BD Guidance

What BD Guidance does

BD Guidance is a Colombian BIC (Beneficio e Interés Colectivo) certified multidisciplinary organization founded in 2005 in San Francisco, California, and expanded to Colombia in 2013. The company delivers outcomes across five verticals: employment (Me Empleo 2.1 and 4.0 pay-for-results programs, Proyecto Goyn youth training), education (BDG Institute, Todos a la U technical training, Cursos Online), entrepreneurship (Comunidad Emprende, Reconversión Verde), technology (Plataforma UDEC, CultivIOT, Me Empleo platform), and business management (Outsourcing de Nómina payroll services). It operates physical offices in San Francisco (USA), Bogotá, and Cali (Colombia), and serves primarily public-sector buyers, including the Alcaldía Mayor de Bogotá, district secretariats, and educational institutions such as Universidad de Cundinamarca.

The company's technology stack includes the UDEC institutional information management platform built for Universidad de Cundinamarca's MEDIT educational model, CultivIOT (an IoT-sensor-based hydroponic prototype occupying 2m x 2m with multi-crop capability), the Me Empleo AI-assisted job matching platform, and a payroll self-service portal. End beneficiaries receive services at no cost under government contracts, while private sector clients access payroll outsourcing on a quote basis. Technology platforms are delivered as web applications, white-label institutional solutions, or physical IoT products.

BD Guidance's revenue model is anchored on outcome-based government contracts (Pago por Resultados) with district-level Colombian public entities, supplemented by private-sector payroll outsourcing. The company has executed projects valued at over USD 10 million between 2017-2020 under the BDG City holding structure and serves program cohorts ranging from tens (Proyecto Goyn youth, 70) to thousands (Me Empleo 4.0, 4,700+). It is founder-led, privately held, self-funded through project implementation, with no disclosed institutional investors or external equity capital.

Name

BD Guidance

Legal name

BD GUIDANCE SAS BIC

Website

https://bdguidance.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

BD Guidance is a Colombian BIC-certified multidisciplinary firm delivering pay-for-results employment, education, entrepreneurship, technology, and payroll services, primarily under contract with the Alcaldía Mayor de Bogotá and district secretariats, serving thousands of program participants.

Ownership category

akta.pro rank

Product category

Workforce Development Services

NAICS

Employment Services (5613), Office Administrative Services (5611)

SIC

Services-Employment Agencies (7361), Services-Computer Programming Services (7371)

akta.pro primary industry

Back-Office Administration & Shared Services (HR, Payroll, Finance/AP/AR) (EDAEALAA)

akta.pro secondary industries

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Workforce development programs
• Payroll outsourcing services
• Vocational training programs
• Employment matching services
• Entrepreneurship support services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Government Project Contracts: BD Guidance derives the majority of its revenue from government-funded projects and public-sector contracts. The company implements employment, education, entrepreneurship, and technology programs on behalf of government entities (district mayors' offices, secretariats, employment agencies). Projects operate on pay-for-results models where payment is tied to measurable outcomes.
2. Payroll Outsourcing Services: Business management services including payroll administration, social security liquidation, benefits calculation, and related compliance services provided to private sector companies.
3. Technology Platform Development: Custom software development and platform implementation services for educational institutions and government entities, including enterprise system integration and specialized applications.
4. Vocational Training Programs: Education and training services through BDG Institute, offering programs in IT skills and human development. Operates under Resolution 005493 from Pereira Municipal Government (July 2023).

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

BD Guidance implements public- and private-sector projects across employment, education, entrepreneurship, and technology, delivering paid employment services (Me Empleo pay-for-results programs), entrepreneurship strengthening (Comunidad Emprende), green reconversion, and vocational training through BDG Institute. It also develops proprietary technology platforms — including Plataforma UDEC (institutional information management), CultivIOT (IoT hydroponic system), the AI-powered Me Empleo matching platform, and a payroll self-service portal — and offers payroll outsourcing (Outsourcing de Nómina) to private companies.

Product overview

BD Guidance is a multidisciplinary organization operating under the Benefit and Collective Interest (BIC) principle with 20 years of experience, offering a portfolio of services across employment, education, entrepreneurship, technology, and business intelligence. The technology offerings include Plataforma UDEC (an institutional information management platform for Universidad de Cundinamarca) and CultivIOT (a smart hydroponic system with IoT sensors). The employment services comprise Me Empleo 2.1 and Me Empleo 4.0 (practical results-based employment programs), Proyecto Goyn (youth training), and online courses with AI-based profiling. Education services include BDG Institute (a certified training institution), Proyecto Goyn, and TI skills formation. Entrepreneurship support is delivered through Comunidad Emprende and Reconversión Verde programs. Business intelligence services include payroll outsourcing. The portfolio functions as a complementary ecosystem where technology platforms support educational and employment outcomes, while training programs feed into entrepreneurship and employment initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma UDEC An institutional information management and integration platform developed for Universidad de Cundinamarca, designed to deploy and operate the multidimensional learning field aligned with the university's MEDIT trasmodern digital education model. Modules support institutional information systems integration for higher education use.
• CultivIOT An intelligent hydroponic system integrating an IoT sensor network for automated monitoring and care of multiple crops. Supports real-time seedling growth monitoring, water and nutrient management, scalability, and multi-crop or monoculture operation within a 2m x 2m footprint (capacity for over 100 seedlings). Designed for agricultural producers, communities, and organizations seeking compact, sensor-driven cultivation.
• Me Empleo 2.1 A 'Pago por Resultados' employment program providing job seekers with career guidance, essential and technical skills training, and connections to allied employers. Achieved 930 effective formal employment placements and received a Special Mention 'Compromiso con el Empleo Incluyente' from the Mayor's Office of Bogotá. Implemented for the Secretaría Distrital de Desarrollo Económico and Agencia Distrital de Empleo.
• Me Empleo 4.0 A 'Pago por Resultados' employment program implemented in partnership with the Secretaría Distrital de Desarrollo Económico de Bogotá. Provides free orientation, training, and barrier mitigation for residents seeking employment, operated over a nine-month cycle. Served 4,700+ participants with a 4.8/5.0 satisfaction rating.
• Comunidad Emprende An entrepreneurship support program that strengthens the productivity and competitiveness of entrepreneurs and micro-enterprises (Mipymes) through training in business management, financial management, digital marketing, and socio-emotional skills. Combined with technical assistance and capitalization plans; in Santa Fe locality supported 79 entrepreneurs and micro-enterprises.
• Reconversión Verde A green reconversion project focused on environmental transformation and sustainable activities for communities and businesses. Includes training in source separation and recycling (1,800+ people trained in Kennedy locality) and technical assistance for 400 Mipymes transitioning to sustainable productive activities. Expected to impact 2,200+ people at project completion.
• BDG Institute A Training for Work and Human Development Institute certified under Resolution No. 005493 from the Municipal Mayor's Office of Pereira (5 July 2023). Focuses on information technology skills, digital skills, and business development. Operates in partnership with business leaders, government entities, industry associations, and entrepreneurs; grants international certifications.
• Outsourcing de Nómina Comprehensive payroll administration services including payroll liquidation, social security processing, benefits calculation, electronic payroll, third-party payment reports, and a self-service portal. The portal allows employees to access labor certificates, payment receipts, income and withholding certificates, and vacation liabilities in real time. Targeted at SMB and enterprise companies seeking to reduce sanctions risk and administrative burden.
• Proyecto Goyn A youth employment and training program providing digital-sector skills and socio-emotional development for young people with potential in Bogotá and Cali. Designed to strengthen the employability ecosystem in the fourth industrial revolution sector; supported 70 young people receiving training and employment assistance.
• Cursos Online Online courses developed with AI-based professional orientation and job profiling expertise. Cover essential employment skills, technical training, and career development. Available through the website with WhatsApp enrollment support.

Quantifiable outcome

• 4,700+ participants served in employment programs with 4.8/5.0 satisfaction rating
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Alcaldía Mayor de BogotácoreStrategic or Co-development PartnerLong-standing government partner for multiple public programs including employment initiatives (Me Empleo), educational programs (Todos a la U), and community development projects. The partnership involves implementation of government-funded projects with pay-for-results metrics.
• Secretaría Distrital de Desarrollo Económico de BogotácoreStrategic or Co-development PartnerKey government partner for Me Empleo 4.0 program implementation. BD Guidance was part of the Unión Temporal Empleo 4.0 to implement the pay-for-results employment program for Bogotá residents.
• Agencia Distrital de EmpleocoreStrategic or Co-development PartnerGovernment employment agency that collaborated with BD Guidance on Me Empleo 2.1 and Me Empleo 4.0 programs to connect job seekers with employment opportunities.
• 50+ Empresas AliadascoreChannel Partner/ Reseller/ DistributorOver 50 companies participated as hiring partners in the Me Empleo 2.1 program, providing employment opportunities for trained participants. These employer partners benefit from access to a vetted talent pool.
• CIME (Centro Integral de Mujer y Familia y la Educación)coreStrategic or Co-development PartnerStrategic partner for the 'Todos a la U' technical training program in data analysis and IT competencies, delivered virtually to over 450 participants in Bogotá.
• Unión Temporal BDG-DOKUMA UDEC-MEDITcoreStrategic or Co-development PartnerJoint venture for developing the UDEC Platform for the Universidad de Cundinamarca. BD Guidance partners with DOKUMA for this institutional information systems integration project.
• Universidad de CundinamarcacoreStrategic or Co-development PartnerClient and partner for development of the UDEC Platform, an institutional management and learning integration system designed for the university's trasmodern digital education model (MEDIT).
• Instituciones Educativas (Kennedy)minorStrategic or Co-development PartnerEducational institutions in the Kennedy locality partnering on the green reconversion project (Kennedy Productiva, Kennedy Recicla) to train residents and provide sustainable kits.
• Juntas de Acción Comunal (Kennedy)minorStrategic or Co-development PartnerCommunity action boards in Kennedy locality collaborating on the green reconversion project for community outreach and training.
• Estaciones de Clasificación y Aprovechamiento (ECA)minorStrategic or Co-development PartnerClassification and utilization stations partnering on the green reconversion project to work with waste pickers and community members on recycling and sustainable practices.
• Me EmpleocoreGTM or Marketing PartnerEmployment platform and program brand used by BD Guidance for job matching services. The Me Empleo platform connects trained job seekers with employers.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• ADP: Global provider of payroll, HR, tax, and benefits administration outsourcing with operations across LATAM. Comparable because BD Guidance's Outsourcing de Nómina service competes in the same payroll-administration category, though ADP operates at a much larger scale.
• Korn Ferry: Global organizational consulting firm offering talent acquisition, workforce development, and career-transition services. Comparable in the higher-end employment-services and workforce-development category that intersects with BD Guidance's career-orientation and placement offerings.
• Adecco Group: Global staffing and workforce-solutions firm with a meaningful LATAM presence, providing temporary staffing, permanent placement, and outplacement. Comparable as a broad incumbent in the same employment-services category BD Guidance serves in Colombia.
• ManpowerGroup: Global workforce-solutions company operating staffing, recruitment process outsourcing, and talent development across LATAM. Comparable as a broad incumbent competing for similar enterprise and public-sector workforce contracts.
• SENA (Servicio Nacional de Aprendizaje): Colombia's national public training institution, providing subsidized vocational training, employability programs, and entrepreneurship support nationwide. Comparable as the dominant Colombian incumbent in the training and employment-services space in which BD Guidance operates.
• Hays: Global specialist recruitment firm with a significant presence in LATAM, focused on professional and skilled-trade placement. Comparable as a broad incumbent in the recruitment and workforce-placement space BD Guidance's Me Empleo operates in.

Direct peers

• Comfama: Colombian Caja de Compensación that runs large-scale employment, training, and entrepreneurship programs for affiliated workers and their families. Direct peer because it competes for the same district-level government contracts in employment and skills development that BD Guidance implements, particularly in the Antioquia region.
• Comfenalco: Colombian Caja de Compensación offering employment placement, training, and social-program implementation services. Direct peer because it targets the same government and affiliated-worker segments and frequently competes for the same district employment-service contracts.
• Generation: Global nonprofit that trains and places unemployed or underemployed individuals into formal employment via employer-aligned curricula. Direct peer because its outcome-based, employer-partnered training-to-placement model closely mirrors Me Empleo and Proyecto Goyn.

Emerging players

• Indeed: Global job-matching platform with significant LATAM usage. Comparable as an emerging technology-led player in the same employment-matching category that BD Guidance's Me Empleo platform addresses, although Indeed focuses on self-serve search rather than pay-for-results program delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BDGuidance
• YouTubeyoutube.com/@bdguidanceglobal1721
• Facebookfacebook.com/BDGUIDANCE
• LinkedInlinkedin.com/company/bd-guidance

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BD Guidance