PeopleForBikes

What PeopleForBikes does

PeopleForBikes is a U.S. membership-based nonprofit coalition, headquartered in Boulder, Colorado, that unites the bicycle industry (325+ corporate members including manufacturers, retailers, and suppliers) with advocacy organizations to advance bicycling through three pillars: Infrastructure, Policy, and Participation. Originally founded in 1999 as Bikes Belong and rebranded in 2018, the organization operates a wholly-owned foundation subsidiary (PeopleForBikes Foundation) and runs programs across the U.S., with limited footprint in the U.K. and Australia.

The organization's core product surface is data-centric and infrastructure-focused. The City Ratings program annually scores more than 3,000 U.S. communities on a 0-100 scale for bike network quality, while the Bicycle Network Analysis (BNA) provides a comprehensive national inventory of bike infrastructure. Supporting tools include the SPRINT methodology framework (six factors for great bike networks), the Recreational Bicycling Access Tool, the Great Bike Infrastructure Project investment portal, VoteForBikes ballot tracking, the E-Bike Legislative Toolkit, and the Hungry For Batteries e-bike battery recycling program powered by Call2Recycle.

PeopleForBikes is funded primarily through recurring coalition membership dues from bicycle industry companies, individual donations, and foundation grants/partnerships. It operates with a small staff (11-50) and distributes its Industry Community Grants ($5,000-$10,000 each) directly to local infrastructure and advocacy projects. Distribution occurs through coalition membership, direct city engagement, advocacy campaigns, and events such as the annual Bicycle Leadership Conference (next scheduled March 15-19, 2027 in Dana Point, CA). No public revenue, dues schedule, or financial filings are disclosed in the available data.

Name

PeopleForBikes

Legal name

PeopleForBikes

Website

https://peopleforbikes.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

PeopleForBikes is a U.S. nonprofit coalition of 325+ bicycle industry companies and advocacy organizations that advances bicycling through infrastructure investment, federal/state policy advocacy, and participation programs, anchored by data tools like City Ratings covering 3,000+ cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coalition Membership Dues: Bicycle industry companies and organizations pay membership dues to join the PeopleForBikes coalition, funding advocacy and infrastructure programs
2. Donations: Individual donors contribute to support the foundation's mission of building a brighter future through biking
3. Foundation Programs: The PeopleForBikes Foundation generates funding through grants and partnerships to support youth cycling, community infrastructure, and access programs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PeopleForBikes is a nonprofit bicycle industry coalition that operates proprietary data and analytics platforms (City Ratings, Bicycle Network Analysis), runs advocacy campaigns (VoteForBikes, Great Bike Infrastructure Project), publishes research and policy toolkits, and funds community infrastructure grants to advance safe, connected bicycling across the U.S.

Product overview

PeopleForBikes operates as a bicycling advocacy coalition offering a suite of digital tools, research resources, and advocacy platforms. The core products include City Ratings (city bike network scoring), the Bicycle Network Analysis (BNA) tool, the Great Bike Infrastructure Project portal, VoteForBikes ballot tracking, the E-Bike Legislative Toolkit, and the Recreational Bicycling Access Tool. The Resource Marketplace provides market intelligence, while One Ride at a Time is a community challenge program. These offerings form an integrated ecosystem supporting infrastructure development, policy advocacy, and bicycling participation across the U.S.

Differentiator

Problem solved

Functional benefit

Brands

• PeopleForBikes Foundation: Foundation focused on building a brighter future through biking—safer streets, connected communities, and joyful rides for all.
• City Ratings
• VoteForBikes
• Great Bike Infrastructure Project
• Bicycle Network Analysis (BNA)
• Better Bike Share Partnership
• Hungry For Batteries
• One Ride at a Time

Products and services

• City Ratings Annual scoring program that evaluates more than 3,000 U.S. cities on the quality of their bicycle networks on a 0-100 scale, tracking progress over time.
• Bicycle Network Analysis (BNA) Measurement tool that evaluates how easy it is to get around by bicycle in cities nationwide, providing a comprehensive inventory of U.S. bike infrastructure.
• Great Bike Infrastructure Project Initiative investing in communities across the U.S. to create safer and more connected places to bike for people of all ages and abilities.
• VoteForBikes Campaign that tracks and advocates for local ballot measures across the country that benefit bicycling, having secured billions of dollars for bikes.
• E-Bike Legislative Toolkit Toolkit with best practices and sample legislation for bike advocates, industry members, and policymakers to create or amend state and local electric bicycle laws.
• Recreational Bicycling Access Tool First-of-its-kind tool measuring and quantifying access to recreational bicycling facilities across the U.S. to guide investment in more and better places to ride.
• Resource Marketplace The bicycle industry's leading authority on market intelligence, providing data and resources for industry professionals.
• Hungry for Batteries Industry battery recycling initiative powered by Call2Recycle that has recycled more than 36,000 pounds of e-bike batteries.

Quantifiable outcome

• 555 cities scored 50 or higher in 2026 City Ratings, up from 234 in 2025
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Better Bike Share PartnershipcoreStrategic or Co-development Partner · 1 January 201412-year partnership focused on transforming shared mobility through equity-centered public policy, collaborative partnerships, and intentional community investment. Received fifth grant to support its work.
• Call2RecyclecoreStrategic or Co-development PartnerCall2Recycle powers the Hungry For Batteries program, the first transportation industry battery recycling solution. PeopleForBikes endorsed this initiative which has recycled more than 36,000 pounds of e-bike batteries.
• Wend CollectivecoreStrategic or Co-development PartnerThe Final Mile partnership between Wend Collective and PeopleForBikes accelerated the construction of safe and complete bicycle networks in five U.S. cities over three years.
• REImajorGTM or Marketing PartnerREI has provided grants fueling PeopleForBikes' work including measuring access to outdoor recreation and nationwide push for more great places to ride.
• OutridemajorStrategic or Co-development PartnerYouth bicycling organization partnership providing Riding for Focus grants to middle schools, combining bike education with research on youth health benefits.
• League of American BicyclistsmajorStrategic or Co-development PartnerPartnership to develop E-Bike Smart rider education program helping riders of all experience levels learn about safely riding electric bicycles.
• Bicycle ColoradominorStrategic or Co-development PartnerCo-development of E-Bike Smart rider education program for electric bicycle safety.
• SRAM, Trek, Shimano, GiantmajorGTM or Marketing PartnerIndustry leaders collaborated with educators and local visionaries in Payson, Arizona to build youth cycling programs through industry partnerships.
• International Mountain Bicycling Association (IMBA)majorStrategic or Co-development PartnerPartnership renewal to support mountain biking advocacy and trail access expansion across the U.S.
• National Interscholastic Cycling Association (NICA)majorStrategic or Co-development PartnerPartnership renewal supporting youth cycling through interscholastic mountain bike leagues and advocacy training for coaches and league directors.
• Bureau of Land Management (BLM)majorStrategic or Co-development PartnerCollaboration on BOLT Coalition for long-distance bike trails and public lands access. BLM and USFS seeking rider input on nationwide trail maps.
• U.S. Forest Service (USFS)majorStrategic or Co-development PartnerPartnership for trail access and eMTB policies on national forests. Finalized guidance for electric bicycle access on public lands.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adventure Cycling Association: National cycling nonprofit that maps long-distance bike routes and advocates for cycling travel infrastructure. Similar membership-driven nonprofit model and overlap on federal funding advocacy.
• World Bicycle Relief: Nonprofit focused on expanding bicycle access globally; comparable mission of using bicycling as a tool for social and economic mobility, with an overlapping member/donor-supported funding model.
• International Mountain Bicycling Association (IMBA): National mountain biking advocacy nonprofit with which PeopleForBikes actively partners on trail access and eMTB policy. Highly comparable mission, member-driven model, and federal agency engagement.
• Rails-to-Trails Conservancy: National nonprofit advocating for trail and active-transportation infrastructure with comparable federal lobbying focus and donor-supported funding model. Directly overlapping with PeopleForBikes' infrastructure pillar.
• League of American Bicyclists: The closest national peer — also a U.S. bicycling advocacy nonprofit focused on federal and state policy, individual cyclist engagement, and bike-friendly community recognition. Overlaps directly with PeopleForBikes' policy and participation pillars.
• National Interscholastic Cycling Association (NICA): National nonprofit running interscholastic mountain bike leagues; a current PeopleForBikes partner. Comparable youth-focused bicycling advocacy mission and nonprofit funding model.

Others

• Transportation for America: Broader active-transportation and federal funding advocacy coalition. Overlaps with PeopleForBikes on federal infrastructure lobbying but covers all modes rather than specializing in bicycling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/peopleforbikes
• Facebookfacebook.com/peopleforbikes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeopleForBikes