, parent company, or M&A activity.

The firm's service delivery is anchored by a fully-automated call center running CATI (Computer-Assisted Telephone Interviewing) software, capable of running multiple projects simultaneously with sample control, and a professional focus group suite featuring an observation room with one-way mirror, a separate holding room, and recording capabilities. The product portfolio spans the full research workflow: questionnaire design, data collection (telephone, focus group, mystery shopping, mail, internet, intercept, one-on-one), and analysis covering advertising research, competitor analysis, market segmentation, customer satisfaction, employee satisfaction, new market assessment, and database enhancement. No software products, APIs, or platform offerings are disclosed.

Revenue is generated through professional services engagements with custom, project-based pricing quoted per engagement, alongside a multi-year contract option. The company markets primarily through its corporate website and direct consultative sales engagement, with no formal digital marketing, content, or social programs documented. The firm shows no participation in technology ecosystems, no published patents or trademarks, no industry awards, and no regulatory or licensing disclosures.

Name

Southern Research Group

Legal name

Southern Research Group

Website

https://southernresearchgroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Southern Research Group is a full-service marketing research and consulting firm founded in 1985 in Jackson, Mississippi, specializing in consumer and healthcare opinion research. It operates a CATI-enabled call center and focus group suite, serving healthcare, foodservice, telecom, transportation, advertising, media, gaming, legal, and government clients.

Ownership category

akta.pro rank

Product category

Marketing Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Marketing research services
• Consumer opinion research
• Healthcare market research
• Focus group research
• Telephone survey research

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Research Services: Full-service marketing research and consulting services including telephone interviews, consumer surveys, focus groups, mystery shopping, and custom research projects. Revenue generated through project-based professional services tailored to client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Southern Research Group is a full-service marketing research and consulting firm that designs and executes custom research projects for clients across healthcare, foodservice, telecommunications, transportation, advertising, media, gaming, legal, and government sectors. Services span research design (questionnaire development), data collection (telephone interviews and surveys, focus groups, mystery shopping, direct mail, internet, on-site intercept, and one-on-one interviews), and analysis (advertising research, competitor analysis, market segmentation, customer and employee satisfaction, new market assessment, database enhancement). The firm operates an in-house fully-automated CATI call center and a professional focus group suite in Jackson, Mississippi.

Product overview

Southern Research Group is a full-service marketing research and consulting firm offering a comprehensive suite of research services. The company provides research design (Questionnaire Development), data collection (Telephone Interviews & Surveys, Focus Groups, Mystery Shopping, Direct Mail Surveys, Internet Surveys, On-site Intercept Interviews, One-on-One Interviews), and analytical services (Advertising Research, Competitor Analysis, Market Segmentation, Customer Satisfaction, Employee Satisfaction, New Market Assessment, Database Enhancement). The firm operates research facilities including a fully-automated call center with CATI software and a professional focus group suite with viewing room and holding room.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Research

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Directions Research: Full-service marketing research firm offering qualitative and quantitative fieldwork including CATI capabilities. Closely matches SRG's mid-size full-service positioning with custom project-based delivery.
• Schlesinger Group: Global leader in focus group facilities and qualitative research services. Directly comparable to SRG's focus group suite and qualitative methodology offering, though at significantly greater geographic scale.
• Fieldwork Network: Network of owned focus group facilities and qualitative research services across the US. Comparable in core focus-group and in-person interview capabilities, but with broader geographic reach than SRG's single Jackson, MS location.
• Critical Mix: Data collection and custom market research provider combining CATI operations with online panel capabilities. Highly relevant as a same-category competitor that has scaled CATI plus digital delivery.
• Decision Point Research: Mid-size marketing research firm delivering custom consumer and healthcare research including telephone surveys and focus groups. Comparable in scale, vertical mix, and project-based service model.

Broad incumbents

• Kantar: Global insights and consulting firm with broad marketing research, advertising research, and consumer insight capabilities. Overlaps with SRG on advertising research, market segmentation, and consumer surveys.
• Ipsos: Global market research and consumer insights firm. Operates at vastly greater scale across all of SRG's served verticals, but offers overlapping custom research, advertising evaluation, and customer satisfaction services.
• NielsenIQ: Global consumer intelligence and market research firm with deep foodservice, retail, and consumer insight practices. Directly overlaps with SRG's foodservice and consumer survey work but at enterprise scale.

Regional players

• WestGroup Research: Full-service marketing research firm with healthcare and consumer specialization, including focus group facilities. Closely mirrors SRG's vertical mix and methodology mix, particularly its healthcare research emphasis.
• Hebert Research: Regional marketing research firm offering custom qualitative and quantitative research. Comparable in custom fieldwork services, with overlap in healthcare and consumer verticals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/southern-research-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Research Group