Medjool Village

What Medjool Village does

Medjool Village Co. is a Jordanian agricultural producer founded in 2012 that operates as the country's largest vertically integrated grower, packer, and exporter of Medjool dates. The company runs three operational divisions — Farming (316-acre plantation with approximately 8,000 palm trees in the Jordan Valley at 390 meters below sea level), a 15,000 sqm Packing House with 3,000 tons of cold storage at -18°C and electronic optical sorting for grading, and Sales and Marketing. It sells three product grades — Premium, Delight, and Extra Juicy — differentiated by skin-separation thresholds and moisture content, into B2B wholesale buyers, distributors, and major UK retailers including Sainsbury's, Aldi, ASDA, and Morrisons, exporting to 20+ countries across the UK, Europe, the Middle East, South Asia, and Southeast Asia.

The business is a hardware-style commodity producer earning revenue primarily from export sales of Medjool dates, with a nascent agritourism revenue stream from a 2024 agreement to develop a 670-dunum farm at the UNESCO Baptism Site. Operations are augmented by a 280 kW peak solar PV system (installed November 2020 via Arab Technical Group) and a comprehensive certification stack — BRCGS (2023), ISO 9001, FSSC 22000, GLOBALG.A.P., and SMETA — that supports shelf placement with major retailers and ethical-trade procurement. Pricing is quote-based and not publicly disclosed. In April 2024, Foursan Group acquired a 33% minority stake through its FCP II fund, taking two of five board seats. The company is privately held and led by Co-Founder/General Manager Jude Nabulsi, with Jawdat Al-Nabulsi as General Manager and Faisal Al-Nabulsi as Partner. The company does not disclose employee headcount in its own materials; third-party firmographic data places it in the 101–250 range.

Name

Medjool Village

Legal name

Medjool Village Co.

Website

https://medjoolvillage.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Medjool Village is a Jordanian vertically integrated grower, packer, and exporter of Medjool dates, the largest in Jordan, supplying wholesale distributors and major UK retailers across 20+ countries from a 316-acre Jordan Valley plantation and 15,000 sqm packing facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Al Karamah

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medjool Dates Export: Production and export of Medjool dates through vertically integrated operations from farming to packing to international sales. Revenue generated from selling premium, delight, and extra juicy grade dates to wholesale buyers, distributors, and retailers globally.
2. Agritourism Packages: Development of agritourism packages at the Baptism Site development zone including farm visits and experiences

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Medjool Village grows, packs, and exports Medjool dates through vertically integrated operations spanning cultivation, post-harvest handling, optical sorting, cold storage, and international distribution. The company operates a 316-acre plantation with approximately 8,000 palm trees and a 15,000 sqm packing house with 3,000 tons of cold storage capacity, exporting under three product grades (Premium, Delight, and Extra Juicy) to wholesale buyers, distributors, and retailers across 20+ countries on five continents.

Product overview

Medjool Village operates as a vertically integrated agricultural producer offering a three-tier portfolio of Medjool date products. The product line consists of Premium (first-class dates with 0-5% skin separation), Delight (mid-tier with 5-20% skin separation), and Extra Juicy (high-moisture succulent variety). All three products are derived from the same core agricultural operations and share common quality standards, differing primarily in physical characteristics (skin separation, moisture content, weight range) that determine their tier positioning and pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Medjool Dates First-class Medjool dates with 0-5% skin separation, perfectly tight skin with wrinkles, sweet moist fibrous texture. Selected to highest quality standards and available in multiple fruit size ranges. Targeted at wholesale buyers, distributors, and retailers seeking top-tier dates.
• Delight Medjool Dates Mid-tier Medjool dates with 5-20% skin separation, offering the same taste and texture as Premium dates at an affordable price point. Available in multiple fruit size ranges for distributors and retailers serving price-sensitive channels.
• Extra Juicy Medjool Dates Succulent Medjool dates with caramel-flavored pulp that melts in the mouth. Moisture content above 27%, available in fruit sizes ranging from 15g to 50g. Targeted at buyers seeking a high-moisture specialty date variety.

Quantifiable outcome

• Longer shelf life through optimized cold chain management

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Jordan Foundation to Develop Lands Adjacent to the Baptism SitecoreStrategic or Co-development Partner · 1 January 2024Agreement signed to develop over 670 dunums of farmland adjacent to the UNESCO Baptism Site. Medjool Village will create a Medjool dates farm and agritourism packages, planting around 8,000 palm trees. Project will expand in 2028 to include biblical plants and crops. This is the first cornerstone of the Baptism Development Zone master plan.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Natural Delights (Bard Valley Date Growers): US cooperative of date growers in Bard Valley, California/Arizona producing the Natural Delights brand of Medjool dates for North American retailers. Comparable as a vertically integrated Medjool grower-exporter selling into premium grocery channels.
• Bateel: Saudi Arabian premium date producer and global luxury date brand with retail boutiques and hospitality. Comparable in the premium Medjool category and in vertical integration from cultivation through branded consumer products, though more retail/D2C weighted than Medjool Village.
• Al Foah: UAE-based company operating one of the world's largest date processing and packaging facilities, sourcing from local growers for global export. Comparable as a large-scale, export-oriented date packer-marketer serving similar international wholesale and retail customers.
• Hadiklaim: Israeli date cooperative and one of the world's largest exporters of Medjool and other premium dates, supplying major European and North American retailers. Directly comparable to Medjool Village as a vertically integrated grower-exporter focused on Medjool dates for international retail.
• Emirates Dates Group (Al Dhafra): Large UAE-based date producer and processor with significant Medjool capacity and export focus. Comparable in cultivation-plus-processing scale and Middle East export orientation, though operating from a different home market.
• Al Baraka Dates / Atlas Dates: Leading Moroccan Medjool date grower, packer and exporter supplying UK and European retail chains. Closely comparable in business model (grow → pack → export) and customer base (UK/EU supermarkets), making it Medjool Village's most direct competitive peer.
• Jordan Dates Company: Jordanian date producer and exporter operating in the same Jordan Valley region. Directly comparable in geography and crop focus, and a domestic competitor for retail contracts and labour.

Others

• Arab Technical Group (ATG): Jordanian technology and renewable energy contractor that installed Medjool Village's 280 kW solar PV system. Comparable as an ecosystem partner in agricultural infrastructure rather than a competitor, but relevant for understanding the local ag-tech supply chain supporting Medjool Village.

Regional players

• Oasis Date Company: US-based Medjool date distributor specialising in supplying bulk and packaged Medjool dates to North American retail and foodservice. Adjacent comparable as a date-specific distribution specialist but focused on North America rather than the UK/EU/Middle East.

Emerging players

• Carob House / Regional date exporters: Smaller specialty Middle Eastern date and natural food producers building premium export brands. Comparable as emerging premium date exporters targeting health-conscious consumers, though at a smaller scale than Medjool Village.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medjoolvillage
• YouTubeyoutube.com/channel/UChnI1EH4Jl8o0MqxI0_y1Yg
• Facebookfacebook.com/medjoolvillage
• LinkedInlinkedin.com/company/medjool-village
• Instagraminstagram.com/medjoolvillage/?hl=en

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medjool Village