Nano Clear

What Nano Clear does

Nano Clear, operating as NANO CLEAR SLM LTD, is a private Israel-incorporated consumer products company that designs, markets, and sells nanotechnology-based cleaning, renewal, and protection products for luxury watches and jewelry. Its core proprietary assets are an acid-free, eco-friendly nano-formulation and a 10,000 nano fiber brush architecture, packaged primarily through its flagship Watch Renewal Kit 2.0 and a bundled Premium Watch Kit, with adjacent SKUs in a Jewelry Renewal Kit, cleaning sprays, micro polish, protective films, brushes, travel cases, and a trademarked Nano Secure anti-theft lock kit. The company is positioned in the high-end aftermarket care segment for timepiece and jewelry owners and is featured in mainstream business and lifestyle press including Forbes, Bloomberg, USA Today, GQ, and Business Insider.

Nano Clear generates revenue exclusively through one-time product sales, with publicly disclosed unit pricing ranging from $19.90 (protective film) to $179 (Premium Watch Kit bundle). Its go-to-market is a hybrid DTC and channel model: a Shopify-powered e-commerce storefront with worldwide shipping, multi-currency checkout, and a 14-day return policy sits alongside a network of authorized service dealer boutiques offering professional Nano Clear Renewal Service, plus a regional partner distribution program. The company discloses a cumulative customer base of 250,000+ watch collectors globally and markets across Facebook, Instagram, TikTok, and earned media, but discloses no institutional funding, no management team bios, and no revenue figures. Founded circa 2018 and operating with 11–50 employees, Nano Clear is a bootstrapped, founder-led brand extending a single-product concept into a broader luxury watch care ecosystem.

Name

Nano Clear

Legal name

NANO CLEAR SLM LTD

Website

https://nanoclear.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Nano Clear is an Israel-based, bootstrapped DTC brand that sells proprietary nanotechnology cleaning, renewal, and protection kits for luxury watches and jewelry, serving a cumulative base of 250,000+ watch collectors worldwide via Shopify, authorized boutiques, and regional partners.

Ownership category

akta.pro rank

Product category

Luxury Watch & Jewelry Care Products

NAICS

Paint and Coating Manufacturing (32551)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Jewelry & Watch Care Products (Tools, Cleaners, Storage) (CRAKALAK)

akta.pro secondary industry

Stainless Steel & Metal Surface Cleaners & Polishes (CRAJACAF)

Keywords

• Luxury watch care
• Jewelry cleaning products
• Nanotechnology cleaners
• Watch renewal kits
• Scratch removal polish

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct one-time product sales through e-commerce storefront. Products include watch renewal kits, jewelry kits, cleaning sprays, micro polishes, accessories, and travel cases. Revenue generated from individual product purchases with no subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nano Clear manufactures and sells nanotechnology-based cleaning, polishing, renewal, scratch-removal and anti-theft protection kits designed specifically for luxury watches and fine jewelry. Its core products include the Watch Renewal Kit 2.0, Jewelry Renewal & Cleaning Kit, Watch Cleaning Spray, Micro Polish Watch Scratch Removal, and the Nano Secure Anti-Theft Protection Kit, supported by branded accessories such as ultra-soft nano-fiber brushes, travel cases and protective films. The line is sold direct-to-consumer online with worldwide express shipping and through a network of authorized dealer boutiques.

Product overview

Nano Clear offers a unified portfolio of luxury watch and jewelry renewal, cleaning, and protection products. The core offering centers on the Watch Renewal Kit 2.0, which uses advanced nanotechnology formulas for cleaning and polishing. Supporting products include the Watch Cleaning Spray (acid-free, eco-friendly spray for quick cleaning and anti-tarnish protection), Micro Polish for scratch removal, and the Jewelry Renewal & Cleaning Kit. The Premium Watch Kit bundles the core renewal system with accessories (travel case, brushes, sponges/cloths) at a discounted price. Additional offerings include the Nano Secure anti-theft protection kit, protective films, and travel cases. All products feature eco-friendly, acid-free formulations with natural ingredients, and are positioned for premium/luxury watch owners globally. The company also provides a renewal service through authorized service dealer boutiques.

Differentiator

Problem solved

Functional benefit

Brands

• Nano Secure: Luxury Watch Anti-Theft Protection Kit - a distinct product line for watch security.

Products and services

• Watch Renewal Kit 2.0 A nanotechnology-based cleaning, polishing and renewal kit engineered for luxury watches, sold to end consumers through direct e-commerce and dealer boutiques.
• Watch Cleaning Spray A standalone spray product using the proprietary nano-particle formula for routine cleaning of luxury watch surfaces.
• Micro Polish Watch Scratch Removal A polish product designed to remove scratches from luxury watch surfaces using the company's proprietary nanotechnology formula.
• Nano Secure Luxury Watch Anti-Theft Protection Kit An anti-theft protection kit for luxury watches, marketed alongside Nano Clear's cleaning and renewal kits.
• Jewelry Renewal & Cleaning Kit A nanotechnology-based kit for cleaning and renewing fine jewelry using the company's proprietary acid-free formula.
• Premium Watch Kit A premium bundled watch care kit priced at $94.90 (discounted from $120) sold direct to consumers on nanoclear.com.
• Nano Clear Accessories A line of branded watch care accessories including travel cases, protective film for matte sides, a 3-pack ultra soft watch brush, and 10,000 nano fiber brushes designed to complement the Nano Clear kits.

Quantifiable outcome

• Results achieved in under 1 minute (30 seconds for spray application)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Nano Clear Partner Network MemberscoreChannel Partner/ Reseller/ DistributorRegional distribution partners invited to represent the Nano Clear brand in their territories. Partners benefit from innovation, quality focus, and profitable business opportunity in the luxury watch care market.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the Nano Clear online store, enabling global sales, payment processing, and store operations.
• StripecoreTechnology or IntegrationPayment processing infrastructure enabling secure credit card transactions and digital payment options including Apple Pay and Google Pay.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cape Cod Watch Polishing Cloths: Heritage American maker of pre-moistened watch polishing cloths. Direct competitor in the DIY luxury watch cleaning category, serving overlapping watch-owner customers with similar single-use cleaning formats.
• Connoisseurs Products: Established mass-market jewelry cleaning brand offering dips, sprays, and polishing cloths for fine jewelry. Most direct functional competitor to Nano Clear's jewelry renewal kit, with broader retail distribution (drugstores, jewelers).
• Town Talk Polish Co. UK-based heritage manufacturer of jewelry, silver, and watch cleaning/polishing products. Comparable as a branded specialty manufacturer targeting luxury jewelry and silverware owners with cleaning and polishing solutions.
• Hagerty: Manufacturer of jewelry and silver cleaning products, including silver polish, jewelry cleaners, and care accessories. Comparable in product category (jewelry/silver care kits) and target customer (owners of valuable metal items).
• Goddard's: Long-established maker of silver polish, jewelry cleaners, and metal care products. Overlaps with Nano Clear's jewelry cleaning product line and shares a similar DIY positioning for premium metal goods.
• Blitz Gem & Jewelry Cleaner: Specialty jewelry cleaning brand offering liquid cleaners and polishing cloths. Direct overlap with Nano Clear's jewelry renewal kit in product format and target customer.

Broad incumbents

• Weiman Products: Large specialty cleaning brand whose portfolio includes stainless steel cleaners/polishes and select jewelry care products. Broader incumbent in surface care that overlaps with Nano Clear's metal cleaning capabilities at lower price points and wider retail distribution.
• Rolex (Official Aftercare / Authorized Service Centers): Major luxury watch manufacturer whose authorized service centers offer professional cleaning and polishing. Represents the incumbent service-channel alternative Nano Clear is partially disintermediating with its DIY and authorized-boutique renewal service model.

Emerging players

• Hodinkee: Watch-focused media and commerce platform covering luxury timepieces. Comparable audience overlap (high-end watch collectors) and adjacent commercial ecosystem where Nano Clear could leverage as a marketing/distribution channel.

Regional players

• Watchfinder & Co. Premium pre-owned watch retailer offering servicing and polishing of luxury timepieces. Comparable as a buyer of aftercare services for luxury watch owners, and a potential channel partner for Nano Clear products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nanoclearoffical
• Instagraminstagram.com/nanoclear
• TikToktiktok.com/@nanoclear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nano Clear