Physio Ed
Physio Ed Medical Ltd is a London physiotherapy clinic founded in 2004 that delivers musculoskeletal treatment, manual therapy, sports massage, shockwave therapy, and rehabilitation services to the general public and the entertainment industry, and is internationally recognised for laryngeal manual therapy.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Physio Ed does
Physio Ed Medical Ltd is a London-based private physiotherapy clinic founded in 2004 that delivers expert musculoskeletal treatment, manual therapy, sports massage, shockwave therapy, and physio-led rehabilitation exercise sessions from a single clinic at 1 Belsize Crescent, NW3 5QY. The clinic operates Monday through Saturday and is internationally recognised as the leader in laryngeal manual therapy interventions, a niche capability developed for voice-dependent performers. The clinical offering combines in-person manual therapy with an on-site rehabilitation gym, supported by specialised modalities such as shockwave therapy for lower and upper limb conditions.
The business serves two primary customer segments: the general public seeking musculoskeletal treatment and sports injury rehabilitation, and the entertainment industry — performers (musicians, actors, voice artists) with occupational injuries and laryngeal conditions. The clinic accepts direct electronic billing from BUPA and AXA Health for insured patients and offers discounted rates to students and members of entertainment unions including Equity, Musicians' Union, Spotlight, and ISM.
Physio Ed operates a fee-for-service revenue model with unit pricing per 30- or 60-minute session (£75/£150 standard; £60/£120 discounted) plus prepaid block bookings (6x30min for £420/£330), one-hour sports massage sessions (£85/£75), gym sessions (£45/£90) and 30-minute shockwave therapy (£80). The clinic is founder-led by Ed Blake (Founder, Director, and Lead Physiotherapist), with 11-50 total employees, and operates as a privately-held, independent UK limited company with no disclosed institutional investors, acquisitions, or multi-site expansion.
Physio Ed firmographics
Firmographics- Name
- Physio Ed
- Legal name
- Physio Ed Medical Ltd
- Website
- https://physioedmedical.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Physio Ed Medical Ltd is a London physiotherapy clinic founded in 2004 that delivers musculoskeletal treatment, manual therapy, sports massage, shockwave therapy, and rehabilitation services to the general public and the entertainment industry, and is internationally recognised for laryngeal manual therapy.
- Ownership category
- akta.pro rank
Where Physio Ed is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Physio Ed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Physiotherapy Appointments: Revenue from standard physiotherapy appointments lasting 30 or 60 minutes. Standard rates are £75 for 30min and £150 for 60min sessions. Discounted rates of £60 (30min) and £120 (60min) available for students and entertainment industry union members.
- Block Booking Sessions: Prepaid block bookings of 6x30min sessions for £420 (standard) or £330 (discounted), providing revenue predictability and customer commitment.
- Sports Massage: One-hour sports massage sessions available on Wednesdays and Saturdays for £85 (standard) or £75 (discounted).
- Gym Sessions: One-to-one physio led exercise training sessions within the gym floor, available in 30min (£45) or 60min (£90) durations.
- Shockwave Therapy: Specialized therapy sessions for lower and upper limb conditions, charged at £80 per 30-minute session.
- Private Medical Insurance Billing: Direct billing to private medical insurance companies including BUPA (provider number 80008510) and AXA Health (provider number ZZ00689A) for eligible patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard physiotherapy appointment rates |
| Unit Pricing | Pay-as-you-go | Discounted rates for students and entertainment industry union members |
| Unit Pricing | Pay-as-you-go | Gym session rates for physio-led exercise training |
| Unit Pricing | Pay-as-you-go | Shockwave therapy session rate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Physio Ed product offering
Product offeringCore offering
Physio Ed Medical Ltd is a London physiotherapy clinic established in 2004 that delivers expert musculoskeletal treatment to the general public and the entertainment industry. Its core services include 30/60-minute physiotherapy appointments, sports massage, shockwave therapy for lower and upper limb conditions, one-to-one physio-led exercise training in a dedicated rehabilitation gym, and the clinic's internationally recognised laryngeal manual therapy interventions.
Product overview
Physio Ed Medical Ltd is a physiotherapy clinic offering musculoskeletal treatment services, established in 2004 to serve the general public and entertainment industry. The core service portfolio includes physiotherapy appointments (30 or 60 minutes), one-to-one exercise training sessions in their rehabilitation gym, sports massage (available Wednesdays and Saturdays), and Shockwave Therapy for lower and upper limb conditions. The clinic also provides a large rehabilitation gym space and is internationally recognised as the leader in laryngeal manual therapy interventions.
Differentiator
Problem solved
Functional benefit
Products and services
- Physiotherapy Appointments
Companies that use Physio Ed
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Physio Ed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Physio Ed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BUPAcoreBUPA is a major private medical insurance provider. Physio Ed Medical is a recognised provider with BUPA provider number 80008510, allowing direct electronic billing for BUPA insured patients.
Scale indicators2 records
Recent moves6 records
Physio Ed competitors and assessment
Company assessmentRegional players
- KIMS Hospital: Independent UK hospital group offering outpatient physiotherapy and MSK services; comparable clinical delivery model though geographically concentrated outside London, providing regional benchmarking.
Direct peers
- Six Physio: London physiotherapy chain offering manual therapy, sports rehab, and clinical Pilates across multiple sites — directly comparable in service mix, pricing tier, and target patient profile to Physio Ed.
- Central Health Physiotherapy: London-based physiotherapy clinic offering MSK treatment, manual therapy, and rehabilitation with recognised BUPA and AXA provider status — directly comparable scale and operating model.
- Bodyset: UK physiotherapy and sports injury clinic group with strong London presence, providing MSK treatment, sports massage, and rehab programmes to a comparable consumer and insured patient base.
- Ascenti: One of the UK's largest physiotherapy providers operating clinics across London and nationally, offering MSK physiotherapy and rehabilitation services with both private and insurance-funded patients.
- Pure Sports Medicine: London-based multi-disciplinary sports and musculoskeletal medicine clinic offering physiotherapy, sports massage, and rehabilitation services to a similar mix of general public and performance-driven clientele.
Broad incumbents
- Nuffield Health: UK-wide charitable healthcare provider with physiotherapy, rehabilitation, and fitness services — broader portfolio than Physio Ed but competes for the same private-pay and insured patient segments in London.
- Bupa Health Clinics: Major UK private healthcare provider operating broad physiotherapy and musculoskeletal services within its clinic network; a counterparty and competitor via Bupa's provider directory and direct clinic operations.
- AXA Health (PPP Healthcare): Major UK private medical insurer and clinic operator; directly comparable as both a billing partner and indirect competitor through its own physiotherapy provider network.
Emerging players
- Treatwell: European online booking marketplace for physiotherapy, massage, and wellness services — overlaps with Physio Ed's patient acquisition channels and represents both a digital distribution opportunity and a competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Physio Ed social profiles
Digital presencePhysio Ed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Physio Ed leadership team
Management profileNumber of profiles
Profiles1 record
Physio Ed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Physio Ed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Physio Ed
What does Physio Ed do?
Physio Ed Medical Ltd is a London physiotherapy clinic established in 2004 that delivers expert musculoskeletal treatment to the general public and the entertainment industry. Its core services include 30/60-minute physiotherapy appointments, sports massage, shockwave therapy for lower and upper limb conditions, one-to-one physio-led exercise training in a dedicated rehabilitation gym, and the clinic's internationally recognised laryngeal manual therapy interventions.
Is Physio Ed a public or private company?
Physio Ed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Physio Ed founded?
Physio Ed was founded in 2004. It employs 11 to 50 people.
Where is Physio Ed based?
Physio Ed is headquartered in London, United Kingdom, in the Europe region.
How does Physio Ed make money?
Six revenue lines are on record. Physiotherapy Appointments are the primary driver. The others are block Booking Sessions, sports Massage, gym Sessions, shockwave Therapy and private Medical Insurance Billing.
Who are Physio Ed's main competitors?
KIMS Hospital is listed as a regional player. Direct peers are Six Physio, Central Health Physiotherapy, Bodyset, Ascenti and Pure Sports Medicine. Broad incumbents are Nuffield Health, Bupa Health Clinics and AXA Health (PPP Healthcare). Treatwell is listed as an emerging player.
Does Physio Ed have an API?
No public API is recorded for Physio Ed.