City

What City does

CITY (legal name: CITY Creations Sp. z o.o.) is a Kraków, Poland-based integrated visual communication agency founded in 1998 that serves enterprise brands, retailers, shopping centers, automotive dealers, public institutions, and cultural organizations across Poland. The company organizes its offering into five interconnected service lines — OUTDOOR (billboard panels, large-format surfaces, municipal LED screens, directional signage), DIGITAL (Digital Signage with LED/LCD screens plus three kiosk categories: information, lottery, and sales), INSTORE (window dressing, illuminated advertising, POS materials, custom retail furniture), PRINT (UV/solvent/latex large-format printing), and EXPO/Concept (modular and custom exhibition stands, brand and creative services, operated partly through the Black is Black sub-brand).

Technically, CITY operates an in-house 3,400 sqm wide-format printing facility across two production halls (operational since 2006), runs LED screens with 2.5/3/4mm pixel pitches, designs and fabricates original multimedia kiosks in-house (including Poland's first lift-and-learn interactive sales kiosk), and runs a centralized Digital Signage CMS. Scaled operations include nearly 2 million sqm of annual print output, 7,900 sqm of deployed active LED surface, 4,900 completed shop-window projects, and 2,400+ owned outdoor advertising structures across Polish cities. Notable recent product lines extend into promotional lottery organization using its own kiosk hardware.

The business model is project-based and quote-driven across multiple revenue streams: outdoor advertising rental (transaction fees tied to surface size and campaign duration), hardware sales and integration for digital signage/kiosks, transaction-fee large-format print, in-store display and POS production, and creative/branding professional services. The go-to-market is sales-led enterprise field sales with named account managers per service line (OUTDOOR/INSTORE/PRINT handled by Agnieszka Martyka and others; CREATION handled by Radosław Jaworski), supplemented by a Client Service Office, an Export department, and trade-fair presence (MAPIC). Customer concentration is spread across fashion (Nike, Adidas, H&M, 4F, Vistula, New Balance), cosmetics (Douglas, Yves Rocher), automotive (Mercedes, Porsche, Toyota), shopping malls (Factory, Bonarka, Galeria Katowicka), and public institutions.

Name

City

Legal name

CITY Creations Sp. z o.o.

Website

https://city.com.pl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

CITY is a Kraków-based integrated visual communication agency founded in 1998 that provides Polish enterprise brands and retailers with outdoor advertising, digital signage, in-store, large-format printing, and exhibition services. It operates a 3,400 sqm production facility and a proprietary network of 2,400+ advertising media structures.

Ownership category

akta.pro rank

Product category

Visual Communication Services

NAICS

Indoor and Outdoor Display Advertising (54185), Sign Manufacturing (33995), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Visual communication services
• Outdoor advertising network
• Digital signage solutions
• Large-format printing
• Exhibition stand design

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Outdoor Advertising Rental: Rental of outdoor advertising surfaces including billboard panels (over 2,000 units), large-format surfaces, and city LED screen networks across Poland. Revenue generated from campaign duration and surface size.
2. Digital Signage Solutions: Design, production, and installation of LED/LCD screens and multimedia kiosks, including ongoing content management and technical support services.
3. Large-Format Printing Services: Wide-format printing on banner, blockout, backlit, canvas, mesh, and rigid materials. Full-service from design through printing and mounting.
4. In-Store Display and POS Materials: Shop fitting, window dressing, display material production, and POS element fabrication for retail environments.
5. Creative and Branding Services: Creative campaigns, brand identity design, copywriting, visual communication strategy, and exhibition stand design.
6. Lottery and Contest Organization: Organization of promotional lotteries and contests using multimedia kiosks, including creative design, prize fulfillment, legal support, and results reporting.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

CITY Creations is a Polish visual communication agency providing integrated outdoor advertising (billboards, LED screens, illuminated ads), digital signage and multimedia kiosks (information, lottery, sales, lift-and-learn), large-format UV/solvent/latex printing, in-store POS and display-window materials, exhibition stand design (EXPO), and creative concept services to brands, retailers, shopping centers, automotive firms, and cultural institutions across Poland and select export markets.

Product overview

CITY is a visual communication agency offering a unified service portfolio spanning five interconnected service areas: OUTDOOR (outdoor advertising network with large-format surfaces, LED screens, billboards, and directional systems across Poland), DIGITAL (Digital Signage solutions including LED/LCD screens and three kiosk types - information, lottery, and sales kiosks), INSTORE (display window arrangements, illuminated advertisements, advertising materials, and sales outlet design), PRINT (large-format printing services using UV, solvent, and latex technologies), and EXPO (modular and original exhibition stands with creative concept services). The company operates its own production facilities with approximately 3,400 sqm of production space, manages a network of around 2,400 advertising media across Poland, and serves major brands including Huawei, Douglas, Nike, Adidas, and Mercedes-Benz.

Differentiator

Problem solved

Functional benefit

Brands

• Black is Black: A rebellious sister agency of CITY, specializing in creative brand development and advertising campaigns.

Products and services

• OUTDOOR Advertising Network Rental of outdoor advertising surfaces including billboards, illuminated advertisements, large-format surfaces, and directional systems for brand campaigns across Poland. Targeted at advertisers, brands, and agencies seeking media space.
• Large-Format Printing Services Large-format printing services delivered in-house using UV, solvent, and latex printing technologies for outdoor and indoor advertising materials, banners, and signage. Targeted at brands, retailers, and agencies needing high-quality custom-printed visual materials.
• CITY Digital Signage Systems End-to-end digital signage systems combining proprietary content management with custom-designed multimedia kiosks and LED screens for retail environments, shopping centers, and public spaces. Targeted at retail chains, shopping centers, and brand owners deploying digital in-store communications.
• Information Kiosks Multimedia information kiosks deployed in retail stores, shopping centers, and public spaces to deliver wayfinding, product, and service information. Targeted at retail chains, shopping mall operators, and public venues.
• Lottery Kiosks Custom-designed lottery kiosks for in-store promotions, contests, and shopping center activations. Targeted at retail brands and shopping mall operators running promotional campaigns.
• Sales Kiosks with Lift-and-Learn Technology Interactive sales kiosks featuring lift-and-learn technology that triggers product information when items are picked up, designed for retail floors to boost engagement and conversion. Targeted at retail brands seeking interactive point-of-sale engagement solutions.
• LED Screens LED screens supplied in multiple pixel-pitch configurations — P4 indoor, P6 indoor, P8 outdoor, and P10 outdoor — for varied viewing distances and environments. Targeted at retailers, shopping centers, event organizers, and brand campaigns needing large-format digital displays.
• Illuminated Advertisements Illuminated outdoor advertisement units produced and installed as part of CITY's outdoor network, available for rental to brands and agencies. Targeted at advertisers needing high-visibility day-and-night outdoor media.
• CITY Instore In-Store Display Solutions Integrated in-store display solutions including display window arrangements, advertising materials, sales outlets, and POS materials for retail environments. Targeted at retail chains and brand owners executing in-store visual merchandising rollouts.
• Billboards Billboard advertising surfaces owned and operated by CITY as part of its outdoor advertising network. Targeted at advertisers and brand campaigns seeking large-format outdoor media placements.
• Large-Format Surfaces Large-format advertising surfaces rented to brands and agencies as part of CITY's outdoor advertising network. Targeted at advertisers running high-impact outdoor campaigns.
• Directional Systems Directional signage systems produced and installed by CITY for retail environments and public spaces. Targeted at shopping centers, retail chains, and public venues needing wayfinding and directional signage.
• EXPO Exhibition Stand Design and Construction Custom design, production, and construction of exhibition stands for trade fairs and corporate events under the EXPO service line. Targeted at corporate exhibitors, trade fair organizers, and brand teams needing bespoke event presence.
• Creative Concepts and Branding Services Creative concept development and branding services supporting CITY's full visual communications portfolio, from initial campaign ideas through execution. Targeted at brand and retail clients seeking integrated creative-to-production campaigns.

Quantifiable outcome

• 2,400+ outdoor advertising media structures across Poland
• +5 more outcomes

Named customers76 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered minor.

• People for BikesminorGTM or Marketing PartnerCollaboration with People for Bikes organization for funding physical protection bike lane installations, incorporating CITY's outdoor advertising network capabilities.
• Fundacja TescominorOthersCharitable partnership as part of CITY's corporate social responsibility activities. CITY engages in local initiatives and invests in social capital through partnerships with charitable organizations.
• Stowarzyszenie SiemachaminorOthersCharitable partnership supporting youth development and social initiatives as part of CITY's corporate social responsibility and community engagement activities.
• Stowarzyszenie Przyjaciół Polskiej Akcji HumanitarnejminorOthersPartnership supporting Polish Humanitarian Action's charitable initiatives as part of CITY's social responsibility program.
• Pulaski Heights Baptist ChurchminorOthersCollaboration with the church to ensure accessible parking near their facilities as part of the Hillcrest neighborhood bike lane project modifications.
• Hillcrest Farmer's MarketminorOthersPartnership with the local farmers market to coordinate accessible parking arrangements during bike lane project implementation.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Four Winds Interactive (FWI): US-based digital signage CMS platform used in retail, corporate, and venue deployments. Comparable to CITY's Digital Signage service line and CMS capabilities, though CITY is much more vertically integrated into hardware/installation.

Broad incumbents

• JCDecaux SA: Global leader in out-of-home advertising and street furniture with operations across Poland. Overlaps CITY's outdoor billboard, large-format, and digital screen inventory, but operates as a broad incumbent at vastly larger scale.
• CCL Industries / Fascia Graphics: Global labeling and visual communication solutions provider serving consumer brands with branded graphics, signage, and instore communication. Overlaps CITY's instore display and branded print services at a much broader enterprise scale.

Direct peers

• OUTFRONT Media: North American outdoor advertising network operating billboards, transit, and digital displays with pan-geography reach. Direct peer to CITY on OOH inventory monetization with similar service architecture (static + digital surfaces).
• AMS (Agora Marketing & Services): Largest Polish OOH advertising company, subsidiary of Agora SA. Direct domestic competitor to CITY for Poland's outdoor ad budgets and municipal contracts. Closest head-to-head peer in the Polish market.
• Lamar Advertising Company: One of the largest US outdoor advertising companies with billboard, transit, and digital displays. Compares to CITY on owned OOH inventory and large-format print production, though primarily in US geographies.
• Dakis Sp. z o.o. Polish retail media and in-store digital signage solutions provider. Closely comparable to CITY's combined digital signage and instore merchandising offering in the Polish market.
• Clear Channel Outdoor Holdings: Major international OOH media operator with extensive billboard and digital display networks. Closely comparable to CITY on OOH media sales and large-format inventory but operates at broader international scale.
• Ströer SE & Co. KGaA: Germany-headquartered pan-European OOH advertising operator with a large owned inventory of billboards, street furniture, and digital screens. Directly comparable to CITY on outdoor advertising networks and digital screens, though at much greater scale and broader geography.

Regional players

• Stolter Sp. z o.o. Polish manufacturer and integrator of retail displays, shop fitting, and POS materials. Direct peer to CITY's INSTORE service line (window dressing, POS materials, illuminated advertising) in the same Polish market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CityScreenLED

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City